Most Clicked 4A's SmartBrief Stories


1. Publicis shakeup includes merging Razorfish, Rosetta

4A's SmartBrief | Sep 17, 2014

Publicis Groupe, as part of a companywide reorganization that includes the exit of Chief Operating Officer Jean-Yves Naouri, is merging digital shops Razorfish and Rosetta. The resulting combined digital agency will be led by Tom Adamski. Wall Street Journal (tiered subscription model), The (09/16) MediaPost Communications (09/16)


2. Google brings its digital school for agencies to the U.S.

4A's SmartBrief | Sep 16, 2014

Google is bringing its Squared program across the pond after a successful 2012 test in Britain, where the company taught advertising and media agency employees how to improve work on mobile, social and video. Classes start this week in New York for employees at 17 agencies and will include presentations from BuzzFeed and Twitter. "The purpose is to make digital core to the agency experience," said Google's Torrence Boone. New York Times (tiered subscription model), The (09/15)


3. Publicis' Maurice Lévy to stay on until 2017

4A's SmartBrief | Sep 16, 2014

Publicis Groupe has announced management changes and a new contract for CEO Maurice Lévy, who will stay on until 2017. Among other agency changes, Saatchi & Saatchi Worldwide CEO Kevin Roberts will become executive chairman of the agency next year, and will be succeeded by Robert Senior, who will become CEO, and Chris Foster, who will be chief operating officer. Adweek (09/16)


4. Why Anheuser-Busch InBev is ending in-house media buying

4A's SmartBrief | Sep 15, 2014

Anheuser-Busch InBev is moving its more than $1 billion media budget away from its in-house Busch Media Group in a move that will help the company "stay at the head of industry with innovative and breakthrough connection planning," said Jorn Socquet, vice president of marketing in the U.S. Publicis Groupe's Spark and WPP's MediaCom are reportedly finalists to land the account. Advertising Age (free access for SmartBrief readers) (09/15)


5. BBH London creates a lunchtime love story for KFC

4A's SmartBrief | Sep 15, 2014

The KFC toasted burrito is all you need to start a whirlwind lunchtime romance, fall in love and get married in a new spot from BBH London. The ad shows a budding romance indie-movie style and is directed by acclaimed storyteller Sara Dunlop of Rattling Stick. Adweek (09/12)


6. Marriott provides a virtual escape in hotel lobbies

4A's SmartBrief | Sep 19, 2014

Marriott has partnered with experiential-marketing agency Relevent and visual-effects studio Framestore to create virtual-reality escapes to Hawaii or London in booths located in its lobbies. The #GetTeleported campaign uses Oculus Rift headsets plus sensory elements including heat, wind and mist to create the mood as users sit on a sandy Maui beach or look down from a London skyscraper. Digiday.com (09/18)


7. TBWA Worldwide will handle creative for Miller Lite

4A's SmartBrief | Sep 18, 2014

MillerCoors has selected TBWA Worldwide's Los Angeles team as the new agency of record for Miller Lite. TBWA won out over Leo Burnett and Royal Order, and it gives Omnicom Group another big beer brand to go along with BBDO's Bud Light account. "I think the sensibility that a California agency brought to the brief was critical," said Andy England, MillerCoors' chief marketing officer. Advertising Age (free access for SmartBrief readers) (09/17) Adweek (09/17)


8. Adam Levine is hired as chief marketer at McKinney

4A's SmartBrief | Sep 15, 2014

MediaPost Communications (09/12)


9. Gatorade, TBWA\Chiat\Day craft Derek Jeter farewell ads

4A's SmartBrief | Sep 19, 2014

Gatorade and TBWA\Chiat\Day have created a 90-second spot celebrating the retirement of New York Yankees star Derek Jeter by following him around the Bronx as he's greeted by fans. The ad's concept was Jeter's idea, and he even selected the music: "My Way" by Frank Sinatra. Full-page print ads thanking fans will appear this month in the New York Daily News and Sports Illustrated. Adweek (09/18)


10. Andy Warhol ad will be turned into real Absolut bottles

4A's SmartBrief | Sep 17, 2014

Absolut is drawing on its 1980s advertising collaboration with Andy Warhol for a limited-edition vodka that will be sold during the holidays. A campaign from Sid Lee will invoke Warhol's aesthetic and carry the tagline "Make the holidays pop." A portion of the limited-edition sales will be donated to the Andy Warhol Foundation for the Visual Arts. New York Times (tiered subscription model), The (09/16)




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more