4A's Association News


Coming Soon: 4A’s Diversity Leadership Luncheon & Career Fair

4A's SmartBrief | Aug 03, 2015

Register now to attend the fifth annual 4A's Face of Talent advertising industry event to celebrate and engage top diverse talent next Tuesday in NYC.

Established in 2011, the 4A's Face of Talent is a way for agency leaders and their clients to demonstrate their commitment to two of the most important issues facing our industry -- Talent and Diversity. The Face of Talent attracts more than 500 advertising and marketing executives. This year's event will showcase 148 talented multicultural college seniors and graduates of the 4A's Multicultural Advertising Intern Program.


Early Registration Open for 4A's Virtual IAAS Program

4A's SmartBrief | Aug 03, 2015

Sign up to send your future agency stars to the 4A's Virtual Institute of Advanced Advertising Studies, which begins Oct. 7 and runs through Dec. 9. The program was built for agency professionals with one to five years of experience across disciplines, including creative, media, research, planning and account management. Attendees will learn how to prepare for a new business pitch and will receive diplomas upon completion. This year's client is Urban Outfitters.

4A's members and non-members can sign up today on the 4A's website. Early registration ends Sept. 8.


4A's Position Paper on Agency Compensation: 4A's Market-Based Labor Rates Guidance

4A's SmartBrief | Jul 31, 2015

The 4A's Board of Directors has adopted a new 4A's position paper, developed by the 4A's Finance Committees, "Best Practice Guidance| Agency Compensation: Market-Based Labor Rates."

This 4A's position paper suggests guidance to help the marketer and agency communities streamline the process for establishing and evaluating agency labor billing rates. Download a copy and read now.


New: Tools to Help Your Agency Compete in a Global Market

4A's SmartBrief | Jul 31, 2015

4A's Research Services has launched a new GLOBAL page, filled with data and reports about advertising, agencies and consumers by region, along with international ad spending and tools for going global. The GLOBAL page complements the extensive collection of tools and resources in the members-only Research Essentials section of the 4A's website. Visit today.


New 4A's eBook: The Strong Link Between Advertising and Stock Value

4A's SmartBrief | Jul 30, 2015

Don't miss the latest title in the 4A's Bookstore, complimentary for 4A's members: "The Strong Link Between Advertising and Stock Value" by Jim Gregory. Utilizing numerous charts and two case studies, this eBook examines the relationships linking corporate brand communications; corporate image and shareholder value, and quantifies the factors contributing to corporate image. The most important factor is advertising, which weighs in at 30%, showing its force in adding brand value. Learn more by ordering today from the 4A's bookstore.


Transform Your Strategy to Attract the Best Talent

4A's SmartBrief | Jul 30, 2015

If a strong employee engagement strategy begins with a candidate's first impression, are we demonstrating the best of our agency's culture and people online? Are we connecting with the talent we want?

4A's Talent@2030 2015 on Sept. 29 and 30 in NYC will be the place to gain fresh insights into employee engagement.

  • Larry Curran, from LinkedIn's Customer Success group, will discuss how the best companies are transforming their strategies to attract top talent, and how great candidates convert into engaged hires more efficiently through social data and technology.
  • Britt Andreatta, director of learning and development, lynda.com, will explore key developments in neuroscience to enhance the employee experience and strengthen management strategies.
4A's members and non-members can join the conversation by registering now.


4A's Members Receive Discount to Enter MediaPost's OMMA Awards

4A's SmartBrief | Jul 29, 2015

Think your company has one of the best online campaigns you've ever seen? Prove it by entering MediaPost's annual Online Marketing Media & Advertising Awards. For more than a decade, the OMMA Awards have been celebrating creativity and innovation among agencies and advertisers in digital media.

Enter and be the first to win awards in one of 22 new categories. Use promo code "4AEB" for a 15% discount.


Early Registration Open for 4A’s CreateTech 2015

4A's SmartBrief | Jul 29, 2015

Where do you look to find the next big shift in technology, and how can you understand its implications for your industry and your brand?

Join agency technologists, visionaries and creatives at 4A's CreateTech 2015, the conference for the seriously curious, on Nov. 11 and 12 in NYC to explore this year's theme, Creativity and the Adjacent Possible, that place where our next great ideas are waiting to be discovered.

Speakers and participants include:

  • Ari Popper and Scott Susskind, SciFutures
  • Melissa Eccles, Creative Director, Immersive Entertainment, Elastic.tv
  • HeyHuman on neuroplasticity and marketing
  • Makeshift magazine, on "A field guide to hidden creativity"
  • Google Ideas
This technology conference is open to 4A's members and non-members, so sign up before Sept. 11 to receive the early rate.


4A's 2015 Labor Hourly Billing Rate Survey Report Now Available

4A's SmartBrief | Jul 28, 2015

There is frustration in the marketing community related to framing appropriate benchmark ranges for the currently predominant form of agency compensation, i.e., labor-based compensation. The 4A's 2015 Labor Billing Rate Survey Report, which covers actual hourly rates agreed upon between agencies and clients in 2014, provides the industry with labor billing rate information which will allow all industry constituents to satisfy their respective due diligence responsibilities through marketplace-based information.

A copy of the 4A's 2015 Labor Billing Rate Survey Report, a must-have for agency leaders, is available for purchase through the 4A's. The cost is $350 for 4A's members and $750 for non-members. Download the order form now.


4A's Diversity Leadership Luncheon & Career Fair Coming Soon

4A's SmartBrief | Jul 28, 2015

Register now to attend the fifth annual 4A's Face of Talent advertising industry event to celebrate and engage top diverse talent on Aug. 11 in NYC.

Established in 2011, the 4A's Face of Talent is a way for agency leaders and their clients to demonstrate their commitment to two of the most important issues facing our industry -- Talent and Diversity. The Face of Talent attracts more than 500 advertising and marketing executives. This year's event will showcase 148 talented multicultural college seniors and graduates of the 4A's Multicultural Advertising Intern Program.


Find Out What the Future Holds for Strategic Planning

4A's SmartBrief | Jul 27, 2015

At 4A's Strategy Festival 2015 on Oct. 5 to 7 in NYC, hear from industry leaders on what the future of planning holds. Speakers include consumer psychologist Adam Ferrier on changing behavior and Google Strategist Venetia Taylor on how to think like an engineer to help brands innovate.

Learn from award-winning 4A's Jay Chiat case studies and participate in hands-on workshops.

Topics include:

  • Cultural Strategist: Job of the Future
  • Turning Data into Insights
  • Customer Experience
  • The Intersection of Brand & Social Strategy—How to Plan for a Digital Age
See the full agenda and plan your calendar now for the 4A's Strategy Festival. This event is open to 4A’s members and non-members.


4A's Membership Benefit: Portal to America's Demographic Data

4A's SmartBrief | Jul 24, 2015

The 4A's Research BUDDY demographics database has been updated with 2015 information. Visit today for detailed demographic and household spending data for states, metros, counties, cities, and every zip code in the U.S. Create maps, rankings, and charts comparing geographies by any variable and much more!


Last Chance to Enter the 4A's Jay Chiat Awards 2015

4A's SmartBrief | Jul 23, 2015

Friday is the last day to enter this year's 4A's Jay Chiat Awards, now in its 19th year. These awards are open for entries in strategic excellence for global strategy, national strategy, nonprofit, product/service creation, regional strategy and a brand-new category for media strategy! The winners will be announced at the annual 4A's Strategy Festival on Oct. 4 to 6 in NYC. Upon completion and submission of an entry, entrants will receive a code for a 10% discount to the festival. The final entry deadline extension ends Friday, so submit now!


The Future of Planning Is Happening Now: Are You Ready?

4A's SmartBrief | Jul 22, 2015

Hear from industry icons and change-makers on what the future holds in strategic planning at 4A's Strategy Festival on Oct. 5 to 7 in NYC.

Speakers include consumer psychologist Adam Ferrier, who will show you the best ways to change behavior. On Tuesday, hear from Google Strategist Venetia Taylor, who will discuss how to leverage an engineer's way of thinking to help brands innovate in a digital world. Also hear award-winning Jay Chiat Awards cases and participate in hands-on workshops, including:

  • Cultural Strategist: Job of the Future, Sarah DaVanzo, Chief Cultural Strategy Officer, Spark and Honey
  • Turning Data Into Insights, Tom Morton, Director of Strategy, Co:Collective
  • Customer Experience, Darren McColl, Global Chief Brand Strategy Officer, SapientNitro
4A's members and non-members can sign up now.


Save the Date: 4A's Diversity Leadership Luncheon & Career Fair

4A's SmartBrief | Jul 22, 2015

Mark your calendars now to attend the fifth annual 4A's Face of Talent industry event to celebrate and engage top diverse talent on Aug. 11 in NYC.

Established in 2011, the 4A's Face of Talent is a way for agency leaders and their clients to demonstrate their commitment to two of the most important issues facing our industry -- Talent and Diversity. The Face of Talent attracts more than 500 advertising and marketing executives. This year's event will showcase 148 talented multicultural college seniors and graduates of the 4A's Multicultural Advertising Intern Program.


Webinar Alert: Transforming Your Agency for the Future

4A's SmartBrief | Jul 21, 2015

Agency management expert Tim Williams will present this thought-provoking exploration of how agencies are reinventing themselves by developing new services, reconfiguring their business models and exploring new revenue and compensation models.

This webinar on Thursday will address key dimensions of agency transformation, including:

  • Making content strategy the centerpiece of brand strategy
  • Making the transition to adaptive marketing
  • Embracing all four "P's" of marketing -- not just Promotion
4A's members and non-members can sign up now on the 4A's website.


Early Registration Now Open for 4A's Virtual IAAS Program

4A's SmartBrief | Jul 21, 2015

Sign up to send your future agency stars to the 4A's Virtual Institute of Advanced Advertising Studies, which begins Oct. 7 and runs through Dec. 9. The program was built for agency professionals with one to five years of experience across disciplines, including creative, media, research, planning and account management. Attendees will learn how to prepare for a new business pitch and will receive diplomas upon completion. This year's client is Urban Outfitters.

4A's members and non-members can sign up today on the 4A's website. Early registration ends Sept. 8.


Deadline Extension Ends Soon to Enter 4A's Jay Chiat Awards 2015

4A's SmartBrief | Jul 20, 2015

Time is running out to enter this year's 4A's Jay Chiat Awards, now in its 19th year. These awards are open for entries in strategic excellence for global strategy, national strategy, nonprofit, product/service creation, regional strategy and a brand-new category for media strategy! The winners will be announced at the annual 4A's Strategy Festival on Oct. 4 to 6 in NYC. Upon completion and submission of an entry, entrants will receive a code for a 10% discount to the festival. The final entry deadline extension ends Friday, July 24, so submit now!


Recruitment Practices for Changing Times

4A's SmartBrief | Jul 16, 2015

To be an industry of choice in a rapidly changing and evolving world, our approach to attracting and retaining talent must continuously evolve. On Sept. 29 and 30, 4A's Talent@2030 will be the place for us to re-think and re-tool for the future. Register now to learn the insider's view from these leaders:

Maxine Williams, Global Director of Diversity, Facebook, will share smart practices on how to create a strategy when the volume and type of talent you're seeking is not readily available.

At the center of technological innovation, Stephanie Redish Hofmann, Director of Agency Development, WPP Google, will share her insights on talent and the future.

Other speakers include Lynda.com's Director of Learning & Development, agency Eleven's Head of Social and many more! This event is open to 4A's members and non-members, so register now.


Prepare for the Future of Strategic Planning

4A's SmartBrief | Jul 15, 2015

At 4A's Strategy Festival 2015, you will receive practical, hands-on training in a series of intensive workshops led by top strategists, such as Darren McColl, Global Chief Brand Strategy Officer, SapientNitro and Sarah DaVanzo, Chief Cultural Strategy Officer, Sparks & Honey. See presentations from 4A's Jay Chiat Award 2015 winners, become inspired by speakers, network with your peers and much more!

Workshop topics include:

  • Leadership
  • Intersection of brand & social strategy
  • Cultural insights
  • Behavioral economics
  • Turning data into insights
  • Agile planning
  • Content strategy
The future of planning is happening October 4 to 6 in NYC at 4A's Strategy Festival 2015, so sign up now.


4A's Research Insights Newsletter: July Edition

4A's SmartBrief | Jul 15, 2015

Exclusive to 4A's members, 4A's Research Services is excited to bring you the second issue of our monthly Research Insights newsletter, filled with valuable information intended to help assist you inside your agency. Members can log in and view the web version on the 4A's website today.

Let us know what you think, and if you want to subscribe to future issues, please take a second to e-mail research@aaaa.org with "subscribe" in the subject line.


Are You Seriously Curious?

4A's SmartBrief | Jul 14, 2015

Join the industry's creative and technology leaders at 4A's CreateTech 2015: Creativity and the Adjacent Possible on Nov. 11 and 12 in NYC.

See what the most creative minds in our industry and adjacent fields are creating and exploring. Hear about the latest technological discoveries that are reshaping automated creative, machine learning, immersive experience design and cognitive neuroscience. And learn how we can apply those breakthroughs to advertising and media. This year’s speaker lineup includes:

  • Claudia Perlich, Chief Scientist, Dstillery
  • Jared Weiner, EVP, CSO, The Future Hunters
  • Anne Balsamo, Dean, School of Media Studies, The New School
  • Frank Rose, Digital Anthropologist, Author, The Art of Immersion
  • Erica Orange, EVP, COO, The Future Hunters
4A's members and non-members can learn more and sign up now. Early registration rates end Sept. 11.


Secure a Spot Now at the 4A's Fall Executive Leadership Program

4A's SmartBrief | Jul 10, 2015

The 4A's Executive Leadership Program returns Oct. 13 to 15 at 4A's N.Y. headquarters after selling out again in the spring. This event is specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools. Throughout three days, answer 300 questions directly related to the future success of an agency, collectively playing the role as managing director. This is an ideal program for new office CEOs, COOs and high-potential department heads.

Seating is limited to 20 attendees, so sign up today before this event sells out. Early registration ends Aug. 15 and is open to 4A's members and non-members, so register today!


Webinar Alert: How to Increase Your Impact in Meetings

4A's SmartBrief | Jul 09, 2015

Join Nancy Joyce, founder and CEO of Joyce Advisors, on Thursday, July 16, as she shares proven strategies for increasing your impact in meetings and upping your influence at work. Takeaways will include:

  • Meeting preparation strategies that increase your speaking time
  • Building alliances to make sure you get the opportunity to speak
  • Interruption tactics that work
  • Effective ways to get and hold the floor and hold off those who typically jump in
  • Leveraging body language, voice and eye contact to increase effectiveness
4A's members and non-members can sign up now on the 4A's website.


The Future of Marketing is Now

4A's SmartBrief | Jul 08, 2015

The future is now and it's clear: digital is the diva of the marketing mix, taking center stage, mindshare and dollars away from traditional methods -- and it's going mobile.

C-level execs from Discover and Nordstrom will kick off Mobile Media Summit Chicago, revealing how to develop strong brands and create memorable campaigns in the mobile age. Don't miss this and 15 other must-see mobile advertising sessions at Revel Fulton Market on July 28.

4A's members receive an exclusive 10% discount on tickets. Use promo code 4A10 when registering. This event will sell out, so reserve a spot now.


Early Registration Rates Extended to 4A's CreateTech 2015

4A's SmartBrief | Jul 06, 2015

Where do you look to find the next big shift in technology, and how can you understand its implications for your industry and your brand?

Join agency technologists, visionaries and creatives at 4A's CreateTech 2015, the conference for the seriously curious, on Nov. 11 and 12 in NYC to explore this year's theme, Creativity and the Adjacent Possible, that place where our next great ideas are waiting to be discovered.

Speakers and participants include:

  • Ari Popper and Scott Susskind, SciFutures
  • Melissa Eccles, Creative Director, Immersive Entertainment, Elastic.tv
  • HeyHuman on neuroplasticity and marketing
  • Makeshift magazine, on "A field guide to hidden creativity"
  • Google Ideas
This technology conference is open to 4A's members and non-members, so sign up before July 10 to receive the early rate.




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