Business Wire – Wed May 14 09:26:00 CDT 2008
New SmartBrief on Leadership Grabs Attention of Top Execs
50,000+ business leaders subscribe in first month
WASHINGTON (BUSINESS WIRE) --
SmartBrief Inc. announced today the successful launch of its new online newsletter, SmartBrief on Leadership, a subscription-based e-newsletter that delivers a daily briefing of high-impact, hard-to-find news and insights to business leaders. The e-letter's soft launch garnered strong response as more than 50,000 executives subscribed to SmartBrief on Leadership within the first four weeks of publication.
SmartBrief on Leadership was developed to help C-level executives meet their No. 1 challenge: finding and filtering the latest information about leadership and innovation. The brief was designed with busy executive schedules in mind, using patent-pending technology optimized for both e-mail and PDA device delivery.
SmartBrief is an online media company that publishes more than 70 industry-specific e-newsletters to a total of 1.5 million subscribers. To shape its newest publication, SmartBrief surveyed more than 4,300 business leaders. The survey respondents said their top unmet information need is finding actionable information in the areas of innovation, strategic management and leadership.
Like all SmartBrief publications, SmartBrief on Leadership relies on proprietary technology and the editorial judgment of experienced editors to cull the most pertinent material from hundreds of sources—including business publications, leading management schools, leadership publications, the military and consulting firms. SmartBrief on Leadership editors act as subscribers' virtual research assistants who read, summarize and deliver leadership-related news stories via e-mail and BlackBerry/PDAs every weekday.
SmartBrief on Leadership is the company's first publication to target a broad spectrum of industries by a specific management topic. Since 1999, SmartBrief has built its reputation by providing highly valued briefings to top-level decision makers within industry "verticals," usually with third-party association partners.
"SmartBrief has a reputation for saving busy professionals time and keeping them well-informed. At the same time, our advertising partners rely on us to deliver valuable, sophisticated audiences," said Rick Stamberger, the company's President and CEO. "SmartBrief on Leadership is a natural extension of our expertise, and we're pleased to address the clear market need for innovative ideas and leadership best practices and gratified to have received a strong initial subscriber response to this new online newsletter."
A fast-growing audience of subscribers receives SmartBrief on Leadership daily at no cost. More than 57% of subscribers are CEOs, CFOs, CIOs, vice presidents and other senior executives. To subscribe, visit (www.smartbrief.com/leadership). Prospective advertisers should contact Matt Kavney at firstname.lastname@example.org for more information.
More than 1.5 million subscribers count on SmartBrief to provide "must-read" news in 20 key industries. Subscriptions to SmartBrief's e-newsletters are free of charge, often offered in partnership with 70 leading trade associations and professional societies. Using proprietary technology, SmartBrief editors become personal research assistants: handpicking, summarizing and disseminating the best and most important news stories from a wide range of sources. To learn more visit www.smartbrief.com.
Articles appearing above are picked up from Business Wire's feed. Stories from this feed are submitted by companies, edited and rereleased as a service of Business Wire.