Most Clicked IDFA SmartBrief Stories


1. Smith Dairy launches cottage cheese line in transparent cups

IDFA SmartBrief | May 18, 2015

Ohio-based Smith Dairy Products has unveiled a new line of Artisa fine curd cottage cheese in six flavors that feature fruit on the bottom. The all-natural, slow-cooked cottage cheese is packaged in see-through cups that the company decided on following 18 months of consumer research that indicated that people like to be able to see the cheese inside the package, according to Penny Baker, Smith Dairy's director of marketing. DairyFoods.com (05/15)


2. Chobani's marketing chief: "Creating is contagious"

IDFA SmartBrief | May 18, 2015

Outsourcing creative work can damage a company's creative culture, Chobani's Chief Marketing Officer Peter McGuinness said. "Creating is believing, creating is seeing and creating is contagious," he said. "[I]f I can keep 50% of it in-house, then ... we're keeping the dream alive, the entrepreneurial spirit alive and it also helps in recruiting." Digiday.com (05/18)


3. Boosting milk sales by meeting the demand for premium

IDFA SmartBrief | May 15, 2015

Sales of traditional dairy milk have been on the decline for years, as producers relied on a misconception that their products were a staple in consumers' lives, Califia Farms CEO Greg Steltenpohl writes. However, a growth opportunity has emerged in the sector as demand soars for premium products that are healthy and convenient, giving rise to new items like Coca-Cola's Fairlife that consumers are ready to pay more for, he writes. Progressive Grocer (05/12)


4. Why you should consider drinking whole milk

IDFA SmartBrief | May 18, 2015

Despite past trends away from full-fat foods, consuming dairy products that contain fat, like whole milk, might actually help consumers avoid obesity, according to research. This could be due to the fact that full-fat milk makes consumers feel more full and that the fat content of whole milk could be necessary for consumers' bodies to absorb the nutrients found in milk, research found. Quartz (05/16)


5. Nestle invests in "zero water" operations at Carnation milk plant

IDFA SmartBrief | May 15, 2015

Nestle will invest $7 million in transitioning its Carnation Evaporated Milk facility in California into a "zero water" facility. The process, which is expected to be completed late next year, will have the plant recycling its wastewater so the company won't have to use any fresh water for its operations there. DairyReporter.com (France) (05/14)


6. Lion unveils largest specialty cheese plant in S. Hemisphere

IDFA SmartBrief | May 20, 2015

Australian food and beverage producer Lion said it is now operating the largest specialty cheese manufacturing facility in the Southern Hemisphere, where it is manufacturing its artisan cheese brands including South Cape, Tasmanian Heritage, Mersey Valley and King Island. The $118 million Tasmania-based plant is part of the company's strategy to maximize its portfolio, increase specialty cheese consumption and optimize the supply chain, Lion CEO Stuart Irvine said. DairyReporter.com (France) (05/20)


7. Hilmar Cheese honored with sustainability award

IDFA SmartBrief | May 20, 2015

Hilmar Cheese Co. was honored by the Innovation Center for U.S. Dairy with the Outstanding Dairy Processing & Manufacturing Sustainability award for efforts such as a production process that includes the recycling of nearly all remaining water following the extraction of cheese and byproducts from milk. Hilmar's sustainability efforts also include the company's new headquarters, which uses solar panels. The Modesto Bee (Calif.) (05/19)


8. Fonterra expands mozzarella plant to double output

IDFA SmartBrief | May 15, 2015

Fonterra kicked off production at its newly-expanded mozzarella cheese plant recently, doubling the dairy cooperative's output of individual quick frozen grated mozzarella. The facility, located on New Zealand's South Island, will produce enough cheese for more than 300 million pizzas annually in China, Asia and the Middle East, the company said. DairyReporter.com (France) (05/14)


9. Middle school students in smoothie study see lower cholesterol

IDFA SmartBrief | May 20, 2015

Middle school students in Seward, Alaska, who drank healthy smoothies at school every day for three months saw an overall 66% reduction in cholesterol, according to a nutrition assessment by NutriBullet, which conducted the study. The students were provided the smoothies outside of school meals and were not asked to change their regular diet. Company nutritionist Sarah Lefkowitz said each student consumed about 20 pounds of vegetables during the program. Seward City News (Alaska) (05/18)


10. International Dairy Show announces new courses

IDFA SmartBrief | May 15, 2015

Enhanced, on-floor education programs will bring added value to the IDFA 2015 International Dairy Show, taking place Sept. 15-18 in Chicago. Attend several courses presented by industry experts in the following categories: business services, consumer trends and nutrition, distribution and supply chain, food safety and traceability, packaging, processing and product development, plant operations and sustainability.




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