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What Snapchat's TV strategy means for publishers

IAB SmartBrief | Aug 18, 2016

Snapchat has been wooing TV networks and movie studios to create content for Discover, and efforts so far have led to a multiyear partnership with NBCUniversal, which will develop content on the platform related to shows such as "The Tonight Show Starring Jimmy Fallon." The shift to TV-type content could create challenges for Discover's current content partners who have built businesses around magazine formats, observers say. Digiday (08/16)


Olympics show industry shift toward digital ads, live streaming

IAB SmartBrief | Aug 22, 2016

IAB prepares students for entry-level digital marketing

IAB SmartBrief | Aug 19, 2016

How bots will revolutionize marketing

IAB SmartBrief | Aug 18, 2016

Google prepares to crack down on pop-ups

IAB SmartBrief | Aug 24, 2016

Video accounts for 25% of ads on Instagram

IAB SmartBrief | Aug 24, 2016

Instagram continues video strategy with live-event channel

IAB SmartBrief | Aug 18, 2016

Hershey's CMO on digital strategy and Amazon

IAB SmartBrief | Aug 24, 2016

Facebook makes bid for teens with video-enlivened app

IAB SmartBrief | Aug 22, 2016

A look at how Google's expanded text ads are faring

IAB SmartBrief | Aug 22, 2016


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IAB Ad Operations Summit

IAB SmartBrief | Aug 25, 2016

Don't Miss IAB MIXX Conference 2016

IAB SmartBrief | Aug 25, 2016

Online training: IAB Sales, Ad Ops & Data Certification

IAB SmartBrief | Aug 18, 2016

CBS Interactive, New York Times & more join IAB MIXX 2016

IAB SmartBrief | Aug 18, 2016

Shortlist announced for the 2016 IAB MIXX Awards

IAB SmartBrief | Aug 12, 2016




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