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Study: Only 4% of online ads viewed for over 2 seconds

IAB SmartBrief | Jul 27, 2016

Just 44% of online ads receive any views, and only 9% of those are looked at for more than a second, 4% for over 2 seconds, Lumen reports. Digital marketers need to learn from the print world and keep ads short, simple and beautiful, Lumen's Mike Follett said. MarketingWeek.co.uk (U.K.) (free content) (07/26)


Search ads are coming to Facebook

IAB SmartBrief | Jul 29, 2016

Yahoo purchase to boost Verizon's digital ad business

IAB SmartBrief | Jul 25, 2016

Mondelez, Fox unite to improve digital video ads

IAB SmartBrief | Jul 26, 2016

The Facebook ad-targeting techniques you may not know

IAB SmartBrief | Jul 25, 2016

The state of sponsored content for brands, publishers, social

IAB SmartBrief | Jul 25, 2016

IAB: Ad-blocker users amenable to turning software off

IAB SmartBrief | Jul 27, 2016

Google rolls out updates for AdWords, digital bidding

IAB SmartBrief | Jul 27, 2016

Facebook's social ad domination looks unstoppable

IAB SmartBrief | Jul 25, 2016

REX offers legally compliant programmatic ads for kids

IAB SmartBrief | Jul 28, 2016


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