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McDonald's aims to create 5,000 pieces of content in 2016

IAB SmartBrief | Sep 27, 2016

McDonald's Chief Marketing Officer Deborah Wahl said at the IAB MIXX Conference that the brand is doubling its content output this year to 5,000 pieces. The chain's Snapchat geofilters, which allow consumers to insert french fries in their photos, have generated 308 million views. Adweek (09/26)


Unilever goes independent on content

IAB SmartBrief | Sep 30, 2016

Snapchat debuts video-recording "Spectacles"

IAB SmartBrief | Sep 26, 2016

Certification program launched by IAB, 4As and Google

IAB SmartBrief | Sep 28, 2016

Rothenberg on digital opportunities and challenges

IAB SmartBrief | Sep 29, 2016

Digital content just became as measurable as TV

IAB SmartBrief | Sep 28, 2016

Future of video prompts rehaul of IAB ad units

IAB SmartBrief | Sep 27, 2016

How advertisers are conquering silent video on Facebook

IAB SmartBrief | Sep 26, 2016

IAB: Consumers are more connected to mobile ads

IAB SmartBrief | Sep 28, 2016

Digital Content Next develops transparent ad platform

IAB SmartBrief | Sep 26, 2016


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IAB MIXX: Day Two Recap

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New! IAB Digital Data Solutions Certification Online & In-Person Exam Prep Course, Sep. – Oct.

IAB SmartBrief | Sep 28, 2016

IAB MIXX: Day One Recap

IAB SmartBrief | Sep 27, 2016




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