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Facebook tries new pricing strategy for video ads

IAB SmartBrief | Jul 01, 2015

Facebook is trialing a new video ad payment method, switching from a cost-per-impression model to a cost-per-view rate that starts charging when a consumer watches the spot for 10 seconds. The worldwide test is for large brand advertisers who utilize Facebook's Power Editor and API tools. Adweek (06/30) The Wall Street Journal (tiered subscription model) (06/30)


AOL strikes 10-year advertising, search deal with Microsoft

IAB SmartBrief | Jun 30, 2015

Study: Native ads have broader reach on Facebook

IAB SmartBrief | Jun 30, 2015

Why long-lasting brands should "curate their history"

IAB SmartBrief | Jul 01, 2015

Marketers are not making the most of social media analytics

IAB SmartBrief | Jul 02, 2015

Facebook upgrades iOS app with Snapchat-like features

IAB SmartBrief | Jun 29, 2015

RPA creative director publishes a book on Instagram

IAB SmartBrief | Jun 29, 2015

MoPub is quiet but potent moneymaker for Twitter

IAB SmartBrief | Jun 29, 2015

Millennials turn to mobile devices for recipes

IAB SmartBrief | Jul 01, 2015

Mozilla demonstrates virtual-reality Web browser

IAB SmartBrief | Jul 02, 2015


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Registration is open for 2015 IAB MIXX Conference

IAB SmartBrief | Jul 06, 2015

Last day to enter IAB MIXX Awards

IAB SmartBrief | Jun 26, 2015

1 week left to submit to the IAB MIXX Awards -- Deadline June 26

IAB SmartBrief | Jun 25, 2015

Submit your 2015 IAB MIXX Awards creative by June 26

IAB SmartBrief | Jun 19, 2015




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