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Opinion: Why 100% viewability is unachievable

IAB SmartBrief | May 21, 2015

Publishers would have to over deliver impressions in order to achieve 100% viewability for ad campaigns, an unlikely and unrealistic scenario, writes Brian Mandelbaum. Difficulties in measuring whether a user has actually seen the ad on screen, and disagreement within the industry on what a viewable impression actually is, means that the IAB standard of 70% viewability is more reasonable, he adds. Advertising Age (free access for SmartBrief readers) (05/20)


Why advertising needs to focus on solving problems

IAB SmartBrief | May 18, 2015

Twitter expands objective-based ad pricing model

IAB SmartBrief | May 21, 2015

Expand brand reach on Instagram

IAB SmartBrief | May 19, 2015

The industry has different views of programmatic

IAB SmartBrief | May 22, 2015

Generation Z is getting some early attention from brands

IAB SmartBrief | May 20, 2015

How marketers should play on social media

IAB SmartBrief | May 19, 2015

Millennial moms are informed, socially conscious consumers

IAB SmartBrief | May 18, 2015

Why TV needs to embrace impression-based buying

IAB SmartBrief | May 18, 2015

The case for a centralized marketplace of influencers

IAB SmartBrief | May 20, 2015


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IAB MIXX Awards: Celebrating Creativity That Works And Recognizing The Talent That Makes It Possible

IAB SmartBrief | May 22, 2015

Agenda released for the 2015 IAB Digital Video Marketplace

IAB SmartBrief | May 18, 2015

Just a few seats remain for 2015 IAB Advertising Technology Marketplace

IAB SmartBrief | May 08, 2015

IAB Advertising Technology Marketplace agenda released

IAB SmartBrief | May 07, 2015




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