Most Clicked IAB SmartBrief Stories


1. YouTube Kids arrives today

IAB SmartBrief | Feb 23, 2015

The YouTube Kids application, a family-friendly version of the flagship site, launched today for Android devices in the U.S. The kids' version will not allow viewers to post or see comments, will remove inappropriate content, and will not allow children to register on the site. Ads will also be screened for appropriateness, according to the company. Guardian (London), The (02/23)


2. T-Mobile's Facebook video ad goes viral

IAB SmartBrief | Feb 25, 2015

T-Mobile's #DataStash video ad reached more than 3.6 million views in one week through placement solely on Facebook, according to Visible Measures data. The Facebook-only accomplishment is likely a first for the Advertising Age weekly Video Viral Chart, where the T-Mobile ad landed at No. 4. Advertising Age (free access for SmartBrief readers) (02/24)


3. Rubicon Project launches 2 programmatic tools

IAB SmartBrief | Feb 27, 2015

Rubicon Project has unveiled two new products intended to maximize marketers' potential using programmatic advertising. Open Platform offers application programming interfaces so buyers and sellers can directly tap Rubicon's ad exchange, and Orders uses Rubicon's Advertising Automation Cloud to help buyers and sellers navigate digital-ad campaigns. Adweek (02/26)


4. Native ad metrics are being custom built by publishers

IAB SmartBrief | Feb 24, 2015

Publishers are looking beyond click-thru rates for native ads and are crafting metrics based on marketer objectives, but there is still progress to be made. "By 2017, brands will measure success based on audience reach and average attention minutes. The industry also needs to connect the dots between devices and audience overlap," said Nudge Analytics CEO Ben Young. Digiday.com (02/23)


5. Mobile app gives consumers control over ads

IAB SmartBrief | Feb 25, 2015

The Digital Advertising Alliance, a coalition of trade groups including the IAB, has launched AppChoices, a mobile application that offers consumers control over interest-based ads. The DAA has also launched its Consumer Choice Page on the Web for mobile devices that offers the same transparency and control options as the app. Mobile Marketer (02/25)


6. "Hunger Games" digital campaign sees social success

IAB SmartBrief | Feb 26, 2015

The online campaign that Mindshare and Sizmek created for the release of Lionsgate's "The Hunger Games: Mockingjay - Part I" to home video saw 36,000 Facebook likes and more than 4,000 retweets. Fans were led on a digital scavenger hunt that ended with access to a deleted scene from the movie. AdExchanger.com (02/25)


7. Infographic explains mobile-ad viewability

IAB SmartBrief | Feb 27, 2015

The Mobile Majority has created an infographic that explains mobile-ad viewability and why the issue is becoming so important. "A main challenge with viewability is that no one party can solve it alone," it notes. Adweek (02/26)


8. Nickelodeon, Disney develop branded-content arms

IAB SmartBrief | Feb 26, 2015

Nickelodeon has announced a branded-content arm called Nickelodeon Inside Out Solutions to bring together its TV, digital and product marketing. Disney Channel is also developing a branded-content shop but will focus on ads for moms rather than kids. Advertising Age (free access for SmartBrief readers) (02/25)


9. Spike Lee partners with Complex Media on video ads

IAB SmartBrief | Feb 24, 2015

Spike Lee has signed on with pop culture online publisher Complex Media to advise on the creation of branded video ads. Since 2013, Complex Media has shifted efforts heavily to video on its more than 100 sites, both in content and in advertising for clients including McDonald's, PepsiCo and Adidas. Wall Street Journal (tiered subscription model), The (02/24)


10. Google uses AdMob tech to sell Oscar films in real time

IAB SmartBrief | Feb 24, 2015

Google used real-time marketing during the Academy Awards to offer links to buy Oscar-winning films on Google Play immediately after awards were announced. Google used the same technology to execute the campaign that it offers its AdMob partners. Adweek (02/23)




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