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Marketing lessons learned from #IceBucketChallenge

SmartBrief for Health Care Marketers | Aug 26, 2014

Marketers can learn about creating viral content from the ALS Association's social media #IceBucketChallenge, which has helped raise millions for Lou Gehrig's disease research since gaining online momentum in mid-July. Content should be relevant, engaging and have a strong call to action to catch fire, writes Katelyn Fish. B2C Marketing Insider (08/21) Advertising Age (free access for SmartBrief readers) (08/20)


CVS Caremark rebrands, becomes CVS Health

SmartBrief for Health Care Marketers | Sep 09, 2014

Agencies embrace training amid shift to digital

SmartBrief for Health Care Marketers | Aug 26, 2014

GSK refreshes unbranded COPD website

SmartBrief for Health Care Marketers | Aug 26, 2014

Opinion: Move beyond patient engagement to empowerment

SmartBrief for Health Care Marketers | Aug 26, 2014

Study: Half of marketers can't show social media's impact

SmartBrief for Health Care Marketers | Sep 09, 2014

Paul Roebuck to oversee Johnson & Johnson account at BBDO

SmartBrief for Health Care Marketers | Sep 02, 2014

Marketers face personalization obstacles

SmartBrief for Health Care Marketers | Aug 26, 2014

Millennials bank on mom and dad for "insurance"

SmartBrief for Health Care Marketers | Sep 02, 2014

Hope is at the core of Memorial Sloan Kettering campaign

SmartBrief for Health Care Marketers | Sep 09, 2014


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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