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Some doors close for drug reps, but windows of opportunity open

SmartBrief for Health Care Marketers | Oct 07, 2014

More physicians, including those associated with large health systems, cannot or will not see pharma reps, according to a Capgemini Consulting survey. Drugmakers that work with administrators and health care providers at all levels and offer educational support will position themselves as partners instead of being seen as offering single-condition solutions, says Quantia Executive Vice President Dan Malloy. Medical Marketing & Media (10/01)


Digital is only part of a balanced marketing mix

SmartBrief for Health Care Marketers | Oct 14, 2014

Facebook reportedly plans patient support communities

SmartBrief for Health Care Marketers | Oct 07, 2014

Brown steps down at ICC Lowe to lead GuideMark

SmartBrief for Health Care Marketers | Oct 07, 2014

Mayo Clinic tops list of social media-friendly hospitals in the U.S.

SmartBrief for Health Care Marketers | Oct 07, 2014

Wal-Mart dives into health insurance

SmartBrief for Health Care Marketers | Oct 07, 2014

Study: Graphs, formulas make drug data more convincing

SmartBrief for Health Care Marketers | Oct 21, 2014

Publicis, Interpublic Group invest in programmatic tech

SmartBrief for Health Care Marketers | Oct 21, 2014

New Yorkers create a heart for the city in organ donation ad

SmartBrief for Health Care Marketers | Oct 07, 2014

Drugmakers look at long-term promotional models

SmartBrief for Health Care Marketers | Oct 07, 2014


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Designed specifically for marketers in the health care space, SmartBrief for Health Care Marketers is a FREE, weekly e-mail newsletter. It provides the latest news on litigation, digital innovations, and trends in marketing to health care providers and consumers. Learn more

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