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Bayer moves Merck consumer-health account to WPP's MediaCom

4A's SmartBrief | Oct 13, 2014

WPP agency Mediacom is now responsible for U.S. media planning and buying for the Merck consumer-health business, which has estimated annual ad spending of $150 million. The Merck business was acquired Oct. 1 by Bayer in a $14.2 billion deal. MediaPost Communications (10/10)


Nestle picks FCB Chicago for wellness rebranding

4A's SmartBrief | Oct 16, 2014

Integer to help Starbucks beyond the coffee shop

4A's SmartBrief | Oct 17, 2014

Roku gathers inventory for video ad network

4A's SmartBrief | Oct 15, 2014

Commonground/MGS forms to focus on diverse audiences

4A's SmartBrief | Oct 14, 2014

Virgin shows how bad flying can be in 6-hour ad

4A's SmartBrief | Oct 16, 2014

Sprint's broadcast creative review is down to 2 finalists

4A's SmartBrief | Oct 16, 2014

Marriott division aims for book partnership to promote discovery

4A's SmartBrief | Oct 14, 2014

McGarryBowen is chosen to handle Intel's global creative

4A's SmartBrief | Oct 16, 2014

NYC targets locals in tourism campaign posters

4A's SmartBrief | Oct 16, 2014


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