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Nike ad from W+K shows athletes beating the winter cold

4A's SmartBrief | Nov 18, 2014

The latest Wieden+Kennedy ad for Nike features actor Chris O'Dowd as an over-the-top news reporter detailing the deleterious effects of winter. But his message is undercut by images of athletes, including Aaron Rodgers and Clint Dempsey, excelling in the cold weather. Adweek (11/17)


Arnold wins CenturyLink's creative account

4A's SmartBrief | Nov 13, 2014

Build-A-Bear hires JWT for creative, strategy

4A's SmartBrief | Nov 17, 2014

Agency says grocery rebrand includes elements of Pixar, BuzzFeed

4A's SmartBrief | Nov 19, 2014

Kate Spade launches shoppable ad with a bored Anna Kendrick

4A's SmartBrief | Nov 17, 2014

Why LMO Advertising used Snapchat to interview interns

4A's SmartBrief | Nov 13, 2014

Weber Shandwick signs on with Web influencer network

4A's SmartBrief | Nov 14, 2014

Forrester: Facebook, Twitter aren't working for marketers

4A's SmartBrief | Nov 18, 2014

U.S. Army to put its global marketing account up for review

4A's SmartBrief | Nov 14, 2014

Fitbit plans marketing push to fight new entrants

4A's SmartBrief | Nov 17, 2014


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Save the Date: 4A's Transformation & Management Practitioners Forum 2015

4A's SmartBrief | Nov 20, 2014

4A's Partner Awards: Entry Website Opens Soon

4A's SmartBrief | Nov 20, 2014

Webinar Alert: Digital Trends Round Up 2014 & 2015 Outlook

4A's SmartBrief | Nov 19, 2014

Register for the 4A's Spring Executive Leadership Program

4A's SmartBrief | Nov 19, 2014

Webinar Alert: How Agencies Can Create New Revenue Streams

4A's SmartBrief | Nov 18, 2014




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