Most Clicked GPI SmartBrief Stories


1. Bacardi unveils new bottle shape designed for bartenders

GPI SmartBrief | Feb 11, 2015

Bacardi has released a new bottle design for its core line of rums that features an ergonomic shape for bartenders, as well as the new Bacardi Bat logo. The producer has renamed its Superior, Gold and Black labels as Carta Blanca, Carta Oro and Carta Negra, respectively. Spirits Business (U.K.), The (02/04)


2. Coca-Cola to celebrate 100 years of its "contour" bottle

GPI SmartBrief | Feb 25, 2015

Coca-Cola will launch a worldwide marketing campaign next week that promotes the 100-year history of its "contour" bottle. The Root Glass Co. in Terre Haute, Ind., designed the original bottle. Advertising Age (free access for SmartBrief readers) (02/20)


3. Plastic waste in the world's oceans could more than double by 2025, study finds

GPI SmartBrief | Feb 18, 2015

The majority of the plastic waste collecting in the world's oceans comes from China, and the amount could more than double in the next decade, according to a report released last week by the American Association for the Advancement of Science. Los Angeles Times (tiered subscription model) (02/12) Chemistry World magazine online (02/12)


4. Craft breweries chart their course as sector matures

GPI SmartBrief | Feb 11, 2015

The craft brewing industry is approaching a crossroads as exuberant growth slows and companies find they have untapped capacity and smaller-than-expected margins, leading to sales and mergers, said Harpoon Brewery co-founder Rich Doyle. The rate of growth, however, is changing how investments are made in craft beer and could establish a new standard, said Doyle's co-founder Dan Kenary. New York Times (tiered subscription model), The (02/04)


5. Bottled cocktails bring mixology trend beyond the bar

GPI SmartBrief | Feb 25, 2015

Premium distilleries are adding bottled, pre-mixed cocktails to their lineup as easy pours become the choice for even discriminating drinkers. Options like the barrel-aged Manhattan from High West Distillery in Park City, Utah, or the Moscow Mule from Chicago's Crafthouse Cocktails let consumers enjoy high-end cocktails when a skilled bartender is not on hand. New York Times (tiered subscription model), The (02/23)


6. Wine brands struggle to reach millennial drinkers

GPI SmartBrief | Feb 25, 2015

Top wine brands and producers are struggling to connect to younger audiences and may need to shift their message even in growth areas such as China, according to a new Rabobank report. "[P]remium wine producers [are] struggling for growth and profitability as their capacity to reach out to modern-day consumers has become more limited," said report co-author Marc Soccio. Drinks Business online (U.K.), The (02/24)


7. 1800 Tequila releases 40 limited-edition decanters

GPI SmartBrief | Feb 18, 2015

1800 Tequila is offering just 40 bottles of its Coleccion variety in handmade decanters designed by Los Angeles-based artist Gary Baseman. Each bottle retails for $2,000. Forbes (02/16)


8. Designer of iconic Kikkoman bottle dies at 85

GPI SmartBrief | Feb 11, 2015

Lexington Herald-Leader (Ky.) (02/10)


9. U.S. leads the world in wine consumption by volume, value

GPI SmartBrief | Feb 04, 2015

U.S. wine drinkers consumed 339.6 million cases in 2014, making it the world's largest and leading growth market for volume and value. The market is predicted to grow by 11.3% to 377.9 million cases by 2018, according to International Wine and Spirit Research. The U.S. is slated to be the number one consumer of both red and white wines by 2018 and holds "huge potential" for exporters, says Vinexpo CEO Guillaume Deglise. Wine-Searcher.com (New Zealand) (01/22) Wall Street Journal (tiered subscription model), The (01/28)


10. New standard for safe plastic unclear as consumers look beyond BPA-free

GPI SmartBrief | Feb 18, 2015

Bisphenol A's link to hormone-related health problems may extend to any chemical that mimics estrogen, and "BPA-free" isn't the only label consumers are looking for on plastic products. However, plastics producers have differing standards for what products can be called "EA-free," as evidenced in legal battle between Eastman Chemical and PlastiPure that concluded last year. National Public Radio (02/16)




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