Most Clicked GPI SmartBrief Stories


1. Acquisition of Vitro glass business would expand O-I's presence in Mexico

GPI SmartBrief | May 13, 2015

Owens-Illinois has agreed to purchase the food and beverage glass business of Mexico's Vitro SAB for about $2.15 billion, in a deal expected to close within the year. If Vitro shareholders approve the deal, O-I would acquire the company's five factories in Mexico and one in Bolivia. Bloomberg (05/13)


2. GPI tells Pa. city mayor "glass is not trash"

GPI SmartBrief | Apr 29, 2015

Harrisburg, Pa., Mayor Eric Papenfuse has stirred controversy with a new "Glass is Trash, Paper is Gold" recycling program that the industry wants changed. "Saying that 'Glass is Trash' and should be landfilled as opposed to being recycled, yes, it's disappointing and it is very concerning," said GPI President Lynn Bragg. WHTM-TV (Harrisburg, Pa.) (04/27)


3. Ardagh's exit from the Verallia bidding shows fiscal intelligence, analysts say

GPI SmartBrief | May 13, 2015

Ardagh opted to withdraw its bid for Saint-Gobain's bottle and jar manufacturing division, a move that demonstrates financial disciple, according to ratings agency Moody's. The Irish-owned packaging company purchased Verallia North America from Saint-Gobain in 2014. The Irish Times (Dublin) (05/08)


4. Bare Bottle attempts to capture younger consumers via labels

GPI SmartBrief | May 27, 2015

Ventures such as the label-centric wine company Bare Bottle, which combines graphic designers and tech entrepreneurs with winemakers to maximize the impact of a wine label using social media, are exploring strategies to tap into the buying potential of young wine consumers. Bare Bottle's labels are uncharacteristically bold for the higher-priced wine category, but color, typeface and paper are integral to attracting buyers, while a good wine will keep them coming back, writes Lettie Teague. The Wall Street Journal (tiered subscription model) (05/22)


5. Pepsi turns to glass bottle to improve bar mixer cred

GPI SmartBrief | Apr 29, 2015

Pepsi wants its Pepsi Max to be the new go-to mixer for spirits, and the brand has unveiled a glass bottle as the center of its push. The narrow bottle will come in 330ml and 200ml sizes and will feature recipes for mixing it with bourbon, vermouth, tequila and brandy. Bar magazine online (U.K.) (04/27)


6. Is it too expensive for America to recycle?

GPI SmartBrief | May 20, 2015

The U.S. has an "anemic" recycling rate that may continue to fall as burning trash for energy gains appeal amid rising recycling costs and falling oil prices, writes Jennifer Graham. The country is experiencing "green fatigue," and recycling growth is tapering off because cities are struggling to make recycling affordable. The Deseret News (Salt Lake City) (05/18)


7. S.C. brewery uses chemicals to age Kentucky bourbon in hours, not years

GPI SmartBrief | May 20, 2015

National Public Radio (05/17)


8. O-I to supply bottle for Hotel Tango spirits

GPI SmartBrief | Apr 29, 2015

Hotel Tango has selected a new Forte bottle from Owens-Illinois to house its military-inspired drinks. The bottle was added to O-I's Covet Classics collection this year. "Everybody who has seen the Forte design is immediately attracted to it and bartenders like the way it feels," said Travis Barnes, founder of the Indiana-based artisan distiller. Packaging Business Review (U.K.) (04/27)


9. Tech turns bottles into top-shelf billboards

GPI SmartBrief | May 27, 2015

Medea is launching an update to its programmable vodka bottle that allows bars or consumers to set a custom message via a smartphone app. The technology can track messages, bottle locations and purchases to provide a wealth of information across its 50-hour battery life. Diageo is working on a smart bottle that will deliver sales promotions and recipes to consumers' smartphones. ABC News (05/21)


10. Tech-enabled packaging helps engage consumers, analyst says

GPI SmartBrief | May 06, 2015

Smart labels and other new packaging solutions provide entertainment, information and aesthetic value that engage customers and can boost repeat purchases, writes Viktorija Gnatoka, global packaging analyst at Mintel. Near field communication technology is already being used in the alcoholic beverage sector by Johnnie Walker for its Blue Label smart bottle, and the technology presents opportunities for beauty packaging as well, Gnatoka writes. Beauty Packaging (5/4)




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