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Why Starcom reorganized and retrained its staff

4A's SmartBrief | May 05, 2015

Starcom has spent the past 20 months undergoing an internal reorganization and training workers to make it better prepared for an tech- and programmatic-driven future. "The big problem with programmatic is that everyone needs a common understanding of the language," said Amanda Richman, president of investment and activation. "Everyone does. Even if they're not making inventory calls, they may still do billing and reconciliation, so they need to know." Digiday.com (05/05)


Agency leaders name their top inbox irritants

4A's SmartBrief | May 01, 2015

CP+B creates a backstory for Fruit of the Loom's see-through pants

4A's SmartBrief | Apr 30, 2015

Execs from GSD&M, LatinWorks form multicultural agency called Sibling

4A's SmartBrief | May 04, 2015

Havas program enables its staff to work in new cities

4A's SmartBrief | May 06, 2015

Industry groups to examine effects of project-based work

4A's SmartBrief | May 04, 2015

DigitasLBi partners with Vice, gains Vox exclusive

4A's SmartBrief | May 01, 2015

Infographics are popular, and there's a reason why

4A's SmartBrief | May 04, 2015

Fisher-Price, 360i introduce "The Mommys" awards

4A's SmartBrief | May 06, 2015

Citibank plans global media shop consolidation

4A's SmartBrief | May 05, 2015


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Early Registration Open for 4A's Strategy Festival 2015

4A's SmartBrief | May 06, 2015

New: 4A's Sponsored Content Page

4A's SmartBrief | May 06, 2015

Early Registration Open for 4A's Talent@2030 2015: The Business of People & Culture

4A's SmartBrief | May 05, 2015

Webinar Alert: Social Media ROI and Data Ownership

4A's SmartBrief | May 05, 2015

Meet the Women Revolutionizing Mobile Advertising

4A's SmartBrief | May 04, 2015




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