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Is there a place for strategy-only shops?

4A's SmartBrief | Jul 29, 2015

Creatives and strategists can -- and should -- work together in a collaborative environment, but strategy is a valuable and broad discipline that can live outside agency confines, writes Sylvain Labs CEO Alain Sylvain. In a companion piece, Publicis Seattle's Britt Fero argues that agencies that only deal with strategy are "simply think tanks. They fuel insight and great visions of what could be. But without execution, they are simply that: visions, not reality." CampaignLive.com (U.S.) (07/28) CampaignLive.com (U.S.) (07/29)


Julia Louis-Dreyfus plays an uptight mom for Old Navy

4A's SmartBrief | Aug 04, 2015

How small agencies should approach new business

4A's SmartBrief | Jul 31, 2015

Why creatives should embrace programmatic

4A's SmartBrief | Jul 30, 2015

P&G has cut $300M in agency, production fees in past year

4A's SmartBrief | Jul 31, 2015

Why agencies should focus on problem-solving, not time sheets

4A's SmartBrief | Jul 29, 2015

DDB's director of talent looks to build on inclusion legacy

4A's SmartBrief | Jul 29, 2015

Marketers talk up Uber approach for agencies

4A's SmartBrief | Aug 04, 2015

UM to lead media in North American for Coca-Cola

4A's SmartBrief | Aug 03, 2015

It's casual Friday every day of the week at some digital shops

4A's SmartBrief | Jul 31, 2015


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Secure a Spot Now at the 4A's January Executive Leadership Program in L.A.

4A's SmartBrief | Aug 04, 2015

4A's Social Media ROI and Data Ownership Report

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Early Registration Open for 4A's Virtual IAAS Program

4A's SmartBrief | Aug 03, 2015

4A's Position Paper on Agency Compensation: 4A's Market-Based Labor Rates Guidance

4A's SmartBrief | Jul 31, 2015




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