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Post to merge with MOM Brands following $1.15B deal

GMA SmartBrief | Jan 26, 2015

Post Holdings will acquire MOM Brands in a $1.15 billion deal, adding products such as Berry Colossal Crunch and Frosted Mini Spooners to Post's portfolio that already includes Honey Bunches of Oats, Grape-Nuts and Honeycomb cereals. The deal comes on the heels of better-than-expected December projections for Post's ready-to-eat cereal business and its egg, cheese and potato categories. "After a century of spirited rivalry between MOM Brands and Post, we now look forward to combining our strengths," Post CEO Rob Vitale said. Wall Street Journal (tiered subscription model), The (01/26) Reuters (01/26)


Campbell's targets health-conscious consumers with new products

GMA SmartBrief | Jan 22, 2015

Mondelez announces red velvet as the next Oreo flavor

GMA SmartBrief | Jan 21, 2015

General Mills expects to cut 500 more jobs

GMA SmartBrief | Jan 26, 2015

CPG companies need to shake up traditional business model, experts say

GMA SmartBrief | Jan 21, 2015

Cheetos to introduce first sweet snack

GMA SmartBrief | Jan 23, 2015

Procter & Gamble restructures executive positions

GMA SmartBrief | Jan 22, 2015

Death of Tootsie Roll patriarch could mean new direction

GMA SmartBrief | Jan 22, 2015

Packaging can help CPG brands appeal to health-focused shoppers

GMA SmartBrief | Jan 20, 2015

Dannon enters protein shake market with Light & Fit shake

GMA SmartBrief | Jan 20, 2015


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