Most Clicked GMA SmartBrief Stories

1. Kraft, Heinz agree to merge

GMA SmartBrief | Mar 25, 2015

Kraft Foods and H.J. Heinz will merge through a deal that could reach more than $40 billion. The merger, which will be backed by 3G Capital and Berkshire Hathaway, would form the Kraft Heinz Co., which would make about $28 billion in revenue and stand as the world's fifth-largest food and beverage company. Wall Street Journal (tiered subscription model), The (03/25) Bloomberg (03/25) New York Times (tiered subscription model), The (03/25)

2. General Mills freshens up Jolly Green Giant

GMA SmartBrief | Mar 30, 2015

General Mills' Green Giant brand is testing pre-roasted, unsauced vegetables and is prepared to launch a new Sautes by Green Giant line that includes frozen vegetable medleys with dry seasonings and garnishes. The moves are in response to consumers' growing demand for fresh, less-processed foods and falling sales of frozen and canned vegetables. Star Tribune (Minneapolis-St. Paul, Minn.) (03/29)

3. Standout packaging is key to shopper conversion, experts say

GMA SmartBrief | Mar 27, 2015

The right packaging can make all the difference in a product's success, and new products need packages that tell the story of the brand and fit the consumer's lifestyle, experts say. "[T]he package itself has to do all of the work to get shoppers to notice it and convert to purchase," said Rich Scamehorn, chief researcher at InContext Solutions. SmartBrief/SmartBlog on Food & Beverage (03/27)

4. Keurig debuts recyclable K-Cup pods

GMA SmartBrief | Mar 24, 2015

Business Insider (03/23)

5. Unilever plans slew of new frozen products in 2015

GMA SmartBrief | Mar 27, 2015

Unilever Ice Cream plans to unveil 16 new frozen treats in 2015, including new flavors, logos and package sizes for brands such as Breyers, Good Humor, Klondike, MAGNUM Ice Cream and Fruttare. "[T]his year's assortment of new frozen treats from Unilever Ice Cream has something for every taste bud," said Nick Soukas, Unilever Ice Cream's marketing director for brand building. Food Business Review (03/26)

6. Cold-pressed juice brands chase trendy ingredients, lower price points

GMA SmartBrief | Mar 24, 2015

Ingredients such as matcha, avocado, turmeric and red cabbage are among the new trends in cold-pressed juice, according to executives from Evolution Fresh, Suja, Lumi and others brands that showcased their products at the recent Natural Products Expo West. Embracing new ingredients is just one part of the formula for success in the cold-pressed sector, said Rawpothecary founder Stephanie Walczak, who said retailers are looking for lower-priced options that appeal to mainstream consumers. (03/19)

7. The Chobani approach to innovation

GMA SmartBrief | Mar 26, 2015

Chobani has been at the forefront of Greek yogurt innovation since 2007, and the yogurt-maker's new products follow a formula that requires "delicious, nutritious, natural and accessible" attributes. Chobani has used that formula when developing products released recently, including Chobani Kids Greek Yogurt pouches, inclusion-style Chobani Flips, Chobani Indulgent desserts and limited-batch and new yogurt flavors, said Michael Gonda, Chobani's vice president of communications. (free registration) (03/25)

8. ConAgra focusing on convenience, new retail channels to boost sales

GMA SmartBrief | Mar 30, 2015

ConAgra has made progress in stabilizing its Chef Boyardee, Healthy Choice and Orville Redenbacher's brands by focusing on convenient packaging and simple ingredients, and expanding its presence in rapidly-growing retailers such as dollar stores and club stores, said Tom McGough, president of consumer foods. Sean Connolly, formerly the leader of Hillshire Brands, will officially take over as chief executive officer of ConAgra on April 6. (free registration) (03/27)

9. Report: Consumers are buying more indulgent snacks than healthy ones

GMA SmartBrief | Mar 26, 2015

Sales of indulgent snacks increased by 3.1% last year, compared with a 2.5% increase for healthy snacks, despite a trend toward healthier food choices overall, according to data from IRI. The data show that consumers want to satisfy cravings for salty, sweet, crispy and crunchy foods when they choose to snack. FoodNavigator (03/24)

10. New snack products reflect innovation, co-branding and health trends

GMA SmartBrief | Mar 26, 2015

New product releases in the snack category reflect a trend of innovative flavors, co-branding and focus on health with a little indulgence, writes Steve Dwyer. Examples of such products include Post Foods' Honey Bunches of Oats Breakfast Biscuits, Moose Tracks ice cream-inspired Trail Mix from Denali Flavors and Georgia Nut Co., SexyPop’s new Pineapple Habanero flavor, Meat Chips for a gluten-free protein source and nine new items in Nestle USA's Skinny Cow portfolio. CSP (03/24)

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