Most Clicked GMA SmartBrief Stories


1. Mondelez: E-commerce to generate growth for CPG companies

GMA SmartBrief | May 20, 2015

CPG companies can expect to see total global sales from e-commerce exceed $3 trillion over the next five years, with between 3% and 10% of CPG companies' revenues being generated by online sales, says Mondelez Global Head of E-Commerce Cindy Chen, who also notes that more than half of CPG growth will come from the e-commerce sector in the next few years. The forecast has companies like Mondelez working with agencies such as Razorfish to increase online sales and presence as consumers embrace e-commerce. Advertising Age (free access for SmartBrief readers) (05/18)


2. Chobani expands product portfolio

GMA SmartBrief | May 21, 2015

To stay ahead in the increasingly competitive Greek yogurt market, Chobani is debuting new flavors with health claims and new packaging. The new flavors include Peanut Butter Dream and Strawberry Summer Crisp, with packaging that calls out the lack of GMOs and lower sugar content compared to other yogurts on the market. Chobani is also adding seven new oat products, flip yogurts and baby options to its portfolio. TheStreet.com (05/20)


3. CPG companies shift strategy as more consumers shop the perimeter

GMA SmartBrief | May 22, 2015

Consumer packaged goods companies are aiming to increase their presence in the perimeter of the store with new products and acquisitions of smaller brands to appeal to health-focused shoppers. Companies such as Kraft Foods and General Mills have removed artificial ingredients from their products, and Campbell has shifted its focus from soup to fruit and vegetable drinks and fresh carrots with its acquisition of Bolthouse Farms. Fortune (05/21)


4. General Mills plans to grow through core product innovation, expansion

GMA SmartBrief | May 21, 2015

General Mills is planning to drive growth by updating its core cereal and yogurt products, according to CEO Ken Powell. "Today's consumers want more natural foods with simple ingredients, fresh foods... consumers everywhere are snacking more than ever, and all of these changes create great opportunity for General Mills. We will capitalize on these opportunities by leveraging our core business platform," Powell said. The company is working to make the Cheerios line gluten-free and preparing to expand its Yoplait brand into China. FoodBusinessNews.net (free registration) (05/20)


5. Hershey may add more snack companies to its portfolio

GMA SmartBrief | May 20, 2015

The Hershey Co., which acquired KRAVE Jerky in January, may acquire more brands to expand its snack portfolio beyond confections, according to Associate Manager Brandy Woolford. The company is investing in snacks "through leveraging our iconic brands and bringing them options into the snack category, such as Hershey snack mix and bites, but it's also through M&A like KRAVE Jerky where we know they're great at what they do," Woolford said. In the coming months, Hershey will debut a line of Brookside fruit and nut snack bars nationwide. BakeryAndSnacks.com (France) (05/20)


6. Kellogg sees sales gain from Pandora mobile ads

GMA SmartBrief | May 22, 2015

Kellogg saw a 7% incremental sales gain as a result of an ad campaign on Pandora which promoted Pop-Tarts to an audience of primarily millennials. The campaign's ads were predominantly viewed on smartphones, and produced a "three-time lift of return on investment," Lauren Johnson writes. Adweek (05/21)


7. Hershey unveils 3D printed Kisses at Sweets and Snacks Expo

GMA SmartBrief | May 21, 2015

3D chocolate printing is on display at the Sweets and Snacks Expo in Chicago this week, with 3D Systems teaming up with Hershey to print intricately designed Kisses using CocoJet technology. The technology, which can produce two Kisses in 45 minutes, is a first step in "new possibilities with customization and personalization," said Hershey’s Advanced Innovation Center for Excellence's Jeff Mundt. Chicago Tribune (tiered subscription model) (05/19)


8. "Flexitarians" create new market for food manufacturers

GMA SmartBrief | May 20, 2015

A group of consumers identifying themselves as "flexitarians" -- people who replace meat with plant-based proteins on a regular basis for environmental or ethical reasons but still enjoy the taste of meat -- are expanding a market for food manufacturers previously limited by strict vegetarians, according to Mintel. Manufacturers are now developing ways to make foods that imitate the taste and texture of meat, such as The Vegetarian Butcher, which uses soy and lupine protein, spices and yeast to create meat-like products. FoodNavigator (05/19)


9. Better-for-you confections, snacks trend on display at 2015 Expo

GMA SmartBrief | May 22, 2015

An emerging trend at the National Confectioners Association's Sweets & Snacks Expo is growth in development of new confections and snack foods that are better-for-you, including Mars North America's Goodness Knows Snack Squares and the Brookside Dark Chocolate Fruit & Nut Bar from Hershey. The products boast healthier calorie counts, serving sizes and ingredients. Progressive Grocer (05/20)


10. Hormel relaunches Natural Choice with new logo, packaging

GMA SmartBrief | May 20, 2015

Hormel is relaunching its Natural Choice lunch meat campaign with print and online ads featuring actress Judy Greer. The ads highlight the product's "natural" quality, new logo and packaging and feature headlines such as "Preservatives are for mummies, not mommies." MediaPost Communications (05/19)




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