Most Clicked GMA SmartBrief Stories

1. Post to merge with MOM Brands following $1.15B deal

GMA SmartBrief | Jan 26, 2015

Post Holdings will acquire MOM Brands in a $1.15 billion deal, adding products such as Berry Colossal Crunch and Frosted Mini Spooners to Post's portfolio that already includes Honey Bunches of Oats, Grape-Nuts and Honeycomb cereals. The deal comes on the heels of better-than-expected December projections for Post's ready-to-eat cereal business and its egg, cheese and potato categories. "After a century of spirited rivalry between MOM Brands and Post, we now look forward to combining our strengths," Post CEO Rob Vitale said. Wall Street Journal (tiered subscription model), The (01/26) Reuters (01/26)

2. Krave founder: Hershey could bring meat snacks to "new level"

GMA SmartBrief | Jan 30, 2015

The Hershey Co. yesterday announced its acquisition of Krave Jerky as part of a plan to expand the company's snacking offerings beyond sweets. Krave founder John Sebastiani, who will report to North America President Michele Buck, said bringing the brand under Hershey "takes things to a whole new level. If anyone ever thought the meat snacks business was stale, well this is a whole new world." Krave has plans to launch a meat snack bar in the second half of the year. Chicago Sun-Times (free registration) (01/29) FoodNavigator (01/30)

3. General Mills expects to cut 500 more jobs

GMA SmartBrief | Jan 26, 2015

General Mills, which has seen slow growth in its packaged food sales, expects to lay off 500 workers and shut plants in Indiana and Ontario by next year, the company said in a news release on Jan. 15. The cuts are part of a broader plan to save $100M a year by the end of fiscal 2017. Wall Street Journal (tiered subscription model), The (01/08)

4. Campbell reorganizes operations to focus on growth areas

GMA SmartBrief | Jan 30, 2015

Campbell Soup Co. will be restructuring its operations in an effort to "unlock the value" of its brands and focus on growth areas, President and CEO Denise Morrison said. Campbell, which currently has five divisions, will be divided into three segments: Americas Simple Meals, Global Biscuits and Snacks, and Packaged Fresh. Morrison said the reorganization "is the logical next step in our ongoing effort to shift our company's center of gravity, accelerate our growth trajectory and maximize value for our shareholders." (free registration) (01/29) Reuters (01/29)

5. Nestle CEO: What is business' role in social issues?

GMA SmartBrief | Jan 27, 2015

Business should play a role in tackling global social challenges such as climate change and sustainability, but it should not lead on these issues, Nestle CEO Paul Bulcke said at the World Economic Forum. "Should business lead the social agenda? I would say very clearly, no, it should not lead the agenda, but it should be part of it. It's a nuance that's very important," he said. (France) (01/26)

6. Report: More shoppers look to c-stores for healthy items

GMA SmartBrief | Jan 29, 2015

Shoppers are looking to convenience stores as a place to buy healthy foods and beverages, according to a recent Technomic study that revealed 53% of consumers would be more likely to shop at c-stores if healthier choices were available. Chains including 7-Eleven and Holiday Stationstores are answering the demand by offering fruits, vegetables, snack bars, yogurt and other healthy snack options, according to Donna Hood Crecca, senior director for Technomic. FoodNavigator (01/28)

7. Qualitative research is key for developing consumer-friendly packaging

GMA SmartBrief | Jan 28, 2015

Answering the "why" behind what works for new packaging is becoming more and more important because of increasing competition and limited exposure, writes Jerry Thomas, president and chief executive of international marketing research firm Decision Analyst. Qualitative research from consumer sampling to store visits addresses these questions by seeking information in ways that remove bias. Packaging Digest (01/23)

8. Yoplait collaborates with fashion designer for Signature Collection

GMA SmartBrief | Jan 28, 2015

Yoplait is introducing its Signature Collection, a line of Yoplait and Yoplait Light flavors in cups created by fashion designer Christopher Straub. "Yoplait's palette of colors and flavors really inspired me for this project," Straub said. The collection will be available at Target stores through February. Shelby Report online, The (01/27)

9. How to get in front of changing food trends

GMA SmartBrief | Jan 28, 2015

The difference between short-lived fads and long-term trends is a critical one in the world of food marketing, where packaged food innovation has a high failure rate, The Hartman Group CEO Laurie Demeritt writes. "In order to capitalize on trends and fads, marketers should instead begin to let go of forecasting and predicting and think more like venture capitalists," she writes. SmartBrief/SmartBlog on Food & Beverage (01/28)

10. Pepsi logo appears as a crop circle near Super Bowl site

GMA SmartBrief | Jan 29, 2015

PepsiCo's marketing push ahead of its Super Bowl halftime show now includes a giant crop circle in a Glendale, Ariz., field near University of Phoenix Stadium. Pepsi has used an otherworldly theme in the buildup to its 30-second commercial and Katy Perry-led halftime show. "We just want to create an out-of-this-world experience," said Simon Lowden, chief marketing officer for North American beverages. Advertising Age (free access for SmartBrief readers) (01/28) New York Times (tiered subscription model), The (01/28)

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