Most Clicked GMA SmartBrief Stories

1. Nestle launches frozen custard

GMA SmartBrief | Feb 26, 2015

Nestle is igniting the frozen custard sector with the expansion of its Edy's and Dreyer's Ice Cream brands. The frozen custard, made with no artificial flavors or colors, will come in six flavors, including salted caramel pretzel and peanut butter pie. (free registration) (02/26)

2. Kraft appoints new Oscar Mayer president

GMA SmartBrief | Mar 04, 2015

Kraft Foods has promoted Mark Magnesen to the role of president of its Oscar Mayer brand. Magnesen, who has been with Kraft since 1991 and most recently served as general manager of the Planters nut brand, will succeed Sam Rovit, who resigned last month. Wisconsin State Journal (Madison) (03/03)

3. Hungry-Man ignores trends to cater to its core consumer

GMA SmartBrief | Mar 03, 2015

Declining sales of frozen foods and increasing consumer demand for healthier products have done nothing to harm Pinnacle Foods' Hungry-Man brand, which last year saw growth in the "mid single digits," the company said. The brand's target demographic is male millennials who are less concerned with eating healthy and more interested in large portions and convenience, according to company executive Maria Sceppaguerico. Fusion (03/02)

4. Americans drop dessert from dinner time

GMA SmartBrief | Feb 27, 2015

Only 12% of Americans eat dessert with dinner at home, a drop from 15% 10 years ago and 24% in 1986, according to research firm NPD. "The trend in American homes is about one-dish meals. Americans have been steadily cutting back the number of items served at a main meal and dessert ranks 4th on the list for a meal after the main dish, vegetable and starch," says NPD's Harry Balzer. "Having dessert makes the whole meal more complicated." USA Today (02/26)

5. Report: Millennials are more likely to purchase private-label

GMA SmartBrief | Feb 26, 2015

Millennials are more likely to purchase private-label items than other consumers, and 42% of 18-to-36-year-old consumers said store-brand items are more innovative than name brands, according to a new report from Mintel. Private-label brands are achieving growth by fulfilling consumer demand for cleaner labels, functional packaging and gluten-free, among other trends, the report found. MediaPost Communications (02/21)

6. Boulder Brands bounce-back plan includes revamp of gluten-free line

GMA SmartBrief | Mar 02, 2015

Boulder Brands plans to recover from lower than expected sales in 2014 by stabilizing its Smart Balance dairy-free butter business, expanding distribution of its Udi's and Evol frozen brands and revitalizing its Glutino line of gluten-free baked goods, according to chairman and CEO Stephen Hughes. "We saw an immediate impact on items we recently have renovated," Hughes said. "We recognize we have an opportunity to improve taste and quality within some of its products. And with those improvements it will be better positioned for growth." (free registration) (02/27)

7. Convenience, health key factors in new products

GMA SmartBrief | Feb 26, 2015

Campbell's line of cold-pressed ultra-premium juices, PepsiCo's Propel Electrolyte Water and General Mills' gluten-free Cheerios are among products being introduced in the coming months that are in line with consumer demands for convenience and healthy attributes. (free registration) (02/25)

8. Roark Capital may sell protein-focused Atkins brand

GMA SmartBrief | Feb 27, 2015

Hormel Foods' acquisition of Cyto Sport Holdings and Tyson Foods' purchase of Hillshire Brands reflect food manufacturers' efforts to keep up with the changing tastes of consumers, who are increasingly seeking more high-protein foods. A pioneer of the high-protein, low-carb diet trend, Atkins Nutritionals, could sell for as much as $1 billion, sources said. Denver Post, The (02/26)

9. Michelle Obama lauds food companies for calorie cuts

GMA SmartBrief | Mar 02, 2015

First lady Michelle Obama applauded food and beverage makers that have cut 6.3 trillion calories from their products since the launch of her Let's Move campaign. A coalition of 16 food brands including General Mills, Kraft Foods and PepsiCo spearheaded the calorie cuts. "Over the past five years we have truly changed the culture around health and living in this country," she said at the Partnership for a Healthy America Summit last week. SmartBrief/SmartBlog on Food & Beverage (03/02)

10. Hershey appoints new finance chief

GMA SmartBrief | Feb 27, 2015

Wall Street Journal (tiered subscription model), The (02/26)

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