4A's Association News


Webinar Alert: Using Data to Build Brand Strategies

4A's SmartBrief | Jan 23, 2015

On Feb. 10, Join Robin Hafitz, CEO of Open Mind Strategy, who will instruct attendees how to transition from reporting information to extracting actionable insights from data. Learn how to find your brand's story, use quantitative and qualitative data to inform strategy and much more.

4A's members and non-members can sign up for this training event now by registering on the 4A's website.


4A's Transformation 2015: Early Registration Ends Today

4A's SmartBrief | Jan 23, 2015

Don't miss the biggest 4A's conference of 2015, Transformation, on March 22 to 25 in Austin, Texas, at the Austin Hilton, with the industry's most senior leaders. Sign up to hear from and network with senior leaders across agencies, media and marketing. This year's theme is a celebration of creativity and collaboration that also features the winners of the first-time 4A's Partner Awards, which honor that theme. Speakers include film director Robert Rodriguez; Lori Hiltz, CEO of Havas Media, NA; Ram Krishnan, SVP & CMO of Frito-Lay North America; and many more! Early registration ends today, so sign up now to attend this event, which is open to 4A's members and non-members.

If your company is interested in becoming a sponsor, email 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org for available packages.


4A's Year in Review -- Insights

4A's SmartBrief | Jan 23, 2015

The most-utilized benefit of 4A's membership is our Research Services department. From new product information to category reviews to SWOT analyses, 4A's Research Services specializes in providing marketing insights and thought leadership to help members with new business efforts and client growth strategies.

Read more on the 4A's Year in Review site.


4A's Data Summit 2015 is Almost Sold Out

4A's SmartBrief | Jan 22, 2015

The 4A's Data Summit, which will be held Tuesday, Feb. 3 at JWT in NYC, features an exciting lineup of agency and brand leaders, including: B. Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International; Julie Fleischer, Director, Data + Content + Media at Kraft Foods Group; Artie Bulgrin, SVP Global Research + Analytics, ESPN and many more! Find out how companies are addressing the future of digital advertising, client best practices and what's next in agency programmatic trading. The event will kick off with a special keynote by Jonathan Nelson, CEO of Omnicom Digital. 4A's members and non-members can sign up now! Registration is limited to just 120 attendees.

If your company is interested in becoming a 4A's Data Summit sponsor, e-mail 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org for available packages.


Early Entry Deadline for 4A's Partner Awards Ends Friday

4A's SmartBrief | Jan 22, 2015

Submit your entries for the first-ever 4A's Partner Awards, open to agencies big and small, which honor collaboration across agencies, marketing and media. The awards, presented by MediaLink, recognize great partnerships that elevate creativity to new levels. Winners will be announced during the 4A's Transformation leadership and media conference at the Hilton Austin Hotel in March. The early entry awards deadline ends Friday, so submit your entry now for a chance to win bragging rights for your agency and take home one of the top awards -- Partnership of the Year or Most Innovative Partnership.


4A's Year in Review -- Partnerships

4A's SmartBrief | Jan 22, 2015

2014 has been a highly active year for the 4A’s Media Practice group as it worked closely with the ANA and the IAB on the most important industry issues impacting the digital advertising and media ecosystem.

Read more on the 4A's Year in Review site.


Diversify Your Agency by Hosting a 2015 MAIP Intern

4A's SmartBrief | Jan 21, 2015

For more than 40 years, the 4A's Multicultural Advertising Intern Program has annually connected more than 100 aspiring and diverse entry-level advertising professionals with advertising agencies nationwide. Unmatched by any other program in the industry in scale, breadth, ROI and hours of development for interns and alumni, MAIP has offered more than 70+ advertising and media agencies the opportunity to access top talent. In the past three years, approximately 90% of eligible MAIP candidates have received a job offer within six months of graduating from the program.

The 2015 MAIP agency application deadline has been extended to Jan. 30. Register today. For more information, contact Shannon Galvin, 4A's Manager, Diversity & Inclusion, at sgalvin@aaaa.org.


Early Registration Rate for 4A's Transformation 2015 Ends Friday

4A's SmartBrief | Jan 21, 2015

Don't miss the biggest 4A's conference of 2015, Transformation, on March 22 to 25 in Austin, Texas, at the Austin Hilton, with the industry's most senior leaders. Sign up to hear from and network with senior leaders across agencies, media and marketing. This year's theme is a celebration of creativity and collaboration that also features the winners of the first-time 4A's Partner Awards, which honor that theme. Speakers include film director Robert Rodriguez; Lori Hiltz, CEO of Havas Media, NA; Ram Krishnan, SVP & CMO of Frito-Lay North America; and many more! Early registration ends Friday, so sign up now to attend this event, which is open to 4A's members and non-members.

If your company is interested in becoming a sponsor, email 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org for available packages.


4A's Year in Review -- Leadership

4A's SmartBrief | Jan 21, 2015

The January 2014 arrival of 30-year industry veteran Bill Tucker as EVP signaled the 4A's intent to renew its commitment to the media community and shepherd in a new era of collaboration.

Read more on the 4A's Year in Review site.


Last Call for the 2015 4A's MAIP Agency Application

4A's SmartBrief | Jan 20, 2015

For more than 40 years, the 4A's Multicultural Advertising Intern Program has annually connected more than 100 aspiring and diverse entry-level advertising professionals with advertising agencies nationwide. Unmatched by any other program in the industry in scale, breadth, ROI, and hours of development for interns and alumni, MAIP has offered more than 70+ advertising and media agencies the opportunity to access top talent. In the past three years, approximately 90% of eligible MAIP candidates have received a job offer within six months of graduating from the program.

The 2015 MAIP agency application is now available and the 4A's hopes agencies give serious consideration to joining this industry initiative by participating as a host agency. Register today. Applications are due by Wednesday. For more information, contact Shannon Galvin, 4A's Manager, Diversity & Inclusion, at sgalvin@aaaa.org.


4A's Seminar Alert: Mintel's Big Conversation -- U.S. 2015 Consumer Trends

4A's SmartBrief | Jan 20, 2015

What will influence consumer spending in 2015? Find out on Jan. 22 at 4A's NYC HQ, when Mintel, a leading global market intelligence agency, will hold a "Big Conversation," unveiling key trends set to impact the U.S. consumer market in 2015.

Mintel's Big Conversations are usually offered only to Mintel's clients, but the 4A's is pleased to offer these seminars to 4A's members. Join us for a panel discussion led by Mintel's Consumer Trends Consultant Stacy Glasgow. Stacy will introduce each trend and panelists –– comprising of some of Mintel's top category experts –– who will lead attendees through the implications of each trend in categories food and drink, beauty and personal care, and finance. Morning and afternoon sessions are available, so register now on the 4A's website.


Send Your Young Talent to the 4A's New York Institute of Advanced Advertising Studies

4A's SmartBrief | Jan 19, 2015

Time is running out to register the next generation of industry executives for this important training program! The 4A's New York Institute of Advanced Advertising Studies is the perfect vehicle to send your junior staff to jumpstart their careers. Many of today's top agency executives are IAAS graduates. This year's program will be held at JWT in NYC. Students will develop skills by working on an actual client assignment, Tylenol Simply Sleep, in a team environment to gain real-world experience within the advertising industry.

The course runs from Jan. 26 to May 19, so don't miss your chance to register before Wednesday. This event is open to 4A's members and non-members.


4A's Year in Review -- Talent

4A's SmartBrief | Jan 19, 2015

Each year, the Multicultural Advertising Intern Program brings together the most promising diverse talent with top agencies to develop the future leaders of our industry.

Read more on the 4A's Year in Review site.


Early Registration Rate Ends Soon for 4A's Management Practitioners Forum 2015

4A's SmartBrief | Jan 19, 2015

4A's members can sign up now to attend the 4A's Management Practitioners Forum, a special one-day event designed for 4A's agency leaders, which will kick off the annual 4A's Transformation leadership conference on Sunday, March 22 at the JW Marriott in Austin, Texas.

MPF will feature speakers that provide agency heads insights to better navigate the changing landscape of the business, moderated by Andrew Graff, CEO of Allen & Gerritsen. Sessions include: Legal Rules of the Road for Social Media featuring attorney Ron Urbach of Davis & Gilbert; How Digital & Data are Changing Shopping Dynamics with Jason Snyder, chief technologist at Momentum Worldwide and Laura Moser, SVP Shopper Practice Lead North America at Momentum Worldwide and much more! registration ends this Friday, so act now.


Early Entry Deadline for 4A's Partner Awards is Just a Week Away

4A's SmartBrief | Jan 16, 2015

Submit your entries for the first-ever 4A's Partner Awards, open to agencies big and small, which honor collaboration across agencies, marketing and media. The awards, presented by MediaLink, recognize great partnerships that elevate creativity to new levels. Winners will be announced during Day 2 of the annual 4A's Transformation leadership and media conference at the Hilton Austin Hotel on March 24. The early entry awards deadline ends Jan. 23, so start your entry now to win bragging rights for your agency and a chance to take home one of the top awards -- Partnership of the Year or Most Innovative Partnership.


Webinar Alert: Management Skills for Women

4A's SmartBrief | Jan 16, 2015

Join Pam Bloore, co-founder of Filament, Inc., who will address issues that disproportionately affect women more than men in agency leadership and management at this virtual event next Thursday. Learn how to find an appropriate leadership tone, handle the "double standard" that applies to women's management behaviors, navigate staff issues and much more!

4A's members and non-members can sign up now on the 4A's website.


Early Registration Ends Soon for the 4A's Spring Executive Leadership Program

4A's SmartBrief | Jan 15, 2015

The 4A's Executive Leadership Program returns April 21 to 23 at 4A's NYC headquarters. This event is designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools. Throughout three days, answer 300 questions directly related to the future success of an agency, collectively playing the role as managing director. This is an ideal program for new CEOs, COOs and high-potential department heads.

Seating is limited to 20 attendees. Sign up before Feb. 10 to receive the early registration rate.


Learn About the Future of Data-Driven Advertising at 4A's Data Summit 2015

4A's SmartBrief | Jan 15, 2015

The 4A’s Data Summit, which will be held Tuesday, February 3 at JWT in NYC, features an exciting lineup of agency and brand leaders including: B. Bonin Bough, vice president of global media and consumer engagement at Mondelez International; Julie Fleischer, director of data + content + media at Kraft Foods Group; Artie Bulgrin, SVP global research + analytics at ESPN; and many more! Find out how companies are addressing the future of digital advertising, client best practices and what's next in agency programmatic trading. The event will kick off with a special keynote by Jonathan Nelson, CEO of Omnicom Digital, who will be interviewed by 4A's President-CEO Nancy Hill during a fireside chat. 4A's members and non-members can sign up now! Registration is limited to just 120 registrants.

If your company is interested in becoming a 4A's Data Summit sponsor, e-mail 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org for available packages.


Early Entry Deadline for 4A's Partner Awards Ends Soon

4A's SmartBrief | Jan 14, 2015

Submit your entries for the first-ever 4A's Partner Awards, open to agencies big and small, which honor collaboration across agencies, marketing and media. The awards, presented by MediaLink, recognize great partnerships that elevate creativity to new levels. Winners will be announced during Day 2 of the annual 4A's Transformation leadership and media conference at the Hilton Austin Hotel on March 24. The early entry awards deadline ends Jan. 23, so start your entry now to win bragging rights for your agency and a chance to take home one of the top awards -- Partnership of the Year or Most Innovative Partnership.


Celebrate Creativity & Collaboration at 4A's Transformation 2015

4A's SmartBrief | Jan 13, 2015

Don't miss the biggest 4A's conference of 2015, Transformation, on March 22 to 25 in Austin, Texas, at the Austin Hilton, with the industry's most senior leaders. Sign up to hear from and network with senior leaders across agencies, media and marketing. This year's theme is a celebration of creativity and collaboration that also features the winners of the first-time 4A's Partner Awards, which honor that theme. Speakers include film director Robert Rodriguez; Lori Hiltz, CEO of Havas Media, NA; Ram Krishnan, SVP & CMO of Frito-Lay North America; and many more! Early registration ends Friday, Jan. 23, so sign up now to attend this event, which is open to 4A's members and non-members.

If your company is interested in becoming a sponsor, e-mail 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org for available packages.


4A's Webinar: Jump-start Your 2015 Measurement Plan

4A's SmartBrief | Jan 13, 2015

Don't miss this special webinar on Jan. 15 that will be jam-packed with information about which research company practices have achieved industry-wide accreditation to improve measurement planning, especially in the area of 3MS. Join Brad Adgate, research director at Horizon Media and chair of the 4A's Media Measurement Committee; Rich Gagnon, managing director at Initiative and leader of the special 4A's task force on media measurement; and George Ivie, CEO and executive director of the Media Rating Council, as they review:

  • Top measurement challenges facing marketers
  • Impact of 3MS on planning and trading currencies
  • Progress on cross-media standardization
  • New thinking on cross-screen planning and measurement
4A's members and non-members can register now on the 4A's website.


Apply Now: 2015 4A's MAIP Agency Application

4A's SmartBrief | Jan 12, 2015

For more than 40 years, the 4A's Multicultural Advertising Intern Program has annually connected more than 100 aspiring and diverse entry-level advertising professionals with advertising agencies nationwide. Unmatched by any other program in the industry in scale, breadth, ROI, and hours of development for interns and alumni, MAIP has offered more than 70+ advertising and media agencies the opportunity to access top talent. In the past three years, approximately 90% of eligible MAIP candidates have received a job offer within six months of graduating from the program.

The 2015 MAIP agency application is now available and the 4A's hopes agencies give serious consideration to joining this industry initiative by participating as a host agency. Register today. Applications are due by Jan. 21. For more information, contact Shannon Galvin, 4A's Manager, Diversity & Inclusion, at sgalvin@aaaa.org.


Register for the 4A's Spring Executive Leadership Program

4A's SmartBrief | Jan 09, 2015

The 4A's Executive Leadership Program returns April 21 to 23 at 4A's NYC headquarters. This event is designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools. Throughout three days, answer 300 questions directly related to the future success of an agency, collectively playing the role as managing director. This is an ideal program for new CEOs, COOs and high-potential department heads.

Seating is limited to 20 attendees, so sign up today before this event sells out.


4A's Research Insights: Measure What Matters Most

4A's SmartBrief | Jan 09, 2015

In this special guide to KPIs from think with Google, four important tenets of measurement-focused marketing are outlined, which show how better metrics can improve campaign effectiveness, leading to better marketing outcomes. Tenets include: focusing on the right metrics, valuing your best customers, attributing value across the journey and proving marketing impact.

View think with Google's Measure What Matters Most guide today on the 4A's website to help improve marketing campaigns.


Explore the Most Important Data-Related Issues at 4A's Data Summit 2015

4A's SmartBrief | Jan 08, 2015

The 4A's Data Summit, which will be held Tuesday, Feb. 3, at JWT in NYC, features a stellar lineup including B. Bonin Bough, vice president of global media and consumer engagement at Mondelez International; Julie Fleischer, director of data + content + media at Kraft Foods Group; Artie Bulgrin, SVP global research + analytics at ESPN; and many more! Find out how companies are addressing the future of digital advertising, client best practices and what's next in agency programmatic trading. The event will kick off with a special keynote by Jonathan Nelson, CEO of Omnicom Digital, who will be interviewed by 4A's President-CEO Nancy Hill during a fireside chat. 4A's members and non-members can sign up now! Registration is limited to just 120 registrants.

If your company is interested in becoming a 4A's Data Summit sponsor, e-mail 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org for available packages.


Hollywood Film Director Robert Rodriguez to Speak at 4A's Transformation 2015

4A's SmartBrief | Jan 07, 2015

Don't miss the biggest 4A's conference of 2015, Transformation, March 22 to 25 in Austin, Texas, at the Austin Hilton, with the industry's most senior leaders. This year's theme is a celebration of creativity and collaboration across agencies, media and marketing. Attendees will also find out the winners of the new 4A's Partner Awards, presented by MediaLink, which honor the event's theme and much more! The event also includes a keynote by film director Robert Rodriguez ("Machete," "Sin City"). Early registration ends Friday, Jan. 23, so sign up now to attend alongside more than 1,000 other executives. This event is open to 4A's members and non-members. Visit the Transformation website for more information.

If your company is interested in becoming a sponsor, email 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org for available packages.


Early Entry Deadline for 4A's Partner Awards is 2 Weeks Away

4A's SmartBrief | Jan 06, 2015

The 4A's is now accepting entries for its first-ever Partner Awards, which honor collaboration across agencies, marketing and media. The awards, which are sponsored by MediaLink, recognize great partnerships that elevate creativity to new levels. Winners will be announced during Day 2 of the annual 4A's Transformation leadership and media conference at the Hilton Austin Hotel on March 24. The early entry awards deadline ends Jan. 23, so enter now!


4A's Management Practitioners Forum to Kick Off Transformation 2015

4A's SmartBrief | Jan 05, 2015

4A's members can sign up now to attend the 4A's Management Practitioners Forum (MPF), a special one-day event designed for 4A's agency leaders, which will kick off the annual 4A's Transformation conference on Sunday, March 22, at the JW Marriott in Austin, Texas.

MPF will feature speakers that provide agency heads insights to better navigate the changing landscape of the business, moderated by Andrew Graff, CEO of Allen & Gerritsen. Sessions include: Legal Rules of the Road for Social Media featuring attorney Ron Urbach of Davis & Gilbert; How Digital & Data Are Changing Shopping Dynamics with Jason Snyder, chief technologist at Momentum Worldwide and Laura Moser, SVP & Shopper Practice Lead North America at Momentum Worldwide, and much more! 4A's members can register now before early registration pricing ends Friday, Jan. 23. View the full agenda today on the 4A's Transformation website.


Hollywood Film Director Robert Rodriguez to Keynote 4A's Transformation 2015

4A's SmartBrief | Jan 02, 2015

Don't miss the biggest 4A's conference of 2015, Transformation, March 22 to 25 in Austin, Texas, at the Austin Hilton, with the industry's most senior leaders. This year's theme is a celebration of creativity and collaboration across agencies, media and marketing. The event will be keynoted by film director Robert Rodriguez ("Machete," "Sin City"). Attendees will also find out the winners of the new 4A's Partner Awards, sponsored by MediaLink, and much more! Early registration ends Friday, Jan. 23, so sign up now to attend alongside more than 1,000 other executives. This event is open to 4A's members and non-members. Visit the Transformation website for more information.

If your company is interested in becoming a sponsor, email 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org for available packages.


Find Out the Future of Data-Driven Advertising at 4A's Data Summit 2015

4A's SmartBrief | Dec 31, 2014

The 4A's Data Summit, which will be held Tuesday, Feb. 3, at JWT in NYC, features a stellar lineup including B. Bonin Bough, vice president of global media and consumer engagement at Mondelez International; Julie Fleischer, director of data + content + media at Kraft Foods Group; Artie Bulgrin, SVP global research + analytics at ESPN; and many more! Find out how companies are addressing the future of digital advertising, client best practices and what's next in agency programmatic trading. The event will kick off with a special keynote by Jonathan Nelson, CEO of Omnicom Digital, who will be interviewed by 4A's President-CEO Nancy Hill during a fireside chat. 4A's members and non-members can sign up now! Attendance is limited to just 120 registrants.

If your company is interested in becoming a 4A's Data Summit sponsor, e-mail 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org for available packages.


The Future of Legacy Ad Channels in the Digital World

4A's SmartBrief | Dec 30, 2014

Lori Hiltz, CEO of Havas Media North America, joins a slate of nearly 50 speakers, including 4A's EVP Mike Donahue, at the Local Online Advertising Conference on March 2 and 3 in NYC. Speakers will discuss the future of legacy advertising channels in the increasingly digital world. 4A's members who sign up to attend can use code SAVE10 to save 10%. Register today to join more than 500 industry executives. Early-bird rate ends soon. The 4A’s is an industry partner of this event.




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