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The true story behind the Coca-Cola "Hilltop" ad

4A's SmartBrief | May 18, 2015

The final episode of AMC's "Mad Men" suggests that main character Don Draper developed the idea for Coca-Cola's "Hilltop" ad, which featured the song "I'd Like to Buy the World a Coke." In reality, the idea was created by Bill Backer, a McCann Erickson creative director, who said the idea was that Coca-Cola was "a universally liked formula that would help to keep [people] company for a few minutes." The Wall Street Journal (tiered subscription model) (05/18)


Former McCann exec talks "Mad Men" finale and more

4A's SmartBrief | May 22, 2015

W+K campaign for KFC stars Darrell Hammond as Colonel Sanders

4A's SmartBrief | May 20, 2015

P&G's $2.6 billion N.A. media account is under review

4A's SmartBrief | May 18, 2015

What agencies need to know about young staffers and turnover

4A's SmartBrief | May 21, 2015

Why advertising needs to focus on solving problems

4A's SmartBrief | May 18, 2015

What's the difference between producers and project managers?

4A's SmartBrief | May 20, 2015

GoDaddy to search for worldwide brand agency

4A's SmartBrief | May 21, 2015

McDonald's is airing a unique TV ad every weekday for a month

4A's SmartBrief | May 19, 2015

A N.Y. shop combined its work space with a designer store

4A's SmartBrief | May 19, 2015


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