4A's Association News


4A's Strategy Festival announces new Keynote Speaker: Virginia Heffernan

4A's SmartBrief | Aug 25, 2016

Hear from Virginia Heffernan, journalist for The New York Times and author of "Magic and Loss: The Internet As Art," on the intersection of internet, digital culture and creativity. Join us for the 4A's Strategy Festival 2016 and celebrate the heroism of the planning community -- culminating with the Jay Chiat Awards for Strategic Excellence.

4A's Strategy Festival 2016 | October 16th - 18th | Andaz Hotel | Wall Street | New York City


How Young Talent Can Present​ Themselves for Career Impact​ ​​

4A's SmartBrief | Aug 25, 2016

Being an effective presenter (even internally) makes a difference in how you're perceived by your agency team and clients, so mastering the basics is critical. On Aug. 31, this webinar will move you from nervous to polished-presenter through tips, techniques and practices to build confidence, the lasting ability to address content, and verbal and non-verbal techniques. Don't miss it! Register here!


Access to Insightful Leadership from Cindy Gallop -- Glass Ladder Series

4A's SmartBrief | Aug 24, 2016

Cindy Gallop is one of the industry's fiercest advocates for gender and diversity equality, as evidenced in this week's AdAge article, Cindy Gallop Doesn't Care What You Think. Having achieved massive success in her own career, she sends the elevator back down to other women in the 4A's Glass Ladder Webinar Series. In case you missed last year's series of powerful webinars aimed at helping women advance their careers, we've made the recordings available for purchase. As Cindy famously says, "You will never own the future if you care what people think." Own the future!

Email us to learn how to purchase these webinar recordings today! #glassladder


Free in Chicago: Programmatic Workshop

4A's SmartBrief | Aug 24, 2016

The 4A's Programmatic Workshop, powered by Quantcast's Real Time Academy, was developed specifically to educate 4A's members on the critical components within the ever-evolving world of programmatic. Join us for a workshop that will cut through the jargon and explain the mechanics of programmatic and what types of data and vendors you need to power your campaigns. Seats are limited, so make sure you register now!


Young Talent -- Business Writing Skills ​to Boost Your Credibility

4A's SmartBrief | Aug 23, 2016

Writing well can help streamline solutions, remove indecision, move relationships forward effectively, and support your personal career development. Join this Rock Star(t) Summer School webinar and walk away with the top 10 strategies for overcoming writing pitfalls, learn how to write more powerful emails, and get dozens of tips and techniques for writing with more clarity. Register Today!


Featured Sessions now available for 4A's CreateTech 2016

4A's SmartBrief | Aug 23, 2016

With the advent of connected networks of people and systems, building brands is now more about the phenomenology of interactions than the psychology of mental myth making. In one of our featured sessions, "Closing a Chapter on Branding but Not the Book," Leland Maschmeyer, Chief Creative Officer at Chobani will draw on the history of design and systems thinking to explore how we can create new paradigms of brand experience. Learn more at CreateTech 2016!


The Intersection of Mobility and Talent Development at Talent@2030

4A's SmartBrief | Aug 22, 2016

It's been 2 years since the launch of Havas LOFTS, a global learning and development program designed to give talent the opportunity to see how the organization operates across its many agencies, cities, and countries.

This innovative mobility training program, complete with a coaching plan, identifies talent from Havas Media and Havas Creative Groups and sends them to a different "host" agency for skill and knowledge-building immersion experiences. From deep dives into local agency operations tools and culture, to sharing strategies and best practices with new colleagues, LOFTS participants gain the type of authentic growth and development that today's talent is hungry for. During Talent@2030, attendees will learn how LOFTS has turned the concept of talent mobility upside down and created an experiential development program that is raising the talent strategy bar in our industry!


Tomorrow: The Secret to Profitable Project Margins

4A's SmartBrief | Aug 22, 2016

The new world of fixed project work vs. retainers means the margin for error is getting thinner every day. You can't afford to miss this interactive 4A's webinar where you'll learn to protect your margins with tight project definition, keep untested assumptions from saddling you with costly project problems, and turn project changes into profitable opportunities. Register while you still can!


Save the Date for CreateTech 2016

4A's SmartBrief | Aug 19, 2016

CreateTech 2016: explore the ongoing digital transformation of marketing and the rise of design as the primary tool for engaging the complexity of our rapidly changing world.

Discover some of the most advanced thinking and exciting work in brand experience design and the teams that make it possible at: CreateTech 2016 | Nov. 9-10 NYC.

Super Early-Bird pricing available through August 19th -- Register Now!


You Can Master Project Management for Healthy Margins​

4A's SmartBrief | Aug 18, 2016

The trend is pretty clear: retainer work is giving way to fixed price project work where the margin for error is getting thinner every day. Don't miss the upcoming interactive 4A's webinar Aug. 23 that will cover the keys to maintaining client satisfaction and agency margins:

- Protecting your margins with tight project definition
- Keep untested assumptions from saddling you with costly project problems
- Turning project changes into profitable opportunities

Register Now!


Free Programmatic Workshops for 4A's Members

4A's SmartBrief | Aug 18, 2016

The 4A's Programmatic Workshop, powered by Quantcast's Real Time Academy, was developed specifically to educate 4A's members on the critical components within the ever-evolving world of programmatic.

Join us on Sept 13 in Chicago for a workshop that will cut through the jargon and explain the mechanics of programmatic and what types of data and vendors you need to power your campaigns. Register Now!


Tomorrow: How to Beat Procurement and Improve Profits

4A's SmartBrief | Aug 17, 2016

Solving the problem of agency compensation has a direct and simple solution for agencies willing to change their view of what they really sell. Join Tim Williams TOMORROW, Aug. 18, for a webinar that presents powerful solutions for transforming agency compensation, dealing successfully with procurement, and improving your pricing as the most powerful way to improve your profits.

Register Today!


Now in its 20th year, the Jay Chiat Awards recognize the best strategic thinking in marketing, media and advertising around the world

4A's SmartBrief | Aug 17, 2016

Come celebrate the 20th year of the Jay Chiat Awards for brilliance in strategic thinking at this year's 4A's Strategy Festival. Jay Chiat Awards ceremony will take place the evening of October 16th at the Andaz Wall Street, 75 Wall Street, New York City. Winning cases from each category will be presented during the 4A's Strategy Festival Oct. 17th - 18th.

Get ready to celebrate and be inspired!


4A's See It & Be It: Deutsch's Montse Barrena

4A's SmartBrief | Aug 16, 2016

In our See It & Be It Series, the 4A's asks industry leaders -- who are female or from traditionally underrepresented groups in the ad industry -- to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men. Here is what Deutsch LA's Montse Barrena had to say. Barrena has 20+ years of Hispanic and multicultural marketing expertise. Prior to joining Deutsch, she was a Partner, Group Account Director at Grupo Gallegos.

Read more here.


Tomorrow: Don't Let Lack of Creativity Damage Your Career

4A's SmartBrief | Aug 16, 2016

Within the advertising industry, the ability to think in new ways is priceless. Uh-oh, what if I'm not creative enough? Join Cecilia Gorman for a webinar Aug. 17, where she will introduce you to methods for improving creative thinking that will amp up your problem-solving, brainstorming and innovation to experience a more successful career! Register Now!

Check out what's next in our Rock Star(t) Summer School Series. If you missed any sessions, no problem -- just email us.


Retaining Talent in Advertising at Talent@2030

4A's SmartBrief | Aug 15, 2016

A recent Conference Board Human Capital in Review focused on employee engagement, highlighting that more than one quarter of employees fall into a high-retention-risk category. Many are top performers or high potentials who possess the critical skills necessary for hard-to-fill positions. Companies including Google, JetBlue, Pinterest, The Center for Creative Leadership, LinkedIn, Twitter will join Talent Officers from FCB, MEC, Leo Burnett, MediaBrands Worldwide, and others to exchange ideas about the best way to create workplace experiences that lead to increased engagement and talent retention.

Join us at Talent@2030 in September!


Free for Members: A Successful Content Strategy for Your Brand​

4A's SmartBrief | Aug 15, 2016

Now that social media and content marketing have evolved to become a vital part of any successfully integrated marketing strategy, 2016 is the year that marketers are pushing past the obvious and rethinking content strategy. Join Jon Lombardo, Creative Strategy Lead at LinkedIn, tomorrow, Aug. 16 for a webinar as he shares how you can create a successful content marketing strategy for your company on LinkedIn, with real examples of brands that are doing it right. Free for 4A's Members -- last chance to sign-up!


See It & Be It: Q&A with Cindy Gallop

4A's SmartBrief | Aug 12, 2016

In our See It & Be It Series, the 4A's asks industry leaders -- who are female or from traditionally underrepresented groups in the ad industry -- to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men. Read what Cindy Gallop had to say at See It & Be It: Q&A with Cindy Gallop.


Save the Bees!

4A's SmartBrief | Aug 11, 2016

Hear from some of the world's most innovative companies at this year's 4A's Strategy Festival and discover the secrets to creating bold, transformational ideas.

Get inspired by 11 year old Social Entrepreneur Mikaila Ulmer, founder/CEO, Me & the Bees Lemonade, and sign up to tackle her strategic communications challenge to save the bees.

Register now for 4A's Strategy Festival 2016 and celebrate two days of inspiration, Jay Chiat award winning case study presentations and hands-on training.

4A's Strategy Festival 2016 on October 16th-18th at Andaz Hotel | Wall Street | New York City


Powerful Solutions to Improve Your Agency's Profits

4A's SmartBrief | Aug 10, 2016

Solving the problem of agency compensation has a direct and simple solution for agencies willing to change their view of what they really sell. Join Tim Williams on Aug. 18 for a webinar that presents powerful solutions for transforming agency compensation, dealing successfully with procurement, and improving your pricing as the most powerful way to improve your profits. Register today!


How to Be More Creative in Any Role

4A's SmartBrief | Aug 10, 2016

Within the advertising industry, the ability to think in new ways is priceless. Uh-oh, what if I’m not creative enough? Join Cecilia Gorman for a webinar Aug. 17, where she will introduce you to methods for improving creative thinking that will amp up your problem-solving, brainstorming and innovation to experience a more successful career! Register now!

Check out what's next in our Rock Star(t) Summer School Series. If you missed any sessions, no problem -- just email us.


Insider tips to surviving a cross-generational workplace

4A's SmartBrief | Aug 09, 2016

By 2020, five generations will co-exist in the workforce -- one more on top of the four that are already present. This melting pot already has, and will continue to have, major implications on workplace attitudes and values, and agency culture. Basically, everything about your job. Are you prepared? Join Cecilia Gorman on Aug. 10 for this webinar where she will address the challenges of being in a continually more diverse workforce. You won't want to miss this! Register Here!


Free for members! -- Content is still king: Develop a strategy for your brand

4A's SmartBrief | Aug 09, 2016

Now that social media and content marketing have evolved to become a vital part of any successfully integrated marketing strategy, 2016 is the year that marketers are pushing past the obvious and rethinking content strategy. Join Jon Lombardo, Creative Strategy Lead at LinkedIn, on Aug. 16 for a webinar as he shares how you can create a successful content marketing strategy for your company on LinkedIn, with real examples of brands that are doing it right. Free for 4A's Members -- Sign up now!


The way to ensure success on your journey to the top

4A's SmartBrief | Aug 08, 2016

A highly interactive simulation experience for new and emerging agency leaders to practice running an agency in a safe setting. Faced with a series of 300+ realistic leadership situations, participants make high-stakes decisions and see the impact on the business in a safe environment, while developing an invaluable peer network.

The 4A's Executive Leadership Program -- learn more and register for the next sessions, LA in October and Boston in November.


Inspiration and hands-on training at Strategy Festival 2016

4A's SmartBrief | Aug 05, 2016

How are you transforming your client's business? Get inspired at this year's 4A's Strategy Festival by some of the world's most innovative companies on the secrets to creating bold, transformational ideas. Featured speakers include Gary Vaynerchuk, CEO, VaynerMedia & bestselling author; Mikaila Ulmer, Founder & CEO, Me & the Bees Lemonade; Kim Getty, President, Deutsch LA; and Suresh Nair, Global Chief Strategy Officer, Grey Group. Join us for the 4A's Strategy Festival 2016 and celebrate two days of inspiration, Jay Chiat award winning case study presentations and hands-on training.

4A's Strategy Festival 2016 October 16th - 18th Andaz Hotel | Wall Street | New York City


See It & Be It: Mindshare's Tiffany Winter

4A's SmartBrief | Aug 05, 2016

One would think, with the US nominating a woman for president and with our first African-American president about to step down after eight years, that gender and diversity would no longer be an issue for the ad industry. But there are still challenges to face. In this installment of "See It & Be It," Tiffany Winter, Head of Strategy and Partnerships, Mindshare Content & Entertainment, imparts her POV on being a woman of color in a major advertising agency. Read more here!


New! Your 4A's Webinars Now Work Harder for You

4A's SmartBrief | Aug 04, 2016

Want to ensure the concepts learned in your #4AsWebinars actually stick? Now you can!

Now, all Conference Room or Unlimited webinar purchases come with EXCLUSIVE access to a session-specific Action Guide. These Action Guides allow for a facilitated group discussion after the webinar has ended so that learning can be applied immediately, on the job! Questions? Email us at webinar@aaaa.org. Maximize your investment with this new value-add benefit!


4A's Member Op-ed: Coach Your Child to Win at Social Media

4A's SmartBrief | Aug 02, 2016

The 4A's wants to hear from its members. In an age when headlines about kids and social media often have dark, frightening themes, Laura Tierney, McKinney's Social Media Director, urges parents to teach their kids to use social media as a tool to do good works. Learn more here!


Account pros, your clients want you to lead

4A's SmartBrief | Aug 02, 2016

In case you didn't hear, the 4A's has launched the Stop Servicing, Start Leading Webinar Series. Led by Sheila Campbell and Gary Duke, this collection of webinars is designed to help account managers and other client-facing staff step up their client leadership skills and achieve maximum success. This series JUST started, and it's not too late to jump on board! See what's up next and register here! For any webinar you missed, you can still register for access to the recording! Email us at webinar@aaaa.org!


Entry level is not too early to be a leader

4A's SmartBrief | Aug 01, 2016

In this Aug. 3 webinar, Melissa Schulz will teach you the true impact of leadership in business. Every employee at every level is capable of having a presence, showing initiative and looking for opportunities to lead based on your values. It's never too early to sharpen your leadership skills, and the earlier you begin, the better! Register here!

Learn more about other webinars in this Rock Star(t) Summer School Series.


Sixth annual 4A's Face of Talent event expands to a full week of activities

4A's SmartBrief | Aug 01, 2016

Multicultural Students Will Connect with Advertising Agency Leaders to Discuss Careers.

NEW YORK, NY, July 26, 2016 -- This August, the 4A's will host the Face of Talent -- the advertising industry's premier event celebrating and engaging top diverse talent. Building on the success of last year's event, the sixth annual conference will extend into a weeklong symposium where top industry leaders will gather to discuss and address the biggest issues in the industry: talent and diversity. Learn more here.


Lessons from Transformational Entrepreneurs at 4A's Strategy Festival 2016

4A's SmartBrief | Jul 29, 2016

Get inspired at this year's 4A's Strategy Festival and hear from entrepreneurs, including hit-maker Gary Vaynerchuk, CEO of VaynerMedia, angel investor and bestselling author, who are re-writing the rules of marketing.

Join us for the 4A's Strategy Festival 2016 and celebrate two days of inspiration, Jay Chiat award winning case study presentations, and hands-on training.

4A's Strategy Festival 2016 October 16th - 18th Andaz Hotel | Wall Street | New York City


On-the-job Leadership Training for Execs

4A's SmartBrief | Jul 28, 2016

"The interactive component is unparalleled. They always say you learn better by doing and this program puts that into practice. It provides a level of commitment and interest that you don't normally see in training programs." -- Erin Welsh | BBDO Energy

The 4A's Executive Leadership Program. Learn more and REGISTER for the next sessions, LA in October & Boston in November.


Final Jay Chiat Awards submission deadline is Friday!

4A's SmartBrief | Jul 28, 2016

Tomorrow, Friday, July 29th, is the final day to submit your 4A's 2016 Jay Chiat Awards entries.

Submit by midnight, EST for a chance to win and present at #4AsStratFest, October 16-18 in NYC: 4A's Stratfest and Jay Chiat Awards.




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