4A's Association News


Take Advantage Of A Robust Onboarding Course For New-Hires

4A's SmartBrief | Apr 24, 2017

Learn the brand communications process from start to finish with the IPA Foundation Certificate. This includes its position within the marketing mix, briefing, strategic and media planning and the final execution. Don't miss the chance to give new-hires a competitive edge. Learn more.


100 People Who Make Advertising Great

4A's SmartBrief | Apr 24, 2017

In honor of our 100th Anniversary, 4A's is celebrating the People, Agencies and Ideas that drive the Advertising Business. This year we'll honor 100 individuals who are making extraordinary, fundamental contributions to advertising -- the legends and rising stars, from all disciplines, including creative, account management, media, strategy, research and technology.

We want to hear who you think belongs on the list. Nominations are open!


A Virtual Coaching Program Exclusively for Agency Moms

4A's SmartBrief | Apr 21, 2017

Designed for agency mothers across all "work" and "mother" levels, the 4A's Mothers@Agencies program is a multi-week virtual leadership program that transforms mothers into increasingly effective leaders through a relatable, coach-led curriculum. Learn more about the program from one of the participants.

The deadline to register is May 9, 2017.


Carter Murray and Susan Credle On What's Behind A Winning Culture

4A's SmartBrief | Apr 20, 2017

Carter Murray and Susan Credle, one of the industry's most dynamic management teams, will share how they ignited a new era for FCB, reveal what has surprised them most in their relationship, and explain how attracting "step-up" talent with a "never finished" spirit can build a winning culture. Register here.


How To Create New Revenue Streams For Your Agency

4A's SmartBrief | Apr 19, 2017

Clients are changing the way they choose agencies. The shift is a result of switching to data-driven solutions and opting to work with marketing tech firms. Join Brent Hodgins of Mirren Business Development as he discusses the evolving trends and what it means for you. He'll also go into detail during this webinar on how your agency can stay ahead of this shift and even capitalize on it. Register here.


Expedite Onboarding and Boost New Hire Confidence

4A's SmartBrief | Apr 18, 2017

The IPA Foundation Certificate provides new talent a broad overview of the brand communications process, the industry as a whole, and their function within it. Completion of the 35 hours of award winning e-learning eliminates months from the onboarding process and boosts the confidence of new talent. Register here.


Deadline Fast Approaching To Access Top Tier Executive Coaching

4A's SmartBrief | Apr 18, 2017

The Executive Leadership Program (ELP) gives agency decision makers an opportunity to rethink the way they lead, manage, and improve performance from the top down. The program also fosters community among high-level executives ultimately benefiting their individual careers, your agency's business, and the industry as a whole. Deadline this Friday for the April ELP in Chicago. Register here.


Learn the Data Behind Magazine Media's High ROI

4A's SmartBrief | Apr 17, 2017

Find out why magazines are still the most influential medium from Linda Thomas Brooks, President and CEO of The Association of Magazine Media. She will deliver key research about magazine media planning and buying across the publishing ecosystem. Joining Linda will be experts from Nielsen Catalina Solutions who will also provide a deep dive so you know what's "under the hood." Register here.


Celebrate the People Who Make Advertising Great

4A's SmartBrief | Apr 17, 2017

To mark its 100th anniversary, the 4A's this year will honor 100 individuals who are making extraordinary, fundamental contributions to advertising -- the legends and rising stars, from all disciplines, including creative, account management, media, strategy, research and technology.

We want to hear who you think belongs on the list. Nominees must currently work at an agency -- any type of agency, whether it be large or small, owned or independent, old or new, integrated or specializing in creative, media, strategy or content creation. Deadline for submissions is May 15. Winners will be announced in early June. Learn more.


The Drum and 4A's: Beyond the Brief

4A's SmartBrief | Apr 14, 2017

The 4A's is celebrating its 100 year anniversary, with the trade body and The Drum collaborating on a year-long series that will highlight individuals from 4A's member agencies. Launched at 4A's Transformation in LA, Beyond the Brief profiles the professional and personal lives of a wide range of agency professionals and talent at all levels, throughout the US. 4A's member agencies from all market sizes and geographies are encouraged to submit talent for the program which is set to take a wide-ranging perspective on agencies and their talent across the country. Learn more at Beyond the Brief.


Expedite The New Hire Onboarding Process

4A's SmartBrief | Apr 13, 2017

New hires often need a boost of confidence before diving into the business. The IPA Foundation Certificate provides 35 hours of award winning e-learning to shrink the learning curve and educates new employees across disciplines on how their role contributes to the team's success. Enrollment now open for the June 26 exam. Learn more.


How To Prepare For Client Changes That Impact Your Business

4A's SmartBrief | Apr 12, 2017

Clients are shifting to a greater focus on data-driven solutions to guide how they choose agencies. In this webinar, Brent Hodgins of Mirren Business Development will discuss how these client trends impact your agency's business, organic growth and new business planning. You'll even learn how to capitalize on the coming changes. Learn more.


Why Print Media Isn't Going Anywhere

4A's SmartBrief | Apr 11, 2017

Print media continues to provide sustained success for clients with a powerful customer influence. Join Linda Thomas Brooks, President and CEO of MPA, and industry experts from Nielsen Catalina Solutions to discover the research on why print media consistently brings in high ROI even with key demographics like millennials. Learn more.


How To Cultivate Creative Teams For Innovation

4A's SmartBrief | Apr 11, 2017

Join Karl Lieberman, one of the co-creators of "The Most Interesting Man in The World" campaign for Dos Equis, and find out how the iconic campaign almost didn't get made. Also, hear what he's learned about key factors that go into making inventive work, and how he's nurturing that environment at Wieden+Kennedy, New York. Learn more.


How New Talent Can Take Charge Of Their Careers

4A's SmartBrief | Apr 10, 2017

The IPA Foundation Certificate brings new talent up to speed with an overview of the entire industry and how their role functions within it. After completing the 35 hours of award-winning e-learning and a 2 hour online exam, new employees will be emboldened to contribute to their team's success, positively impacting the bottom line. Enrollment is now open for the June 26 exam. Learn more.


How To Stay Ahead Of The Client's Changing Needs

4A's SmartBrief | Apr 10, 2017

Join Brent Hodgins of Mirren Business Development as he discusses how clients are shifting to a greater focus on technology, data and business performance. This webinar will address how these client trends impact your business, organic growth and new business planning. Further, you'll learn how to capitalize on the coming changes. Learn more.


Catch Highlights from 4A's Transformation 2017 in LA

4A's SmartBrief | Apr 07, 2017

Couldn't make it to LA for our flagship conference this year? Want to relive the thrill of the Partner Awards and the Management Practitioners Forum? Can't stop thinking about that Future of News panel? We've got all the press, all the images, and a tribute to our outgoing CEO and President of 9 years, Nancy Hill.

See all the highlights of 4A's Transformation here!


Why Magazine Media Is Still The Most Influential To Consumers

4A's SmartBrief | Apr 04, 2017

Join Linda Thomas Brooks, President and CEO of MPA, and industry experts from Nielsen Catalina Solutions to discover the research behind print media's sustained success and powerful customer influence. You'll learn why time and time again print still delivers a higher return on your client's investment, even with millennials. Learn more.


Re-energize Executive Leaders With Innovative Coaching

4A's SmartBrief | Apr 04, 2017

Reinvigorate the careers of your agency's executive leadership with a tech-based learning experience that challenges decision makers to lead, manage and improve performance. The Executive Leadership Program will innovate the way executives influence the business, ultimately impacting agency success from the top down. Learn more.


Dive Into The Creative Process With Karl Lieberman ECD at W+K

4A's SmartBrief | Apr 03, 2017

"The Most Interesting Man in The World" for Dos Equis is one of the ad industry's most iconic campaigns that almost didn't get made. Join Karl Lieberman, one of the campaign's co-creators, to find out what he's learned about the conditions needed to make innovative work, and how he's fostering those principles at Wieden + Kennedy, New York. Learn more.


Special Member Benefit: Your Complimentary Transformation Live Video

4A's SmartBrief | Apr 03, 2017

4A's Transformation 2017 is taking place this week, but if you're not able to join us in Los Angeles, we have you covered! As a special member benefit, you will have complimentary access to a live video stream of most of Transformation 2017's most exciting panels and sessions. This is a special year for the 4A's. In addition to planning one of the most ambitious and insightful 4A's Transformation events ever, we're celebrating our 100th year of serving our members and the industry.

Streaming begins on Monday, April 3 at 11:45 a.m. Eastern (8:45 a.m. Pacific) with a welcome address from Nancy Hill, 4A's President & CEO. Learn more: Transformation Live Video.


President of UN General Assembly to Speak to ReSolve Participants

4A's SmartBrief | Mar 31, 2017

Join ReSolve at Transformation 2017 on April 2 to 5 in LA: H.E. Mr. Peter Thomson, President of the 71st Session of the UN General Assembly, is calling upon each of the ReSolve participants to join him and the rest of the activist community in driving implementation of the 14 Sustainable Development Goals. Use code ReSolveOCEANS for a 30% discount.

With registration, you'll also get to enjoy the Transformation general sessions and evening celebrations. Learn more.


Next week 4A's Transformation arrives in Los Angeles

4A's SmartBrief | Mar 31, 2017

This April, the advertising industry gathers in Los Angeles for 4A's Transformation Conference and to kick off the celebration of 4A's 100th Anniversary. See and hear visionaries, business leaders, media mavens, gatecrashers, data geeks, tech stars and marketing mavericks discuss storytelling, AI, VR, the news business, agency models, transparency, talent, winning strategies and more.

Time is short, register your agency today.


How To Tackle Unconscious Bias At Your Agency

4A's SmartBrief | Mar 30, 2017

Studies show agencies in the top quartile for diversity are 35% more likely to have greater ROI than the industry average. Yet it's proven that unconscious bias influences behaviors that stifle diversity. Under the Talent Leadership Series, Marie Claire-Barker and Tanya M. Odom will teach you how to engage your agency for bias training and more. Learn more.


How Agency Leadership Affects Employee Retention and Performance

4A's SmartBrief | Mar 29, 2017

Executive leadership performance trickles down and impacts client satisfaction, employee retention and overall agency performance. The Executive Leadership Program uses a tech-based learning simulation to challenge decision-makers to lead, manage and stay as competitive as possible. Seats are limited. Learn more.


Parental Leave Transitions That Benefit Parents and Agencies

4A's SmartBrief | Mar 28, 2017

Parental leave transitions can be stressful times for both parents and agency. In this webinar, under the Relentless Mothers Series, we'll leverage information on preferred work styles, share a process for preparing transitions in and out of parental leave, and provide keys for making transitions successful for parents. Learn more.


What the Most Successful Leaders Do Differently

4A's SmartBrief | Mar 28, 2017

Unlocking creativity within a business environment requires a distinct set of leadership skills. In this webinar under the Winners' Circle Series, you'll learn psychological characteristics of successful leaders and why even the most self-aware still make decisions that run counter to their company's' best interests. Learn more.


Master E-Commerce Fundamentals To Maximize ROI

4A's SmartBrief | Mar 27, 2017

The rise of e-commerce has radically transformed the way the world does business. In this webinar under the Digital Acceleration Series, we'll teach you the core principles, processes and insights of e-commerce on both desktop and mobile to maximize the impact of marketing activity and drive success for a website. Learn more.




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more