4A's Association News

How Account Management Was Reborn

4A's SmartBrief | May 04, 2016

Mollie Rosen, exec VP-agency relations and membership at the 4A's, says that specialized shops, particularly digital ones, previously had project manager roles rather than account management, but that's no longer the case. "The discipline is taking root where it hadn't before," she said. "More and more, great ideas can come from anywhere; there's more fluidity in the work; and more agencies are looking to play the role of the brand leader." In fact, the role has become so important, she said, that next month the 4A's will launch a committee dedicated to account management.

Read the AdAge article here: http://adage.com/article/agency-news/dad-s-account-man/303804/

How To Get the Most Out of Search Engines

4A's SmartBrief | May 04, 2016

Are you confident that you are using the right keywords and phrases that will capture attention? Do you know where to place keywords and how often to repeat them? It's not rocket science, but it is an essential tool in the modern creative armory. Join our thought leaders from The Knowledge Engineers for a webinar session May 12 covering the key principles you need to know in order to improve your copy for SEO.

Register now and gain this crucial skill.

"For Women in Advertising, It's Still a Mad Men World"

4A's SmartBrief | May 03, 2016

On May 1, The New York Times published an article by Sydney Ember titled, "For Women in Advertising, It's Still a 'Mad Men' World." Continuing the dialogue that began at Transformation 2016, Ember's piece features perspective and insight from high profile women in advertising, including DDB's Jean Batthany, Publicis Groupe's Sandra Sims-Williams, Annalect NA's Erin Matts, FCB's Susan Credle, OMD US's Monica Karo, Co:Collective's Rosemarie Ryan, former ad executive Cindy Gallop, DDB NA's Wendy Clark, and Nancy Hill, President of the 4A's.

Read the entire article here:

Hear McCann's Rob Reilly on Creative Leadership

4A's SmartBrief | May 03, 2016

Our exclusive Weapons of Creative Leadership Series continues with Charles Day and special guest Rob Reilly, Global Creative Chairman of McCann Worldgroup. In the webinar "How to Maximize Your Leadership Impact," Charles and Rob will share the seven truths of exceptional creative leaders, and you'll learn Rob's secrets for focusing your energy to maximize your impact on your work and how to unlock "profitable creativity."

Don't miss these insights! Register Today!

Reclaim Your Energy, Creativity and Freedom

4A's SmartBrief | May 02, 2016

Are you ready to start managing your energy, instead of your time? On May 10, join Julie Fotos for this value-packed webinar, the third installment in our 4A's Infobesity Webinar Series.

Julie will cover 4 key principles for improving your energy and a powerful strategy to help fuel and free you. Walk away with the virtues of being unavailable and positive rituals that keep your brain flexible and sharp. Register today -- stop the infobesity madness!

Creative Leaders: Master the Balance between Art and Commerce

4A's SmartBrief | May 02, 2016

Today's most creative leaders live at the real-time intersection of art and commerce. How do you satisfy both, while remaining true to yourself and your own creative instincts? On May 23, join Charles Day and Mark D'Arcy, CCO of Facebook's Creative Shop, who'll discuss "How to Manage Creative at the Speed of Culture." Hear about the greatest regrets of extraordinary leaders, the attributes of every exceptional leader, and how to unlock "Profitable Creativity in your business.

You can't afford NOT to listen in. Register Today!

Join the 4A's Event team!

4A's SmartBrief | Apr 29, 2016

Currently seeking: Director, Conferences and Events

If you have a proven record of being a rock star account manager, interested in the advertising industry and have at least five to seven years in all aspects of events production this is a perfect role for you.

Partner and collaborate with 4A's staff and sponsors to help manage the portfolio of 4A's conferences and events. For more information visit: http://www.aaaa.org/careers/careers/Pages/DirectorConferences.aspx

Join the 4A's Media team!

4A's SmartBrief | Apr 28, 2016

Currently seeking: Manager, Media & Data Practice

A great opportunity for a mid-level, organized and energetic team player with experience and passion for the media and advertising industry.

Ideal candidate will have mid-level media planning and buying experience in various platforms. Role requires a media subject matter expert who can provide support and guidance to members with a strong coordination and project management background.

For more information visit: http://www.aaaa.org/careers/careers/Pages/Manager-MediaDataPractice.aspx

How to Thrive in a Project-Based World

4A's SmartBrief | Apr 28, 2016

The marketing community is declaring the death of the "Agency of Record." Join industry heavyweight Tim Williams for this webinar that will take a practical but provocative look at how agencies can use today's disintermediated marketing environment to their advantage and turn a challenge into an unprecedented opportunity. Walk away knowing how to profitably meet the needs of clients who want to work with agencies in a more modular way, deploying best-in-class talent and resources against specific assignments.

Register Today and gain this skill!

Celebrate, Engage and Hire Top Multicultural Talent

4A's SmartBrief | Apr 27, 2016

Diversity Leadership Luncheon & Career Fair August 9, 2016 New York City

Does your agency want access to the future multicultural leaders of our industry? If the answer is yes, then The Face of Talent is the event for you. The Face of Talent celebrates and honors more than 150 talented multicultural college seniors and graduates of the 4A’s Multicultural Advertising Intern Program (MAIP) and 4A's Foundation Scholars. In addition, high school students from the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA) will be in attendance to see the future that awaits them.

Join the 4A's as we showcase the best and brightest multicultural talent ready for your agencies to hire. We look forward to seeing you at the The Face of Talent this summer.

Magically Transform Your Case Study into a Sales Weapon

4A's SmartBrief | Apr 27, 2016

Expert Brent Hodgins will reveal how to get more data from your clients about the results of your work (even when they don’t want to give it to you). Understand the missing elements in your case studies that are critical for client decision-making. Articulate results in a way that will hook prospects. Ultimately, make your case studies far more persuasive.

Get your secret weapons! Register now and gain this skill!


4A's SmartBrief | Apr 26, 2016

The 4A's Executive Leadership Program offers new and emerging agency executive leaders the opportunity to hone their leadership skills by experiencing the direct impact of their decisions on the viability of the business.

In this highly interactive workshop using a computer-based simulation, participants are challenged with a series of 300 realistic leadership situations with high-stakes outcomes. This first-ever offering in Chicago is filling up and starts next week, so don't wait! SIGN UP NOW.

4A's 20th annual Jay Chiat Awards call for entries

4A's SmartBrief | Apr 26, 2016

It's time again to recognize the boldest and bravest strategic thinking in marketing, media and advertising from around the globe. Now in its 20th year, the 4A's Jay Chiat Awards is open for submissions. A great Jay Chiat Award entry should capture visionary thinking that led to outstanding results. If you can point to the extraordinary strategy that served as the impetus for an extraordinary idea, you have a potential Jay Chiat story. Last year's winners demonstrated that great strategies lead to ideas that engage us, move us to action, and change the way we see the world. See 2015 winners, including Droga5's UnderArmour Grand Prix case study, in our Winner's Gallery. This year's Jay Chiat Awards winners will be announced at 4A's Strategy Festival 2016. The early bird deadline is May 27, 2016 -- Register to Enter Today.

4A's Members: Tell Us Your Story

4A's SmartBrief | Apr 25, 2016

The 4A’s soon will be launching a new website with a fresh design, enhanced user experience and more modern features. One objective throughout the rebuild has been to provide a platform that increases our Members' voice and visibility in the marketplace. To help us achieve that, we're looking for submissions of content from you, our Members, that showcase your agency’s culture, thought leadership and creative work.

The content below will be featured on the new website on an ongoing basis. We accept content of the following types:

• Q&A pieces
• Agency office and culture videos
• Inside the Campaign
• "See it to Be it" female and diversity leadership series
• Agency News (the new website will continue this feature)

To learn more about submissions, check out the 4A’s website at aaaa.org.

How To Eliminate Your Weapons of Mass Distraction

4A's SmartBrief | Apr 25, 2016

The second installment in the 4A's Infobesity Webinar Series will show you how to stop having your time hijacked by others as well as the power in saying "no" and how to say it without being rude.

Learn the dirty secret about procrastination, strategies to combat it, and new skills to help you take control of your agenda. Register now and learn how to get access to the other Infobesity webinars you missed!

Save The Date: June 8, 2016 -- Agency Communications Summit 2016: All Access

4A's SmartBrief | Apr 22, 2016

Who Should Attend: Agency Communications, Social Media and Publicity Pros who handle internal or external communications for advertising/media/branding firms

What It Is: An all-day conference. Here's your chance to meet the biggest names in advertising coverage from the Wall Street Journal, Ad Age, Adweek and other major media outlets. Learn all about what's going on inside their newsrooms and in business coverage, in general.

Where It Is: New York City, Interpublic Group Headquarters Midtown East, 909 Third Avenue, New York, N.Y. 10022

Register Now for Agency Communications Summit 2016

How to Eliminate Your Weapons of Mass Distraction

4A's SmartBrief | Apr 22, 2016

The 4A's has kicked off its BRAND NEW Infobesity Webinar Series with leadership coach Julie Fotos. Don't miss the second webinar in this series for insights on how to stop having your time hijacked by others as well as the power in saying "no" and how to say it without being rude.

Learn the dirty secret about procrastination, strategies to combat it, and new skills to help you take control of your agenda. Register Now!

Join PR Week and Campaign for the Brand Film Festival in New York City, May 4, 2016 at a discount rate

4A's SmartBrief | Apr 21, 2016

4A's members: PR week and Campaign present the Brand Film Festival on May 4, 2016, at The Paley Center for Media and will showcase the year's most artistic, creative and effective branded content films. This groundbreaking event will recognize marketing's evolution from distraction to entertainment, while rewarding the brands, agencies and craftspeople leading the way in their field.

At the event, sponsors will be screening all featured films and celebrating with a pre- and post-screening cocktail reception. Use the discount code 4As and get 20% off your ticket.

Click the link below for registration: https://www.eiseverywhere.com/ereg/newreg.php?eventid=172393&discountcode=4As

4A's Chief Nancy Hill Looks to Education Initiatives to Bolster Talent

4A's SmartBrief | Apr 21, 2016

BeetTV is currently streaming an interview with 4A's President, Nancy Hill, that examines educational approaches that are being implemented in staffing and human resources to advance talent outreach and training. The initiatives include a joint certification program with the UK's Institute of Practitioners in Advertising and a partnership with Quantcast to provide custom training in the Real-Time Advertising (RTA) Academy program.

To view Nancy Hill's interview and to read the accompanying piece, visit http://www.beet.tv/2016/04/nancy-hill.html

Learn to Lead by Actually Doing: ELP Coming to the Chicago Area!

4A's SmartBrief | Apr 20, 2016

The 4A's Executive Leadership Program offers new and emerging agency executive leaders the opportunity to hone their leadership skills by experiencing the direct impact of their decisions on the viability of the business. In this highly interactive workshop using a computer-based simulation, participants are challenged with a series of 300 realistic leadership situations with high-stakes outcomes. This first-ever offering in Chicago is already halfway full, so don't wait! SIGN UP NOW.

The 4A's High School Education Initiative presents the Spring 2016 ReACT Competition

4A's SmartBrief | Apr 20, 2016

You are invited to the 4A's Spring ReACT competition where HS students from two advertising NYC schools will compete for intra-school glory with the help of industry professionals. Students will be tasked to develop a holistic advertising plan in one day. The students will be judged on insight, strategy, creative and media. We are seeking industry professionals to partner with students on May 11 and immerse themselves as an equal team member on one of 40 teams. Come join this fun and inspiring event on May 11 from 9 a.m. to 3 p.m., 10 a.m. to 4 p.m., or half-day session 9:30 a.m. to noon! Please email Al Benoit at abenoit@aaaa.org to volunteer or from more information.

Discourse About Gender and Diversity in Advertising Is Reaching a Crescendo But Real Change Starts at the Top

4A's SmartBrief | Apr 18, 2016

On Friday April 15th, Adweek published an editorial by 4A's President Nancy Hill that confronts one of the defining issues facing advertising agencies, the discourse about gender and diversity in the industry.

Nancy explains that, "It's been nearly a month since the 4A's Transformation conference, where, as many of you heard, read or experienced firsthand, the discourse about gender and diversity in the advertising industry was raised to a new level. We have now reached an inflection point in the conversation: More people than ever are engaged, which is exactly what it's going to take to make significant and meaningful change.

This time, I am confident agencies and their leaders -- men and women alike -- are going to take action to ensure that our industry better reflects the population."

Read Nancy Hill's entire editorial on Adweek at http://www.adweek.com/news/advertising-branding/discourse-about-gender-and-diversity-advertising-reaching-crescendo-170838

Contagious' Now Next Why Comes to New York & LA

4A's SmartBrief | Apr 14, 2016

Our friends at Contagious are bring their Now Next Why event series to New York (May 10) and Los Angeles (May 24) this spring. Now Next Why is the essential, practical guide to overcoming the biggest challenges facing creatively ambitious businesses. 4A's members, take 15% off tickets with the code 4A15 at http://nownextwhy.com

Crush Your Competition By Optimizing Creative Operations

4A's SmartBrief | Apr 13, 2016

Have a direct impact on your agency's creative success by optimizing Creative Operations and understanding the key tactics to building your Creative Ops playbook: structuring your team based on the business strategy, using freelance effectively, SOPs and best practices for more effective output. Join Eve Asbury Duke April 19, Founder of Optimize Ease, for this webinar and walk away with tools to solve unsolvable problems in Creative Operations and Production. Register Now!

Meet the #MAIP2016 Mentors

4A's SmartBrief | Apr 13, 2016

The MAIP Mentor Program has been revamped to offer a deeper and more continuous relationship that will be exponentially beneficial for both the fellows and the bighearted professionals involved. With more than 160 people across various levels, disciples and cities, this is the largest group of mentors MAIP has ever seen.

Meet the passionate individuals, who are shaping the future here.

Interested in getting involved? Contact: Shannon Galvin (sgalvin@aaaa.org)

4A's Diamond FORUM Celebrates 20 Years

4A's SmartBrief | Apr 12, 2016

The 4A's Diamond FORUM conducted its first meeting in Chicago in the spring of 1996, and after two decades, 29 member agencies and 39 forum meetings across the country, the group is still going strong. In celebration of this milestone, their 20th Anniversary Meeting is planned for May 4-6 in New York City.

Jim Vutech, Principal of 4A's Diamond FORUM founding agency Conrad Phillips Vutech, reflects on the FORUM's staying power, "It's been very gratifying to establish so many friendships and watch so many agencies succeed in their own way. From my view, the FORUMs continue to be the lifeblood of 4A's; relevant, practical, worthwhile each time we meet."

In advance of the FORUM celebration, the group has welcomed its newest agency member, Civilian, with offices in California. Other current members of the 4A's Diamond FORUM include Conrad Phillips Vutech (Columbus), JStokes (Walnut Creek), HDMZ (Chicago/San Francisco), Furman Roth (NYC), Launch (Dallas), Walker Marketing (Concord, N.C.), Morgan + Company (New Orleans), Big River (Richmond) and Mortenson Safar Kim (Milwaukee / Indianapolis).

The 4A's FORUM Program is made up of over a dozen different groups comprised of agency principals from member 4A's agencies. The members of each group are typically of similar size to those who gather two times per year to discuss mutual problems and exchange ideas. FORUMs consist of agency executives from different cities, so potential competitors do not participate in the same group. Specific meeting locations, dates and agendas are determined by FORUM members.

The purpose of a FORUM is to help our members share knowledge and discuss common problems and experiences. The agenda for each meeting is determined by the FORUM members. Typical agenda items include new business strategies, agency compensation, human resource matters, mergers and acquisition concepts, and other areas of interest and concern to an agency CEO.

To learn more about 4A's FORUMs, visit: http://www.aaaa.org/members/Pages/forums.aspx

Overcome the Epidemic That's Plaguing Our Productivity & Sanity

4A's SmartBrief | Apr 11, 2016

We live in a world of constant busyness, and it's affecting our choices and diminishing our performance and happiness. It's time to stop the madness and reclaim our power and sanity. Please join Julie Fotos, Leadership Coach & Consultant, for this lively 3-part webinar series where she'll provide you with concrete tools to help you:

  1. Discover How You Undermine Your Own Performance – Webinar April 14
  2. Eliminate Your Weapons of Mass Distraction – Webinar April 26
  3. Reclaim Your Energy, Creativity and Freedom – Webinar May 10

Register Today!

Hear 72andSunny's John Boiler On Creative Collaboration

4A's SmartBrief | Apr 11, 2016

In today's world the most disruptive creative businesses are built around the ability to get highly opinionated people from disparate disciplines to work toward a common solution. Join host Charles Day and guest John Boiler, founder of 72andSunny, who will discuss in this webinar the challenges and benefits of a collaborative company and explain how they bring collaboration to life every day in each of the 72andSunny offices. Register Now!

Save the Date! 4A's Talent@2030 -- Sept. 27-28, 2016, NYC

4A's SmartBrief | Apr 08, 2016

Last year's 4A's Talent@2030 brought together 250 Talent and HR leaders, along with top C-suite agency and client-side executives, who offered candid perspectives about the significant impact that technology, social media and data have had on people and culture. The event culminated with a dynamic Master Class on unconscious bias that left our attendees with new insights about what it really takes to build sustainable inclusive people and culture practices.

Mark your calendars now and plan to attend this September's 4A's Talent@2030. This year is sure to be an even stronger talent community and knowledge building event for the industry! The agency-focused agenda will present best practices in talent retention that enable the future through innovative engagement and development strategies.

Introducing the #MAIP2016 Class

4A's SmartBrief | Apr 08, 2016

After six months of industry-led screening, interviewing and selecting top candidates from across the country, we'd like to introduce you to this year's MAIP class!

Comprised of over 135 innovative thinkers and storytellers from 55-plus college and university campuses, our #MAIP2016 fellows represent the future of this industry. In March, they started their MAIP experience by participating in Spring Training, a 12-week virtual training series that serves as a primer for their agency experience and professional career. Hybrid by design, the series will feature a mix of self-guided tutorials focused on tangible skill sets and industry-led webinars to ensure all are ready to hit the ground running in June, when they start work at one of 78 advertising and media agencies across the country.

Interested in connecting with the #MAIP2016? Reach out to Shannon Galvin, sgalvin@aaaa.org, to learn how!

2 amazing Infobesity webinars featuring Julie Fotos, Leadership Coach and Consultant

4A's SmartBrief | Apr 07, 2016

INFOBESITY SERIES: Discover How You Undermine Your Own Performance
On April 14, join Julie Fotos for this robust one-hour webinar where you will: 1) Identify beliefs and habits that undermine your productivity; 2) Discover the perils of "to-do" lists and find a better alternative; 3) Find out why multi-tasking is both a time suck and myth; 4) Leave with concrete tools that will help. Register now!

INFOBESITY SERIES: Eliminate Your Weapons of Mass Distraction
On April 26, join Julie Fotos for this lively one-hour webinar where she will cover: 1) How to stop having your time hijacked by others; 2) The power in saying "no" and how to say it without being rude; 3) The dirty secret about procrastination and strategies to combat it; 4) New skills and strategies to help you take control of your agenda. Register now!

Discover how you undermine your own performance

4A's SmartBrief | Apr 06, 2016

To kick-off our new 4A's Infobesity Webinar Series, join Julie Fotos for a robust one-hour webinar where you will identify beliefs and habits that undermine your productivity, discover the perils of "to-do" lists and find a better alternative, and find out why multi-tasking is both a time suck and myth. Walk away from this session with concrete tools for your own personal success! Register now!

BeetTV now featuring coverage of 4A's Transformation 2016

4A's SmartBrief | Apr 06, 2016

Presented by The Trade Desk, conference coverage of 4A's Transformation includes DDB's Wendy Clark's Advertising Mix for Success: Speed, Diversity and Solid Story Telling; TV Ad Budgets Can't Stop Trump: explains Publicis' Tobaccowala; Digitas' Kelly: Agencies Must Focus More On Managers To Attract, Retain Young Talent and much more. To view all BeetTV coverage of the March 2016 Miami conference, visit: http://www.beet.tv/category/4as-transformation-2016-miami-presented-by-the-trade-desk

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