Trend report shows shoppers remain budget conscious

"The Why? Behind the Buy," a report by Acosta Sales & Marketing, shows growing influence of digital marketing, while shoppers remain cost conscious, with 50% clipping coupons and 88% taking advantage of buy-one-get-one-free offers. "Today's purchasing and marketing trends are reflective of a cont...


This news summary appeared in FMI dailyLead® on 06/26/2012
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