Starbucks boosts sales with grocery display

Starbucks is testing a grocery end cap modeled after the coffee chain's decor. The display, in 12 cities, uses a wooden border and a fake-tile backsplash to mimic the warm interior of a coffee shop and lets Starbucks products stand out. Jeff Hansberry, president of channel development and emergin...

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This news summary appeared in FMI dailyLead® on 12/06/2012
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