Most Clicked SmartBrief on Entrepreneurs Stories


1. Why price discounts are often a mistake

SmartBrief on Entrepreneurs | Jan 23, 2015

Refusing to discount your product can prevent customers from dragging their feet, writes John Greathouse, partner at Rincon Venture Partners. Even without lowering prices, startups can show customers how valuable the product is by focusing on volume or total cost of ownership, and they can also offer extra support, he writes. Wall Street Journal (tiered subscription model), The (01/16)


2. 5 funding strategies to expand your business

SmartBrief on Entrepreneurs | Jan 20, 2015

Getting a business loan can be difficult, but there are other ways to get capital. Alternative lenders can fill in funding gaps, and a partner or investor can provide you with money and expertise. A direct public offering also may help if you are seeking between $500,000 and $5 million, but many states have eligibility requirements. SmartBrief/SmartBlog on Leadership (01/15)


3. How to persuade people to embrace change

SmartBrief on Entrepreneurs | Jan 21, 2015

Most people don't want to change and don't have to, writes Tara Seager. Thus, change initiatives need to focus on winning hearts and minds, overcoming fear and resistance, and modeling and reinforcing desired behaviors. "Leaders must influence people to join them on their journey," Seager writes. SmartBrief/SmartBlog on Leadership (01/20)


4. Be yourself to be the best possible entrepreneur

SmartBrief on Entrepreneurs | Jan 21, 2015

There's nothing wrong with looking up to entrepreneurs, but be wary of emulating their methods for success, writes Justin Jackson. Their strategies may not work for you because of market changes and personality differences. "We need to accept our individuality. Embrace how you’re different; you’ll create great things out of your uniqueness," he writes. Justin Jackson blog (01/17)


5. MiniLuxe tries to reinvent the nail salon

SmartBrief on Entrepreneurs | Jan 20, 2015

The idea for the MiniLuxe line of nail salons grew out of an effort by partners at investing firm Cue Ball to apply the Starbucks model to a new industry. MiniLuxe, which has eight locations, employs single-use tools and hospital-grade sterilizers and has used data science to project demand. New York Times (tiered subscription model), The (01/14)


6. Are you too helpful to be a great leader?

SmartBrief on Entrepreneurs | Jan 22, 2015

Being overly helpful can keep good bosses from becoming great bosses, writes Mary Jo Asmus. Over-explaining can confuse people, while trusting those who aren't up to the task can lead to disaster. "[Y]ou could be even more effective if you are aware of the unintended consequences of your good intentions and adjust your behavior," Asmus writes. SmartBrief/SmartBlog on Leadership (01/21)


7. Costly PR lessons from major brands

SmartBrief on Entrepreneurs | Jan 22, 2015

Wal-Mart, Tinder and Microsoft are among companies that had public relations problems in 2014, writes Angelique O'Rourke. Entrepreneurs can avoid similar slip-ups by leading with empathy, encouraging employees to exercise self-control and learning from the mistakes they do make, O'Rourke writes. BPlans.com (01/21)


8. A checklist for seeking angel investment

SmartBrief on Entrepreneurs | Jan 21, 2015

Angel investors are unlikely to be interested in a startup unless you can grow your sales and scale up operations, writes Tim Berry, chairman of Palo Alto Software. In addition, it's important to have a strong management team and to identify a method for warding off potential competitors, he writes. Entrepreneur online (01/21)


9. Steps to determine what your business is worth

SmartBrief on Entrepreneurs | Jan 23, 2015

For many small business owners, there comes a time when you need to pitch to an investor for additional funding to take your company to the next level. Buddytruk CEO Brian Foley presents a number of different models to help support your valuation, from revenue multipliers if you are still in the early stages, to calculating the business' worth relative to your customers' lifetime value. Entrepreneur online (01/22)


10. Startup seeks to make children's books more interactive

SmartBrief on Entrepreneurs | Jan 21, 2015

Michigan-based startup MagicBook was selected from more than 23,000 applicants to win one of the grand prizes at Global Startup Battle. The company's product is designed to make children's books more interactive through the use of an application. "Imagine if you could create your own world on top of a book that you already love," suggests Marjorie Knepp, one of the company's co-founders. MLive.com (Michigan) (free registration) (01/19)




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