Most Clicked SmartBrief on Entrepreneurs Stories

1. Andreessen Horowitz's top tech trends

SmartBrief on Entrepreneurs | Jan 26, 2015

Venture capital firm Andreessen Horowitz recently revealed 16 trends to keep an eye on, including machine learning, virtual reality and digital health. In addition, the firm's partners say they will be monitoring developments in online video, crowdfunding and security. Quartz (01/23)

2. How to deduct the cost of launching a business

SmartBrief on Entrepreneurs | Jan 29, 2015

It's possible to deduct expenses incurred while performing research for a new business or setting up your operations, writes Cameron McCool of bookkeeping service Bench. You'll be able to deduct up to $5,000 in the first year, assuming your startup expenses don't exceed $50,000, he writes. (01/27)

3. How one entrepreneur bounced back from a failed "Shark Tank" pitch

SmartBrief on Entrepreneurs | Jan 28, 2015

The investors on "Shark Tank" reacted harshly to Susie Taylor when she went on the TV show seeking $40,000 in capital. But the experience also helped Taylor realize that she needed to revamp her approach to sales and bring in a businessperson to move the company forward. "Most successful people have 'failed' multiple times," noted consultant David Harkleroad. Miami Herald (tiered subscription model), The (01/27)

4. 7 tips for telling effective stories

SmartBrief on Entrepreneurs | Jan 27, 2015

Leaders would be wise to master the art of telling a story clearly and convincingly, writes Naphtali Hoff, but only after figuring out what story is needed to convey your vision. "[S]tories explain who you are, how you got here, and what you believe most deeply about your work and about each other," Hoff writes. SmartBrief/SmartBlog on Leadership (01/26)

5. Online startup promises custom-fitted suits in 2 weeks

SmartBrief on Entrepreneurs | Jan 29, 2015

A startup called SnapSuits enables shoppers to order custom-fitted suits, which arrive two weeks later. The company's website, which sells suits for $225, includes a measurement tool so shoppers can find the right fit. Livingston County Daily Press & Argus (Howell, Mich.) (01/28)

6. What's your true purpose?

SmartBrief on Entrepreneurs | Jan 28, 2015

From hanging out with rock stars to overcoming cancer, the 14 entrepreneurs in this article explain the life experiences that have helped them uncover their true purpose. "Purpose in life is not something that can be theorized. It is discovered through meaningful trial and error to identify what truly motivates you and makes you happy," said Dustin Cavanaugh of RenewAge. Switch & Shift blog (01/25)

7. Why small businesses should be your first customers

SmartBrief on Entrepreneurs | Jan 28, 2015

Selling to small businesses can be a good way to grow your startup and eventually gain larger customers, writes Thomas Bartman, a member of the Forum for Growth and Innovation. Small firms will be content with more limited feature sets, and you can scale your business after you get some traction. "Small businesses are also extremely low-risk proving grounds because there are so many of them that failure with any one customer won't lead to large reputational damage," he notes. Harvard Business Review (tiered subscription model) (01/27)

8. Startup aims to cut billions of wasted trucking miles

SmartBrief on Entrepreneurs | Jan 28, 2015

The startup Transfix says it can use an automated matching system to more efficiently route trucking shipments. This could save unnecessary miles, time and expenses. The company has more than 1,000 vetted drivers ahead of a planned Series A fundraising round. CityLab (01/21)

9. The secrets to setting your salary

SmartBrief on Entrepreneurs | Jan 26, 2015

Your priority as a founder should be to create growth rather than to maximize your salary, writes Christina Bechhold, co-founder of Empire Angels. Still, it's important to pay yourself enough to manage personal expenses, with pay increases as your business reaches key milestones, entrepreneurs say. Wall Street Journal (tiered subscription model), The (01/26)

10. How to sell investors on your vision

SmartBrief on Entrepreneurs | Jan 26, 2015

Investors want to see data and other information that demonstrates that your company is capable of outstanding returns, writes Michael Staton, a partner at Learn Capital. As is the case in a great fantasy novel, investors want to see that your startup is led by heroes and has a business model so brilliant that it's akin to alchemy. "All revenue models, pricing strategies and margins are not created equal," he notes. TechCrunch (01/25)

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