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Ad execs say clients are slowing down industry change

4A's SmartBrief | May 19, 2016

Executives from several of the biggest holding companies spoke at a recent industry event saying it's not that agencies aren't willing to work differently, but that the inflexibility of client in-house procedure is proving an obstacle to change. "We're constrained by how we're forced to sell. It's a battle -- the world is moving faster on the marketing front than the brands are on the innovation front," Mobext's Warren Zenna said. AdExchanger.com (05/17)


The Drum taps IBM's Watson to interview David Ogilvy

4A's SmartBrief | May 23, 2016

W+K sends Wilson and Key on a wedding road trip for Booking.com

4A's SmartBrief | May 18, 2016

Corona, W+K Amsterdam celebrate life's greatest moments

4A's SmartBrief | May 20, 2016

McDonald's precedent for agencies in creative review brought into question

4A's SmartBrief | May 23, 2016

Linus Karlsson help fishermen take stand against Smith's ChromaPop sunglasses

4A's SmartBrief | May 18, 2016

Brands take to documentaries to tell compelling stories

4A's SmartBrief | May 24, 2016

Citi, Publicis Groupe take an honest look at a blind date

4A's SmartBrief | May 19, 2016

Clearasil, Droga5 make a comically desperate attempt to woo teens

4A's SmartBrief | May 23, 2016

Craft brewers in all 50 states unite to create one beer

4A's SmartBrief | May 23, 2016


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May 24th: Lead Change, Don't Let Change Lead You!

4A's SmartBrief | May 23, 2016




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