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Omnicom sees $1B billion opportunity in media reviews

4A's SmartBrief | Jul 22, 2015

Omnicom is fighting to keep $1.2 billion in media accounts amid a wave of reviews, although the agency does say it believes there could be $1 billion in "upside potential" if its pitches are successful. "There are more media channels and online video available to consumers. Advertisers want to make sure they have the right strategy in place," said John Wren, Omnicom's CEO. Advertising Age (free access for SmartBrief readers) (07/21)


Apple is searching for agencies to help with retail projects

4A's SmartBrief | Jul 27, 2015

9 agencies talk about motivating their staff this summer

4A's SmartBrief | Jul 27, 2015

Havas Worldwide Chicago's leadership team is now 50% female

4A's SmartBrief | Jul 23, 2015

BBDO spot for AT&T shows consequences of distracted driving

4A's SmartBrief | Jul 27, 2015

Levy says "reviewmaggedon" poses a small risk to Publicis

4A's SmartBrief | Jul 24, 2015

American Airlines details its plans for agency review

4A's SmartBrief | Jul 22, 2015

Subway announces creative agency review

4A's SmartBrief | Jul 22, 2015

Hotels.com hides a prize in TV spot from CP+B

4A's SmartBrief | Jul 24, 2015

Coca-Cola and JetBlue bring New Yorkers together in Rokkan spot

4A's SmartBrief | Jul 23, 2015


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