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Keith Reinhard on the future of advertising

4A's SmartBrief | Feb 21, 2017

DDB Worldwide Chairman Keith Reinhard predicts that native advertising will fade away as it "breaches both the integrity of the media vehicle and the brand itself." He also explains that advertisers need to be more persuasive to encourage brands to get back to storytelling to connect meaningfully with consumers, saying, "[there is a] profound difference between creating a buzz and creating a brand." Business Insider (02/17)


The Honest Co. spotlights life's real moments

4A's SmartBrief | Feb 23, 2017

Omnicom tops RECMA's 2016 new-business chart

4A's SmartBrief | Feb 22, 2017

Industry leaders on what makes a great account manager

4A's SmartBrief | Feb 22, 2017

MEC's Marla Kaplowitz to be 4A's new president, CEO

4A's SmartBrief | Feb 27, 2017

Farmers marks award season with "The Burkies"

4A's SmartBrief | Feb 21, 2017

Wal-Mart, Saatchi & Saatchi tap Seth Rogen, and others, to direct Oscars ads

4A's SmartBrief | Feb 23, 2017

How to make your agency a hub for creative excellence

4A's SmartBrief | Feb 21, 2017

360i launches a space-dunk mobile game for Oreo

4A's SmartBrief | Feb 22, 2017

Kinetic's "Active Journeys" unites mobile, OOH, social

4A's SmartBrief | Feb 24, 2017


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Master Effective Communication With Clients

4A's SmartBrief | Feb 28, 2017

Critical Insights Into The Motivations of Working Moms

4A's SmartBrief | Feb 28, 2017

The Elements Always Present In Award-Winning Work

4A's SmartBrief | Feb 27, 2017

The Fundamentals of Analytics, Measurement and Optimization

4A's SmartBrief | Feb 27, 2017

We Celebrate 100 Years at Transformation 2017 in LA

4A's SmartBrief | Feb 24, 2017




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