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Nielsen report finds common ground for YouTube, linear TV

Entertainment Matters Digital Content SmartBrief | Aug 29, 2016

A Nielsen report has found that people who view content on YouTube are more likely to tune in to that content on TV, and that TV reach spurs YouTube engagement. "As digital video viewership continues to grow on platforms such as YouTube, advertisers, agencies and TV programmers have an opportunity to leverage the connection between digital views and TV audiences," Nielsen said. Adweek (08/26)


Branded podcasts may offer a new way to connect with consumers

Entertainment Matters Digital Content SmartBrief | Aug 29, 2016

AT&T, HBO sign affiliate deal for TV, online, streaming

Entertainment Matters Digital Content SmartBrief | Aug 29, 2016

Facebook makes room for vertical videos

Entertainment Matters Digital Content SmartBrief | Aug 29, 2016

Book your hotel now for CES 2017

Entertainment Matters Digital Content SmartBrief | Aug 29, 2016

J.D. Power: Customers who stack streaming with cable are most satisfied

Entertainment Matters Digital Content SmartBrief | Aug 29, 2016

Smartphones fuel boom in music streaming, industry revenues

Entertainment Matters Digital Content SmartBrief | Aug 29, 2016

Jivox makes it easier for advertisers to personalize video ads

Entertainment Matters Digital Content SmartBrief | Aug 29, 2016

MTV produces first Snapchat Live Stories content for VMAs

Entertainment Matters Digital Content SmartBrief | Aug 29, 2016

Instagram fans flock to Sarah Jessica Parker's perfume video

Entertainment Matters Digital Content SmartBrief | Aug 29, 2016


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Don't miss your chance to take part in C Space at CES 2017

Entertainment Matters Digital Content SmartBrief | Aug 31, 2016

Tech.Co's Startup of the Year party hosted at the Glasshouse

Entertainment Matters Digital Content SmartBrief | Aug 31, 2016

Exclusive opportunity for sponsorship

Entertainment Matters Digital Content SmartBrief | Aug 29, 2016

Book your hotel now for CES 2017

Entertainment Matters Digital Content SmartBrief | Aug 29, 2016

Register today for Tech.Co's Startup of the Year Party hosted at the Glasshouse

Entertainment Matters Digital Content SmartBrief | Aug 24, 2016




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