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Why 20 major brands are reviewing their media agencies

4A's SmartBrief | Jun 01, 2015

Twenty major brands, representing about $25 billion in annual spending, have announced media agency reviews over the past six months. Although there are several theories as to what's behind the trend, the recent debate over media rebates and agency transparency seems to be playing a significant role in many of the reviews. "It is unprecedented; I've never seen anything like it," said Dentsu Aegis U.S. CEO Rob Horler. Advertising Age (free access for SmartBrief readers) (06/01) Business Insider (05/29)


PetSmart breaks with GSD&M, brings advertising in-house

4A's SmartBrief | May 27, 2015

Why agencies should accept clients' ad tech demands

4A's SmartBrief | May 28, 2015

Nikon spot captures a dog's excitement in photos

4A's SmartBrief | May 28, 2015

Aaron Paul narrates "A Driver's Life" for Mazda

4A's SmartBrief | May 29, 2015

Oreo S'mores uses quirky animation to target millennials

4A's SmartBrief | May 27, 2015

Coaching takes consistency, says CP+B global CEO

4A's SmartBrief | May 27, 2015

Xaxis launches performance marketing shop

4A's SmartBrief | Jun 02, 2015

Agencies face growing competition for young creatives

4A's SmartBrief | Jun 01, 2015

General Mills is reviewing its media planning and buying

4A's SmartBrief | May 29, 2015


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4A's SmartBrief | Jun 01, 2015

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4A's SmartBrief | Jun 01, 2015

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