4A's Association News


Early Registration Open for the 4A's Fall Executive Leadership Program

4A's SmartBrief | Mar 27, 2015

The 4A's Executive Leadership Program returns Oct. 13 to 15 at 4A's N.Y. headquarters after selling out again in the spring. This event is specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools. Throughout three days, answer 300 questions directly related to the future success of an agency, collectively playing the role as managing director. This is an ideal program for new office CEOs, COOs and high-potential department heads.

Seating is limited to 20 attendees, so sign up today before this event sells out. Early registration ends Aug. 15 and is open to 4A's members and non-members.


4A's Bookstore Alert: Provisions in Agency Client Agreements

4A's SmartBrief | Mar 27, 2015

The 4A's has the solution to make agreements between agencies and clients easy and frictionless. "4A's Provisions in Agency -- Client Agreements" is a must-read toolkit for agency executives and their legal advisers. The business discussion and illustrative contract provisions that are contained in this publication draw upon industry thought-leader guidance and position papers that have been issued by 4A's.

Purchase one now for your agency from the 4A's Bookstore.


New 4A's Membership Resource: BLAST Database

4A's SmartBrief | Mar 26, 2015

4A's Research Services is pleased to announce a new database from Borrell Associates: BLAST (Borrell's Local Ad Spending Tracker). BLAST provides media professionals and agencies that handle regional accounts, retailers, services and franchise clients with the data needed for local marketing efforts. Users choosing a particular business category and employment size will receive, via e-mail, a customized report giving benchmark data on what comparable local businesses spend on advertising and how their media budgets are allocated. The database also includes an estimate of local ad spending and national ad dollars spent in each market, along with forecasts. BLAST is accessible on the Research Databases page of the 4A's website, so visit today.


NYC Seminar: Account Management -- How to Lead Clients and Grow Accounts

4A's SmartBrief | Mar 26, 2015

In this one-day workshop on April 7 at 4A's NYC headquarters, Sheila Campbell will teach account managers the skills needed to understand client needs, turn problem accounts around without damaging the relationship, gain confidence in dealing with larger or more demanding clients, and find out how to get more business from existing clients.

4A's members and non-members can sign up now on the 4A's website. Register today.


4A's Innovation Day Closes Transformation 2015

4A's SmartBrief | Mar 25, 2015

The evolution of the creative technologist, SXSW highlights and trends, and 5 tech companies to partner with this year are just a few of today's morning sessions to conclude the 4A's Transformation 2015 conference in Austin, Texas. Salim Ismail, an angel investor, adviser, entrepreneur and strategist, will end the conference speaking to what he describes as "exponential organizations" -- a new breed of businesses scaling 10 times faster than established companies.

View all of the day's activities by visiting the Transformation website now and follow all of the action on social media by using the #4AsTransformation hashtag.

Also, mark your calendars now for 4A's Transformation 2016 on March 20 to 23 at Loews Miami Beach.


View Now: 4A's Year in Review

4A's SmartBrief | Mar 25, 2015

The 4A's is pleased to share the initiatives, issues and programs we've been working on for you and the industry at large in our "Year in Review." Themed "Looking Back, Thinking Forward," the site is designed to showcase highlights of 2014 while offering a glimpse into what's on deck for 2015. Last year proved to be a year of significant transformation at the 4A's, and we're looking forward to creating more value for our members and helping drive results for your agencies and clients in 2015. Take a look at what's coming now on the 4A's Year in Review site.


New: 4A's Social Media ROI and Data Ownership Report

4A's SmartBrief | Mar 24, 2015

Did you know that the most monitored social media metrics by agencies may not always be the most valuable ones to clients? Discover other key insights into agency social media responsibilities in this new report from the 4A's as a follow-up to the 2013 survey about social media monitoring and reporting tools. Key takeaways include the emergence of dedicated social media departments inside 4A's member agencies since 2013, the rise of content marketing divisions, the dominance of incorporating paid social media into most campaigns for clients and much more in this special publication.

Order a copy now from the 4A's Bookstore; it's complimentary for 4A's members and available to non-members for $50.


Media Day at 4A's Transformation Kicks Off in Austin

4A's SmartBrief | Mar 24, 2015

The ad agency, media and marketing industries reunite again at the Hilton Austin for the second day of the 4A's Transformation conference, keynoted by AOL CEO Tim Armstrong. Sessions include a debate on programmatic trading with speakers from companies Hulu and YuMe, a panel about the evolution of publishing featuring Time Inc. and so much more! Plus, learn updates from the 4A's Mobile, Measurement and Addressability Task Forces. Onsite registration will be available to members and non-members at the hotel.

Follow all of the action on social media by using the #4AsTransformation hashtag and visiting the Transformation website.


4A's Transformation 2015 Quick Links

4A's SmartBrief | Mar 23, 2015

Onsite at the 4A's Transformation conference today? Then take a look at this list for how to stay connected while on the-go:

  • Download the mobile app to your favorite mobile device by searching "4A's Transformation" or visit here to learn more. Personalize your session schedule, interact with other attendees, gain quick access to speaker Twitter handles for tweeting and much more.
  • The 4A's wants you with us on social media throughout the conference. Use event hashtag #4AsTransformation to tweet insights from sessions and document your trip in Austin by using the same hashtag on Instagram. Your social content may even appear on the event's social media wall!
  • Subscribe to the 4A's Transformation Twitter list by going here for easy tweeting access from your laptop.


4A's Transformation 2015 is Underway!

4A's SmartBrief | Mar 23, 2015

The biggest agency and media event of 2015 began this morning in Austin, Texas, at the Hilton Austin with an amazing lineup of speakers from the agency, media and marketing communities, including an address by film director Robert Rodriguez, a fireside chat with New York Times columnist Andrew Ross Sorkin and much more! This year's conference, a celebration of creativity and collaboration, will close with an unveiling of the winners of the first-time 4A's Partner Awards, presented by MediaLink, at a special cocktail reception. View the Transformation website now for a full agenda of Day 1 and join us onsite for walk-in registration.


Onsite Registration Available for 4A's Management Practitioners Forum

4A's SmartBrief | Mar 20, 2015

4A's members are invited to join fellow senior leaders at the JW Marriott this Sunday in Austin, Texas, for the 4A's Management Practitioners Forum. The event, moderated by Andrew Graff, CEO of Allen & Gerritsen, will feature discussions on topics that challenge agency leaders in their operations and management. Speakers include Jay Sears, SVP Marketplace Development, Rubicon Project; Bryan Christian, Principal, President, Proof Advertising; and Judy Neer, President & CEO, Pile + Company. Learn valuable insights into content rights management for social media, how to create an award-winning agency culture and much more. Onsite registration will begin at 8 a.m., so join us there!


Nurture Your Agency Culture to Grow Your Bottom Line

4A's SmartBrief | Mar 19, 2015

Culture can have a direct impact on an agency. See how culture affects the work an agency produces, the new business it wins and the caliber of talent it attracts during this special session by the CEO of Colle+McVoy, Christine Fruechte, at the 4A's Management Practitioners Forum this Sunday during 4A's Transformation in Austin, Texas! Christine has helped the agency achieve Best Place to Work status many times over by Outside magazine, Ad Age and the Star Tribune. 4A's members can learn how investing in a healthy culture can make a difference and steps to nurture a winning culture by attending this event, which kicks off the full Transformation conference, a celebration of creativity and collaboration across agencies, media and marketing. View the full agenda for Sunday, March 22, and register now to join us in Austin, Texas, on March 22 to 25.


4A's Bookstore Alert: The Competitive Edge Supplier Diversity Guide

4A's SmartBrief | Mar 17, 2015

Free for 4A's members in the 4A's Bookstore, "The Competitive Edge Supplier Diversity Guide" outlines ways for agencies to create best practices in supplier diversity. Written by subject-matter expert Anita Laney, senior supplier diversity consultant at Saatchi & Saatchi New York, the guide provides a comparison between supplier diversity best practices for advertisers and supplier diversity best practices for agencies. This eBook also includes case studies from agencies that have made supplier diversity a business imperative.

Order now by visiting the 4A's Bookstore. Non-members can also order a copy for $25.


Just a Week Away!

4A's SmartBrief | Mar 17, 2015

4A's Transformation 2015 is only a week away. Be prepared for three days of inspiration, insights, innovations and ideas. The lineup includes senior marketers from Airbnb, Bank of America, Chipotle, Esurance, Frito-Lay, Kraft, PepsiCo, Taco Bell/Yum! Brands, Wendy's and more. Also center stage will be top players from AOL, CBS Interactive, Capital One, The Economist Group, Facebook, Forbes, Google, GroupM, Havas Media, The Huffington Post, Mediabrands, the NCAA, Omnicom Media Group, Pinterest, Starcom MediaVest Group, Time Inc. and Twitter. 4A's members and non-members can sign up now!


4A's Webinar: How to Successfully Negotiate Compensation with Clients

4A's SmartBrief | Mar 16, 2015

On Tuesday, join Tim Williams, founder of Ignition Consulting Group, who will share how agencies can make pricing a core competency by learning the principles of pricing psychology and negotiations. Come away with the self-confidence needed to earn the price deserved for client services.

4A's members and non-members can register now on the 4A's website.


Reserve Your Hotel Room Now for 4A's Transformation 2015

4A's SmartBrief | Mar 16, 2015

Attending 4A's Transformation 2015, the agency media and leadership conference of the year on March 22 to 25 in Austin, Texas? Take advantage of special hotel rates by booking your room now on the Austin Hilton website. Robert Rodriguez, Hollywood film director and founder of the El Rey Network, and Tara Walpert Levy, managing director at Google and YouTube, are just some of the many speakers on this year's agenda!

4A's members attending 4A's Management Practitioners Forum, which kicks off the full conference on Sunday, March 22, can reserve a room on the JW Marriott website by signing up now.


Position Paper: Local Television Diaries -- The Neglected Methodology

4A's SmartBrief | Mar 13, 2015

Although many advances were made in enhancing audience measurement in 2014 -- especially in digital -- one area should have received more discussion: improving local TV measurement and the antiquated diary system. Read more on the 4A's website in this POV from the 4A's Media Measurement Task Force, crafted by Brad Adgate, SVP of research at Horizon Media, and Jon Cogan, director of investment research and insights at Annalect.


4A's Bookstore: Guide to Interviewing

4A's SmartBrief | Mar 13, 2015

Looking for assistance when trying to hire the right person at your agency? This guide will help prepare you for the selection process and determine if a candidate is not only a fit for the job, but also for your organization. Candidate tracking forms and interview evaluation sheets are included, as well as sample questions.

This book is available to 4A's members for $15 and non-members for $30, so order a copy now from the 4A's Bookstore.


Learn the "Rules of the Road" for Social Media Content-Rights Management

4A's SmartBrief | Mar 12, 2015

Content-rights management "rules/policies" vary widely by client and are often guided primarily by the risk tolerance of the client's legal department. Industry legal expert Ron Urbach provides a primer on the legal "Rules of the Road" for social media (branded channels, viral videos, user-generated content, promotions & contests, etc.) and much more at 4A's Management Practitioners Forum 2015 in Austin, Texas, on Sunday, March 22, which kicks off the full 4A's Transformation leadership conference. This event is only open to 4A's members. View the agenda and sign up today when registering for the full 4A's Transformation conference! Don't miss these valuable insights into how to better run your agency.


The World's Largest Mobile Media Conference Hits L.A. on April 7

4A's SmartBrief | Mar 10, 2015

4A's members can receive an exclusive discount* for Mobile Media Summit Los Angeles: "Cars & Stars." The summit takes over the Beverly Hills Hotel on April 7, bringing together superstars of entertainment and automotive marketing. Top brand and agency speakers from Lionsgate, Playboy, OMD and more share insider strategies for using mobile to engage audiences and drive sales. Get more information and register.

*Use promo code 4A10 to save 10%.


California Seminars: Digital Project Management Tips

4A's SmartBrief | Mar 09, 2015

Join Nick New, managing director of digital consulting company The Knowledge Engineers, at this all-day workshop, filled with practical takeaways about how to deliver projects on-time and on-budget. Learn vital tips about the discovery process, documentation procedures, time estimates with project plans, testing and go-live processes to ensure success, common digital pitfalls and much more!

Register for this seminar at Ignited in El Segundo, Calif. on March 17 or at Golden Gate University in San Francisco on March 19. Both seminars are open to 4A's members and non-members. Sign up today!


Will Your Senior Agency Leaders Be at 4A's Transformation 2015?

4A's SmartBrief | Mar 09, 2015

The 4A's Transformation 2015 program on March 22 to 25 in Austin, Texas, will be filled with senior marketing executives from major brands and top players from companies such as AOL Inc., CBS Interactive, Capital One, The Economist Group, Facebook, Forbes, Google, GroupM, Havas Media, The Huffington Post, Mediabrands, NCAA, Omnicom Media Group, Pinterest, Starcom MediaVest Group, Time Inc., Twitter and many more! View the agenda and register now for this event, which is open to 4A's members and non-members.


Bookstore Alert: Provisions in Agency Client Agreements

4A's SmartBrief | Mar 05, 2015

The 4A's has the solution to make agreements between agencies and clients easy and frictionless. "4A's Provisions in Agency -- Client Agreements" is a must-read toolkit for agency executives and their legal advisers. The business discussion and illustrative contract provisions that are contained in this publication draw upon industry thought-leader guidance and position papers that have been issued by 4A's.

Purchase one now for your agency from the 4A's Bookstore.


Are You Ready for 4A's Transformation 2015?

4A's SmartBrief | Mar 04, 2015

4A's Transformation 2015 brings together the influencers and decision-makers in technology, marketing, media and the agency business. Attendees will learn about emerging trends, meaningful insights, unique marketing solutions, and innovations in leadership, creativity and collaboration. Speakers include Mike Perlis, President and CEO, Forbes Media; Elena Sukacheva, Managing Director of Global Content Solutions Group, The Economist Group; Jonathan Mildenhall, CMO, Airbnb; Brooke Skinner, Senior Manager, Brand Strategy Twitter; Robert Rodriguez, Director, Screenwriter, Founder/Chairman, El Rey Network and many more!

For 4A's members, everything begins with Sunday's Management Practitioners Forum, featuring discussions on topics that challenge agency leaders in their day-to-day operations. Register when signing up for the full Transformation conference.


4A's Members Receive Special Discount to Statista

4A's SmartBrief | Mar 04, 2015

This infographic made specifically for 4A's members, and created in cooperation with Statista, illustrates consumer awareness of and attitudes toward wearable technologies, as well as most desired features and sales forecasts.

Statista is a statistical information database with studies and infographics covering more than 60,000 topics. Learn more about Statista and benefits for 4A's members, who receive a 20% discount to the service, by visiting the 4A's website today.


NYC Presentation Skills Workshop: Communicating With Impact

4A's SmartBrief | Mar 03, 2015

Unlock your ability to think on your feet, speak confidently and come across as a credible resource. Find your authentic presentation style in any speaking situation by attending his full-day seminar at 4A's Midtown Manhattan headquarters, where you'll learn the essentials for preparing, organizing and delivering communications that hit the mark with your audience. Seminar leader Pam Erb-Melville, president of PEM Communications, will share her tips for managing nerves, crafting messages, engaging audiences effectively and much more!

4A's members and non-members can register today on the 4A's website.


NYC Seminar Alert: High Gear -- Shifting Account Service to a New Level

4A's SmartBrief | Mar 02, 2015

Account managers and directors can sign up now for this special one-day workshop this Thursday in NYC with Bob Sanders, president of Sanders Consulting Group, who will share practical takeaways and insights for successful account strategy, tips about setting prices and value for offerings, negotiating methods and much more! All attendees will leave with a 120-page High Gear Training manual as a resource.

4A's members and non-members can register now on the 4A's website.


Come to Austin for the Biggest 4A's Event of 2015!

4A's SmartBrief | Mar 02, 2015

4A's Transformation 2015, just 3 weeks away in Austin, Texas, will be the place to hear senior marketing executives from Chipotle, Frito-Lay North America, Kraft Foods Group, PepsiCo, Taco Bell/Yum! Brands and Wendy's International, among many others!

For 4A's members, everything begins with Sunday's Management Practitioners Forum, which offers concrete suggestions and actionable advice to help agency leaders evolve their companies and improve their business effectiveness. Register today for the industry media and leadership event of the year.


Register Now for the 4A's Management Practitioners Forum 2015

4A's SmartBrief | Feb 27, 2015

4A's members can sign up now to attend the 4A's Management Practitioners Forum, a special one-day event designed for 4A's agency leaders, which will kick off the annual 4A's Transformation media and leadership conference on Sunday, March 22, at the JW Marriott in Austin, Texas.

MPF will feature speakers that provide agency heads insights to better navigate the changing landscape of the business behind closed doors, moderated by Andrew Graff, CEO of Allen & Gerritsen. Sessions include: "Agency Selection -- How Do Clients Decide?" with Judy Neer, President & CEO, Pile + Company; "Content-Rights Management: 'Rules of the Road' for Social Media" with Ron Urbach, Chairman, Davis & Gilbert LLP; "Content Marketing: The Truth About Editorial Models" with Jonah Bloom, Chief Strategy Officer, kbs+, and Amy Worley, Managing Director, Channel Activation, VML; and much more! 4A's members can register today when they sign up for the full Transformation conference.


Agency Management Consulting Available to 4A's Members

4A's SmartBrief | Feb 27, 2015

The 4A's Agency Management Services division provides consulting and advisory services to 4A's member on a variety of management-related topics, including agency compensation, new business and much more!

Visit the refreshed Agency Management Services section of the 4A's website today to access valuable resources, including guidance papers on client audits and liability. Specific requests by 4A's members can also be sent directly to the Agency Management Services team, accessible from the 4A's website.




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