4A's Association News


Register Now for the 4A's Management Practitioners Forum 2015

4A's SmartBrief | Feb 27, 2015

4A's members can sign up now to attend the 4A's Management Practitioners Forum, a special one-day event designed for 4A's agency leaders, which will kick off the annual 4A's Transformation media and leadership conference on Sunday, March 22, at the JW Marriott in Austin, Texas.

MPF will feature speakers that provide agency heads insights to better navigate the changing landscape of the business behind closed doors, moderated by Andrew Graff, CEO of Allen & Gerritsen. Sessions include: "Agency Selection -- How Do Clients Decide?" with Judy Neer, President & CEO, Pile + Company; "Content-Rights Management: 'Rules of the Road' for Social Media" with Ron Urbach, Chairman, Davis & Gilbert LLP; "Content Marketing: The Truth About Editorial Models" with Jonah Bloom, Chief Strategy Officer, kbs+, and Amy Worley, Managing Director, Channel Activation, VML; and much more! 4A's members can register today when they sign up for the full Transformation conference.


Agency Management Consulting Available to 4A's Members

4A's SmartBrief | Feb 27, 2015

The 4A's Agency Management Services division provides consulting and advisory services to 4A's member on a variety of management-related topics, including agency compensation, new business and much more!

Visit the refreshed Agency Management Services section of the 4A's website today to access valuable resources, including guidance papers on client audits and liability. Specific requests by 4A's members can also be sent directly to the Agency Management Services team, accessible from the 4A's website.


New 4A's Membership Resource: BLAST Database

4A's SmartBrief | Feb 26, 2015

4A's Research Services is pleased to announce a new database from Borrell Associates: BLAST (Borrell's Local Ad Spending Tracker). BLAST provides media professionals and agencies that handle regional accounts, retailers, services and franchise clients with the data needed for local marketing efforts. Users choosing a particular business category and employment size will receive, via e-mail, a customized report giving benchmark data on what comparable local businesses spend on advertising and how their media budgets are allocated.

The database also includes an estimate of local ad spending and national ad dollars spent in each market, along with forecasts. This will is valuable to those who deal with government officials and need to show the impact of advertising on their local economy. BLAST is accessible on the Research Databases page of the 4A's website, so visit today.


Are You Ready for 4A's Transformation 2015?

4A's SmartBrief | Feb 26, 2015

4A's Transformation 2015 brings together the influencers and decision-makers in technology, marketing, media and the agency business. Attendees will learn about emerging trends, meaningful insights, unique marketing solutions, and innovations in leadership, creativity and collaboration. Speakers include Mike Perlis, President and CEO, Forbes Media; Elena Sukacheva, Managing Director of Global Content Solutions Group, The Economist Group; Jonathan Mildenhall, CMO, Airbnb; Brooke Skinner, Senior Manager, Brand Strategy Twitter; Robert Rodriguez, Director, Screenwriter, Founder/Chairman, El Rey Network and many more!

For 4A's members, everything begins with Sunday's Management Practitioners Forum, featuring discussions on topics that challenge agency leaders in their day-to-day operations. Register when signing up for the full Transformation conference.


Early Registration Open for the 4A's Fall Executive Leadership Program

4A's SmartBrief | Feb 25, 2015

The 4A's Executive Leadership Program returns Oct. 13 to 15 at 4A's N.Y. headquarters after selling out again in the spring. This event is specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools. Throughout three days, answer 300 questions directly related to the future success of an agency, collectively playing the role as managing director. This is an ideal program for new office CEOs, COOs and high-potential department heads.

Seating is limited to 20 attendees, so sign up today before this event sells out. Early registration ends Aug. 15 and is open to 4A's members and non-members.


View Now: 4A's Year in Review

4A's SmartBrief | Feb 25, 2015

The 4A's is pleased to share the initiatives, issues and programs we've been working on for you and the industry at large in our "Year in Review." Themed "Looking Back, Thinking Forward," the site is designed to showcase highlights of 2014 while offering a glimpse into what's on deck for 2015. Last year proved to be a year of significant transformation at the 4A's, and we're looking forward to creating more value for our members and helping drive results for your agencies and clients in 2015. Take a look at what's coming now on the 4A's Year in Review site.


The Future of Advertising is Here

4A's SmartBrief | Feb 24, 2015

Dave Morgan, founder and CEO of Simulmedia, joins a slate of four dozen speakers at the Local Online Advertising Conference on March 2 and 3 in NYC, where they will offer a glimpse at what will unfold over the next three years as massive sets of credit card, shopper card and online purchase data will merge with ad campaigns. The result: Advertisers will know what works and what doesn't, which will lead to wrenching changes for all types of media. 4A's members who sign up to attend can use code SAVE10 to save 10% on registration, and join more than 500 industry executives. The 4A's is an industry partner of this event.


Book Your Hotel Now for 4A's Transformation 2015

4A's SmartBrief | Feb 24, 2015

The 4A's agency and media leadership conference Transformation 2015 will be held at the Hilton Austin Hotel -- the place where leaders, influencers and visionaries share meaningful insights, unique marketing ideas, success stories and innovative strategies. To take advantage of our special room rates, which end Friday, make your hotel reservations now.

For those attending Sunday's 4A's Management Practitioners Forum at the JW Marriott Austin, special rates end Monday, March 2, so secure your room today.


4A's Members: How to Guard Against Marketing Blind Spots

4A's SmartBrief | Feb 23, 2015

Global Ad Source, the provider of the 4A's CREW database, is offering a discount to 4A’s members for its new social platforms ad tracker. The company offers a competitor ad monitoring service that not only informs clients about competitor brand activity on TV, print and digital, but also on social channels Instagram, Pinterest, Vine, Vimeo and YouTube. For further information and a complimentary trial to search almost 22 million ads in 73 countries in seven kinds of media, visit www.globaladsource.com/trial.


NYC Seminar Alert: High Gear -- Shifting Account Service to a New Level

4A's SmartBrief | Feb 23, 2015

Account managers and directors can sign up now for this special one-day workshop on March 5 in NYC with Bob Sanders, president of Sanders Consulting Group, who will share practical takeaways and insights for successful account strategy, tips about setting prices and value for offerings, negotiating methods and much more! All attendees will leave with a 120-page High Gear Training manual as a resource.

4A's members and non-members can register now on the 4A's website.


4A's Research Services Databases Available to 4A's Members

4A's SmartBrief | Feb 20, 2015

Find the competitive intelligence you need to win new business and help your clients grow quicker and faster by visiting and using the 4A's Research Databases page on the 4A's website. Industry analyses, demographic data, brainstorming tools and many more resources are right at your fingertips inside 5 databases.

Visit today!


4A's Job Alert: Government Relations Coordinator

4A's SmartBrief | Feb 20, 2015

The busy 4A's Washington D.C. office is looking for a part-time coordinator to assist the 4A's EVP and SVP of Government Relations with administrative support. Candidates must be able to work collaboratively in a small team environment to uphold the 4A's mission of being the industry's partner for business.

Visit the 4A's website to learn more about this position and application instructions.


Who Owns Content Creation? Find Out at 4A's Transformation 2015

4A's SmartBrief | Feb 19, 2015

As marketers rely more and more on branded content, what are they looking for? And are agencies or media brands taking the lead? Find out the answer to these questions and much more at 4A's Transformation 2015 with Elena Sukacheva, Managing Director of Global Content Solutions Group, The Economist Group; Jimmy Maymann, CEO, The Huffington Post; and Mark Renshaw, Chief Innovation Officer, Leo Burnett/Arc Worldwide during this special session.

4A's Transformation 2015 is the annual gathering of C-suite executives from various disciplines within the marketing, media and agency businesses. Register now to attend this event, which is open to 4A's members and non-members. If your company is interested in becoming a sponsor, e-mail 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org for available packages.


4A's Research Insights: Measure What Matters Most

4A's SmartBrief | Feb 18, 2015

In this special guide to KPIs from think with Google, four important tenets of measurement-focused marketing are outlined, which show how better metrics can improve campaign effectiveness, leading to better marketing outcomes. Tenets include: focusing on the right metrics, valuing your best customers, attributing value across the journey and proving marketing impact.

View think with Google's Measure What Matters Most guide today on the 4A's website to help improve marketing campaigns.


Webinar Alert: The Art of Listening

4A's SmartBrief | Feb 17, 2015

Learn how to develop better client relationships, gain additional assignments and build loyalty by joining Emmy Award–winning television journalist and media coach Jane Hanson, who will address these challenges during this special 4A's training event on Feb. 26. Listening can be the difference between success and failure in winning client business. Done well, agency personnel can learn more about clients, discover what they need and hold onto long-term relationships.

4A's members and non-members can get started now by registering on the 4A's website.


4A's MSA Guidance: Allocation of Risk, Indemnification & Limitations on Liability

4A's SmartBrief | Feb 17, 2015

Members of the 4A's legal, finance and commercial practices communities have developed agency-client master service agreement (MSA) guidance related to Allocation of Risk, Indemnification & Limitations on Liability. The purpose of this guidance is to help agency management understand the importance of negotiating appropriate and equitable allocation of risk and limitation of liability provisions in every business arrangement. Read more on the 4A's website and download a copy now.


Join Industry Influencers at 4A's Transformation 2015

4A's SmartBrief | Feb 16, 2015

Hear senior marketing executives from Airbnb, Chipotle, Frito-Lay North America, Kraft Foods Group, PepsiCo, Taco Bell/Yum! Brands, Wendy's International and more at 4A's Transformation 2015 on March 22 to 25 in Austin, Texas. Companies represented at Transformation include: AOL Inc., CBS Interactive, Capital One, The Economist Group, Facebook, Forbes, Google, GroupM, Havas Media NA, The Huffington Post, Instagram, Mediabrands, NCAA, Omnicom Media Group, Pinterest, Starcom MediaVest Group, Time Inc., Turner Broadcasting System Inc., Twitter and many more! 4A's Transformation 2015 is less than two months away. Make your plans now by signing up today.


4A's Agency Leaders Can't Miss 4A's Management Practitioners Forum 2015

4A's SmartBrief | Feb 13, 2015

4A's members can sign up now to attend the 4A's Management Practitioners Forum, a special one-day event designed for 4A's agency leaders, which will kick off the annual 4A's Transformation media and leadership conference on Sunday, March 22, at the JW Marriott in Austin, Texas.

MPF will feature speakers that provide agency heads insights to better navigate the changing landscape of the business behind closed doors, moderated by Andrew Graff, CEO of Allen & Gerritsen. Sessions include: "Agency Selection -- How Do Clients Decide?" with Judy Neer, President & CEO, Pile + Company; "Content-Rights Management: 'Rules of the Road' for Social Media" with Ron Urbach, Chairman, Davis & Gilbert LLP; "Content Marketing: The Truth About Editorial Models" with Jonah Bloom, Chief Strategy Officer, kbs+, and Amy Worley, Managing Director, Channel Activation, VML; and much more! 4A's members can register today when they sign up for the full Transformation conference.


Act Now to Enter the 4A's Partner Awards by Sunday

4A's SmartBrief | Feb 13, 2015

Take the weekend to send your best work created through strong partnerships and collaboration to the first-ever 4A's Partner Awards before they close Sunday. Presented exclusively by MediaLink, the 4A's Partner Awards will be given in the following categories:

  • Brand partnership
  • Creative partnership
  • Media partnership
  • Technology partnership
  • Diversity partnership
  • Cause partnership
Each partnership may involve multiple agencies or companies, including creative, media, production, design, content and creative technologies. Read award details and register. The 4A's Partner Awards will be presented in March, at 4A's Transformation 2015 in Austin, Texas. Contact Cathay Brackman, 212-850-0721 or cathay@aaaa.org, with any questions.


Job Alert: 4A's NYC Administrative Assistant

4A's SmartBrief | Feb 12, 2015

Are you a collaborative team player with strong attention to detail looking for your next opportunity? The 4A's is actively searching for its next administrative assistant, who will provide day-to-day support to 4A's EVP, Agency Management Services; 4A's CMO; 4A's SVP, People + Culture; and will serve as primary reception relief in the gorgeous 4A's midtown Manhattan headquarters.

Visit the 4A's website to learn more about the position and applying.


4A's Data Security Awareness Guidance

4A's SmartBrief | Feb 11, 2015

Don't wait until a data breach at your agency to become more knowledgeable in this important subject. Download the new 4A's Data Security Awareness Guidance, crafted by members of the 4A's Data Security Task Force, which includes practical recommendations you can implement right away. Learn why data security is important, why it should be an investment and more!

Read the 4A's bulletin today and download a copy now.


AOL CEO Tim Armstrong to Keynote Day 2 of 4A's Transformation 2015

4A's SmartBrief | Feb 11, 2015

The 4A's is pleased to announce that Tim Armstrong, Chairman and CEO, AOL Inc., will be the keynote speaker on Tuesday, March 24, at 4A's Transformation 2015, the annual gathering of C-suite executives from various disciplines within the marketing, media and agency businesses.

Tuesday's agenda will address the important media-related topics with industry influencers including: Daryl Simm, Chairman & CEO, Omnicom Media Group; Dominic Proctor, President, GroupM Global; Bob Liodice, President and CEO, ANA; Carolyn Everson, Vice President, Global Marketing Solutions, Facebook; John Montgomery, COO, GroupM Interaction, USA; Dave Morgan, CEO, Simulmedia; Tara Walpert Levy, Managing Director, Google & YouTube; Kathleen Brookbanks, Chief Operating Officer, OMD USA; David Levy, President, Turner Broadcasting System, Inc.; Mike Perlis, President & CEO, Forbes Media; Lisa Donohue, CEO, Starcom USA; and many more. Register now to attend this event, which is open to 4A's members and non-members.

If your company is interested in becoming a sponsor, e-mail 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org for available packages.


Last Chance to Enter the 4A's Partner Awards

4A's SmartBrief | Feb 10, 2015

The deadline to submit your entries to the first-ever 4A's Partner Awards has been extended to this Sunday. The awards are open to agencies big and small, honor collaboration across agencies, marketing and media, and are presented by MediaLink. The 4A's Partner Awards recognize great partnerships that elevate creativity to new levels. Winners will be announced during the 4A's Transformation 2015 leadership and media conference at the Hilton Austin Hotel in March. Submit your entry now for a chance to win bragging rights for your agency and take home one of the top awards -- Partnership of the Year or Most Innovative Partnership. Contact Cathay Brackman, 212-850-0721 or cathay@aaaa.org, with any awards questions.


Webinar Alert: Taming the E-mail Beast

4A's SmartBrief | Feb 10, 2015

Join Jeff Hiller, director of training at JB Training Solutions, as he uncovers best practices to make you more productive during your work week, including time-saving tips, effective subject lines to guarantee your emails are opened, and much more! Don't miss this Feb. 12 virtual event.

4A's members and non-members can sign up now on the 4A's website.


4A's Data Summit Post-Conference Coverage

4A's SmartBrief | Feb 09, 2015

More than 150 people gathered at JWT last Wednesday for the 4A's Data Summit. Agenda topics included data integrity, privacy and transparency, and data-driven innovations.

The half-day, sold-out event attracted senior leaders from holding companies, brand marketers, agencies, and ad tech, media and data companies. The day ended with a session featuring Ron Urbach, chairman of Davis & Gilbert, and Julie Brill, commissioner on the Federal Trade Commission, on the future of data regulation. Catch up on all of the day's activities and takeaways by visiting the 4A's Data Summit website now.


Webinar Alert: Using Data to Build Brand Strategies

4A's SmartBrief | Feb 05, 2015

On Tuesday, Join Robin Hafitz, CEO of Open Mind Strategy, who will instruct attendees how to transition from reporting information to extracting actionable insights from data. Learn how to find your brand's story, use quantitative and qualitative data to inform strategy and much more.

4A's members and non-members can sign up for this training event now by registering on the 4A's website.


Agency Leaders Can't Miss 4A's Management Practitioners Forum 2015

4A's SmartBrief | Feb 04, 2015

4A's members can sign up now to attend the 4A's Management Practitioners Forum (MPF), a special one-day event designed for 4A's agency leaders, which will kick off the annual 4A's Transformation media and leadership conference on Sunday, March 22, at the JW Marriott in Austin, Texas.

MPF will feature speakers that provide agency heads insights to better navigate the changing landscape of the business behind closed doors, moderated by Andrew Graff, CEO of Allen & Gerritsen. Sessions include: "Developing Senior Management & Transitioning Leadership" with CEOs from agencies Bohan and The Martin Agency and more; "Agency Selection -- How Do Clients Decide?" with Judy Neer, president & CEO, Pile + Company; "Content-Rights Management: 'Rules of the Road' for Social Media" with Ron Urbach, chairman, Davis & Gilbert, and much more! 4A's members can register today when they sign up for the full Transformation conference.


4A's Members Receive Special Discount to Statista

4A's SmartBrief | Feb 04, 2015

This infographic made specifically for 4A's members, and created in cooperation with Statista, illustrates consumer awareness of and attitudes toward wearable technologies, as well as most desired features and sales forecasts.

Statista is a statistical information database with studies and infographics covering more than 60,000 topics. Learn more about Statista and benefits for 4A's members, who receive a 20% discount to the service, by visiting the 4A's website today.


Job Alert: 4A's Administrative Assistant in NYC Office

4A's SmartBrief | Feb 03, 2015

Are you a collaborative team player with strong attention to detail looking for your next opportunity? The 4A's is actively searching for its next administrative assistant, who will provide day-to-day support to 4A's EVP, Agency Management Services; 4A's CMO; 4A's SVP, People + Culture; and will serve as primary reception relief in the gorgeous 4A's midtown Manhattan headquarters.

Visit the 4A's website to learn more about the position and applying.


4A's Data Summit 2015 Kicks Off in NYC

4A's SmartBrief | Feb 03, 2015

The second 4A's Data Summit is underway this morning at JWT in NYC, featuring an outstanding lineup of speakers from the media agency and analytic communities. The event kicked off with a special keynote by Omnicom Digital CEO Jonathan Nelson, followed by an outstanding lineup that included Julie Fleischer, Director, Data + Content + Media, Kraft Foods Group; Julie Brill, Commissioner, Federal Trade Commission and many more! Track all of today's coverage using the #4AsData hashtag on social media and visit the conference website for more information.


Will You Take Home a 4A's Partner Award?

4A's SmartBrief | Feb 02, 2015

The deadline to submit your entries to the first-ever 4A's Partner Awards has been extended to Sunday, Feb. 15. The awards are open to agencies big and small, which honor collaboration across agencies, marketing and media and are presented by MediaLink. The 4A's Partner Awards recognize great partnerships that elevate creativity to new levels. Winners will be announced during the 4A's Transformation 2015 leadership and media conference at the Hilton Austin Hotel in March. Submit your entry now for a chance to win bragging rights for your agency and take home one of the top awards -- Partnership of the Year or Most Innovative Partnership.


New York Times Columnist Andrew Ross Sorkin to Speak at 4A's Transformation 2015

4A's SmartBrief | Feb 02, 2015

TV host and New York Times columnist Andrew Ross Sorkin joins a lineup that already includes a slew of senior leaders across agencies, media and marketing at 4A's Transformation 2015, including film director Robert Rodriguez; Jimmy Maymann, CEO of The Huffington Post; Tara Walpert Levy, managing director, Google and YouTube; and many more!

Visit the 4A's Transformation 2015 conference website today to view the full agenda and speaker lineup for the media and leadership conference of the year on March 22 to 25 in Austin, Texas, at the Austin Hilton. This celebration of creativity and collaboration across the industry will also unveil the winners of the first-ever 4A's Partner Awards. Register now to attend this event, which is open to 4A's members and non-members.

If your company is interested in becoming a sponsor, email 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org for available packages.


4A's Year in Review -- Leadership

4A's SmartBrief | Feb 02, 2015

"Talent, talent, talent" has become our CEO's mantra. When Nancy Hill visits agencies, any type of agency, they tell her that attracting, nurturing and retaining talent is their biggest challenge and concern. At the 4A's, Nancy champions multiple talent initiatives to ensure that the development of talent is also our members' biggest opportunity for future success.

Read more on the 4A's Year in Review site.




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more