4A's Association News


I'm a Manager, Now What?

4A's SmartBrief | May 27, 2016

Being a successful manager is overwhelming and usually means additional responsibility above and beyond our crushing workloads leading the business, managing clients, developing strategies and driving creative solutions from ideation to execution.

To make your manager responsibilities easier, join Mark Strong for an inspiring, high octane and educational webinar on June 9 to help you learn and refine the skills needed to quickly master managing.

Register Today, Success Can Be Yours!


Strategy Festival 2016 -- October 16th - 18th, Andaz Hotel, Wall Street, NYC

4A's SmartBrief | May 26, 2016

Today's planners triumph among a unique set of challenges. Through insight, data, consumer and business knowledge, planners take the risk out of big, brave ideas, enabling clients and agencies to take bold steps.

Join us for the 4A's Strategy Festival 2016, where we'll explore these themes and celebrate the heroism of the planning community -- culminating with the Jay Chiat Awards for Strategic Excellence.

Early registration available through July 15, sign up now!


Leadership Insights from McCann's Global Creative Chairman

4A's SmartBrief | May 26, 2016

Today's most successful creative businesses are highly complex organizations that integrate multiple disciplines, through multiple channels across multiple time zones. For leaders of those organizations, there is never enough time to do everything. On June 8th, a webinar with Charles Day and guest Rob Reilly, Global Creative Chairman of McCann Worldgroup, will discuss how he decides where to focus his energy in order to maximize his impact on his people, his agency’s clients and the industry. Register Today!


Don't Know Where to Start on Strategy?

4A's SmartBrief | May 25, 2016

The hardest part of developing a powerful strategy is often getting started. On June 2nd join Robin Hafitz, Open Mind Strategy, as she shares her proven and hard-won "strategies to create strategies." This webinar will teach attendees concrete exercises to develop strategies from scratch. Participants will learn how to guide a productive discussion to identify and develop valuable insights. Junior personnel will benefit from this content, and senior strategists will walk away with new ideas and inspiration.

Register and Master This Skill!


Talent@2030: Psychological safety enables talent retention

4A's SmartBrief | May 25, 2016

This year Talent@2030 will focus on practices and methods to better retain the talent in our agencies. We'll learn from senior executives from some of the best companies about how they are driving smart solutions to create engaging experiences throughout the employee journey. Join Torrence Boone, Google's VP - Global Agency Sales & Services, for actionable insights and conversation about the critical importance of psychological safety in building high performing teams. Session attendees will learn about this game-changing people and culture principle that, when properly adopted within an organization, can inspire significantly higher levels of collaboration, innovation and impact within working groups.

During Talent@2030, we'll find out how psychological safety practices, supported by leadership and training, can lead to a best-in-class workplace culture and increased retention of talent. Sign up to learn about best practices in retention from talent and business strategists, industry leaders and one another.


An Invaluable Investment For Your Agency -- And It's Only a Week Away!

4A's SmartBrief | May 24, 2016

To sum it up simply, the 4A's Executive Leadership Program allows top executives to learn the ins and outs of running an agency through a simulation with their peers -- providing years of real-life experience in just three days. They'll learn invaluable lessons on the impact of decision making, seizing business opportunities and talent management that will never be forgotten. Past ELP participants have consistently cited this program as the best leadership training they've ever experienced. And they've forged valuable peer relationships that will span the rest of their careers. Seats for June 1-3 in NYC are filling up, so don't wait!

Learn and Sign Up Today!


Learn the art and science of purpose to increase engagement and retention at Talent@2030

4A's SmartBrief | May 24, 2016

Imperative Co-Founder Arthur Woods will join us for Talent@2030 and share data revealing that Purpose-Oriented employees outperform their peers in every indicator, including expected tenure and leadership competencies. Thereafter, Arthur will provide attendees with tools to activate the principles of purpose-driven organizations that can be applied in our agencies.

This September, 4A's Talent@2030 will focus on how we elevate the talent journey in our agencies and create engagement strategies that will help us retain the next generation of agency leadership.

Sign up to learn about best practices in retention from Talent and Business Strategists, industry leaders and one another.


May 24th: Lead Change, Don't Let Change Lead You!

4A's SmartBrief | May 23, 2016

Agency life requires everyone to lead change, and everyone hits resistance along the way. Even after you've done everything you can think of to drive lasting change, you encounter resistance, stagnation, and reversal. A webinar May 24th by Mark Zumwalt, a consultant specializing in leadership and team development, will teach you how to spot resistance to change when it comes up and how to lead yourself and others through it.

Register and Master this Skill.


4A's Members: "Tell Us Your Story - Agency Office and Culture Videos"

4A's SmartBrief | May 23, 2016

This is your chance to show client prospects, job candidates, potential partners and the industry at large why they want to work with your agency.

The 4A's soon will be launching a new website with a fresh design, enhanced user experience and more modern features. One objective throughout the rebuild has been to provide a platform that increases our Members' voice and visibility. So, we're looking for submissions of content from you, our Members, that showcase your agency’s culture, thought leadership and creative work. Sections include, "Questions and Answers," "Agency Office and Culture Videos," "Inside the Campaign," “See It to Be It” female and diversity leadership series, and "Agency News."

For more information on submissions, visit www.aaaa.org or contact our team at content@aaaa.org.


Call for Entries: Early Bird Registration ending soon for 4A's 20th annual Jay Chiat Awards

4A's SmartBrief | May 20, 2016

It's time again to recognize the boldest and bravest strategic thinking in marketing, media and advertising from around the globe. Now in its 20th year, the 4A's Jay Chiat Awards is open for submissions. A great Jay Chiat Award entry should capture visionary thinking that led to outstanding results. If you can point to the extraordinary strategy that served as the impetus for an extraordinary idea, you have a potential Jay Chiat story. Last year's winners demonstrated that great strategies lead to ideas that engage us, move us to action, and change the way we see the world. See 2015 winners, including Droga5's UnderArmour Grand Prix case study, in our Winner's Gallery. This year's Jay Chiat Awards winners will be announced at 4A's Strategy Festival 2016, and you’ll receive a 10% discount to Stratfest for every submission to the JCAs.


Getting Started on Strategy

4A's SmartBrief | May 19, 2016

The hardest part of developing a powerful strategy is often getting started. On June 2nd, join Robin Hafitz, Open Mind Strategy, who will share her proven and hard-won "strategies to create strategies." This webinar will teach attendees concrete exercises to develop strategies from scratch. Participants will learn how to guide a productive discussion to identify and develop valuable insights.

Register and master this skill!


4A's President comments on Department of Labor rules on new Overtime Pay

4A's SmartBrief | May 19, 2016

Douglas Quenqua's recent article on CampaignUS, "What Obama's new overtime rules mean for agencies," notes that Nancy Hill, president and chief executive of the American Association of Advertising Agencies, said the "new rules appear less burdensome for agencies than many had feared."

"The new rules are more manageable than we expected and, carry a six month window for commencement, which we had been pushing for," she said. "The rules also give employers some additional tools for meeting the threshold, such as bonuses, that we had also urged the DOL to consider. All in all, while the new rules are still going to be an initial burden to the industry, they are much less draconian than originally envisioned."

Read more here.


Join the Marketing and Communications team at the 4A's!

4A's SmartBrief | May 18, 2016

Currently seeking Marketing and Communications Director: Manage the creation and execution of internal and external communications and marketing material. Partner with internal stakeholders to create marketing strategies and oversee all media partnerships relationships and deliverables. Responsible for managing and partnering with E-mail and Social Media Marketing Manager to ensure the successful completion of departmental and organizational goals.

Learn more here or email your interest to Barbara Bailey at 4A's barbarab@aaaa.org.


Lead Change, Don't Let Change Lead You!

4A's SmartBrief | May 18, 2016

Agency life requires everyone to lead change, and everyone hits resistance along the way. Even after you’ve done everything you can think of to drive lasting change, you encounter resistance, stagnation, and reversal. A webinar May 24th by Mark Zumwalt, consultant specializing in leadership and team development, will teach you how to spot resistance to change when it comes up, and how to lead yourself and others through it.

Register and Master this Skill.


New Executives: Don't Miss This!

4A's SmartBrief | May 17, 2016

The 4A's Executive Leadership Program allows new and emerging agency executive leaders to hone their leadership skills by experiencing the direct impact of their decisions on the viability of the business in a safe environment.

In this highly interactive workshop using a computer-based simulation, participants are challenged with a series of 300 realistic leadership situations with high-stakes outcomes. Seats for June 1-3 in NYC are filling up, so don't wait!

Learn More and Sign Up Today!


How Mindfulness Makes Leaders Better and Happier!

4A's SmartBrief | May 16, 2016

On May 17, join Chris Charyk, a senior executive coach and mindfulness expert, who will share his experiences introducing mindfulness to senior leaders, and will provide participants with simple, specific techniques and tools that can be used right away to begin experiencing the benefits of mindfulness both inside and outside of the workplace.

Register Now!


Talent@2030: September 27-28, New York City

4A's SmartBrief | May 16, 2016

Last year's 4A's Talent@2030 brought together Talent Strategy experts, C-suite agency and client-side executives, who offered candid perspectives about the impact of technology, social media and data have had on people and culture. The conference ended with a dynamic Master Class on unconscious bias that left our attendees with shocking insights about what it really takes to build sustainable, inclusive people and culture practices.

This September, 4A's Talent@2030 will focus on how we elevate the talent journey in our agencies and create engaging experiences that will help us retain the next generation of agency leadership.

Sign up to learn about best practices in retention from Talent and Business Strategists, industry leaders, and one another.


Agency Communications Summit 2016: All Access, June 8, 2016 KeyNote Speaker announced, Dana Anderson, Mondelez International

4A's SmartBrief | May 13, 2016

Who Should Attend: Agency Communications, Social Media and Publicity Pros who handle internal or external communications for advertising/media/branding firms

What It Is: An all-day conference. Here's your chance to meet the biggest names in advertising coverage from the Wall Street Journal, Ad Age, Adweek and other major media outlets. Learn all about what's going on inside their newsrooms and in business coverage, in general.

Where It Is: Interpublic Group Headquarters Midtown East, 909 Third Avenue, New York, N.Y. 10022

Register Now for Agency Communications Summit 2016


Be a Better -- And HAPPIER -- Leader

4A's SmartBrief | May 12, 2016

The practice of mindfulness has been clearly demonstrated to improve productivity, creative output, employee engagement and work satisfaction. On May 17, join Chris Charyk, a senior executive coach and mindfulness expert, who will give you simple, specific techniques and tools that can be used right away to begin experiencing the benefits of mindfulness both inside and outside of the workplace.

Register today and be a better leader!


The Secrets To Crafting Killer Decks

4A's SmartBrief | May 12, 2016

Great presentation decks are lean, mean engagement machines that enhance your story. Join Jeff Hiller, JB Training Solutions, May 16 for this webinar that will offer you practical guidance on real-world situations and specific advice on how to avoid common mistakes in presentations, strengthen and streamline communication, and impress audiences/secure better outcomes.

Register now and master this skill!


Your development with the 4A's | Maximize your impact

4A's SmartBrief | May 11, 2016

Make time for two key webinars this week that you should not miss!

May 12: SEO Copywriting: Getting the Most Out of Content on Search Engines

A session by Nick New & Josepf Haslam from The Knowledge Engineers, who will cover the key principles you need to know in order to improve your copy for SEO.

May 13: The Weapons of Creative Leadership Series: How to Maximize Your Leadership Impact

A session with executive creative coach Charles Day and Rob Reilly, Global Creative Chairman of McCann Worldgroup, who will discuss how he decides where to focus his energy to maximize impact on his people, his agency's clients and the industry.

Register now before it's too late!


13 Ways To Stop Seeking The Approval Of Others & Feel Super Confident

4A's SmartBrief | May 10, 2016

Feeling confident without anyone else's approval means loving yourself first and knowing your own self-worth. President and CEO of the 4A’s Nancy Hill said in a phone interview with Bustle, "You can't give away something you don't own already. You have to love yourself first."

Read the entire piece by Raven Ishak on Bustle.com.


4A's Members: Tell Us Your Story

4A's SmartBrief | May 10, 2016

The 4A’s soon will be launching a new website with a fresh design, enhanced user experience and more modern features. One objective throughout the rebuild has been to provide a platform that increases our Members' voice and visibility in the marketplace. To help us achieve that, we're looking for submissions of content from you, our Members, that showcase your agency’s culture, thought leadership and creative work.

The content below will be featured on the new website on an ongoing basis. We accept content of the following types:

• Q&A pieces
• Agency office and culture videos
• Inside the Campaign
• "See it to Be it" female and diversity leadership series
• Agency News (the new website will continue this feature)

To learn more about submissions, check out the 4A’s website at aaaa.org.


Reclaim Your Energy, Creativity and Freedom

4A's SmartBrief | May 09, 2016

Are you ready to start managing your energy, instead of your time? On May 10, join Julie Fotos for this value-packed webinar, the third installment in our 4A's Infobesity Webinar Series.

Julie will cover 4 key principles for improving your energy and a powerful strategy to help fuel and free you. Walk away with the virtues of being unavailable and positive rituals that keep your brain flexible and sharp. Register today -- stop the infobesity madness!


Join the 4A's Media team!

4A's SmartBrief | May 06, 2016

Currently seeking: Manager, Media & Data Practice

A great opportunity for a mid-level, organized and energetic team player with experience and passion for the media and advertising industry.

Ideal candidate will have mid-level media planning and buying experience in various platforms. Role requires a media subject matter expert who can provide support and guidance to members with a strong coordination and project management background.

For more information visit: http://www.aaaa.org/careers/careers/Pages/Manager-MediaDataPractice.aspx


How Account Management Was Reborn

4A's SmartBrief | May 04, 2016

Mollie Rosen, exec VP-agency relations and membership at the 4A's, says that specialized shops, particularly digital ones, previously had project manager roles rather than account management, but that's no longer the case. "The discipline is taking root where it hadn't before," she said. "More and more, great ideas can come from anywhere; there's more fluidity in the work; and more agencies are looking to play the role of the brand leader." In fact, the role has become so important, she said, that next month the 4A's will launch a committee dedicated to account management.

Read the AdAge article here: http://adage.com/article/agency-news/dad-s-account-man/303804/


How To Get the Most Out of Search Engines

4A's SmartBrief | May 04, 2016

Are you confident that you are using the right keywords and phrases that will capture attention? Do you know where to place keywords and how often to repeat them? It's not rocket science, but it is an essential tool in the modern creative armory. Join our thought leaders from The Knowledge Engineers for a webinar session May 12 covering the key principles you need to know in order to improve your copy for SEO.

Register now and gain this crucial skill.


"For Women in Advertising, It's Still a Mad Men World"

4A's SmartBrief | May 03, 2016

On May 1, The New York Times published an article by Sydney Ember titled, "For Women in Advertising, It's Still a 'Mad Men' World." Continuing the dialogue that began at Transformation 2016, Ember's piece features perspective and insight from high profile women in advertising, including DDB's Jean Batthany, Publicis Groupe's Sandra Sims-Williams, Annalect NA's Erin Matts, FCB's Susan Credle, OMD US's Monica Karo, Co:Collective's Rosemarie Ryan, former ad executive Cindy Gallop, DDB NA's Wendy Clark, and Nancy Hill, President of the 4A's.

Read the entire article here:
http://www.nytimes.com/2016/05/02/business/media/for-women-in-advertising-its-still-a-mad-men-world.html


Hear McCann's Rob Reilly on Creative Leadership

4A's SmartBrief | May 03, 2016

Our exclusive Weapons of Creative Leadership Series continues with Charles Day and special guest Rob Reilly, Global Creative Chairman of McCann Worldgroup. In the webinar "How to Maximize Your Leadership Impact," Charles and Rob will share the seven truths of exceptional creative leaders, and you'll learn Rob's secrets for focusing your energy to maximize your impact on your work and how to unlock "profitable creativity."

Don't miss these insights! Register Today!


Creative Leaders: Master the Balance between Art and Commerce

4A's SmartBrief | May 02, 2016

Today's most creative leaders live at the real-time intersection of art and commerce. How do you satisfy both, while remaining true to yourself and your own creative instincts? On May 23, join Charles Day and Mark D'Arcy, CCO of Facebook's Creative Shop, who'll discuss "How to Manage Creative at the Speed of Culture." Hear about the greatest regrets of extraordinary leaders, the attributes of every exceptional leader, and how to unlock "Profitable Creativity in your business.

You can't afford NOT to listen in. Register Today!


Join the 4A's Event team!

4A's SmartBrief | Apr 29, 2016

Currently seeking: Director, Conferences and Events

If you have a proven record of being a rock star account manager, interested in the advertising industry and have at least five to seven years in all aspects of events production this is a perfect role for you.

Partner and collaborate with 4A's staff and sponsors to help manage the portfolio of 4A's conferences and events. For more information visit: http://www.aaaa.org/careers/careers/Pages/DirectorConferences.aspx


How to Thrive in a Project-Based World

4A's SmartBrief | Apr 28, 2016

The marketing community is declaring the death of the "Agency of Record." Join industry heavyweight Tim Williams for this webinar that will take a practical but provocative look at how agencies can use today's disintermediated marketing environment to their advantage and turn a challenge into an unprecedented opportunity. Walk away knowing how to profitably meet the needs of clients who want to work with agencies in a more modular way, deploying best-in-class talent and resources against specific assignments.

Register Today and gain this skill!




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