4A's Association News


Early Registration Rates Extended to 4A's CreateTech 2015

4A's SmartBrief | Jul 06, 2015

Where do you look to find the next big shift in technology, and how can you understand its implications for your industry and your brand?

Join agency technologists, visionaries and creatives at 4A's CreateTech 2015, the conference for the seriously curious, on Nov. 11 and 12 in NYC to explore this year's theme, Creativity and the Adjacent Possible, that place where our next great ideas are waiting to be discovered.

Speakers and participants include:

  • Ari Popper and Scott Susskind, SciFutures
  • Melissa Eccles, Creative Director, Immersive Entertainment, Elastic.tv
  • HeyHuman on neuroplasticity and marketing
  • Makeshift magazine, on "A field guide to hidden creativity"
  • Google Ideas
This technology conference is open to 4A's members and non-members, so sign up before July 10 to receive the early rate.


Save the Date: 4A's Diversity Leadership Luncheon & Career Fair

4A's SmartBrief | Jul 06, 2015

Mark your calendars now to attend the fifth annual 4A's Face of Talent industry event to celebrate and engage top diverse talent on Aug. 11 in NYC.

Established in 2011, the 4A's Face of Talent is a way for agency leaders and their clients to demonstrate their commitment to two of the most important issues facing our industry -- Talent and Diversity. The Face of Talent attracts more than 500 advertising and marketing executives. This year's event will showcase 148 talented multicultural college seniors and graduates of the 4A's Multicultural Advertising Intern Program.


Webinar Alert: Transforming Your Agency for the Future

4A's SmartBrief | Jul 02, 2015

Agency management expert Tim Williams will present this thought-provoking exploration of how agencies are reinventing themselves by developing new services, reconfiguring their business models and exploring new revenue and compensation models.

This webinar on July 23 will address key dimensions of agency transformation, including:

  • Making content strategy the centerpiece of brand strategy
  • Making the transition to adaptive marketing
  • Embracing all four "P's" of marketing -- not just Promotion
4A's members and non-members can sign up now on the 4A's website.


New: Tools to Help Your Agency Compete in a Global Market

4A's SmartBrief | Jul 02, 2015

4A's Research Services has launched a new GLOBAL page, filled with data and reports about advertising, agencies and consumers by region, along with international ad spending and tools for going global. The GLOBAL page complements the extensive collection of tools and resources in the members-only Research Essentials section of the 4A's website. Visit today.


Consigliere Brand Capital's Brent Vartan Added as 4A's Strategy Festival 2015 Workshop Leader

4A's SmartBrief | Jul 01, 2015

The sixth 4A's Strategy Festival conference will be held in NYC on October 4 to 6, themed Planning 3.0, creating the planner and strategist of the future. This year's agenda will feature general sessions, case studies and workshops with practical takeaways for attendees, led by notable industry leaders in strategic planning, such as Brent Vartan, Managing Partner, Consigliere Brand Capital; Laura Patterson, President and Founder, VisionEdge Marketing; Lee Maicon, Chief Strategy Officer, 360i; and many more! This event is open to 4A's members and non-members, so sign up now.


4A's Jay Chiat Awards 2015 Entry Deadline Extended

4A's SmartBrief | Jul 01, 2015

Time is running out to enter this year's 4A's Jay Chiat Awards, now in its 19th year. These awards are open for entries in strategic excellence in global strategy, national strategy, nonprofit, product/service creation, regional strategy and a brand-new category for media strategy! The winners will be announced at the annual 4A's Strategy Festival on Oct. 4 to 6 in NYC. Upon completion and submission of an entry, entrants will receive a code for a 10% discount to the festival. The final entry deadline extension ends Friday, July 10, so submit now!


Gain New Perspectives on Talent

4A's SmartBrief | Jun 30, 2015

To be an industry of choice in a rapidly changing and evolving world, our approach to attracting and retaining talent must continuously evolve. On September 29 and 30, 4A's Talent@2030 will be the place for us to re-think and re-tool for the future.

Register now for 4A's Talent@2030 2015 to learn the insider's view from these leaders:

Maxine Williams, Global Director of Diversity, Facebook, will share smart practices on how to create a strategy when the volume and type of talent you're seeking is not readily available.

At the center of technological innovation, Stephanie Redish Hofmann, Director of Agency Development, WPP Google, will share her insights on talent and the future.

This event is open to 4A's members and non-members, so register now.


Webinar Alert: How to Increase Your Impact in Meetings

4A's SmartBrief | Jun 30, 2015

Join Nancy Joyce, founder and CEO of Joyce Advisors, on Thursday, July 16, as she shares proven strategies for increasing your impact in meetings and upping your influence at work. Takeaways will include:

  • Meeting preparation strategies that increase your speaking time
  • Building alliances to make sure you get the opportunity to speak
  • Interruption tactics that work
  • Effective ways to get and hold the floor and hold off those who typically jump in
  • Leveraging body language, voice and eye contact to increase effectiveness
4A's members and non-members can sign up now on the 4A's website.


Super Early Registration Ends Tomorrow for 4A's CreateTech 2015

4A's SmartBrief | Jun 29, 2015

This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC at Convene on Nov. 11 and 12. Speakers will explore Creativity and the "Adjacent Possible" -- the place where our next great ideas may be lurking. Hear from the leaders, visionaries and creatives who are drawing the map.

This year's lineup includes:

  • Erica Orange, Jared Weiner -- The Future Hunters. Tracking emerging trends and innovation since 1977 and is a consultant to governments, financial institutions, retail and communications firms around the world.
  • Ari Popper and Scott Susskind, SciFutures. Use science fiction in idea generation and prototyping for brands.
  • Melissa Eccles, Creative Director Immersive Entertainment, Elastic.tv, and Frank Rose, Digital Anthropologist. Will explore immersive technology and storytelling
Super early registration ends Tuesday, so sign up now. This technology conference is open to 4A's members and non-members.


Webinar Alert: The Expanding Role of the Agency Chief Digital Officer

4A's SmartBrief | Jun 29, 2015

Join Donnovan Andrews, Chief Advisor of Digital Media and Innovation of the 4A's, on June 30 as he explores the multifaceted role of the Chief Digital Officer and how this expanding role will drive industry innovation and help transform business. Find out how to effectively use this role within your agency, and gauge the needs and perspectives of your clients' CDOs to develop stronger, more collaborative relationships.

This webinar will address:

  • The different types of CDOs
  • The growth of the CDO role in our industry
  • How organizations can use CDOs to drive innovation, revenue and strategy
  • How agencies, marketers and media organizations are approaching this role as well forecasting how the position will evolve
4A's members and non-members can register now on the 4A's website.


New: Monthly 4A's Research Insights Newsletter

4A's SmartBrief | Jun 26, 2015

Exclusive to 4A's members, 4A's Research Services is excited to bring you the inaugural issue of our monthly Research Insights newsletter, chock full of information we hope you'll find of value. View it now on the 4A's website.

Let us know what you think, and if you want to subscribe to future issues, please take a second to e-mail research@aaaa.org with "subscribe" in the subject line.


Now Hiring @ 4A's

4A's SmartBrief | Jun 25, 2015

The 4A's is looking to fill new positions SVP, Learning & Development and Technical Project Manager/Producer for its NYC office. Visit the 4A's website today to learn more and apply now.


Co:Collective's Tom Morton Added as 4A's Strategy Festival 2015 Workshop Leader

4A's SmartBrief | Jun 24, 2015

The sixth 4A's Strategy Festival conference will be held in NYC on Oct. 4 to 6, themed Planning 3.0, creating the planner of the future. This year's agenda will feature general sessions, case studies and workshops with practical takeaways for attendees, led by notable industry leaders in strategic planning, such as Shane Snow, Chief Creative Officer, Contently; Sarah DaVanzo, Chief Cultural Strategy Officer at Sparks and Honey; Tom Morton, Director of Strategy, Co:Collective and many more! Register now to receive the early registration rate, which expires next week. This event is open to 4A's members and non-members, so sign up now.


Tools to Help Your Agency Compete in a Global Market

4A's SmartBrief | Jun 23, 2015

4A's Research Services has launched a new GLOBAL page, filled with data and reports about advertising, agencies and consumers by region, along with international ad spending and tools for going global. The GLOBAL page complements the extensive collection of tools and resources in the members-only Research Essentials section of the 4A's website. Visit today.


Early Registration Ends Soon for 4A's CreateTech 2015

4A's SmartBrief | Jun 23, 2015

This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC at Convene on Nov. 11 and 12. Speakers will explore Creativity and the "Adjacent Possible" -- the place where our next great ideas may be lurking. Hear from the leaders, visionaries and creatives who are drawing the map.

This year's lineup includes:

  • Erica Orange, Jared Weiner -- The Future Hunters. Tracking emerging trends and innovation since 1977 and is a consultant to governments, financial institutions, retail and communications firms around the world.
  • Ari Popper and Scott Susskind, SciFutures. Use science fiction in idea generation and prototyping for brands.
  • Melissa Eccles, Creative Director Immersive Entertainment, Elastic.tv, and Frank Rose, Digital Anthropologist. Will explore immersive technology and storytelling
Early registration ends June 30, so sign up now. This event is open to 4A's members and non-members.


What Type of Talent Does Our Industry Need?

4A's SmartBrief | Jun 22, 2015

Join the 4A's at Talent@2030 2015 on Sept. 29 to 30, where client perspectives on talent, and the growing impact of technology on people and culture, will take center stage. Talent and HR leaders will come together to gain valuable insights and knowledge to address evolving demands on strategic talent management that have direct business implications.

Register now for 4A's Talent@2030 2015 to learn the inside view from these leading marketers:

  • Dana Anderson, Senior Vice President and Chief Marketing Officer, Mondel─ôz International
  • Marc Strachan, Vice President, On Premise Strategy and Multicultural Marketing USA, Diageo, North America
  • Wendy Clark, President, Sparkling Brands & Strategic Marketing, Coca-Cola North America
This conference is open to 4A's members and non-members, so sign up now.


Final Deadline for the 4A's Jay Chiat Awards 2015 Extended

4A's SmartBrief | Jun 19, 2015

Don't miss the last chance to enter this year's 4A's Jay Chiat Awards, now in its 19th year. These awards are open for entries in strategic excellence in global strategy, national strategy, nonprofit, product/service creation, regional strategy and a brand-new category for media strategy! The winners will be announced at the annual 4A's Strategy Festival on Oct. 4 to 6 in NYC. Upon completion and submission of an entry, entrants will receive a code for a 10% discount to the festival. The final entry deadline ends this Friday, so submit yours now!


Donate Now to the 4A's Project Agency Coalition for Talent Fund

4A's SmartBrief | Jun 19, 2015

The Agency Coalition for Talent is a collection of organizations and companies that have rallied together to support a variety of early access development programs. The Project ACT Fund provides resources for those initiatives, through the 4A's Foundation.

Together as an industry, we can provide a steady pipeline of talent for a sustainable and profitable future. Monies raised from your contributions are specially designated to provide resources that cover the following categories: Education, Employment, Outreach, Engagement and Retention. All donations are tax deductible to the fullest extent of the law. Take the pledge to support tomorrow's industry scholars by joining the Coalition and donating to the Project Act Fund today!


Contently's Shane Snow Added as 4A's Strategy Festival 2015 Workshop Leader

4A's SmartBrief | Jun 18, 2015

The sixth 4A's Strategy Festival conference will be held in NYC on Oct. 4 to 6, and is themed Planning 3.0, creating the planner of the future. This year's agenda will feature general sessions, case studies and workshops with practical takeaways for attendees, led by notable industry leaders in strategic planning, such as Shane Snow, Chief Creative Officer, Contently; Sarah DaVanzo, Chief Cultural Strategy Officer at Sparks and Honey; Darren McColl, VP, Strategy & Marketing at SapientNitro and many more! Register now to receive the early registration rate, which ends June 30. This event is open to 4A's members and non-members, so sign up now.


4A's Bookstore Alert: Advertising Metrics and ROI

4A's SmartBrief | Jun 18, 2015

Help your agency make more informed business intelligence decisions with this exclusive 4A's book, "Advertising Metrics and ROI: A Guide to Agency Accountability and Effectiveness." Find out which key performance indicators you should be measuring. A template for aggregating the results of an ROI analysis is included.

This eBook is complimentary for 4A's members and available to non-members for $50 in the 4A's Bookstore Order today!


Secure a Spot Now at the 4A's Fall Executive Leadership Program

4A's SmartBrief | Jun 17, 2015

The 4A's Executive Leadership Program returns Oct. 13 to 15 at 4A's N.Y. headquarters after selling out again in the spring. This event is specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools. Throughout three days, answer 300 questions directly related to the future success of an agency, collectively playing the role as managing director. This is an ideal program for new office CEOs, COOs and high-potential department heads.

Seating is limited to 20 attendees, so sign up today before this event sells out. Early registration ends Aug. 15 and is open to 4A's members and non-members.


Coca-Cola's Wendy Clark to Speak at 4A's Talent@2030 2015

4A's SmartBrief | Jun 16, 2015

Wendy Clark, President, Sparkling Brands & Strategic Marketing at Coca-Cola North America and Maxine Williams, Global Director of Diversity at Facebook, are just a few of this year's speakers at the second 4A's Talent@2030 conference on Sept. 29 to 30, open to 4A's members and non-members, and held during the same week as Advertising Week in NYC. The agenda will focus on leading strategies and best practices that leverage technology, social media and data around the attraction, engagement, retention and development of agency talent. 4A's members and non-members can visit the conference website to secure a seat now.

For information about sponsorship opportunities, contact 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org.


The 4A's is Hiring!

4A's SmartBrief | Jun 16, 2015

The 4A's is looking to fill new positions SVP, Business Development; SVP, Learning & Development; and Technical Project Manager/Producer for its NYC office. Visit the 4A's website today to learn more and apply to these brand-new positions in the 4A's Membership and 4A's Training divisions.


Final Deadline for the 4A's Jay Chiat Awards 2015 Ends Friday

4A's SmartBrief | Jun 15, 2015

Time is running out to enter the 4A's Jay Chiat Awards, global awards for strategic excellence in global strategy, national strategy, nonprofit, product/service creation, regional strategy and a brand-new category for media strategy! The winners will be announced at the annual 4A's Strategy Festival on Oct. 4 to 6 in NYC. Upon completion and submission of an entry, entrants will receive a code for a 10% discount to the festival. The final entry deadline ends this Friday, so submit yours now!


Early Registration Open for 4A's CreateTech 2015

4A's SmartBrief | Jun 11, 2015

This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC this year at Convene on Nov. 11 and 12. Themed "Creativity and The Adjacent Possible," CreateTech is open to 4A's members and non-members and crafted by the 4A's Creative Technologies Committee. Early registration ends June 30, so sign up now.

For information about 4A's sponsorship opportunities, contact 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org.


4A's Social Media ROI and Data Ownership Report

4A's SmartBrief | Jun 10, 2015

Did you know that the most monitored social media metrics by agencies may not always be the most valuable ones to clients? Discover other key insights into agency social media responsibilities in this new report from the 4A's as a follow-up to the 2013 survey about social media monitoring and reporting tools. Key takeaways include the emergence of dedicated social media departments inside 4A's member agencies since 2013, the rise of content marketing divisions, the dominance of incorporating paid social media into most campaigns for clients and much more in this special publication.

Order a copy now from the 4A's Bookstore; it's complimentary for 4A's members and available to non-members for $50.


Adam Ferrier to Open 4A's Strategy Festival 2015

4A's SmartBrief | Jun 10, 2015

Adam Ferrier, global chief strategy officer and partner at Cummins&Partners, will be the opening keynote for 4A's Strategy Festival 2015. Author of "The Advertising Effect: How to Change Behaviour," Ferrier will discuss themes of clinical psychology, behavioral economics and advertising, and present the best way to change behavior. He'll draw upon his time as a prison psychologist and global "cool hunter" to examine changing prison inmates' behavior, creating trends and fads for "cool" people, and of course advertising. Register now for this 4A's conference to receive the early registration rate, which ends June 30. This event is open to 4A's members and non-members, so sign up now.

For information about 4A's sponsorship opportunities, contact 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org.


Statista Added to 4A's Suite of Research Databases

4A's SmartBrief | Jun 09, 2015

Statista is one of the first statistics portals in the world to integrate data across 80,000+ topics from more than 18,000 sources onto a single platform. The database provides direct access to quantitative data on media, business, finance, politics and a wide variety of other markets and areas of interest.

A benefit of 4A's membership is access to many Statista resources, including:

  • Data and information focusing on industries, markets, consumers, trends and insights from more than 18,000 sources
  • 80,000+ topics with over 1 million statistics. All statistics can be downloaded as PowerPoint, Excel, PDF, and PNG files
  • Daily infographics covering Media and Society trends, as well as Giant Charts on current topics, e.g., the Evolution of Advertising Agency Business chart that Statista created in partnership with the 4A's
  • More than 20,000 studies, annual reports, industry outlooks and more from various sources
The Statista partner page contains an extensive list of what 4A's members can access, as well as how to receive 20% off a corporate account subscription to get unlimited access. Visit today.


Regular Deadline for the 4A's Jay Chiat Awards 2015 Ends Friday

4A's SmartBrief | Jun 09, 2015

The 4A's Jay Chiat Awards, now in its 19th year, are open for entries in strategic excellence for global strategy, national strategy, nonprofit, product/service creation, regional strategy and a brand-new category for media strategy! The winners will be announced at the annual 4A's Strategy Festival on Oct. 4 to 6 in NYC. Upon completion and submission of an entry, entrants will receive a code for a 10% discount to the festival. The early entry deadline ends Friday, so submit yours now!


Dana Anderson to Speak at 4A's Talent@2030 2015

4A's SmartBrief | Jun 08, 2015

Mondelez International's CMO Dana Anderson and Coca-Cola North America's President Wendy Clark are just a few of this year's speakers at the second 4A's Talent@2030 conference on September 29 and 30, open to 4A's members and non-members, and held during the same week as Advertising Week in NYC. The agenda will focus on leading strategies and best practices that leverage technology, social media and data around the attraction, engagement, retention and development of agency talent. Last year's event, keynoted by industry consultant Cindy Gallop, had more than 200 attendees from the agency C-Suite and talent development heads. Visit the conference website to secure a seat now.

For information about sponsorship opportunities, contact 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org.


Boston Seminar Alert: Project Management

4A's SmartBrief | Jun 08, 2015

Agency account managers and project managers should register for this one-day workshop on Wednesday filled with project management techniques, tips and approaches to ensure project success, including:

  • The two most frequent causes of project problems and what to do about them
  • How to manage project changes in a way that maintains margins while keeping clients happy
  • The keys to getting the attention and support of the executives whose support you'll need to be successful
  • How to prevent team members from missing deliverable commitments
  • How to keep project changes/unidentified project constraints from throwing you off schedule and killing your profit margins
4A's members and non-members can sign up now on the 4A's website.




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