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Method unveils clothing line to promote concentrated detergent

ACI SmartBrief | Apr 30, 2015

Method and Asos have partnered on a line of clothing as part of Method's Style By Method ad campaign to promote 4x Concentrated Laundry Detergent. The company is using bloggers to promote the clothing line and plans to spend up to $10 million on integrated marketing efforts this year, said Global Chief Marketing Officer Alison Worthington. "As we relaunch our laundry detergent, we want to connect with our consumer in a way that's as compelling and relevant as our product is disruptive." Advertising Age (free access for SmartBrief readers) (04/23)


Cleaning chemical maker Zep is going private in $692M deal

ACI SmartBrief | Apr 09, 2015

FDA would review personal care products under new bill

ACI SmartBrief | Apr 23, 2015

Unilever promotes Skip detergent with interactive music video

ACI SmartBrief | Apr 30, 2015

ACI refutes study on pediatric health effects of household bleach

ACI SmartBrief | Apr 09, 2015

All detergent ad campaign features Peanuts characters

ACI SmartBrief | Apr 16, 2015

FDA proposed rule seeks more data on medical hand cleaners

ACI SmartBrief | Apr 30, 2015

Report: 55% of millennials want dedicated laundry rooms

ACI SmartBrief | Apr 09, 2015

Household, personal care industries ramp up outsourcing

ACI SmartBrief | Apr 09, 2015

Ecolab to move Minn. headquarters to former Travelers tower

ACI SmartBrief | Apr 23, 2015


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