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Clorox works with Dr. Ruth on risque Valentine's ad campaign

ACI SmartBrief | Feb 12, 2015

Clorox has collaborated with Dr. Ruth Westheimer to develop a risque Valentine's Day marketing campaign, dubbed Laundry Foreplay, for its Clorox 2 line. "From a business perspective, we wanted to raise awareness about pretreating," said Associate Marketing Director Molly Steinkrauss. "We thought there was a unique opportunity to leverage humor to reach people who might not be thinking about laundry by talking about something they might be thinking about." Advertising Age (free access for SmartBrief readers) (02/10)


ACI urges FDA to reconsider proposed antibacterial soap rule

ACI SmartBrief | Feb 19, 2015

Innovation is the answer to declining detergent sales, BASF exec says

ACI SmartBrief | Feb 19, 2015

P&G's planned brand reduction will cut annual sales by 14%

ACI SmartBrief | Feb 26, 2015

SC Johnson CEO: Building consumer trust a top priority for cleaning industry

ACI SmartBrief | Feb 05, 2015

ACI Annual Convention attendance at 10-year high

ACI SmartBrief | Feb 05, 2015

Wal-Mart launches virtual shop for sustainable products

ACI SmartBrief | Feb 26, 2015

Henkel uses playful potty humor to sell toilet-rim blocks

ACI SmartBrief | Feb 12, 2015

SC Johnson to acquire Deb Group skin-care unit

ACI SmartBrief | Feb 12, 2015

Complete recaps of 2015 ACI Convention

ACI SmartBrief | Feb 05, 2015


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Sasol's Tom O'Brien Elected Chair of ACI's Board of Directors

ACI SmartBrief | Feb 26, 2015

Time to Join ACI

ACI SmartBrief | Feb 19, 2015

Save the Dates for ACI's 2015 Mid-Year and Fall Meetings

ACI SmartBrief | Feb 12, 2015

Dow Chemical, Unilever, Wilmar in ACI Sustainability Showcase

ACI SmartBrief | Feb 12, 2015

Complete recaps of 2015 ACI Convention

ACI SmartBrief | Feb 05, 2015




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