Most Clicked ACI SmartBrief Stories


1. "Smart" garments, TSCA reform efforts among challenges for detergent-makers

ACI SmartBrief | Jan 15, 2015

"Smart" garments and accidental ingestion of unit-dose packets are among the top challenges facing the detergent industry as laundry-care sales decline. Other challenges include Toxic Substances Control Act reform issues, price wars and the popularity of private-label brands. HAPPI magazine (01/2015)


2. Front-runner emerging for next P&G chief executive?

ACI SmartBrief | Jan 22, 2015

Procter & Gamble appears to be testing senior executive David Taylor as a replacement for CEO A.G. Lafley by giving him the additional responsibility of overseeing P&G's struggling beauty business. Taylor, currently group president for global health and grooming, now appears to be the front-runner for the company's top spot, according to these reports. Cincinnati Enquirer (tiered subscription model), The (01/21) Wall Street Journal (tiered subscription model), The (01/21) Advertising Age (free access for SmartBrief readers) (01/22)


3. Stylish consumers embrace luxury cleaning products

ACI SmartBrief | Jan 22, 2015

Fashion-conscious consumers are embracing glamorous cleaning products such as high-end detergents for whites, darks, delicates and denim from The Laundress. Other luxury cleaning products in this roundup include pet crate cleaners and scented dish soaps. Fortune (01/15)


4. Nanotechnology may result in stainproof clothing

ACI SmartBrief | Dec 31, 2014

Threadsmiths in Australia has developed the first fully hydrophobic t-shirt, dubbed the Cavalier, using nanotechnology. The shirt, made with special fibers, repels all liquids and dirt and could simplify the laundry process. Reviewed.com (12/28)


5. Cleaning companies reach, retain customers with fragrant products

ACI SmartBrief | Jan 15, 2015

It's important for cleaning products to have a favorable fragrance, and many companies, including Method and Clorox, are cashing in on that knowledge. "Scent can accelerate a brand's EEQ [experiential and emotional quotient]," said Scenterprises President Sue Phillips. "Fragrance can help you stretch your equity," added Michael Ott, a vice president at Clorox. HAPPI online (01/06)


6. Unilever ranked No. 3 company for sought-after employment

ACI SmartBrief | Jan 15, 2015

Unilever is the third most sought-after company to work for, according to LinkedIn. Unilever attracts and keeps employees because it is known for having purpose, according to CEO Paul Polman. For example, Unilever has committed to cutting its environmental footprint in half and sourcing 100% of its raw materials sustainably by 2020. Fortune (01/07)


7. New laundry gadget uses ultrasonic vibrations to mimic hand-washing of clothes

ACI SmartBrief | Jan 22, 2015

Consumers may soon be able to skip the hassle of hand-washing clothes with a new device that uses ultrasonic vibrations to deep-clean clothes. The Dolfi, which looks like a bar of soap, uses the vibrations to create bubbles that dislodge dirt particles. Its creators began a marketing campaign Tuesday in an attempt to raise enough money to commercialize the project. Gizmodo (01/16)


8. Report: No environmental damage from washing soap down the drain

ACI SmartBrief | Jan 22, 2015

An environmental researcher has found that surfactants, commonly found in soaps and detergents, biodegrade effectively and do not pose an environmental threat when washed down the drain. The report looked at 250 studies on the effects of surfactants on the water supply. Reuters (01/13)


9. Ultra-concentrated surfactant formulas pack a punch

ACI SmartBrief | Jan 22, 2015

Chemical Week (subscription required) (01/16)


10. Hair care goes shampoo-free

ACI SmartBrief | Jan 08, 2015

More brands are offering detergent-free hair products, with experts attributing a trend away from surfactants. "It's a niche concept, but it's growing very rapidly," said Jennifer DiSomma of L'Oreal Paris. New York Times (tiered subscription model), The (12/30)




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