Most Clicked ACI SmartBrief Stories


1. P&G in talks to spin off beauty brands

ACI SmartBrief | Mar 19, 2015

Procter & Gamble is in talks to spin off some of its leading beauty brands, according to an undisclosed source. The move is seen as part of the long-term plan to restructure the company by splitting off up to 100 of its least successful brands. P&G's beauty business sales hit $19.5 billion last year, a decline of 2.2% since 2011. Bloomberg (03/16) Baltimore Sun, The (03/16)


2. Value, premium laundry products make a comeback

ACI SmartBrief | Mar 26, 2015

Premium and value laundry products have both been experiencing growth, according to Procter & Gamble and Church & Dwight. "We're seeing the first indications of category sales growth in the last seven years," said P&G Chairman and CEO A.G. Lafley. Meanwhile, Church & Dwight's laundry segment has doubled since 2009, in part due to decreased consumer spending on premium brands, said CEO Jim Craigie. Advertising Age (free access for SmartBrief readers) (03/25)


3. David Hasselhoff to star in Clorox ad campaign

ACI SmartBrief | Mar 26, 2015

David Hasselhoff will appear as the face of Clorox's new "Hassel-free" social media campaign. The campaign targets millennials looking for hassle-free cleaning products they can use during brief gaps of time during the day. These include Triple Action Dust Wipes, ScrubSingles disposable pads and Pump 'N Clean bathroom and kitchen cleaners. Advertising Age (free access for SmartBrief readers) (03/17)


4. Wal-Mart adds popular German soap to U.S. laundry aisle

ACI SmartBrief | Mar 19, 2015

Wal-Mart will be the exclusive U.S. retailer for premium-priced German laundry detergent Persil made by Henkel. Persil is popular in Europe, with about $1.1 billion in annual sales, and is available in about 60 countries. Wall Street Journal (tiered subscription model), The (03/15)


5. P&G releases Tide Turbo Clean for HE appliances

ACI SmartBrief | Mar 12, 2015

Drug Store News (03/06)


6. EPA launches "Safer Choice" label for DfE program

ACI SmartBrief | Mar 05, 2015

The Environmental Protection Agency has released the new "Safer Choice" label for its Design for the Environment chemical labeling program. It will begin appearing on products over the spring and summer. The EPA has also added specific logos for commercial and fragrance-free products. Hill, The (03/04)


7. ACI meeting attendees talk TSCA reform, sustainability, global issues

ACI SmartBrief | Mar 12, 2015

The American Cleaning Institute's annual meeting drew more than 900 executives from 20 countries -- the highest attendance since the meeting switched locations to Orlando, Fla. Hot topics at this year's event included Toxic Substances Control Act reform, laundry packet safety, sustainability and global regulatory issues. HAPPI online (03/04)


8. Wal-Mart unveils online shop for sustainable products

ACI SmartBrief | Mar 05, 2015

Wal-Mart has launched a Sustainability Leaders online shop that helps consumers find and purchase socially-responsible and environmentally-friendly items using information from the retailer's Sustainability Index. The move marks the first time information from the index has been made available to the public since it was launched for Wal-Mart and its suppliers in 2009. Environmental Leader (02/25) Harvard Business Review online (tiered subscription model) (02/24)


9. P&G is building $300M R&D center near Cincinnati

ACI SmartBrief | Mar 26, 2015

American City Business Journals (03/17)


10. Scientists create nontoxic biosurfactants for personal care products

ACI SmartBrief | Mar 26, 2015

A group of scientists from the University of Arizona have developed an environmentally friendly, nontoxic biosurfactant to replace surfactants in cosmetic and personal care products. The production process is cheaper than current methods for biosurfactants and results in purer products. CosmeticsDesign.com (03/17)




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