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Upfront: National CineMedia says it's the "king of video"

Cinema Advertising SmartBrief | May 13, 2015

National CineMedia at its upfront presentation today said its cinema advertising model combines a premium video product with the captive audience usually reserved for live events. The company also introduced "America's Movie Network," its new tagline. "At NCM we prefer to think of ourselves as the king of video. ... We have the biggest screens, the most captive audience, the best audio and sound -- we believe that is our place in the video chain," said Cliff Marks, president of sales and marketing at NCM. Deadline.com (05/13) The Wall Street Journal (tiered subscription model) (05/13)


Screenvision augments big-screen impact with Big Data, branded content

Cinema Advertising SmartBrief | May 13, 2015

Why cinemas offer "unrivaled" formula for advertising success

Cinema Advertising SmartBrief | May 13, 2015

Spotlight Cinema Networks keeps its focus on upscale market

Cinema Advertising SmartBrief | May 13, 2015

NCM adds 5 theater circuits to its cinema-ad network

Cinema Advertising SmartBrief | May 13, 2015

Carmike, Fathom Events strike alternative programming deal

Cinema Advertising SmartBrief | May 13, 2015

Screenvision upfront event used technology from Christie Experiential Networks

Cinema Advertising SmartBrief | May 13, 2015

Spotlight creates app for art house, indie theaters

Cinema Advertising SmartBrief | May 13, 2015

Screenvision signs extensions with Marcus Theatres, Reading International

Cinema Advertising SmartBrief | May 13, 2015

Startup Audience Entertainment announces Wi-Fi-based engagement platform

Cinema Advertising SmartBrief | May 13, 2015


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