Most Clicked StoriesMore >


Cinema ads are now a "premium video" player

Cinema Advertising SmartBrief | Apr 08, 2015

National CineMedia and Screenvision are excited about the buzzworthy slate of movies in 2015, and they are optimistic that the deal between Omnicom and NCM will have a ripple effect throughout the advertising industry. Cinema advertising "has finally reached the tipping point where advertisers are now recognizing cinema as part of the premium video landscape," said Dave Kupiec, executive vice president of sales and marketing for NCM and CAC's executive director. FilmJournal.com (03/20)


How the pre-show has transformed into a creative platform

Cinema Advertising SmartBrief | Apr 08, 2015

Spotlight Cinema Networks says its content approach is paying off

Cinema Advertising SmartBrief | Apr 08, 2015

National CineMedia's merger with Screenvision is off

Cinema Advertising SmartBrief | Apr 08, 2015

Turtle Wax runs cinema campaign to tie in with "Furious 7"

Cinema Advertising SmartBrief | Apr 08, 2015

Report: Carmike hires investment bank, considers sale

Cinema Advertising SmartBrief | Apr 08, 2015

CJ Group's "ScreenX" will be demonstrated at CinemaCon

Cinema Advertising SmartBrief | Apr 08, 2015

"Furious 7" sets April record with $147.2 million opening

Cinema Advertising SmartBrief | Apr 08, 2015

Zombie invades a kiss cam in Swedish amusement park ad

Cinema Advertising SmartBrief | Apr 08, 2015

Imax brings laser-projection system to U.S. for "Furious 7"

Cinema Advertising SmartBrief | Apr 08, 2015


Find Cinema Advertising SmartBrief Issues by Date:



CAC News More >


Cinema Advertising at the Upfronts

Cinema Advertising SmartBrief | Apr 08, 2015




Sign up for Cinema Advertising SmartBrief



Designed specifically for cinema and out of home advertising professionals, Cinema Advertising SmartBrief is a FREE monthly e-mail newsletter. It provides the latest news and trends on cinema and out of home advertising. Learn more