4A's Association News


"See it & Be It": Kat Friedman of Crosby Marketing

4A's SmartBrief | Jan 19, 2017

The 4A's "See It & Be It" series asks female industry leaders and those from traditionally underrepresented groups in the ad industry to share their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men. Kat Friedman, Senior Vice President of Crosby Marketing, shares her thoughts in this edition of our series. Read more here.


Join us for the Social Media Strategies Summit

4A's SmartBrief | Jan 19, 2017

SMSS is the premier gathering for senior marketers like you: 3 days of interactive learning and insightful discussion to find answers to the social media challenges affecting your bottom line. Network one-on-one with top organizations and accelerate your brand across social. Register for 15% with code smartbrief15.


A More Cost Effective Way to Ramp Up Talent

4A's SmartBrief | Jan 18, 2017

Build your new hires' confidence by providing them with the IPA Foundation Certificate, a highly coveted credential for advertising professionals new to the industry. Participants, regardless of discipline, will gain the tools they need to hit the ground running and be successful in their new roles. Learn more and sign up your new talent here!


A Tech-Based Leadership Challenge for Executives

4A's SmartBrief | Jan 18, 2017

The Executive Leadership Program summons top-tier executives to continuously challenge themselves to achieve excellence in leadership. Critical coaching is facilitated through an immersive and high stakes learning experience. Our next sessions are in Los Angeles, Feb. 28 to March 2 and in New York on Mar. 21 to 23. Seats are limited! Sign up here!


Your Agency Wins When Everyone Contributes to the Bottom Line

4A's SmartBrief | Jan 17, 2017

The Virtual Institute of Advanced Advertising Studies is an 8 week after-hours master class designed to develop and engage junior agency professionals under the guidance of seasoned veterans and a real client. VIAAS prepares employees to contribute more to their agency's success. As a great plus, the program is in partnership with Northwestern Medill IMC! Learn more and sign up today!


Master the Art of Delivering Presentations & Feedback

4A's SmartBrief | Jan 17, 2017

Join Amy Hohulin in Chicago and participate in one or both of her half-day critical workshops on Mar. 1: Overcoming the Barriers to Presenting with Confidence and Delivering Clear, Ongoing Performance Feedback. This is the chance for your agency teams to hone critical skills for achieving external success with clients and internal success with talent.


Protect Your Agency & Clients from Legal Nightmares

4A's SmartBrief | Jan 16, 2017

Educate junior to mid-level talent with the 4A's Advertising & The Law Series which builds the critical foundation your teams need to protect your agency and clients. The series gives you the option to choose between six webinars OR to opt in your agency talent into all six for a comprehensive curriculum. Learn more and sign up here!


Keep On Top of Paid Media Trends

4A's SmartBrief | Jan 16, 2017

Learn how paid media is bought, sold and targeted, as well as how programmatic is changing the business and what this means for you. We'll also share the most common formats in rich and static media and how mobile is transforming the advertising industry. Sign up for this 1 hour webinar on Jan. 17 here!


Easily Navigate the Legal Realms of the Ad Industry

4A's SmartBrief | Jan 13, 2017

In the age of social media, interactive brand experiences and crowded online spaces, it's critical to have a solid legal foundation. The 4A's brand new Advertising & The Law Series will arm your junior to mid-level talent with an arsenal of tools and information to proactively protect your agency and your clients. Register.


Cross Channel ROI and Attribution: The Road Ahead

4A's SmartBrief | Jan 12, 2017

Confused about cross channel modeling and attribution practices in the industry? Come to the 4A's Data Summit to hear from experts about the variety of solutions that are currently being used in the marketplace. Discussions will also include the challenges, from both industry data and organizational perspectives, that need to be solved to advance the current state.


Senior Leaders Can Continue to Grow Their Careers

4A's SmartBrief | Jan 12, 2017

The Executive Leadership Program focuses on further strengthening top-tier executives' leadership skills and styles through an immersive, tech-based, high-stakes simulation. Next sessions are in LA on Feb. 8 to 10 and NYC on Mar. 21 to 23. Seats are limited; sign-up for LA or NYC here!


A Cost-Effective Way to Ramp up Agency New-Hires

4A's SmartBrief | Jan 11, 2017

For the first time ever, the IPA Foundation Certificate is adapted for the North American market. The globally recognized program is designed to fast-track new industry hires and equip them with an overview of the brand communications process from start to finish. By investing in your new-hire talent, you'll develop them into your top performers. Sign up your teams here!


4A's Year in Review 2016

4A's SmartBrief | Jan 11, 2017

Transparency, gender and diversity research, programmatic, digital innovation, and critical member services all played a prominent role in 2016, and we are pleased to share a summary of our industry service and membership engagement in our Annual Year In Review.

Enjoy a graphic retrospective on the year in Agency Management Services, Events, Marketing, Media, Membership, Talent and more. Gain visibility into the many ways we provide leadership, guidance, and training to our members and the industry at large -- read more!


#WomenNotObjects: Understanding the Female Consumer

4A's SmartBrief | Jan 10, 2017

Join Madonna Badger for this Glass Ladder Series session as she explains the purpose of her agency's social campaign #WomenNotObjects, her four filters on identifying objectification in ads, and how to tap into the $20 trillion misunderstood consumer. Her insights will help your teams create work that resonates with this powerful demographic. Sign up here!


How Your Junior Talent Can Stay Ahead of the Competition

4A's SmartBrief | Jan 10, 2017

The Institute of Advanced Advertising Studies (IAAS) and its virtual option (VIAAS) grows your junior talent with two to five years of experience, giving them a competitive edge and the chance to contribute more to your agency's success. Develop your high potentials through this new business "pitch" simulation. Enroll your rising stars here!


Tech Trends to Keep Your Clients Relevant in 2017

4A's SmartBrief | Jan 09, 2017

In a world where AR and VR experiences are driving agency acquisitions, and chatbots and AI prepare to disrupt billions of people, it's critical for brands to connect with customers through the tech they use. Join the 4A's Tech Trends session for a roundup of disruptive tech from 2016, what to expect in 2017, and the tech already shaping brands. Register here.


Grow Your Bottom Line 15+% with the C-Suite Series

4A's SmartBrief | Jan 09, 2017

The C-Suite Series provides executive leaders with knowledge on how to achieve 15+% profit margin success. In the next upcoming session uncover how to become a profitable agency. Review client compensation, staffing, managing key success metrics, and other topics to drive up your profits. Sign up for this session or the whole series here!


Demystify the Paid Media Ecosystem with The Digital Acceleration Series

4A's SmartBrief | Jan 06, 2017

Ensure your teams become invaluable to your clients by making them digital masters. The 4A's Digital Acceleration Series will provide your agency's talent with foundational knowledge in areas such as PPC, SEO, social, mobile strategy, e-commerce, and more. The next session in the series is on demystifying the paid media ecosystem. Specifically, you'll learn how paid media is sold, bought, targeted & what this means for your agency and your clients! Note you still can get access to any past sessions in the series! Register here.


Data Summit 2017: Hear from client leaders at Allstate and Citi

4A's SmartBrief | Jan 06, 2017

With consumers' expectations of brands continuously changing, there is one thing that marketers can rely upon -- data. Come hear how Sanjay Gupta of Allstate is leveraging data to drive transformation with his agency leaders. In addition, Michael Wexler of Citi will be speaking on a panel about the importance and the future outlook of Cross Channel ROI and attribution modeling.


Protect Your Agency and Clients from Legal Troubles

4A's SmartBrief | Jan 05, 2017

The 4A's brand new Advertising & The Law Series gives your junior to mid-level talent the tools and knowledge they need to navigate the legal realms of the ad industry, especially in the age of social media, interactive brand experiences, and crowded online spaces. Your teams can choose between six webinars or opt into all six for a comprehensive curriculum. The series starts in early January, so you'll want to hurry and book your agency's seats now! Register here.


Top-Notch Coaching for Your Agency's Senior Leaders

4A's SmartBrief | Jan 05, 2017

The 4A's is pleased to offer two valuable programs for our industry's senior leadership. The Executive Leadership Program focuses on further strengthening top-tier chief decision-maker's leadership skills & styles through an immersive, tech-based, high-stakes simulation. Next sessions are in LA on Feb. 8 to 10 and NYC on Mar. 21 to 23. Seats are limited, sign-up for LA or NYC here! The C-Suite Series focuses on your agency's bottom line and provides executive leaders with knowledge on how to achieve 15+% profit margin success. In the next upcoming session uncover how to become a profitable agency. Review client compensation, staffing, managing key success metrics, and other topics to drive up your profits. Sign-up for this session or the whole series here!


Equip New Hires for Success With Coveted Online Learning Program

4A's SmartBrief | Jan 04, 2017

Invest in your new-hire talent and develop them into becoming your top performers and contributors through The IPA Foundation Certificate, newly adapted for the North American market. The globally recognized program is designed to fast-track new industry hires and equip them with an overview of the brand communications process from start to finish. Critical foundational topics covered in the online learning program include the client's business, the strategic planner's toolkit, client, creative and media briefs, understanding media channels and planning, and how to effectively evaluate your campaign. Improve employee retention with this simple investment -- sign up your teams here!


How Your Junior Talent Can Contribute More To Your Agency's ROI

4A's SmartBrief | Jan 04, 2017

Operating in nine major markets, including a virtual option in partnership with Northwestern Medill IMC, the Institute of Advanced Advertising Studies and VIAAS grow your junior talent with 2 to 5 years of experience, giving them a competitive edge in the industry and the chance to contribute more to your agency's success. The IAAS recruits faculty, judges, and mentors from leading area agencies, as well as outside the marketplace, to deliver cutting-edge instruction and substantive assessment. Participants are given an actual client assignment, asked to form their own "mini-agencies," and develop a complete campaign that teams compete against by presenting their work to their client. Enroll your agency's rising stars here!


Retain Mothers and Grow Leaders At Your Agency

4A's SmartBrief | Jan 03, 2017

Designed for valued mothers across all "work" and "mother" levels, including mothers-to-be, the Mothers@Agencies 16-week virtual coaching program transform working agency mothers into increasingly effective leaders through a relatable, coach-led curriculum. Mothers meet bi-weekly with a certified coach team who can uniquely shape the conversation and guide mothers to find their own answers for what success looks like to them. It's a proven program that has successfully impacted women to take control and create lasting change within their work and their home. For agencies, this program represents an opportunity to acknowledge, support and retain this valuable segment of their talent population. Join us on Jan. 6, 10:30 to 11 a.m. Eastern, for an info session about the program! Sign-up here.


Stay Ahead of Disruptive Tech That Can Impact Your Clients

4A's SmartBrief | Jan 03, 2017

Disruptive technologies like virtual and augmented reality, smart spaces, interactive buildings, data-driven retail and more will impact your clients' business. Keep your clients relevant in an ever-evolving advertising space by keeping your fingers on the pulse of where the industry is going. Join Nick New, managing director of The Knowledge Engineers by AVADO, as he takes you through a roundup of tech that disrupted the industry in 2016, what to expect in 2017, and covers specific tech already influencing brands. Register here.


Looking Ahead to 2017: Digital Transformation

4A's SmartBrief | Dec 23, 2016

"It is becoming increasingly clear that humanity is going through a major digital transformation -- which is shifting the way we live and work." -- Navjot Singh

We like to hear what our members think about the hottest issues of the day. In this editorial installment, Navjot Singh, Content and Editorial Manager at The Knowledge Engineers by AVADO, offers his thoughts on why digital transformation is important. Read Navjot's assessment of the changes before us here.


When I Think About 2017, This is What Keeps Me Up at Night ...

4A's SmartBrief | Dec 22, 2016

When it comes to exiting 2016 and ushering in 2017, many ad executives are not going gently into that good night. It's been a great year for shining a light on diversity and culture issues and for new creative work. But the national political climate, transparency challenges and a slew of AI and VR products have left many questions about what to expect in 2017. Partners + Napier's Courtney Cotrupe shares what she is thinking about in the wee small hours of the morning -- read more!


4A's Data Summit 2017 Features Allstate CMO

4A's SmartBrief | Dec 22, 2016

Allstate CMO Sanjay Gupta will join his creative and media agency leaders, Nina Abnee and Kathy Ring, in a robust discussion on how Allstate is driving marketing transformation in a highly competitive capacity. They will also discuss the importance of data in making the transformation. Allstate is the largest publicly held personal lines property and casualty insurer in America, serving more than 16 Million households nationwide with a reported spend of over $400MM last year.

Learn more and register for 4A's Data Summit 2017.




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