CAC Association News

Cinema Advertising at the Upfronts

Cinema Advertising SmartBrief | Apr 08, 2015

Cinema advertising will have a major presence at this year's upfront, as both National CineMedia and Screenvision will host events next month:

  • Screenvision's third annual upfront event takes place on May 7 at 6 p.m. at the Skylight at Moynihan Station in New York City.
  • NCM's fourth annual upfront luncheon presentation will take place at New York City's AMC Loews Lincoln Square theater on May 13 from 12 to 2 p.m.
With the 2015-16 movie season predicted to be one of the biggest in box office history, the CAC expects cinema to have a major impact on advertisers' media plans.

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