Most Clicked Cinema Advertising SmartBrief Stories


1. Cinema advertising is primed for a "blockbuster year"

Cinema Advertising SmartBrief | Jan 14, 2015

National CineMedia has sold out of ad inventory for February amid intense interest in the release of "Fifty Shades of Grey." Screenvision CEO Travis Reid compared "Fifty Shades" to 2008's "Sex in the City" movie, and said brands that target women are particularly interested. In related news, NCM has already booked $225 million in sales for 2015, far ahead of the $110 million booked this time last year, as advertisers anticipate a potential "blockbuster year" fueled by films such as "Minions," Pixar's "Inside Out" and the newest "Star Wars" entry. New York Post (01/14)


2. Why theaters' captive, savvy audiences appeal to advertisers

Cinema Advertising SmartBrief | Jan 14, 2015

The stability of cinema compared to fluctuating TV ratings and the captive, young audience it offers advertisers are among the main reasons movie theater ads are holding up well amid intense competition, said John McCauley, Screenvision's chief marketing officer. "This particular audience is hyper-connected, social, and very much in tune to leveraging technology in general," he said. FilmJournal.com (12/29)


3. Takeaways from the 2014 box office

Cinema Advertising SmartBrief | Jan 14, 2015

Kevin Hart, Marvel and Fox were among the winners of the 2014 box office, despite declines in attendance and revenue. Also, the success of "The Fault in Our Stars," "Maleficent" and the Scarlett Johansson vehicle "Lucy" were added evidence that female stars can carry movies and female audiences are a worthwhile demographic. In international news, China saw its box office rise 36% in 2014. Hollywood Reporter, The (01/02)


4. Why "The Interview" isn't a movie release game-changer

Cinema Advertising SmartBrief | Jan 14, 2015

Although the unusual release of "The Interview" led to $31 million in on-demand and online sales in less than two weeks, analysts say it hasn't had the kind of success needed for studios to consider widespread day-and-date theatrical and VOD releases. "It seems like a one-off to me," said Mike Hickey of The Benchmark Co. Hollywood Reporter, The (01/08)


5. IMAX theaters to screen HBO's "Game of Thrones"

Cinema Advertising SmartBrief | Jan 14, 2015

HBO's "Game of Thrones" will become the first TV series to be screened in IMAX theaters. The digitally remastered content -- which includes the trailer for the series' upcoming fifth season and the last two episodes of Season 4 -- will be shown Jan. 23 to 29 at 150 IMAX venues in major U.S. markets. Variety (01/05)


6. Fathom Events partnership brings art exhibits to the big screen

Cinema Advertising SmartBrief | Jan 14, 2015

Fathom Events and the Arts Alliance have created a cinema series called "Exhibition on Screen" that will bring five art exhibits to theaters via a virtual tour and documentary-style footage. The series began this week with "Matisse from MoMA and Tate Modern" and will continue through July with a feature on "The Impressionists." Architectural Digest magazine (01/2015)


7. Ad for N.Y. health care startup will be shown in N.J. cinemas

Cinema Advertising SmartBrief | Jan 14, 2015

New York-based health insurance marketer Oscar has created a campaign that will run on TV and in cinemas in New Jersey. The ads "highlight aspects of the Oscar experience that only our members have had a chance to experience," said Veronica Parker-Hahn, the startup's vice president of marketing. Adweek (01/05)


8. NCM to feature Grammy Awards content sponsored by Glade

Cinema Advertising SmartBrief | Jan 14, 2015

Advertising Age (free access for SmartBrief readers) (01/13)


9. Dolby exec, Digital Micromirror inventor win Sci-Tech Oscars

Cinema Advertising SmartBrief | Jan 14, 2015

Variety (01/13)


10. It is a fine seasoning for joy to think of those we love.

Cinema Advertising SmartBrief | Jan 14, 2015

Moliere,
French playwright




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