Most Clicked Cinema Advertising SmartBrief Stories


1. NCM exec discusses pre-show partnership with Shazam

Cinema Advertising SmartBrief | Feb 11, 2015

National CineMedia's partnership with Shazam allows the company to connect with cinema audiences in a seamless way, and gives advertisers a one-to-one connection within a one-to-many platform, says NCM Chairman and CEO Kurt Hall. A key aspect of the partnership has been keeping the interaction limited and the value elevated. "People are getting overloaded. ... Instead, we have to use this technology in the most effective way to ensure that the patron experience is very high-quality," Hall says. FilmJournal.com (01/23)


2. Microsoft patents idea for "inconspicuous" smartphones in theaters

Cinema Advertising SmartBrief | Feb 11, 2015

Microsoft was granted a patent in January for an "inconspicuous mode" for smartphones that would dim screens and silence noises when phones are in movie theaters. The mode could be triggered by GPS, movie-ticket purchases or calendar notifications, according to the patent. Digital Trends (01/18)


3. Screenvision brings award-season content to Front & Center pre-show

Cinema Advertising SmartBrief | Feb 11, 2015

Screenvision has partnered with BiteSizeTV, @Hollywood, TheWrap and OraTv to bring award-season content to its Front & Center pre-show. Coverage will include red-carpet shows, behind-the-scenes footage and more. "Hollywood's award season brings a unique focus to the passion we all have for the movies," said Screenvision's John McCauley. DigitalCinemaReport.com (01/28)


4. Nielsen: Cinema ad spending held steady in North America this past year

Cinema Advertising SmartBrief | Feb 11, 2015

Hollywood Reporter (free content), The (07/25)


5. Fathom Events looks to expand, elevates 4 executives

Cinema Advertising SmartBrief | Feb 11, 2015

Fathom Events, which spun off from National CineMedia at the end of 2013, is looking to expand its offerings and has promoted four executives, each of which will now report to CEO John Rubey. Kymberli Frueh-Owens has been named vice president of programming, Lynne Schmidt will be vice president of operations, Jamie Woglom was named vice president of marketing and Jim Amos will be vice president of distribution. Variety (01/28)


6. "American Sniper" gives early boost to 2015 box office

Cinema Advertising SmartBrief | Feb 11, 2015

The box-office success of "American Sniper," which set January records in its opening weekend on its way to more than $200 million in the month, is leading to analyst predictions of a record year for cinema in 2015. An above-average February slate "will be followed month after month by a slate of relentlessly strong product which should give the industry that record-breaking year," said Paul Dergarabedian of Rentrak. USA Today (01/19) TheWrap.com (01/29)


7. Grammy Awards built buzz with National CineMedia campaign

Cinema Advertising SmartBrief | Feb 11, 2015

National CineMedia partnered with the Grammy Awards on a cinema marketing effort designed to boost awareness of Sunday's awards show. The campaign included videos featuring top artists, a sweepstakes offering trips to the Grammys and other interactive components. MediaPost Communications (01/29)


8. Coca-Cola brought #MakeItHappy campaign to cinemas before Super Bowl

Cinema Advertising SmartBrief | Feb 11, 2015

Coca-Cola's #MakeItHappy Super Bowl campaign was first teased in three short spots that appeared in cinemas and on television. The campaign from agency Wieden+Kennedy was meant to be "a call to action to promote positivity both online and in the real world," the company said. Adweek (01/26) Advertising Age (free access for SmartBrief readers) (01/26)


9. "SpongeBob" movie opens to $56 million weekend

Cinema Advertising SmartBrief | Feb 11, 2015

The live-action "SpongeBob Movie" opened to an estimated $56 million this weekend, pushing "American Sniper" to second place after a three-week run at the top. The movie's success this month followed 2014's February hit "The Lego Movie." As of this past weekend, box office numbers were up 10.4% over last year. Los Angeles Times (tiered subscription model) (02/08)


10. Success is how high you bounce when you hit bottom.

Cinema Advertising SmartBrief | Feb 11, 2015

George S. Patton,
U.S. Army general




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