Most Clicked Cinema Advertising SmartBrief Stories


1. Screenvision reveals content programs from its creative shop

Cinema Advertising SmartBrief | Jul 08, 2015

Screenvision has unveiled several branded content programs that have been created by its 40 Foot Solutions creative unit and will be part of its Front & Center pre-show. The programs include "Name That Flick" and "A Day In the Life," produced in partnership with @hollywood and to be sponsored by State Farm and a major smartphone-maker. MediaPost Communications (06/25)


2. Panera creates ode to good food in spots that will run in cinemas

Cinema Advertising SmartBrief | Jul 08, 2015

Advertising Age (free access for SmartBrief readers) (06/16)


3. Theaters attract thrill-seekers with 4-D experiences

Cinema Advertising SmartBrief | Jul 08, 2015

More theaters have introduced 4-D experiences for this summer's slate of blockbusters, hoping to draw in thrill-seekers who are willing to pay extra for added excitement. "The attention it's garnered for our cinema has been fantastic," said Shelby Russell of L.A. Live. The New York Times (free-article access for SmartBrief readers) (06/22)


4. Global cinema ad for U.N. sustainability goals will star Liam Neeson

Cinema Advertising SmartBrief | Jul 08, 2015

A global cinema advertising campaign that's meant to draw attention to the United Nations' Sustainable Development Goals will star Liam Neeson, who be the voice of God in the animated ads. "We want to try to make sure everyone on the planet knows about this to-do list for the planet," said director Richard Curtis, adding that the goal was to reach "7 billion people in 7 days" through moviegoers' social reach. The Hollywood Reporter (06/24) The Guardian (London) (06/24)


5. "Jurassic World" hits $1 billion in 13 days, setting a record

Cinema Advertising SmartBrief | Jul 08, 2015

Universal's "Jurassic World" took just 13 days to make more than $1 billion at the global box office, breaking the record set by "Furious 7," which took 17 days to hit the mark. "Jurassic World" also set a record for its second-week North American haul of $106.6 million. CNNMoney (06/22) Deadline.com (06/22)


6. String of hits powers Disney to $3B in 2015 global box office

Cinema Advertising SmartBrief | Jul 08, 2015

Disney reached $3 billion in global box office receipts for the year on June 30, outpacing its 2014 pace by more than a month. The studio, led by hits including "Inside Out," "Avengers: Age of Ultron," and "Cinderella," also reached $1 billion in domestic box office in a record 174 days. Deadline.com (07/05)


7. CAC adds 2 to its board of directors

Cinema Advertising SmartBrief | Jul 08, 2015

Spotlight Cinema Networks President Michael Sakin and Marcus Theatres executive Clint Wisialowski have been added to the Cinema Advertising Council board of directors. Sakin will represent CAC's Level II members, while Wisialowski will represent CAC's affiliate members. "Michael and Clint have spent their careers developing expertise in advertising and cinema that is unmatched," said Katy Loria, CAC chairman and executive vice president of national ad sales at Screenvision. DigitalCinemaReport.com (06/16)


8. MPAA video series will be aired by AMC Theatres

Cinema Advertising SmartBrief | Jul 08, 2015

The Motion Picture Association of America's "I Make Movies" series of videos, which profiles workers in the movie-making business, will be shown in AMC Theatres across the U.S. "We're very grateful to have the support of AMC Theatres, along with independent theatres around the country," said MPAA chief Chris Dodd. FilmJournal.com (06/26)


9. Industrial Light & Magic forms unit for immersive experiences

Cinema Advertising SmartBrief | Jul 08, 2015

Special-effects firm Industrial Light & Magic, which was founded by George Lucas, has formed an Experience Lab to create immersive virtual reality experiences. The lab, to be known as ILMxLab, will also use technology from Skywalker Sound and Lucasfilm. "What we're aiming for is to open the two-dimensional world of the movies and allow fans to walk into those worlds with the same visual fidelity," said John Gaeta, creative director at ILMxLab. USA Today (06/13)


10. Next "Spider-Man" will feature a high-school-age Peter Parker

Cinema Advertising SmartBrief | Jul 08, 2015

Variety (07/04)




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