Most Clicked Cinema Advertising SmartBrief Stories


1. Upfront: National CineMedia says it's the "king of video"

Cinema Advertising SmartBrief | May 13, 2015

National CineMedia at its upfront presentation today said its cinema advertising model combines a premium video product with the captive audience usually reserved for live events. The company also introduced "America's Movie Network," its new tagline. "At NCM we prefer to think of ourselves as the king of video. ... We have the biggest screens, the most captive audience, the best audio and sound -- we believe that is our place in the video chain," said Cliff Marks, president of sales and marketing at NCM. Deadline.com (05/13) The Wall Street Journal (tiered subscription model) (05/13)


2. Screenvision augments big-screen impact with Big Data, branded content

Cinema Advertising SmartBrief | May 13, 2015

In-theater advertising firm Screenvision at its upfront presentation this past week revealed Project Lynx, which will enable marketers to better target moviegoers using Big Data. The company also touted its "Front and Center ON" branded content venture. "Impact is the new currency, and Screenvision has the right audience, environment, platform and content to provide the highest impact brand messaging in the industry," said Katy Loria, the company's executive vice president of national advertising sales. Cynopsis.com (05/09) The Wall Street Journal (tiered subscription model) (05/07) MediaPost Communications (05/08) Adweek (05/07)


3. Why cinemas offer "unrivaled" formula for advertising success

Cinema Advertising SmartBrief | May 13, 2015

Advertisers are facing an increasing amount of video options, but taking a "neutral approach" to screens would ignore the real advantages offered by cinemas, writes John McCauley, chief marketing officer at Screenvision. Cinemas combine top programming on a big screen with a captive and desirable audience, which sets up advertisers to achieve maximum impact, McCauley writes. MediaBizBloggers.com (05/07)


4. Spotlight Cinema Networks keeps its focus on upscale market

Cinema Advertising SmartBrief | May 13, 2015

Spotlight Cinema Networks, which handles pre-show advertising for a network of upscale theaters, sees its goal as "matching the advertiser's content with the exhibitors' audience," says President Michael Sakin. "You aren't going to see packaged goods or pharmaceuticals, or fast foods in our pre-shows. We're just not the right platform [for] those categories," Sakin adds. MediaPost Communications (04/24)


5. NCM adds 5 theater circuits to its cinema-ad network

Cinema Advertising SmartBrief | May 13, 2015

National CineMedia has added five theater circuits -- including Cinetopia and Santikos Theatres -- to its network, giving the cinema-advertising company a potential reach of more than 10 million people. "Bringing in new circuits allows us to create more ubiquitous coverage across various states," said NCM CEO Kurt Hall. "We're competing with TV, cable and online video platforms. Getting bigger lets us compete more effectively." Variety (04/21)


6. Carmike, Fathom Events strike alternative programming deal

Cinema Advertising SmartBrief | May 13, 2015

Carmike Cinemas has struck a deal with Fathom Events that will offer theater showings of more than 200 events on Carmike screens. The initiative begins today with free showings of "The Phantom Of The Opera," "Swan Lake," and "Hall And Oates -- Live In Dublin." The deal could "redefine the cinema experience and how theaters connect and engage with moviegoers," said Carmike's Bud Mayo. Deadline.com (05/07)


7. Screenvision upfront event used technology from Christie Experiential Networks

Cinema Advertising SmartBrief | May 13, 2015

Digital Signage Today (04/23)


8. Spotlight creates app for art house, indie theaters

Cinema Advertising SmartBrief | May 13, 2015

Spotlight Cinema Networks has partnered with Art House Convergence to create the CineLife application, which is meant to offer a unified app experience for art house and independent theaters. Functions include finding showtimes and theaters, as well as ticket-buying. Deadline.com (04/14)


9. Screenvision signs extensions with Marcus Theatres, Reading International

Cinema Advertising SmartBrief | May 13, 2015

Variety (04/09)


10. Startup Audience Entertainment announces Wi-Fi-based engagement platform

Cinema Advertising SmartBrief | May 13, 2015

Variety (04/17)




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