4A's Association News


Take our survey "How Are Politics & Social Issues Impacting Brands?"

4A's SmartBrief | Apr 28, 2017

Since the Presidential election, more brands are aligning with, or distancing themselves from, social and political issues. Some launch calculated campaigns designed to tap into the values of customers, while other are less deliberate, sometimes leading to unintended consequences for the brand.

With so much in the news (from Bill O'Reilly to United to Pepsi) -- and so much at stake -- we want to know what you think. Help the 4A's collect and deliver insight on the considerations agencies and brands make when taking a stance on current socio-political issues.

Take the survey now!


Build A Community Of Strong Mothers@Agencies

4A's SmartBrief | Apr 27, 2017

Emily Kapusta is VP of Communications at McCann Worldgroup; she's also a new mom and returning to work. Learn about her experience and share your own with the Mothers@Agencies Program. You'll gain a supportive community of ad women, who are moms and moms-to-be across all levels, as well as participate in coach-led virtual workshops to help you continue to grow as a leader. Learn more.


100 People Who Make Advertising Great

4A's SmartBrief | Apr 27, 2017

In honor of our 100th Anniversary, 4A's is celebrating the People, Agencies and Ideas that drive the Advertising Business. This year we'll honor 100 individuals who are making extraordinary, fundamental contributions to advertising -- the legends and rising stars, from all disciplines, including creative, account management, media, strategy, research and technology.

We want to hear who you think belongs on the list. Nominations are open!


Farewell Address From 4A's CEO Nancy Hill at Transformation 2017

4A's SmartBrief | Apr 26, 2017

In a heartfelt address opening 4A's Transformation 2017, outgoing President and CEO Nancy Hill spoke of the triumphs and the challenges of the ad business over her nine-and-a-half years at the helm -- stressing that, while her leadership of the association is coming to a close, she will continue to be a committed advocate for advancing the industry.

View Nancy's Farewell Address here.


How to Embrace a Culture of Making with Tech and Design

4A's SmartBrief | Apr 25, 2017

Storytelling as a modern art involves both tech and design. Learn from an award-winning designer, now Partner at Microsoft Design, how to make great stories with design possibilities and technological realities. You'll also learn how to get diverse teams talking the same language, and how the best creative companies embrace a culture of "makers." Learn more.


How "Step-Up" Talent with a "Never Finished" Spirit Can Build A Winning Culture

4A's SmartBrief | Apr 25, 2017

Learn from Susan Credle and Carter Murray how they make their dynamic partnership thrive, and in doing so how they ignited a new era of innovation at FCB. You'll leave this session with a better understanding of building a winning culture at your own agency. Learn more.


Take Advantage Of A Robust Onboarding Course For New-Hires

4A's SmartBrief | Apr 24, 2017

Learn the brand communications process from start to finish with the IPA Foundation Certificate. This includes its position within the marketing mix, briefing, strategic and media planning and the final execution. Don't miss the chance to give new-hires a competitive edge. Learn more.


A Virtual Coaching Program Exclusively for Agency Moms

4A's SmartBrief | Apr 21, 2017

Designed for agency mothers across all "work" and "mother" levels, the 4A's Mothers@Agencies program is a multi-week virtual leadership program that transforms mothers into increasingly effective leaders through a relatable, coach-led curriculum. Learn more about the program from one of the participants.

The deadline to register is May 9, 2017.


Carter Murray and Susan Credle On What's Behind A Winning Culture

4A's SmartBrief | Apr 20, 2017

Carter Murray and Susan Credle, one of the industry's most dynamic management teams, will share how they ignited a new era for FCB, reveal what has surprised them most in their relationship, and explain how attracting "step-up" talent with a "never finished" spirit can build a winning culture. Register here.


How To Create New Revenue Streams For Your Agency

4A's SmartBrief | Apr 19, 2017

Clients are changing the way they choose agencies. The shift is a result of switching to data-driven solutions and opting to work with marketing tech firms. Join Brent Hodgins of Mirren Business Development as he discusses the evolving trends and what it means for you. He'll also go into detail during this webinar on how your agency can stay ahead of this shift and even capitalize on it. Register here.


Expedite Onboarding and Boost New Hire Confidence

4A's SmartBrief | Apr 18, 2017

The IPA Foundation Certificate provides new talent a broad overview of the brand communications process, the industry as a whole, and their function within it. Completion of the 35 hours of award winning e-learning eliminates months from the onboarding process and boosts the confidence of new talent. Register here.


Deadline Fast Approaching To Access Top Tier Executive Coaching

4A's SmartBrief | Apr 18, 2017

The Executive Leadership Program (ELP) gives agency decision makers an opportunity to rethink the way they lead, manage, and improve performance from the top down. The program also fosters community among high-level executives ultimately benefiting their individual careers, your agency's business, and the industry as a whole. Deadline this Friday for the April ELP in Chicago. Register here.


Learn the Data Behind Magazine Media's High ROI

4A's SmartBrief | Apr 17, 2017

Find out why magazines are still the most influential medium from Linda Thomas Brooks, President and CEO of The Association of Magazine Media. She will deliver key research about magazine media planning and buying across the publishing ecosystem. Joining Linda will be experts from Nielsen Catalina Solutions who will also provide a deep dive so you know what's "under the hood." Register here.


Celebrate the People Who Make Advertising Great

4A's SmartBrief | Apr 17, 2017

To mark its 100th anniversary, the 4A's this year will honor 100 individuals who are making extraordinary, fundamental contributions to advertising -- the legends and rising stars, from all disciplines, including creative, account management, media, strategy, research and technology.

We want to hear who you think belongs on the list. Nominees must currently work at an agency -- any type of agency, whether it be large or small, owned or independent, old or new, integrated or specializing in creative, media, strategy or content creation. Deadline for submissions is May 15. Winners will be announced in early June. Learn more.


The Drum and 4A's: Beyond the Brief

4A's SmartBrief | Apr 14, 2017

The 4A's is celebrating its 100 year anniversary, with the trade body and The Drum collaborating on a year-long series that will highlight individuals from 4A's member agencies. Launched at 4A's Transformation in LA, Beyond the Brief profiles the professional and personal lives of a wide range of agency professionals and talent at all levels, throughout the US. 4A's member agencies from all market sizes and geographies are encouraged to submit talent for the program which is set to take a wide-ranging perspective on agencies and their talent across the country. Learn more at Beyond the Brief.


Expedite The New Hire Onboarding Process

4A's SmartBrief | Apr 13, 2017

New hires often need a boost of confidence before diving into the business. The IPA Foundation Certificate provides 35 hours of award winning e-learning to shrink the learning curve and educates new employees across disciplines on how their role contributes to the team's success. Enrollment now open for the June 26 exam. Learn more.


How To Prepare For Client Changes That Impact Your Business

4A's SmartBrief | Apr 12, 2017

Clients are shifting to a greater focus on data-driven solutions to guide how they choose agencies. In this webinar, Brent Hodgins of Mirren Business Development will discuss how these client trends impact your agency's business, organic growth and new business planning. You'll even learn how to capitalize on the coming changes. Learn more.


Why Print Media Isn't Going Anywhere

4A's SmartBrief | Apr 11, 2017

Print media continues to provide sustained success for clients with a powerful customer influence. Join Linda Thomas Brooks, President and CEO of MPA, and industry experts from Nielsen Catalina Solutions to discover the research on why print media consistently brings in high ROI even with key demographics like millennials. Learn more.


How To Cultivate Creative Teams For Innovation

4A's SmartBrief | Apr 11, 2017

Join Karl Lieberman, one of the co-creators of "The Most Interesting Man in The World" campaign for Dos Equis, and find out how the iconic campaign almost didn't get made. Also, hear what he's learned about key factors that go into making inventive work, and how he's nurturing that environment at Wieden+Kennedy, New York. Learn more.


How New Talent Can Take Charge Of Their Careers

4A's SmartBrief | Apr 10, 2017

The IPA Foundation Certificate brings new talent up to speed with an overview of the entire industry and how their role functions within it. After completing the 35 hours of award-winning e-learning and a 2 hour online exam, new employees will be emboldened to contribute to their team's success, positively impacting the bottom line. Enrollment is now open for the June 26 exam. Learn more.


How To Stay Ahead Of The Client's Changing Needs

4A's SmartBrief | Apr 10, 2017

Join Brent Hodgins of Mirren Business Development as he discusses how clients are shifting to a greater focus on technology, data and business performance. This webinar will address how these client trends impact your business, organic growth and new business planning. Further, you'll learn how to capitalize on the coming changes. Learn more.


Catch Highlights from 4A's Transformation 2017 in LA

4A's SmartBrief | Apr 07, 2017

Couldn't make it to LA for our flagship conference this year? Want to relive the thrill of the Partner Awards and the Management Practitioners Forum? Can't stop thinking about that Future of News panel? We've got all the press, all the images, and a tribute to our outgoing CEO and President of 9 years, Nancy Hill.

See all the highlights of 4A's Transformation here!


Why Magazine Media Is Still The Most Influential To Consumers

4A's SmartBrief | Apr 04, 2017

Join Linda Thomas Brooks, President and CEO of MPA, and industry experts from Nielsen Catalina Solutions to discover the research behind print media's sustained success and powerful customer influence. You'll learn why time and time again print still delivers a higher return on your client's investment, even with millennials. Learn more.


Re-energize Executive Leaders With Innovative Coaching

4A's SmartBrief | Apr 04, 2017

Reinvigorate the careers of your agency's executive leadership with a tech-based learning experience that challenges decision makers to lead, manage and improve performance. The Executive Leadership Program will innovate the way executives influence the business, ultimately impacting agency success from the top down. Learn more.


Dive Into The Creative Process With Karl Lieberman ECD at W+K

4A's SmartBrief | Apr 03, 2017

"The Most Interesting Man in The World" for Dos Equis is one of the ad industry's most iconic campaigns that almost didn't get made. Join Karl Lieberman, one of the campaign's co-creators, to find out what he's learned about the conditions needed to make innovative work, and how he's fostering those principles at Wieden + Kennedy, New York. Learn more.


Special Member Benefit: Your Complimentary Transformation Live Video

4A's SmartBrief | Apr 03, 2017

4A's Transformation 2017 is taking place this week, but if you're not able to join us in Los Angeles, we have you covered! As a special member benefit, you will have complimentary access to a live video stream of most of Transformation 2017's most exciting panels and sessions. This is a special year for the 4A's. In addition to planning one of the most ambitious and insightful 4A's Transformation events ever, we're celebrating our 100th year of serving our members and the industry.

Streaming begins on Monday, April 3 at 11:45 a.m. Eastern (8:45 a.m. Pacific) with a welcome address from Nancy Hill, 4A's President & CEO. Learn more: Transformation Live Video.




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