4A's Association News


How the Latest 401(K) Ruling From the Supreme Court Impacts Your Plan

4A's SmartBrief | May 27, 2015

The U.S. Supreme Court recently ruled unanimously in favor of participants in Edison International's 401(k) plan, who claimed management violated their fiduciary duty to monitor the plan's investment options.

"ERISA's fiduciary duty is derived from the common law of trusts, which provides that a trustee has a continuing duty -- separate and apart from the duty to exercise prudence in selecting investments at the outset -- to monitor, and remove imprudent, trust investments," according to Justice Stephen Breyer.

Employers participating in the 4A's Retirement Trust are covered for this risk with the Trust's unique structure. Other employers should seek to mitigate or eliminate this risk. To assist 4A's members, 4A's Benefits is happy to provide a free analysis of your 401(k) plan as part of the due diligence process required of plan Trustees. Contact Elyse Congdon at econgdon@aaaabenefits.com or Tom Kennedy at tkennedy@aaaabenefits.com for more information.


Early Deadline for the 4A's Jay Chiat Awards 2015 Ends Friday

4A's SmartBrief | May 27, 2015

The 4A's Jay Chiat Awards, now in its 19th year, are open for entries in strategic excellence for global strategy, national strategy, nonprofit, product/service creation, regional strategy and a brand-new category for media strategy! The winners will be announced at the annual 4A's Strategy Festival on Oct. 4 to 6 in NYC. Upon completion and submission of an entry, entrants will receive a code for a 10% discount to the festival. The early entry deadline ends Friday, so submit yours now!


Donate Now to the 4A's Project Agency Coalition for Talent Fund

4A's SmartBrief | May 26, 2015

The Agency Coalition for Talent is a collection of organizations and companies that have rallied together to support a variety of early access development programs. The Project ACT Fund provides resources for those initiatives, through the 4A's Foundation.

Together as an industry, we can provide a steady pipeline of talent for a sustainable and profitable future. Monies raised from your contributions are specially designated to provide resources that cover the following categories: Education, Employment, Outreach, Engagement and Retention. All donations are tax deductible to the fullest extent of the law. Take the pledge to support tomorrow's industry scholars by joining the Coalition and donating to the Project Act Fund today!


Survey: Let Us Know What You Think

4A's SmartBrief | May 26, 2015

The 4A's is partnering with AOL to develop a Master Class executive development series for members and wants your help in shaping the content. We are looking to gauge your interest in the following areas: media & media measurement, technology, culture & people, and creative & brands.

Please take a few minutes to share your thoughts by taking a short survey. At the end of the survey, we invite you to provide your contact information if you are interested in learning more as the curriculum is developed. The deadline to complete the survey is Friday, May 29.


4A's and TVB Presenting New Awards for Local Broadcast Excellence

4A's SmartBrief | May 22, 2015

The 4A's is partnering with TVB, the not-for-profit trade association of America's commercial broadcast television industry, to recognize achievement in successful local broadcast TV ad campaigns. This is exclusive for 4A's members and there will be three grand prize winners for three different categories (small, mid-sized, and large agency). This is an award that is being presented at TVB's Forward Conference, an annual conference where more than 500 C-suite decision makers gather to consider the short and long-term future of the television advertising industry.

The entry deadline is June 22 at noon via TVB's website. Winners will receive complimentary round-trip travel plus one night stay at the Waldorf Astoria in NYC, an invitation to TVB's Annual Forward Conference and cocktail reception, and the EMMA Award, which will be awarded center-stage at the TVB Forward Conference on Sept. 19. Learn more and apply now.


The 4A's is Hiring!

4A's SmartBrief | May 22, 2015

The 4A's is looking to fill new positions SVP, Business Development; SVP, Learning & Development; Training Coordinator; and Technical Project Manager/Producer for its NYC office. Visit the 4A's website today to learn more and apply to these brand-new positions in the 4A's Membership and 4A's Training divisions.


Boston Seminar Alert: Project Management

4A's SmartBrief | May 21, 2015

Agency account managers and project managers should register for this one-day workshop on June 10 filled with project management techniques, tips and approaches to ensure project success, including:

  • The two most frequent causes of project problems and what to do about them
  • How to manage project changes in a way that maintains margins while keeping clients happy
  • The keys to getting the attention and support of the executives whose support you'll need to be successful
  • How to prevent team members from missing deliverable commitments
  • How to keep project changes/unidentified project constraints from throwing you off schedule and killing your profit margins
4A's members and non-members can sign up now on the 4A's website.


Early Registration Open for 4A's Strategy Festival 2015

4A's SmartBrief | May 21, 2015

The sixth 4A's Strategy Festival conference will be held in NYC on Oct. 4 to 6, programmed by the 4A's Strategy Committee, and themed Planning 3.0, creating the planner of the future.

Register now to receive the early registration rate, which ends June 30, and attend to network with more than 250 strategic account planners and strategists, find out the winners of this year's Jay Chiat Awards, sign up for workshops designed by thought leaders to help with strategy, and much more! This event is open to 4A's members and non-members, so register now. For information about 4A's sponsorship opportunities, contact 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org.


N.Y. Seminar: Start Projects Right With Agile for Agencies

4A's SmartBrief | May 20, 2015

Sign up now for this special seminar at 4A's NYC headquarters about agile project management techniques, led by Jack Skeels, CEO of AgencyAgile and creator of the Agile for Agencies methodologies. Come away with practical takeaways including:

  • Understanding software agile
  • Introduction to agile for agencies
  • Understanding team communications
  • Understanding agency-client relationships
  • The AgencyAgile project context and kickoff method
4A's members and non-members can sign up now on the 4A's website.


Don't Miss 4A's Talent@2030 2015: The Business of People & Culture

4A's SmartBrief | May 20, 2015

Sign up now to attend the second 4A's Talent@2030 conference on September 29 and 30 at Convene in NYC, open to 4A's members and non-members, held during the same week as Advertising Week. The agenda will focus on leading strategies and best practices that leverage technology, social media and data around the attraction, engagement, retention and development of agency talent. Last year's event, keynoted by industry consultant Cindy Gallop, had more than 200 attendees from the agency C-Suite and talent development heads. Visit the 4A's website now to secure a seat before early registration ends Saturday, May 30.


Last Chance to Register for the 4A's Social Media ROI and Data Ownership Webinar

4A's SmartBrief | May 19, 2015

Join the 4A's and Netvibes for a special webinar on Wednesday that includes the results of the second 4A's study about agency social media activities, including metrics used for social media ROI measurement, incorporation of paid social media into campaigns, and data ownership. Speakers from Netvibes will also discuss the evolving landscape of social media for agencies and present real-world agency and brand case studies. Don't miss this event on May 20, which is free for 4A's members to attend and also open to non-members. Attendees will receive a copy of the report as well as a one-month premium trial for Netvibes.


Now Open for Entries: 4A's Jay Chiat Awards 2015

4A's SmartBrief | May 18, 2015

The 4A's Jay Chiat Awards, now in its 19th year, are open for entries in strategic excellence for global strategy, national strategy, nonprofit, product/service creation, regional strategy and a brand-new category for media strategy! The winners will be announced at the annual 4A's Strategy Festival on Oct. 4 to 6 in NYC. Upon completion and submission of an entry, entrants will receive a code for a 10% discount to the festival. The early entry deadline ends May 29, so submit yours now!


Save the Date: IPA and 4A's at Cannes Lion

4A's SmartBrief | May 18, 2015

The Institute of Practitioners in Advertising (IPA) and 4A's are joining forces in Cannes to host a session on The Future of Marketing and Agencies with leading U.K. and U.S. agency heads, including adam&eveDDB's James Murphy and Lindsay Pattison from Maxus. Save the date for Thursday, June 25, at 12:15 p.m. in Cannes!


Participate in the Fifth Annual Texas Hold 'em Charity Poker Tournament

4A's SmartBrief | May 15, 2015

On Wednesday, May 20 in New York City, the fifth annual Texas Hold 'em Charity Poker Tournament will kick off, awarding more than $20,000 in prizes. The 4A's and the 4A's MAIP program are a few of this year's corporate sponsors. The $250 buy-in tournament, which benefits The TORCH Program (Together Our Resources Can Help) in raising funds for transforming the lives of underserved NYC public high school students by providing them with intensive exposure to career training and opportunities in communications and the arts, as well as educational outreach and professional mentorship. The Top 10 poker players who advance to the Final Table will win top-notch prizes, culminating in the Winner's Grand Prize Package that includes a seat into the $10,000 World Series of Poker main event in Las Vegas! Learn more by e-mailing Jennifer@thetorchprogram.org or visiting the event website now.


Introducing the 2015 4A's MAIP Alumni Association Executive Council

4A's SmartBrief | May 15, 2015

Over the past several years, the 4A's MAIP Alumni Association has evolved into a global thought-leadership group, moving the agency community forward and garnering support from industry partners. The 4A's MAIP program would not be where it is today without the commitment of these talented, forward-thinking individuals. So please give a warm welcome to the 2015 executive council, which is responsible for overseeing and activating the MAIP Alumni Association in partnership with the 4A's MAIP team. Comprised of MAIP alumni, the council serves to amplify MAIP's brand position by leading new initiatives, activating different cities, and organizing professional development and networking opportunities.


4A's POV: The Transformative Potential of Programmatic Buying

4A's SmartBrief | May 14, 2015

Data management platforms (DMPs) and programmatic are transforming the core of the media business through innovation in ad tech as well as disruption of the standard economic model. This Point of View (POV) by Brian Gleason, CEO of Xaxis Americas outlines the following:

  • A holistic understanding of programmatic buying techniques and how media agencies should position themselves within the changing landscape.
  • Advice on how, when and why programmatic technologies and data management systems should be used to optimize and deliver on an advertiser's goals and objectives.
  • Implications for the future state of advertising.
For a detailed description of DMP and programmatic concepts, challenges, benefits and implications for agencies, visit the 4A's website to read the POV now.


4A's Data Security Awareness Guidance

4A's SmartBrief | May 14, 2015

Don't wait until a data breach at your agency to become more knowledgeable in this important subject. Download the 4A's Data Security Awareness Guidance, crafted by members of the 4A's Data Security Task Force, which includes practical recommendations you can implement right away. Learn why data security is important, why it should be an investment and more! Download a copy now.


Save the Date: 4A's CreateTech 2015

4A's SmartBrief | May 13, 2015

This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC this year at Convene on Nov. 11 and 12. This event, themed "Creativity and the Adjacent Possible," is open to 4A's members and non-members and crafted by the 4A's Creative Technologies Committee. Mark your calendars now to attend for this special conference that attracts more than 250 attendees each year.

For information about 4A's sponsorship opportunities, contact 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org.


New: 4A's Sponsored Content Page

4A's SmartBrief | May 12, 2015

Find out how Rubicon Project is changing the programmatic landscape, how Deltek is solving agency management staffing and project headaches, and how comScore is calculating total video measurement by visiting the new 4A's sponsored content page on the 4A's website.

For information about 4A's sponsorship opportunities, contact 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org.


Webinar Alert: Social Media ROI and Data Ownership

4A's SmartBrief | May 11, 2015

Join the 4A's and partner Netvibes for a special webinar that includes results of the second 4A's study about agency social media activities, including metrics used for social media ROI measurement, incorporation of paid social media into campaigns, and data ownership. Netvibes will also discuss the evolving landscape of social media for agencies and present real-world agency and brand case studies. Don't miss this event on May 20, which is free for 4A's members to attend. Attendees will receive a copy of the report as well as a one-month premium trial for Netvibes.


Seats Still Available for the min Day Conference on May 12 in NYC

4A's SmartBrief | May 08, 2015

Min Day is designed to unlock new revenue and audience engagement opportunities for magazine-media professionals across the business. The day will kick-off with keynoter Nicholas Pavach of Red Bull Media House North America, followed by speakers from innovative companies such as Amplifi US, BuzzFeed, Condé Nast, Deutsch, POLITICO, Time Inc and more. The conference will close with a cocktail hour and networking reception on the beautiful rooftop of the Yale Club hosted by The Red Bulletin. To view the full agenda and to register, visit www.minday2015.com.

Min Day is pleased to offer 4A's members 20% off registration. Use code "VIP4AS" at checkout to secure these exclusive rates.


Save the Date: CreateTech 2015

4A's SmartBrief | May 07, 2015

This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC this year at Convene on Nov. 11 and 12. This event, themed "Creativity and the Adjacent Possible," is open to 4A's members and non-members and crafted by the 4A's Creative Technologies Committee. Mark your calendars now to attend!

For information about 4A's sponsorship opportunities to reach this specific audience, contact 4A's Events Manager Troy Starwalt at tstarwalt@aaaa.org.


Early Registration Open for 4A's Talent@2030 2015: The Business of People & Culture

4A's SmartBrief | May 05, 2015

Sign up now to attend the second 4A's Talent@2030 conference on September 29 and 30 at Convene in NYC, open to 4A's members and non-members, held during the same week as Advertising Week. The agenda will focus on leading strategies and best practices that leverage technology, social media and data around the attraction, engagement, retention and development of agency talent. Visit the 4A's website now to secure a seat before early registration ends Saturday, May 30.

Last year's event, keynoted by industry consultant Cindy Gallop, had more than 200 attendees from the agency C-Suite and talent development heads. Speaker announcements coming soon for this important conference, crafted by the 4A's Chief Talent Officer Council.


Meet the Women Revolutionizing Mobile Advertising

4A's SmartBrief | May 04, 2015

Women from the world's top media agencies and brands will share how they're defining the future of mobile advertising at Mobile Media Summit Upfront @ Internet Week on May 18 at the IAC Building in New York. Join Asli Hamamci (Mindshare), Angela Steele (Ansible Mobile), Shenan Reed (MEC), Melissa Grady (MetLife), Melissa Greenberg (Fetch) and more to find out where mobile marketing is now and where it's headed. 4A's members receive an exclusive 10% discount on a VIP Pass to the summit. Enter the promotional code 4A10 when you register. This event will sell out, so reserve your spot while tickets are still available.


Support the Talent Movement During CreativeWeek 2015

4A's SmartBrief | May 04, 2015

Celebrate The Manhattan Early College School for Advertising and the 2015 graduating class from the High School for Innovation in Advertising and Media at the Re:ACT evening reception on May 7 during CreativeWeek from 6 to 9 p.m. on the Horizon Media rooftop at 75 Varick St. Momentum Worldwide Chairman and CEO Chris Weil is the guest of honor and there will be food and drinks sponsored by Deutsch, Horizon Media, Momentum Worldwide and Stoli. Sign up now.


Fresh Press News for 4A's Members

4A's SmartBrief | May 01, 2015

As an added bonus to 4A's membership, members can log in to the Fresh Press dashboard on the 4A's website and read the most relevant industry headlines and news feeds of the day all in one place. Browse 4A's social media channels along with the latest news in advertising, marketing, digital and social media news. Make it part of your daily digital routine!

Visit today.


4A's Membership Resource: Management Practitioners Forum 2015

4A's SmartBrief | May 01, 2015

Did you attend the 4A's Management Practitioners Forum in Austin, Texas, on March 22, which was moderated by Allen & Gerritsen CEO Andrew Graff? Don't miss the videos and presentations from this day of senior speakers, who shared practical solutions in an environment that encouraged open discussion in areas such as programmatic, social media content rights management, creating an award-winning agency culture, the future of content marketing and much more!

Visit the 4A's website to access all materials, which are designed to help you effectively run your agency.


Save the Date for 4A's Talent@2030 2015: The Business of People & Culture

4A's SmartBrief | Apr 29, 2015

Mark your calendars now to attend the second 4A's Talent@2030 conference on Sept. 29 and 30 at Convene in NYC, open to 4A's members and non-members. The agenda will focus on leading strategies and best practices that leverage technology, social media and data around the attraction, engagement, retention and development of agency talent.

Last year's event, keynoted by industry consultant Cindy Gallop, had more than 200 attendees from the agency C-Suite and talent development heads. More details coming soon about this important conference, crafted by the 4A's Chief Talent Officer Council.


New: 4A's Social Media ROI and Data Ownership Report

4A's SmartBrief | Apr 29, 2015

Did you know that the most monitored social media metrics by agencies may not always be the most valuable ones to clients? Discover other key insights into agency social media responsibilities in this new report from the 4A's as a follow-up to the 2013 survey about social media monitoring and reporting tools. Key takeaways include the emergence of dedicated social media departments inside 4A's member agencies since 2013, the rise of content marketing divisions, the dominance of incorporating paid social media into most campaigns for clients and much more in this special publication.

Order a copy now from the 4A's Bookstore; it's complimentary for 4A's members and available to non-members for $50.


Save the Date for 4A's Strategy Festival 2015

4A's SmartBrief | Apr 28, 2015

The sixth 4A's Strategy Festival conference will be held in NYC on Oct. 4 to 6, programmed by the 4A's Strategy Committee, and themed Planning 3.0, creating the planner of the future. Save the date and attend to network with more than 300 strategic account planners and strategists, find out the winner of this year's Jay Chiat Awards, including the first-ever winner for media planning, and much more! This event is open to 4A's members and non-members.


Early Registration Open for the 4A's Fall Executive Leadership Program

4A's SmartBrief | Apr 28, 2015

The 4A's Executive Leadership Program returns Oct. 13 to 15 at 4A's N.Y. headquarters after selling out again in the spring. This event is specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools. Throughout three days, answer 300 questions directly related to the future success of an agency, collectively playing the role as managing director. This is an ideal program for new office CEOs, COOs and high-potential department heads.

Seating is limited to 20 attendees, so sign up today before this event sells out. Early registration ends Aug. 15 and is open to 4A's members and non-members.




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