4A's Association News


Partner Awards Entry Portal Closes Sunday

4A's SmartBrief | Feb 17, 2017

If you've been considering, or maybe even preparing for, entry in the 4A's Partner Awards, the time to act is now. The final entry deadline is upon us, and we're keeping our entry portal open until Sunday for anyone still working on their submissions. Our esteemed panel of judges, led by our jury chair Steve Simpson of Ogilvy & Mather, will begin reviewing entries next week, so this is truly your last chance -- don't miss it!

Check out partnerawards.aaaa.org for more information and to start your entries.


Transformation 2017 and 4A's 100th Anniversary

4A's SmartBrief | Feb 17, 2017

Join us for our 100th Anniversary Celebration at Transformation 2017 April 2 to 5 in Los Angeles, CA. Transformation is the must-attend 4A's event, recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories to navigate the transformation of those industries.

Learn more and join us for Spring in LA.


Words of Advice from a Recovering Impostor

4A's SmartBrief | Feb 16, 2017

4A's webinar leader and founder of Verbal Courage, Chelsea Szabo, offers a personal reflection on her experiences in the industry with "Words of Advice from a Recovering Impostor." Interested in hearing more from Chelsea Szabo? Check out an upcoming complimentary webinar she's running Mar. 3 titled "The Results Are I ... How Savvy Women Really Thrive in Advertising."


Last Chance to Enter the Partner Awards is Feb. 17

4A's SmartBrief | Feb 16, 2017

Final Deadline Extension: Answering requests for more time to submit entries for the Partner Awards, the 4A's is extending the final deadline one last time. Agencies, brands, and their partners now have until Friday, Feb. 17 to get in their submissions for the Partner Awards, which celebrate the ad industry's most creative collaborations. Don't miss the opportunity to have your successful partnerships recognized at Transformation 2017. Enter here. 


Discover The Winners' Circle

4A's SmartBrief | Feb 15, 2017

The Winners' Circle series will talk to the most successful companies producing critically acclaimed work and provide tools and insights to help participants navigate the highs and lows of the creative business. Featured guests include Rosemarie Ryan, Wendy Clark, Karl Lieberman and other industry legends. Learn more.


Build A Stronger Business

4A's SmartBrief | Feb 15, 2017

It can take months for new-hires to gain the confidence needed to be able to contribute to the agency's bottom line. Designed to expedite this process, the IPA Foundation Certificate provides new talent, across disciplines, the knowledge and tools essential to mastering their roles through 35 hours of self-paced online learning. Learn more.


Learn Strategies to Sell Your Agency

4A's SmartBrief | Feb 14, 2017

The 4A's is pleased to offer the C-Suite Series! Start planning today to sell your agency tomorrow. Define a plan around having at least three different buyers, and learn how to model your agency to optimize your price. Discuss long-term plans and how you might address the surprise M&A question at a party. Learn more.


Effective and Dynamic Leadership Coaching For Executives

4A's SmartBrief | Feb 14, 2017

Executive Leadership can make or break an agency. Designed to sharpen leadership skills and explore innovative approaches, the Executive Leadership Program provides tech-based learning essential for CEOs, COOs, major account directors, creative directors and high-potential department heads. Next sessions are in NYC Mar. 21 to 23 and Chicago Apr. 25 to 27. Learn more.


Optimize Digital Performance with Analytics

4A's SmartBrief | Feb 13, 2017

Educate your analytics and research teams on techniques for driving optimal digital performance with a session on Feb. 15 that explores Voice of Customer test (VOC), behavioral segmentation and much more. You'll learn how analytics and organizational change should be considered when creating formal methodologies for continuous improvement. Learn more.


What You Need To Know About Social Media in 2017

4A's SmartBrief | Feb 13, 2017

We live in a digital, community-driven world, and social media has a big influence on what we think, buy and do in respect to clients' brands. As part of the Digital Acceleration Series, the upcoming session on Feb. 14 will focus on how key platforms attract and engage consumers, and how successful brands are using social platforms to achieve business goals. Learn more.


Achieve Measurable Results With Social Media

4A's SmartBrief | Feb 10, 2017

Different social media platforms will engage consumers in a unique way, and it is not one size fits all. As part of the Digital Acceleration Series, the session on Feb. 14 will focus on social media and cover topics like social listening, developing a strategy and how to craft a plan with real measurable KPI's for your client. Learn more.


4A's Chief Sees New Creative Era For "Beaten-Up" Agencies

4A's SmartBrief | Feb 09, 2017

After being "beaten up" by ruinous, fraudulent and overly straitjacketing ad-tech practices, a new consensus has emerged between ad agencies and other parts of the value chain, beginning a new era of creativity. That's according to the woman who runs the body representing advertising agencies in the US. "We're in a really good place right now," says Nancy Hill, president of the 4A's in this video interview with Beet.TV.


Coaching for the Next Level in Management

4A's SmartBrief | Feb 09, 2017

The Launch for Leaders program focuses on concepts experienced managers need to know for that next stage in leadership. Topics include driving profitability, business growth strategies, understanding clients and critical people skills. Upcoming sessions for this two-day workshop will be Mar. 13 to 14 in NYC and Mar. 21 to 22 in Chicago. Learn more.


Drive Clients' ROI With Data-Driven Solutions

4A's SmartBrief | Feb 08, 2017

Educate your analytics and research teams on techniques for driving optimal digital performance with a session on Feb. 15 that explores Voice of Customer test (VOC), behavioral segmentation and much more. You'll learn how analytics and organizational change should be considered when creating formal methodologies for continuous improvement. Learn more.


How New Hires can be an Asset to Agency ROI

4A's SmartBrief | Feb 07, 2017

Designed to expedite the ramping up process among new hires, the IPA Foundation Certificate provides new talent, regardless of discipline, the critical tools needed to be successful in their new roles. Consequently, your new employees can contribute to client satisfaction and agency ROI right away. Learn more here!


Avoid Social Media Legal Trouble For Your Agency and Clients

4A's SmartBrief | Feb 07, 2017

Educate your junior to mid-level talent on how social media has drastically changed marketing dynamics and the legal consequences resulting from those changes. As part of the Advertising & The Law series, the upcoming session on Feb. 8 will focus on the right of publicity, celebrity risks, live tweeting and more. Learn more!


Tech-Based Leadership Coaching For Executives

4A's SmartBrief | Feb 06, 2017

The Executive Leadership Program provides innovative approaches and styles to leadership for your agency. The immersive, tech based learning experience is essential for CEOs, COOs, major account directors, creative directors and high-potential department heads. Next sessions are in LA Feb.28 to Mar. 2 and NYC Mar. 21 to Mar. 23. Learn more here!


Ensure Success In Your Employee Development Program

4A's SmartBrief | Feb 06, 2017

The 4A's is pleased to offer the C-Suite Series! Executive leadership will learn the best practice methods for creating, implementing and measuring the success of your employee development program. Investing in this area means stronger employee retention and reduction in recruitment costs. Learn more about this Feb. 7 webinar here!


5 Questions for Wunderman Health's Deborah Furey

4A's SmartBrief | Feb 03, 2017

The 4A's is asking business gurus to answer five important questions affecting the industry. In this edition, Deborah Furey, Senior Vice President of Strategy & Analytics for Wunderman Health, takes her turn providing the answers. Read more.


A Go-To Resource for All Things Digital

4A's SmartBrief | Feb 03, 2017

The 4A's Digital Knowledge Center, an interactive e-learning platform, allows you to learn all things digital in your own time and at your own pace. You'll impress your clients and gain the confidence you need to execute successful digital campaigns. Topics covered include: strategy, social media and content marketing, and winning with mobile. Sign up here!


Come to 4A's Data Summit this Tuesday -- Feb. 7!

4A's SmartBrief | Feb 02, 2017

Some of the key questions and challenges that will be tackled by industry experts include how data is transforming agency and client strategies (as well as campaign examples) and the insights and opportunities we can learn from them. The full day event is designed to provide four important elements: information, strategic vision, networking and inspiration. Learn more here.


How Managers Can Take Their Careers To The Next Level

4A's SmartBrief | Feb 02, 2017

The Launch for Leaders program explores essential areas of leadership development necessary for experienced managers ready for the next step in their careers. Topics include driving profitability, business growth strategies, understanding clients, and critical people skills. Upcoming sessions for this two day workshop will be Mar. 13 to 14 in NYC and Mar. 21 to 22 in Chicago.


Social Media & The Law: What You Need To Know

4A's SmartBrief | Feb 01, 2017

Social media has changed the dynamics of marketing and as such has changed how legal affects it. Educate your junior to mid-level talent with a legal foundation as it pertains to social. As part of the Advertising & The Law series, the upcoming webinar on Feb. 8 will focus on the right of publicity, celebrity risks, live tweeting and more. Register here!


Partner Awards Deadline this Friday, Feb. 3

4A's SmartBrief | Feb 01, 2017

There's still time to enter the 4A's Partner Awards -- celebrating the ad industry's most creative collaborations. If your creative work is the result of a strong partnership -- whether you've worked together for six months or 60 years -- don't miss your chance to get recognized. Submit your entries in a range of categories designated for small, medium and large-size agencies. Winner will have the opportunity to present on the main stage at Transformation 2017. Enter here.


Your Agency Wins When Everyone Contributes to the Bottom Line

4A's SmartBrief | Jan 31, 2017

The Virtual Institute of Advanced Advertising Studies is an 8 week after-hours master class designed to develop and engage junior agency professionals under the guidance of seasoned veterans and a real client. VIAAS prepares employees to contribute more to their agency's success. As a great plus, the program is in partnership with Northwestern Medill IMC! Learn more and sign up today!


Master the Art of Delivering Presentations & Feedback

4A's SmartBrief | Jan 31, 2017

Join Amy Hohulin in Chicago and participate in one or both of her half-day critical workshops on March 1: Overcoming the Barriers to Presenting with Confidence & Delivering Clear, Ongoing Performance Feedback. This is the chance for your agency teams to hone critical skills for achieving external success with clients and internal success with talent.


Executive Leadership Coaching with Actionable Results

4A's SmartBrief | Jan 30, 2017

An immersive, tech based learning experience, this program is essential for CEOs, COOs, major account directors, creative directors and high-potential department heads. The Executive Leadership Program provides coaching for executives to continuously achieve leadership excellence. Next sessions are in L.A. Feb. 28 to Mar. 2 and NYC Mar. 21 to Mar. 23. Register here!


Master Mobile for a Big ROI

4A's SmartBrief | Jan 30, 2017

Learn how to implement a strong mobile game plan into the overarching brand strategy to make a true impact on your client's ROI. By being present in all moments that matter through mobile techniques like geolocation, you'll strengthen connectivity with the brand audience across the customer journey. Sign up for this Feb. 1 webinar here.


Don't Be Left Behind With Mobile

4A's SmartBrief | Jan 27, 2017

As part of the Digital Acceleration Series, learn how agencies and brands can be present in all moments that matter by leveraging mobile technologies, such as geolocation, to connect with the brand audience across the customer journey. Learn how to make true impact on client ROI with this session on Feb. 1. Sign up here!


Groom High-Potential Managers for the Next Step in Leadership

4A's SmartBrief | Jan 26, 2017

Designed to develop the next generation of agency management, Launch for Leaders is a two-day immersive workshop providing experienced managers an opportunity to build critical skills to become effective agency leaders. Talent will learn to lead business, clients, growth, and people! Sign up here!


Cross Channel ROI and Attribution: The Road Ahead

4A's SmartBrief | Jan 26, 2017

Confused about cross channel modeling and attribution practices in the industry? Come to the 4A's Data Summit to hear from experts about the variety of solutions that are currently being used in the marketplace. Discussions will also include the challenges, from both industry data and organizational perspectives, that need to be solved to advance the current state.


4A's Data Summit -- Cybersecurity for both Marketers and Agencies

4A's SmartBrief | Jan 25, 2017

Cybersecurity is a critical issue for governments and businesses alike. Now, more than ever, in the wake of Sony, Russia-DNC and other high-profile hacking incidents. Hear keen insights from the expert who led cybersecurity efforts for the White House National Security Council, the US Department of Commerce and the cross-industry Coalition for Cybersecurity Policy and Law.

Learn more at 4A's Data Summit 2017.


Cost Effective Way to Transform New-Hires into Top Performers

4A's SmartBrief | Jan 25, 2017

When you're an agency new-hire confidence can make the difference in performance. Enroll your new talent in the award winning IPA Foundation Certificate, now adapted for the North American market. Designed to give your talent across disciplines an in-depth grounding in the brand communications process from start to finish, and the chance to feel empowered to contribute from the get-go. Deadline is March 10. Sign up here!


How the Ads We Create Affect Society and Brands

4A's SmartBrief | Jan 24, 2017

Madonna Badger, Chief Creative Officer and founder, Badger & Winters, provides insight on "How the Ads We Create Affect Society and Brands."

Want to hear more from Madonna Badger? Join her Jan. 27 for her upcoming Glass Ladder Series webinar on Tapping Into the $20 Trillion Misunderstood Consumer where she will share the purpose of her agency's social campaign #WomenNotObjects and four filters for identifying objectification in advertising.

 


A Critical Go-To Resource for All Things Digital

4A's SmartBrief | Jan 24, 2017

Digital is instrumental to both yours and your client's success. Accelerate your digital expertise with the 4A's Digital Knowledge Center, an interactive e-learning platform that allows you to learn in your own time and at your own pace. Topics covered include: strategy, social media and content marketing, and winning with mobile. Sign up now!


Glass Ladder Series: How to Tap Into a $20 Trillion Market

4A's SmartBrief | Jan 23, 2017

Ninety percent of women feel misunderstood by advertisers, yet they control $20 Trillion of the US economy. Join Madonna Badger on Jan. 27 as she explains what agencies have to gain from empathetic advertising. She'll also share the purpose of her agency's social campaign #WomenNotObjects and four filters for identifying objectification in advertising. Sign up here!


Protect and Monetize Your Agency's Intellectual Property

4A's SmartBrief | Jan 23, 2017

The Advertising & The Law Series gives junior to mid-level talent a solid legal foundation. The next session on Jan. 25 focuses on the dynamics associated with an agency's creation of ideas and intellectual property (IP). Make sure your agency and clients are protected. Sign up here!




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