4A's Association News


Will We See You in New York for Social Media Week?

4A's SmartBrief | Feb 05, 2016

Social Media Week New York is a conference for leaders in marketing, media and technology, and the 4A's has special 25% discounts (use the code smwnyc25off upon checkout) for members and friends to attend Feb. 22-26. Purchase your pass! 4A's is a Community Partner of Social Media Week New York.

This year's program features brands, agencies and publishers such as The New York Times, NBCUniversal, CollegeHumor, StubHub, Pinterest, Facebook, IBM Watson, Hearst, MRY, IAB, Edelman and more! We hope to see you Feb. 22-26 in NYC.


4A's and ANA Issue First-Ever Guidelines for Competitive Project Reviews

4A's SmartBrief | Feb 05, 2016

An ANA/4A's task force has developed ANA/4A's Agency Reviews for Project Work Guidance Considerations, a white paper that provides clients and agencies with principles to help optimize the review process for project assignments. Learn more and download a copy now for your agency from the 4A's website.


"Orange is the New Black's" Dascha Polanco to Speak at 4A's Transformation 2016

4A's SmartBrief | Feb 04, 2016

At 4A's Transformation 2016, leaders from technology, media, advertising and marketing will come together to discuss and debate insights and issues that affect our industry. Through a variety of formats -- fireside chats, never-before-seen presentations, conversations with top brand marketers -- hear inspiring thought leadership and gain practical ways of navigating today's complex world. Winners of the 4A's 2016 Partner Awards will also be announced. Speakers include Orange is the New Black's Dascha Polanco, Goodby, Silverstein & Partners' Jeff Goodby, VICE's Shane Smith and many more! 4A's members and non-members should make plans now to join us now in Miami.


How to Successfully Negotiate Tough Topics with Clients

4A's SmartBrief | Feb 04, 2016

In today's fast-paced, project-based world, there's no time for missteps or client miscommunication when navigating potentially difficult conversations around budgets, fees, deadlines, project deliverables or success metrics. These skills become particularly important when you are one of several agency partners (with competing interests) working together on behalf of a common client.

Join Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder, on Feb. 11 for an illuminating webinar, where you'll learn how to navigate potentially uncomfortable conversations, while keeping both the client's and agency's best interests in mind. 4A's members and non-members can register now on the 4A's website.


Find Out How to Land Your Agency Dream Job in Social Media

4A's SmartBrief | Feb 03, 2016

Trying to land that agency job in social media and fulfill that 2016 career goal? Then come and ask the experts from 4A's member agencies VML, 360i, SapientNitro and MEC about how to do it at the first-ever 4A's Social Media Week NYC indie event on Thurs., Feb. 25, at 4A's Midtown HQ. The event is complimentary, and while this is a moderated panel event, there will be plenty of time to ask those burning questions! Register now or share with those who would benefit from attending: https://lnkd.in/bfWghyC


How Anyone Can Tell Stories with Data

4A's SmartBrief | Feb 03, 2016

You don't need to be a data scientist to use data to your advantage. On Feb. 10, co:collective's Tom Morton will share methods for revealing fresh insights and truths that have previously gone undiscovered, and how to create new solutions that clients can buy because they are backed by hard data. 4A's members and non-members can register now.


Have Massive Client Influence in Four Easy Steps

4A's SmartBrief | Feb 02, 2016

Clients can hesitate or push back on agency recommendations. But that doesn't mean you should stop pushing bigger ideas. Learn how to turn those client tendencies to your advantage the next time you make a recommendation. Join Jeff Hiller of JB Training Solutions on Feb. 8 for a webinar where you will gain a better understanding of what influences decision-making -- and what you can begin doing immediately to get the client approvals you need. 4A's members and non-members can register today.


Just a Week Left Until 4A's Data Summit 2016

4A's SmartBrief | Feb 02, 2016

Register now for 4A's Data Summit 2016 to join high-profile leaders and practitioners from agencies, key data and analytic companies as they examine the most important data-related issues impacting our industry. Speakers include Michael Roth, Chairman and CEO of Interpublic; Sandra Nudelman, Head of Customer Marketing & Analytics, JP Morgan Chase; Sean Downey, VP, Americas, Platform Solutions & Innovations, Google and many more!

With data at the core of marketing, creativity, strategy, technology, media and talent, the 4A's Data Summit is a must-attend event that will inspire and prepare you for what lies ahead. To foster a collaborative and open exchange, space is limited to 120 attendees. Register now for this half-day event (2014 and 2015 4A's Data Summits sold out).


Final Call to Enter the 4A’s Partner Awards

4A's SmartBrief | Feb 01, 2016

The deadline has been extended until Feb. 12 to enter the 4A's Partner Awards, which honor creative excellence achieved through meaningful collaboration in advertising. The 4A's Partner Awards salute remarkable partnerships that put ego aside and elevate creativity. Categories include technology partnerships, cause partnerships, pro bono partnerships, among others! Winners will be presented at 4A's Transformation 2016, March 21-24, Miami. The awards are open to agencies, pr firms, design studios and more.

This year's A-list jury is led by John Boiler, Founder and CEO of 4A's member agency 72AndSunny, along with jurors Rebecca Van Dyke, VP, Consumer and Brand Marketing, Facebook; Lars Bastholm, Global Chief Creative Officer, The Zoo, Google and many more! Visit the Web site now for more details and to submit your entries or finish your existing ones.


4A's Issues 'Transparency Guiding Principles of Conduct'

4A's SmartBrief | Feb 01, 2016

The matter of Media Transparency has been a subject of high interest and concern in the media and marketing community and will continue to be so. The 4A's and its members have consistently stated the position that transparency and contract compliance are core principles that must exist between an agency and its clients. Trust is the cornerstone of the agency and client relationship.

A working group of 4A's media agency executives has created Transparency Guiding Principles, which distill and clarify the increasingly complex U.S. Media Planning and Buying landscape. The principles outline recommended behaviors to inform client and agency agreements. Read the full guidelines now on the 4A's website.


Finish Your 4A's Partner Awards Entries This Weekend

4A's SmartBrief | Jan 29, 2016

The deadline has been extended until Monday to enter the 4A's Partner Awards, which honor creative excellence achieved through meaningful collaboration in advertising. The 4A's Partner Awards salute remarkable partnerships that put ego aside and elevate creativity. Categories include technology partnerships, cause partnerships, pro bono partnerships, among others! Winners will be presented at 4A's Transformation 2016, March 21-24, Miami. The awards are open to agencies, pr firms, design studios and more.

This year's A-list jury is led by John Boiler, Founder and CEO of 4A's member agency 72AndSunny, along with jurors Rebecca Van Dyke, VP, Consumer and Brand Marketing, Facebook; Lars Bastholm, Global Chief Creative Officer, The Zoo, Google and many more! Visit the Web site now for more details and to submit your entries or finish your existing ones.


4A's Executive Leadership Program Returns to New York City

4A's SmartBrief | Jan 29, 2016

The 4A's is bringing its in-demand 4A's Executive Leadership Program (ELP) back to New York in March. This three-day program is specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools. ELP is a must-attend for new CEOs, COOs, client service directors, major account directors, creative directors and high-potential department heads. Already halfway filled, the time to register is now.


4A's Members Save at Most Contagious / Distilled Events

4A's SmartBrief | Jan 28, 2016

Contagious, a 4A's partner, is bringing the biggest innovations and ideas from their annual, sell-out Most Contagious conference to New York (Feb. 4 at Grey) and Portland (March 3 at The Cleaners at Ace Hotel). The Most Contagious Distilled breakfast briefings will cover the most talked-about marketing themes of the moment, and how agencies and brands can navigate them:



- The Dangers of Anti-Creativity
- Virtual Reality
- Mobile Video
- Artificial Intelligence

4As members, take 15% off the ticket price with code 4A15.


Working Moms: How To Succeed Without Losing Your Sanity

4A's SmartBrief | Jan 28, 2016

Having conducted research with more than 5,000 working mothers across the country, Katherine Wintsch, founder and CEO of The Mom Complex, is a leading expert on the struggles working mothers face when trying to do it all. Join Katherine for two 4A's webinars Feb. 2 and 4, where you will collect tips and tricks from other working moms in the industry that you can immediately implement to achieve personal and career success without losing your sanity. These webinars are part of the 4A’s Glass Ladder webinar training series.

Feb. 2: Register Now
Feb. 4: Register Now


Culture Evolution -- Increasing Your Agency's Financial and Operational Success

4A's SmartBrief | Jan 27, 2016

Imagine if you could deploy and evolve your culture to motivate your team and increase the odds of financial and operational success. An organization's existing culture contains reservoirs of emotional energy that can be leveraged to do just that. The key is selecting salient cultural traits and using them to influence critical behaviors. On Friday, join Reid Carpenter as she defines the importance of identifying and engaging leaders to help spread the behaviors that can help instigate a broader culture shift. 4A's members and non-members can register now.


Media Inflation Rates: Outlook 2016

4A's SmartBrief | Jan 27, 2016

According to a new study prepared by Havas Media for the 4A's, big changes in the media landscape are expected to continue in 2016. The estimates of media inflation are based on historical analysis of past inflation rates and expert consensus. Also included is a matrix of historical CPM cost trends and forecasts covering the period from 2010 to 2016. Download the full report.


Only 2 Weeks Left Until 4A's Data Summit 2016

4A's SmartBrief | Jan 26, 2016

Register now for 4A's Data Summit 2016 to join high-profile leaders and practitioners from agencies, key data and analytic companies as they examine the most important data-related issues impacting our industry. Speakers include Michael Roth, Chairman and CEO of Interpublic; Anne Hunter, Senior Vice President, Global Marketing Strategy, comScore, Inc.; Sean Downey, VP, Americas, Platform Solutions & Innovations, Google and many more!

With data at the core of marketing, creativity, strategy, technology, media and talent, the 4A's Data Summit is a must-attend event that will inspire and prepare you for what lies ahead. To foster a collaborative and open exchange, space is limited to 120 attendees. Register now for this half-day event (2014 and 2015 4A's Data Summits sold out).


How To Diversify Your Offering to Drive Revenue Growth

4A's SmartBrief | Jan 26, 2016

Agencies often take an aspirational approach to the launching of new services, often driven by what most excites the team. Rather than methodically building a business case for each new service, the decisions are often random, resulting in a dead end. Join Brent Hodgins, Mirren Business Development, on Thursday, for a webinar where he offers a step-by-step look at how to diversify your offerings to clients and maintain a healthy relationship. You will leave this session with an action plan that will immediately improve your ability to diversify your service offerings. 4A's members and non-members can register now.


Early Registration for 4A's Transformation 2016 Extended

4A's SmartBrief | Jan 25, 2016

At 4A's Transformation 2016, leaders from technology, media, advertising and marketing will come together to discuss and debate insights and issues that affect our industry. Through a variety of formats -- fireside chats, never-before-seen presentations, conversations with top brand marketers -- hear inspiring thought leadership and gain practical ways of navigating today's complex world. Winners of the 4A's 2016 Partner Awards will also be announced. Speakers include Facebook's Carolyn Everson, Goodby, Silverstein & Partners' Jeff Goodby, DDB Worldwide's Wendy Clark and many more! Make your plans now to join us. Early registration rates are in effect until Friday.


Introducing the 4A's and IPA Partnership -- Foundation Certificate

4A's SmartBrief | Jan 25, 2016

The 4A's and IPA are partnering to offer the Foundation Certificate to entry-level advertising professionals (one year or less of experience). This is the industry's foremost entry-level qualification and completed entirely online. Enrollment closes March 25, 2016. The online test will be issued April 25, 2016. Don't miss out on this opportunity to invest in your young professionals and give them a strong career foundation! Get more details.


4A's Partner Awards Deadline Extended to February 1

4A's SmartBrief | Jan 22, 2016

You still have time to the enter the 4A's Partner Awards, which honor creative excellence achieved through meaningful collaboration in advertising. The 4A's Partner Awards salute the remarkable partnerships that put ego aside and elevate creativity. Winners will be presented at 4A's Transformation 2016, March 21-24, in Miami.

This year's A-list jury is led by John Boiler, Founder and CEO of 4A's member agency 72AndSunny, along with jurors Rebecca Van Dyke, VP, Consumer and Brand Marketing, Facebook; Lars Bastholm, Global Chief Creative Officer, The Zoo, Google and many more! Visit the Web site now for more details and to submit your entries. before the final deadline of February 1.


Mindfulness: Your Competitive Advantage

4A's SmartBrief | Jan 21, 2016

Mindfulness is attention and awareness training to relieve stress and anxiety, and improve focus and performance. It is being adopted by leading companies that have found its impact to be transformational to culture, productivity and leadership development.

Join Joe Burton, founder and CEO of Whil, on Jan. 27 for a webinar where you will walk away with many takeaways about mindfulness, including: What is it? How can you adopt it? And why are people calling it the next revolution in marketing? Plus, attendees of this webinar will receive a free 3-month subscription to Whil's digital mindfulness platform. 4A's members and non-members can register today.


The Fundamentals of Storytelling From A Writer/Director

4A's SmartBrief | Jan 20, 2016

Facts, figures and data will get you far, but crafting a clear and powerful story around that critical information will make earning the business of new clients and customers -- and keeping the loyalty and trust of existing ones -- fresh and interesting.

On Jan. 26, join Hollywood writer-director Julio Vincent Gambuto for a webinar on the fundamentals of storytelling. Using examples from film, television, the Internet and other media, you will walk away with an in-depth look at the construction of stories and a step-by-step process for applying and using story structure in a business context. 4A's members and non-members can register now.


Find Out What's On the Frontier of Data & Advertising in NYC

4A's SmartBrief | Jan 20, 2016

Register for 4A's Data Summit 2016 to join high-profile leaders and practitioners from agencies, key data and analytic companies as they examine the most important data-related issues impacting our industry. Speakers include Michael Roth, Chairman and CEO of Interpublic; Anne Hunter, Senior Vice President, Global Marketing Strategy, comScore, Inc.; Sean Downey, VP, Americas, Platform Solutions & Innovations, Google and many more!

With data at the core of marketing, creativity, strategy, technology, media and talent, the 4A's Data Summit is a must-attend event that will inspire and prepare you for what lies ahead. To foster a collaborative and open exchange, space is limited to 120 attendees. Register now for this half-day event (2014 and 2015 4A's Data Summits sold out).


Interested in Recruiting Top Diverse Entry-Level Talent?

4A's SmartBrief | Jan 19, 2016

Each year, the 4A's Multicultural Advertising Intern Program (MAIP) connects more than 120 aspiring and diverse entry-level advertising professionals with 75+ advertising agencies nationwide for a 22-week fellowship (12 weeks virtual training and a 10-week agency experience). Unmatched by any other program in the industry in scale, breadth, ROI, and hours of development for fellows and alumni, MAIP has been a driving source of top diverse talent for our industry. In the past three years, approximately 90% of eligible MAIP candidates have received a job offer within six months of graduating from the program.

Register to host your #MAIP2016 fellow by this Friday. For more information, contact Shannon Galvin, 4A's Manager, Diversity & Inclusion, at sgalvin@aaaa.org.


4A's Webinar: Female Leaders, Take This Glass Ladder to the Top

4A's SmartBrief | Jan 19, 2016

Managing at agencies can be challenging, given the client-driven, fast-paced, and entrepreneurial nature of the business. Although most management challenges cut across gender lines, there are some that disproportionately affect women more than men. Join Pam Bloore, co-founder of communications consultancy Filament, Inc., on Thursday, where she addresses aspects of the management role that can require extra attention for women to navigate. Walk away from this webinar understanding how women can make the most of their strengths, while avoiding common management mistakes. 4A's members and non-members can now register now.


Early Registration for 4A's Transformation 2016 Ends Friday

4A's SmartBrief | Jan 18, 2016

At 4A's Transformation 2016, leaders from technology, media, advertising and marketing will come together to discuss and debate insights and issues that affect our industry. Through a variety of formats -- fireside chats, never-before-seen presentations, conversations with top brand marketers -- hear inspiring thought leadership and gain practical ways of navigating today's complex world. Winners of the 4A's 2016 Partner Awards will also be announced. Speakers include Facebook's Carolyn Everson, DDB Worldwide's Wendy Clark, Singularity University's Salim Ismail and many more!

Everything kicks off Monday, March 21, with the Management Practitioners Forum (MPF), full agenda now available. This highly rated, members-only session includes mission-critical speakers and topics, such as Social Media and Influencer Marketing: What's New & What's Next and Navigating the LUMAscape ... What's Happening in Ad Tech. Make your plans now to join us. Early registration rates are in effect until this Friday.


Last Chance to Enter 4A's Partner Awards 2016

4A's SmartBrief | Jan 18, 2016

The deadline has been extended until Friday to enter the 4A's Partner Awards, which honor creative excellence achieved through meaningful collaboration in advertising. The 4A's Partner Awards salute remarkable partnerships that put ego aside and elevate creativity. Categories include technology partnerships, cause partnerships, pro bono partnerships, among others! Winners will be presented at 4A's Transformation 2016, March 21-24, Miami. The awards are open to agencies, pr firms, design studios and more.

This year's A-list jury is led by John Boiler, Founder and CEO of 4A's member agency 72AndSunny, along with jurors Rebecca Van Dyke, VP, Consumer and Brand Marketing, Facebook; Lars Bastholm, Global Chief Creative Officer, The Zoo, Google and many more! Visit the Web site now for more details and to submit your entries or finish your existing ones.


4A's Glass Ladder Series: Key Management Skills for Women

4A's SmartBrief | Jan 15, 2016

Managing at agencies can be challenging, given the client-driven, fast-paced, and entrepreneurial nature of the business. Although most management challenges cut across gender lines, there are some that disproportionately affect women more than men. Join Pam Bloore, co-founder of communications consultancy Filament, Inc., on Jan. 21, for a webinar open to 4A's members and non-members, where she addresses aspects of the management role that can require extra attention for women to navigate. Walk away understanding how women can make the most of their strengths, while avoiding common management mistakes. Register today.


Early Registration Ends Soon for 4A's Transformation 2016

4A's SmartBrief | Jan 14, 2016

At 4A's Transformation 2016, leaders from technology, media, advertising and marketing will come together to discuss and debate insights and issues that affect our industry. Through a variety of formats -- fireside chats, never-before-seen presentations, conversations with top brand marketers -- hear inspiring thought leadership and gain practical ways of navigating today's complex world. Winners of the 4A's 2016 Partner Awards will also be announced. Speakers include Facebook's Carolyn Everson, DDB Worldwide's Wendy Clark and many more!

Everything kicks off Monday, March 21, with the Management Practitioners Forum (MPF), full agenda now available. This highly rated, members-only session includes mission-critical speakers and topics, such as Social Media and Influencer Marketing: What's New & What's Next and Navigating the LUMAscape ... What's Happening in Ad Tech. Make your plans now to join us. Early registration rates are in effect until January 22.


The Must-Know on Keeping Clients Longer

4A's SmartBrief | Jan 14, 2016

A client-agency relationship is just that -- a relationship -- and considerable effort needs to be made to keep the relationship strong and positive. Join agency consultant Robb High on Jan. 19 for a webinar, where he will discuss how clients view their relationship with their agency and provide proven techniques that agencies can utilize to keep their agency-client relationships solid. Learn to give candid feedback and ways to deliver surprising creativity. Walk away with techniques for how to gain more business from current clients. This is a must-attend event for all senior agency executives who have client contact, and it is open to 4A's members and non-members. Register now.


Find Out What's On the Frontier of Data & Advertising Next Month in NYC

4A's SmartBrief | Jan 13, 2016

Register for 4A's Data Summit 2016 to join high-profile leaders and practitioners from agencies, key data and analytic companies as they examine the most important data-related issues impacting our industry. Speakers include Michael Roth, Chairman and CEO of Interpublic; Anne Hunter, Senior Vice President, Global Marketing Strategy, comScore, Inc.; Sean Downey, VP, Americas, Platform Solutions & Innovations, Google and many more!

With data at the core of marketing, creativity, strategy, technology, media and talent, the 4A's Data Summit is a must-attend event that will inspire and prepare you for what lies ahead. To foster a collaborative and open exchange, space is limited to 120 attendees. Register early for this half-day event (2014 and 2015 4A's Data Summits sold out).


A 2016 Investment That Will Get You Ahead

4A's SmartBrief | Jan 13, 2016

Entering the new year, the 4A's and IPA have partnered to offer the Foundation Certificate to all entry-level advertising professionals (one year or less of experience). This is the industry's foremost entry-level qualification and completed entirely online. Enrollment is open now until March 25, 2016. The online test will be issued April 25, 2016. Don't miss out on this rare opportunity to invest in your young professionals and give them a strong career foundation! Get more details.


Achieve Your 2016 Goals and Win a 4A's Partner Award

4A's SmartBrief | Jan 12, 2016

You still have time to the enter the 4A's Partner Awards, which honor creative excellence achieved through meaningful collaboration in advertising. We celebrate the partnerships that place creativity at the center to produce solutions that challenge conventional practices, perceptions and norms. The 4A's Partner Awards salute the remarkable partnerships that put ego aside and elevate creativity. Winners will be presented at 4A's Transformation 2016, March 21-24, in Miami.

This year's A-list jury is led by John Boiler, Founder and CEO of 4A's member agency 72AndSunny, along with jurors Rebecca Van Dyke, VP, Consumer and Brand Marketing, Facebook; Lars Bastholm, Global Chief Creative Officer, The Zoo, Google and many more! Visit the Web site now for more details and to submit your entries. before January 22.


Revitalize Your Career in 2016, A Resolution to Keep

4A's SmartBrief | Jan 12, 2016

New Year's resolutions don't have to only be about eating healthy and working out more. The new year is also your time to invest in your career and position yourself in the direction of success. So invest in yourself and commit to opportunities that will sharpen your skill set and get you ahead. See all the ways the 4A's can help you advance your career. Here's to career development in 2016!


The Fundamentals of Storytelling From A Writer/Director and Media Consultant Guru

4A's SmartBrief | Jan 11, 2016

Facts, figures and data will get you far, but crafting a clear and powerful story around that critical information will make earning the business of new clients and customers -- and keeping the loyalty and trust of existing ones -- fresh and interesting.

On Jan. 26, join Hollywood writer-director Julio Vincent Gambuto for a webinar on the fundamentals of storytelling. Using examples from film, television, the Internet and other media, you will walk away with an in-depth look at the construction of stories and a step-by-step process for applying and using story structure in a business context. 4A's members and non-members can register now.


Join Us At 4A's Transformation 2016 -- The 4A's Flagship Conference

4A's SmartBrief | Jan 08, 2016

At 4A's Transformation 2016, leaders from technology, media, advertising and marketing will come together to discuss and debate insights and issues that affect our industry. Through a variety of formats -- fireside chats, never-before-seen presentations, conversations with top brand marketers -- hear inspiring thought leadership and gain practical ways of navigating today's complex world. Winners of the 4A's 2016 Partner Awards will also be announced. Speakers include WPP's Sir Martin Sorrell, Facebook's Carolyn Everson and many more!

Everything kicks off Monday, March 21, with the Management Practitioners Forum (MPF). This highly rated, members-only session includes mission-critical speakers and topics, such as Social Media and Influencer Marketing: What's New & What's Next and Navigating the LUMAscape ... What's Happening in Ad Tech. Make your plans now to join us. Early registration rates are in effect until January 22.


Making Sense of Today’s Measurement Crisis Through Data

4A's SmartBrief | Jan 07, 2016

Register for 4A's Data Summit 2016 to join high-profile leaders and practitioners from agencies, key data and analytic companies as they examine the most important data-related issues impacting our industry. Speakers include Michael Roth, Chairman and CEO of Interpublic; Anne Hunter, Senior Vice President, Global Marketing Strategy, comScore, Inc.; Sean Downey, VP, Americas, Platform Solutions & Innovations, Google and many more!

With data at the core of marketing, creativity, strategy, technology, media and talent, the 4A's Data Summit is a must-attend event that will inspire and prepare you for what lies ahead. To foster a collaborative and open exchange, space is limited to 120 attendees. Register early for this half-day event (2014 and 2015 4A's Data Summits sold out).




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