4A's Association News


We Celebrate 100 Years at Transformation 2017 in LA

4A's SmartBrief | Feb 24, 2017

Advertising Industry to Gather in Los Angeles for 4A's Transformation Conference and to Celebrate Association's 100th Anniversary.

"Transformation is our biggest event of the year, and we have much to celebrate, learn and digest this year," said Nancy Hill, president and CEO of the 4A's. "This event will kick off our 100th anniversary activities, so we're taking this time to reflect on the industry's roots, but more important, to look at where we're headed next. Our speakers will shed light on where we are with diversity, storytelling, the future of news and many other important topics."

Read the press release and join us this Spring!


How Savvy Women Are Really Thriving In Advertising

4A's SmartBrief | Feb 23, 2017

Join Chelsea Szabo for this complimentary webinar and get important insights on what it means to thrive in the advertising industry as a woman, what it takes to thrive, and how to get clear about the areas you can focus on to enhance your overall "thrive factor." Learn more.


How To Create a Powerful Workforce & Successful Campaigns

4A's SmartBrief | Feb 23, 2017

The Winners' Circle series will discuss what’s behind the industry's most successful campaigns and provide tools to help participants navigate the highs and lows of the creative business. The Relentless Mothers series will dive into how to effectively support modern working mothers in an industry that can be relatively unaccommodating.


Preparing Managers For The Next Level In Leadership

4A's SmartBrief | Feb 22, 2017

Launch For Leaders prepares high-potential managers with critical skills for long-term growth and development. Managers will learn key areas of leadership relating to the agency's business, growth, clients and talent. These are all skills necessary to master before they can take the next step in their career. Learn more.


Transformation 2017 and 4A's 100th Anniversary

4A's SmartBrief | Feb 22, 2017

Join us for our 100th Anniversary Celebration at Transformation 2017 April 2 to 5 in Los Angeles, CA. Transformation is the must-attend 4A's event, recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories to navigate the transformation of those industries.

Learn more and join us for Spring in LA.


Empower New-Hires To Own Their Careers

4A's SmartBrief | Feb 21, 2017

Designed to shrink the learning curve in the new-hire onboarding process, the IPA Foundation Certificate's 35 hours of e-learning provides new employees, regardless of discipline, the knowledge and confidence-level needed to be successful and effective in their new roles early on. Deadline Mar. 17. Learn More.


Executives -- Sharpen Leadership Skills That Keep Your Agency On Top

4A's SmartBrief | Feb 21, 2017

Effectiveness, influence, and impact of agency leaders are requirements in order to remain competitive in the marketplace. Designed as an immersive, tech based learning experience, the Executive Leadership Program innovates the way executives lead for success. Upcoming sessions in NYC Mar. 21 to 23 and Chicago Apr. 25 to 27. Learn more.


The Legal In's and Out's of Agency Contracts

4A's SmartBrief | Feb 20, 2017

As part of the Advertising & The Law series, expose your junior to mid-level talent to a broad range of risk mitigation considerations on Feb. 22. Attendees will learn key provisions of client-agency agreements, as well as contracts with freelancers, vendors and suppliers to uncover strategies for limiting agency exposure to legal and financial risks. Learn more.


CEOs -- Prepare for a Successful Sale of Your Agency

4A's SmartBrief | Feb 20, 2017

Start planning today to sell your agency tomorrow. In this session on Feb. 21, you'll learn why there are more buyers than you think, sales price factors, and shifts with potential buyers. Define a plan around having at least three different buyers and learn how to model your agency to optimize your price. Learn more.


Partner Awards Entry Portal Closes Sunday

4A's SmartBrief | Feb 17, 2017

If you've been considering, or maybe even preparing for, entry in the 4A's Partner Awards, the time to act is now. The final entry deadline is upon us, and we're keeping our entry portal open until Sunday for anyone still working on their submissions. Our esteemed panel of judges, led by our jury chair Steve Simpson of Ogilvy & Mather, will begin reviewing entries next week, so this is truly your last chance -- don't miss it!

Check out partnerawards.aaaa.org for more information and to start your entries.


Words of Advice from a Recovering Impostor

4A's SmartBrief | Feb 16, 2017

4A's webinar leader and founder of Verbal Courage, Chelsea Szabo, offers a personal reflection on her experiences in the industry with "Words of Advice from a Recovering Impostor." Interested in hearing more from Chelsea Szabo? Check out an upcoming complimentary webinar she's running Mar. 3 titled "The Results Are I ... How Savvy Women Really Thrive in Advertising."


Last Chance to Enter the Partner Awards is Feb. 17

4A's SmartBrief | Feb 16, 2017

Final Deadline Extension: Answering requests for more time to submit entries for the Partner Awards, the 4A's is extending the final deadline one last time. Agencies, brands, and their partners now have until Friday, Feb. 17 to get in their submissions for the Partner Awards, which celebrate the ad industry's most creative collaborations. Don't miss the opportunity to have your successful partnerships recognized at Transformation 2017. Enter here. 


Discover The Winners' Circle

4A's SmartBrief | Feb 15, 2017

The Winners' Circle series will talk to the most successful companies producing critically acclaimed work and provide tools and insights to help participants navigate the highs and lows of the creative business. Featured guests include Rosemarie Ryan, Wendy Clark, Karl Lieberman and other industry legends. Learn more.


Build A Stronger Business

4A's SmartBrief | Feb 15, 2017

It can take months for new-hires to gain the confidence needed to be able to contribute to the agency's bottom line. Designed to expedite this process, the IPA Foundation Certificate provides new talent, across disciplines, the knowledge and tools essential to mastering their roles through 35 hours of self-paced online learning. Learn more.


Learn Strategies to Sell Your Agency

4A's SmartBrief | Feb 14, 2017

The 4A's is pleased to offer the C-Suite Series! Start planning today to sell your agency tomorrow. Define a plan around having at least three different buyers, and learn how to model your agency to optimize your price. Discuss long-term plans and how you might address the surprise M&A question at a party. Learn more.


Effective and Dynamic Leadership Coaching For Executives

4A's SmartBrief | Feb 14, 2017

Executive Leadership can make or break an agency. Designed to sharpen leadership skills and explore innovative approaches, the Executive Leadership Program provides tech-based learning essential for CEOs, COOs, major account directors, creative directors and high-potential department heads. Next sessions are in NYC Mar. 21 to 23 and Chicago Apr. 25 to 27. Learn more.


Optimize Digital Performance with Analytics

4A's SmartBrief | Feb 13, 2017

Educate your analytics and research teams on techniques for driving optimal digital performance with a session on Feb. 15 that explores Voice of Customer test (VOC), behavioral segmentation and much more. You'll learn how analytics and organizational change should be considered when creating formal methodologies for continuous improvement. Learn more.


What You Need To Know About Social Media in 2017

4A's SmartBrief | Feb 13, 2017

We live in a digital, community-driven world, and social media has a big influence on what we think, buy and do in respect to clients' brands. As part of the Digital Acceleration Series, the upcoming session on Feb. 14 will focus on how key platforms attract and engage consumers, and how successful brands are using social platforms to achieve business goals. Learn more.


Achieve Measurable Results With Social Media

4A's SmartBrief | Feb 10, 2017

Different social media platforms will engage consumers in a unique way, and it is not one size fits all. As part of the Digital Acceleration Series, the session on Feb. 14 will focus on social media and cover topics like social listening, developing a strategy and how to craft a plan with real measurable KPI's for your client. Learn more.


4A's Chief Sees New Creative Era For "Beaten-Up" Agencies

4A's SmartBrief | Feb 09, 2017

After being "beaten up" by ruinous, fraudulent and overly straitjacketing ad-tech practices, a new consensus has emerged between ad agencies and other parts of the value chain, beginning a new era of creativity. That's according to the woman who runs the body representing advertising agencies in the US. "We're in a really good place right now," says Nancy Hill, president of the 4A's in this video interview with Beet.TV.


Coaching for the Next Level in Management

4A's SmartBrief | Feb 09, 2017

The Launch for Leaders program focuses on concepts experienced managers need to know for that next stage in leadership. Topics include driving profitability, business growth strategies, understanding clients and critical people skills. Upcoming sessions for this two-day workshop will be Mar. 13 to 14 in NYC and Mar. 21 to 22 in Chicago. Learn more.


Drive Clients' ROI With Data-Driven Solutions

4A's SmartBrief | Feb 08, 2017

Educate your analytics and research teams on techniques for driving optimal digital performance with a session on Feb. 15 that explores Voice of Customer test (VOC), behavioral segmentation and much more. You'll learn how analytics and organizational change should be considered when creating formal methodologies for continuous improvement. Learn more.


How New Hires can be an Asset to Agency ROI

4A's SmartBrief | Feb 07, 2017

Designed to expedite the ramping up process among new hires, the IPA Foundation Certificate provides new talent, regardless of discipline, the critical tools needed to be successful in their new roles. Consequently, your new employees can contribute to client satisfaction and agency ROI right away. Learn more here!


Avoid Social Media Legal Trouble For Your Agency and Clients

4A's SmartBrief | Feb 07, 2017

Educate your junior to mid-level talent on how social media has drastically changed marketing dynamics and the legal consequences resulting from those changes. As part of the Advertising & The Law series, the upcoming session on Feb. 8 will focus on the right of publicity, celebrity risks, live tweeting and more. Learn more!


Tech-Based Leadership Coaching For Executives

4A's SmartBrief | Feb 06, 2017

The Executive Leadership Program provides innovative approaches and styles to leadership for your agency. The immersive, tech based learning experience is essential for CEOs, COOs, major account directors, creative directors and high-potential department heads. Next sessions are in LA Feb.28 to Mar. 2 and NYC Mar. 21 to Mar. 23. Learn more here!


Ensure Success In Your Employee Development Program

4A's SmartBrief | Feb 06, 2017

The 4A's is pleased to offer the C-Suite Series! Executive leadership will learn the best practice methods for creating, implementing and measuring the success of your employee development program. Investing in this area means stronger employee retention and reduction in recruitment costs. Learn more about this Feb. 7 webinar here!


5 Questions for Wunderman Health's Deborah Furey

4A's SmartBrief | Feb 03, 2017

The 4A's is asking business gurus to answer five important questions affecting the industry. In this edition, Deborah Furey, Senior Vice President of Strategy & Analytics for Wunderman Health, takes her turn providing the answers. Read more.


A Go-To Resource for All Things Digital

4A's SmartBrief | Feb 03, 2017

The 4A's Digital Knowledge Center, an interactive e-learning platform, allows you to learn all things digital in your own time and at your own pace. You'll impress your clients and gain the confidence you need to execute successful digital campaigns. Topics covered include: strategy, social media and content marketing, and winning with mobile. Sign up here!


Come to 4A's Data Summit this Tuesday -- Feb. 7!

4A's SmartBrief | Feb 02, 2017

Some of the key questions and challenges that will be tackled by industry experts include how data is transforming agency and client strategies (as well as campaign examples) and the insights and opportunities we can learn from them. The full day event is designed to provide four important elements: information, strategic vision, networking and inspiration. Learn more here.


How Managers Can Take Their Careers To The Next Level

4A's SmartBrief | Feb 02, 2017

The Launch for Leaders program explores essential areas of leadership development necessary for experienced managers ready for the next step in their careers. Topics include driving profitability, business growth strategies, understanding clients, and critical people skills. Upcoming sessions for this two day workshop will be Mar. 13 to 14 in NYC and Mar. 21 to 22 in Chicago.


Social Media & The Law: What You Need To Know

4A's SmartBrief | Feb 01, 2017

Social media has changed the dynamics of marketing and as such has changed how legal affects it. Educate your junior to mid-level talent with a legal foundation as it pertains to social. As part of the Advertising & The Law series, the upcoming webinar on Feb. 8 will focus on the right of publicity, celebrity risks, live tweeting and more. Register here!


Partner Awards Deadline this Friday, Feb. 3

4A's SmartBrief | Feb 01, 2017

There's still time to enter the 4A's Partner Awards -- celebrating the ad industry's most creative collaborations. If your creative work is the result of a strong partnership -- whether you've worked together for six months or 60 years -- don't miss your chance to get recognized. Submit your entries in a range of categories designated for small, medium and large-size agencies. Winner will have the opportunity to present on the main stage at Transformation 2017. Enter here.


Your Agency Wins When Everyone Contributes to the Bottom Line

4A's SmartBrief | Jan 31, 2017

The Virtual Institute of Advanced Advertising Studies is an 8 week after-hours master class designed to develop and engage junior agency professionals under the guidance of seasoned veterans and a real client. VIAAS prepares employees to contribute more to their agency's success. As a great plus, the program is in partnership with Northwestern Medill IMC! Learn more and sign up today!


Master the Art of Delivering Presentations & Feedback

4A's SmartBrief | Jan 31, 2017

Join Amy Hohulin in Chicago and participate in one or both of her half-day critical workshops on March 1: Overcoming the Barriers to Presenting with Confidence & Delivering Clear, Ongoing Performance Feedback. This is the chance for your agency teams to hone critical skills for achieving external success with clients and internal success with talent.


Executive Leadership Coaching with Actionable Results

4A's SmartBrief | Jan 30, 2017

An immersive, tech based learning experience, this program is essential for CEOs, COOs, major account directors, creative directors and high-potential department heads. The Executive Leadership Program provides coaching for executives to continuously achieve leadership excellence. Next sessions are in L.A. Feb. 28 to Mar. 2 and NYC Mar. 21 to Mar. 23. Register here!


Master Mobile for a Big ROI

4A's SmartBrief | Jan 30, 2017

Learn how to implement a strong mobile game plan into the overarching brand strategy to make a true impact on your client's ROI. By being present in all moments that matter through mobile techniques like geolocation, you'll strengthen connectivity with the brand audience across the customer journey. Sign up for this Feb. 1 webinar here.


Don't Be Left Behind With Mobile

4A's SmartBrief | Jan 27, 2017

As part of the Digital Acceleration Series, learn how agencies and brands can be present in all moments that matter by leveraging mobile technologies, such as geolocation, to connect with the brand audience across the customer journey. Learn how to make true impact on client ROI with this session on Feb. 1. Sign up here!




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