4A's Association News


Survey: What Do You Want to See at Transformation 2017?

4A's SmartBrief | Dec 02, 2016

Are you interested in diversity, leadership, and talent recruitment and retention in agencies? Curious about programmatic, ad blocking, and transparency in the advertising industry? Captivated by creative platforms, social media, and the agency of the future? Or inspired by the 4A's Partner Awards and collaborative case studies?

We're looking for input from members and attendees on what you'd like to see this April at 4A's Transformation 2017. Please take a few minutes to complete our brief survey. You can also view last year's agenda.


5 Questions for: Frances Webster, Co-Founder and Chief Operating Officer at Walrus

4A's SmartBrief | Dec 01, 2016

The 4A's is asking member-agency CEOs, creative leaders, strategists, media execs, futurists and new business gurus to answer the same five questions about the state of the ad industry in our 5 Questions for ... series. In this installment, Walrus co-founder and COO Frances Webster shares her views. Read more here.


Develop Your High Potentials Through a New Business "Pitch" Simulation -- Deadline Approaching

4A's SmartBrief | Dec 01, 2016

Gain a competitive edge with the famed Institute of Advanced Advertising Studies program, also available virtually! Designed for ad professionals across disciplines with two to four years of experience, the IAAS programs across nine major markets and the VIAAS program in partnership with Northwestern University's Medill IMC, has trained the best and brightest in the business. If you want to participate, you'll have to hurry and register your teams now as some sessions start as early as January. Note for VIAAS, the last chance to enroll is by Dec. 30. Register here!


Complimentary 2 Hr Programmatic Workshop in San Francisco Dec. 6

4A's SmartBrief | Nov 30, 2016

Join us Dec. 6 in San Francisco for a 4A's Programmatic Workshop that will cut through the jargon and explain the mechanics of programmatic and the types of data you need to drive your campaigns. Powered by Quantcast's Real Time Academy, this workshop is ideally suited to anyone who needs a basic understanding of programmatic media buying, particularly account managers, media planners and traditional media buyers. This is free to all 4A's Members, but seats are limited, and you can only attend if you register here!


4A's Partner Awards: Calling all creative collaborators

4A's SmartBrief | Nov 30, 2016

4A's announced it has opened entries for the 2017 Partner Awards, which honor creativity and collaboration in advertising. It also announced the jury that will judge this year's submissions.

The 4A's Partner Awards recognize creative excellence that can only be achieved through meaningful collaboration. It salutes remarkable partnerships that put ego aside and elevate creativity in the following eight categories: Brand, Cause, Creative, Diversity, Health & Wellness, Media, Pro Bono and Technology. Learn more.


Transform Your Team into a Revenue Generating Machine -- Thursday, Dec. 1

4A's SmartBrief | Nov 29, 2016

Learn how to generate organic growth -- the highest ROI for agencies while supporting your client's business. This Thursday, Dec. 1, join us for the second session in the 3-part Organic Growth Series and learn several approaches and research methodologies to best uncover, position and sell your insights (while charging a fee for it all). And you won't be left behind, because you'll still have access to the first session in this series! Register!


Approaching Deadline to Equip Your Agency's Talent With a Globally Recognized Credential

4A's SmartBrief | Nov 28, 2016

Give your new industry hires a competitive head start with a globally recognized credential that will give them the confidence they need to become top performers for your agency and your clients. Investing in your talent early will benefit employee retention and your bottom line. Deadline is fast approaching this Friday, Dec. 2, so sign up your teams now! Register here.


The Impact of Digital on Your Client's Business -- Wednesday Nov. 30

4A's SmartBrief | Nov 28, 2016

Digital has forever changed the advertising world. Nov. 30 from 1 p.m. to 2 p.m. Eastern, begin the first step toward locking down the critical knowledge needed with the Digital Acceleration Series. You'll stay one step ahead of the game by building the critical digital foundation you need to make a big impact on your client business. Designed for creatives, account managers, media planners and strategists who are new to digital and want to develop their skills and confidence. Register here!


10 Days Left To Set Your Agency's New Industry Hires Up For Success

4A's SmartBrief | Nov 23, 2016

Your agency new hires will be pros and top contributors after completing the IPA Foundation Certificate, a globally recognized credential. The certificate is designed to give new industry talent across any discipline an in-depth grounding in the brand communications process from start to finish.

Enroll before it's too late! The deadline is Friday, Dec 2. Register here!


Dec. 1: Turn your team into an organic growth machine

4A's SmartBrief | Nov 22, 2016

It's not too late! Register for the second webinar in this 3-part series on December 1 from 1:00-2:30 p.m. EST. Organic growth has the highest ROI & the door is already open to win more business from your client. You can tap into that by supporting the growth of your client's business. It's a win-win. And the best news? You don't have to feel like a sales person! Learn how in the 3-part Organic Growth webinar series. Register here!


Invest in your agency allstars with renowned in-person & virtual training

4A's SmartBrief | Nov 22, 2016

This January, start the new year developing your agency's talent to reach their highest potential with the Institute of Advanced Advertising Studies (IAAS). Many of the industry's top talent are IAAS graduates & now the renowned program is also available virtually in partnership with Northwestern's Medill School IMC (VIAAS). Learn more and register your agency's rising stars here!


Time is running out to give your agency a critical digital foundation

4A's SmartBrief | Nov 21, 2016

Starting Nov. 30 from 1 to 2 p.m. EST take advantage of a comprehensive curriculum for all things digital. You can pick from 8 brief but powerful webinars OR opt into all 8 for an in-depth look into every facet of the digital landscape. You'll learn how digital impacts client business, the essentials of SEO, PPC, mobile strategy, e-commerce, social & more. Time is running out so sign your teams up here!


Enroll your new industry talent for a coveted credential before it's too late

4A's SmartBrief | Nov 21, 2016

The IPA Foundation Certificate is a globally recognized credential that was designed to give your new agency hires the confidence they need to become top performers & contributors. Investing in your talent early on will benefit employee retention, your client's business, and your bottom line!

Deadline is fast approaching on Dec. 2, so sign-up your Teams now! Register here.


5 questions for Richard Ward, CEO and President of 22squared

4A's SmartBrief | Nov 18, 2016

The 4A's is committed to sharing the thoughts of some of the most important leaders in the ad industry. In this edition of our "5 Questions For" series, we chat with Richard Ward, CEO and President of 22squared. Ward has more than 30 years of agency and tech management experience, and prior to joining 22squared, he worked on the team that ushered in an era of explosive growth at AOL, most recently serving as Vice President of Global Agency Partnerships. He also managed global business development for eBay, helped launch the Internet startup search company Infoseek and began his career at FCB/San Francisco. Read more here.


Developing your high potentials through a new business "pitch" simulation

4A's SmartBrief | Nov 18, 2016

This January, develop your up and coming agency talent by enrolling them in Virtual Institute for Advanced Advertising Studies (VIAAS) in partnership with Northwestern University's IMC. A longstanding talent development program for junior high-potentials, the VIAAS provides an invaluable experiential learning environment, simulating an 8-week new business "pitch" and fostering community amongst participants' peers. It's a memorable experience for all! Learn more and register your agency's rising stars here!


"See It & Be It": Drew Schwartz of Terri & Sandy

4A's SmartBrief | Nov 17, 2016

The 4A’s is committed to gender equality and diversity, as a whole, in the advertising industry. As part of our "See It & Be It" series, we invite industry leaders to share their wisdom on how to succeed in advertising despite your gender, age, sexual preference, racial background and more. In this installment, Drew Schwartz, Integrated Account Director at Terri & Sandy, shares her point of view. Read more here.


Give your agency new hires a competitive head start

4A's SmartBrief | Nov 17, 2016

It's the last chance this year to enroll your new agency hires for the IPA Foundation Certificate, a globally recognized credential. The IPA Foundation Certificate is a qualification that was designed to give your agency’s new employees, across any discipline, the biggest possible head start. This is a chance to improve agency performance in staff retention, client retention and margin improvement. The deadline is right around the corner on Dec. 2, so sign up your teams now! Register here.


Cultural cures to the ills of oversimplifying

4A's SmartBrief | Nov 16, 2016

"While it is true that simplicity is key when it comes to good creative -- when it comes to agencies themselves, we oversimplify, often to our own detriment. This is true of all industries, but in our frenetic work style, we demand -- and need -- things to be simple; we're too easily distracted to operate otherwise, which makes us more prone to oversimplifying complex issues. And sometimes complexity is the only real road to simplicity ..."

-- In "Embracing Human Complexity," Jacqueline Debien, Global Director of Organizational Development at Momentum Worldwide, narrows down three common symptoms of organizational ills and suggests some cultural cures. Read more here.


Turn your team into an organic growth machine

4A's SmartBrief | Nov 16, 2016

It's not too late! Register for the second webinar in this three-part series on Dec. 1 from 1 to 2:30 PM EST to become the revenue generating account exec your agency needs. You'll still have access to the first webinar in the series so you won't be left behind! Learn from new-business master, Brent Hodgins, Managing Partner at Mirren, how to consistently scope for new assignments from every client on your roster. The best news? You can do it without feeling like sales people. Register for the three-part webinar series here.


4A’s CreateTech conference recap from SteelHouse’s Marwan Soghaier

4A's SmartBrief | Nov 15, 2016

“In our modern world, people are still just as creative as our early ancestors. There is a disconnect though that many have struggled with – finding an outlet for creativity. A great sculptor may never realize his artistic potential if all he has at his disposal are oil paints. So what can be done to connect the creative with the appropriate outlet? How can we give the inspired a way to channel that inspiration?” -- SteelHouse Chief Product Officer Marwan Soghaier presents his Vision for Creative Technology at CreateTech.

Read more: Creativity, Technology, and Advertising of the Future


The essential digital marketing skills every advertising professional should know

4A's SmartBrief | Nov 15, 2016

Nov. 30 from 1-2 PM EST, start the journey to building the solid digital foundation you need to survive in today’s ad world. You can pick from 8 brief but powerful webinars OR opt into all 8 for a comprehensive curriculum. Webinars are led by digital savant Nick New, managing director of The Knowledge Engineers. You’ll learn how digital impacts client business, the essentials of SEO, PPC, mobile strategy, e-commerce, social & more. Don’t miss out. Register here!


Learn how your agency can achieve 15%+ profit margin success

4A's SmartBrief | Nov 14, 2016

Tomorrow, Nov. 15, learn from two seasoned advertising vets with 70 years of combined experience in the second webinar of the C-Suite six-part webinar series. These six dynamic, interactive webinars are offered at two times convenient for C-level executives. Dig deep into the best practices of business and personal planning, retention of clients and employees, and ultimately planning for a successful sale of your agency. We'll cover best financial and operational practices to help you get to a 15+% profit. Register here!


4A's Partner Awards: Calling All Creative Collaborators

4A's SmartBrief | Nov 11, 2016

4A's announced it has opened entries for the 2017 Partner Awards, which honor creativity and collaboration in advertising. It also announced the jury that will judge this year's submissions.

The 4A's Partner Awards recognize creative excellence that can only be achieved through meaningful collaboration. It salutes remarkable partnerships that put ego aside and elevate creativity in the following eight categories: Brand, Cause, Creative, Diversity, Health & Wellness, Media, Pro Bono and Technology. Learn more.


The IPA Foundation Certificate -- A Globally Recognized Credential, Deadline Dec. 2

4A's SmartBrief | Nov 10, 2016

Have a new wave of talent joining the agency and possibly the industry? We want to introduce you to the IPA Foundation Certificate, a qualification that was designed to give new employees the biggest possible head start. This is your chance to improve agency performance in staff retention, client retention and margin improvement. The affordable price means you can't afford not to enroll your new talent. Sign up them up today!


Building an Emotionally Intelligent Agency Brand

4A's SmartBrief | Nov 10, 2016

Janet Northen, Partner, EVP Agency Communications, McKinney examines "Building an Emotionally Intelligent Agency Brand" and analyzes the 4 components of emotional intelligence: Self-Awareness, Self-Management, Social Awareness, Relationship Management. Read more here.


Two optimal development opportunities for senior agency leadership

4A's SmartBrief | Nov 09, 2016

You, as a leader, know the importance of developing great talent. But equally as critical is investing in your own development. The 4A's is pleased to offer two optimal, tailored opportunities to further your professional development, which has a direct correlation to the success of your business.


Turn Your Team into an Organic Growth Machine

4A's SmartBrief | Nov 08, 2016

Of all sources of new revenue, organic growth has the highest ROI. On Nov. 14 we will kick off the first webinar, "Understanding the Client's Business Objectives," in the three-part Organic Growth Series, where you will acquire a new strategic tool to help your teams better understand a client's true business objectives. The goal: demonstrate the agency's horsepower by helping the client elevate their brief. Register here!


Thursday: Colleen DeCourcy on How to Embrace Chaos as Creative Fuel

4A's SmartBrief | Nov 08, 2016

Creativity thrives when it breaks the rules and expands the possibilities. But embracing chaos within an enterprise that must produce predictable profitability is both practically and emotionally challenging.

Host Charles Day, Founder of The Lookinglass, will be joined by guest Colleen DeCourcy -- Global Chief Creative Officer of Wieden+Kennedy -- who will explain how to embrace chaos as creative fuel, and why it's essential to building a second generation creative agency. Register here!


Plan now for the Future: CreateTech starts Wednesday!

4A's SmartBrief | Nov 07, 2016

At CreateTech 2016, advertising professionals will discuss and celebrate the role of technology in the industry -- specifically how design is shaping the future of the business. CreateTech, the "Conference for the Seriously Curious," will bring together creative digital professionals -- from both inside and outside the advertising industry -- for panel discussions, keynote speakers and networking opportunities. With this year's theme of "design and the future of advertising," CreateTech speakers will focus on current successes in design and brand experience and on stimulating future design practices and innovations.

Learn more and register today.


Wednesday -- Complimentary Programmatic 2 Hr Workshop in Dallas

4A's SmartBrief | Nov 07, 2016

According to Forrester, 55%+ of digital advertising will be traded programmatically in 2016. And by 2020, programmatic is projected to comprise almost 70% of streaming video ads. Given this rapid growth, the 4A's is offering a workshop (COMPLIMENTARY to 4A's members) in Dallas to help provide a working knowledge of programmatic buying. Ideally suited to anyone needing a basic understanding of programmatic media buying (particularly account managers, media planners and traditional media buyers. Register here!


Complimentary Workshop For 4A's Members In Dallas

4A's SmartBrief | Nov 04, 2016

According to Forrester, 55%+ of digital advertising will be traded programmatically in 2016. And by 2020, programmatic is projected to comprise almost 70% of streaming video ads. That's why we're offering the 4A's Programmatic Workshop, powered by Quantcast's Real Time Academy up next in Dallas on Nov. 9. Admission is complimentary to 4A's members. Register now as seating is limited!

Not in Dallas? Learn where else this workshop is being offered.


CreateTech 2016 in NYC, Nov. 9 to 10

4A's SmartBrief | Nov 04, 2016

At CreateTech 2016, advertising professionals will discuss and celebrate the role of technology in the industry -- specifically how design is shaping the future of the business. CreateTech, the "Conference for the Seriously Curious," will bring together creative digital professionals -- from both inside and outside the advertising industry -- for panel discussions, keynote speakers and networking opportunities. With this year's theme of "design and the future of advertising," CreateTech speakers will focus on current successes in design and brand experience and on stimulating future design practices and innovations.

Read more.


Embracing Chaos -- How W+K Builds a Creative Culture

4A's SmartBrief | Nov 03, 2016

On Nov. 10, Colleen DeCourcy, Global Chief Creative Officer of Wieden+Kennedy, will explain how to embrace chaos as creative fuel, and why it's essential to building a second generation creative agency. Register here!


Pressure Makes Diamonds: Reception and Reading at 4A's

4A's SmartBrief | Nov 03, 2016

Join us for a reception and reading with Valerie Graves, author of "Pressure Makes Diamonds, a Memoir," on Nov. 14th at 4A's Headquarters, 111 W 40th St, NYC. Invitation only for this complimentary event to 4A's members. 6:30 pm -- Cocktails, 7:15 pm -- Reading, followed by Q&A with Valerie. For questions, contact jfrains@aaaa.org.

Register here.




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