Most Clicked StoriesMore >


Dove's latest digital billboard reacts to the weather

4A's SmartBrief | May 03, 2016

Havas Helia created a digital billboard in Times Square for Dove that altered its creative to respond to changes in the weather. The billboard showed Dove's real woman, Alice, talking to bystanders until rain started to fall, prompting the content to change to Alice using Dove's body wash in the "biggest shower ever." The Drum (Glasgow, Scotland) (04/29)


P&G continues its focus on ad spending

4A's SmartBrief | Apr 28, 2016

Mars Temptations gives cats a voice

4A's SmartBrief | Apr 29, 2016

"Saturday Night Live" reduces ads, offers branded content spots

4A's SmartBrief | Apr 27, 2016

Mullen-Lowe says happy birthday to Acura

4A's SmartBrief | Apr 29, 2016

Female ad execs discuss sexism

4A's SmartBrief | May 02, 2016

Nathan's, HelloWorld and Marsh Brand Partners resurrect the classic Coney Island

4A's SmartBrief | May 02, 2016

J.M. Smucker Co. seeks agency or agencies for 29 brands

4A's SmartBrief | Apr 29, 2016

TBWA\RAAD creates tiny single-drop bottle for Pril

4A's SmartBrief | Apr 27, 2016

Survey: Millennials are not fans of celebrity endorsements

4A's SmartBrief | Apr 29, 2016


Find 4A's SmartBrief Issues by Date:



4A's News More >


"For Women in Advertising, It's Still a Mad Men World"

4A's SmartBrief | May 03, 2016

Hear McCann's Rob Reilly on Creative Leadership

4A's SmartBrief | May 03, 2016

Reclaim Your Energy, Creativity and Freedom

4A's SmartBrief | May 02, 2016

Creative Leaders: Master the Balance between Art and Commerce

4A's SmartBrief | May 02, 2016

Join the 4A's Event team!

4A's SmartBrief | Apr 29, 2016




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more