4A's Association News


"Stay Humble, Stay Hungry" -- Featuring Mo Osunbor, J. Walter Thompson

4A's SmartBrief | May 26, 2017

To celebrate its 100th Anniversary, the 4A's has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds.

In this installment of Beyond the Brief, we hear from Mo Osunbor, of J. Walter Thompson. "There's always risk involved with taking on any pro-bono client in a charged political and societal atmosphere -- but Mo Osunbor, a senior art director at J. Walter Thompson, knew the payoff of reaching out to collaborate with Black Lives Matter."

Read Mo's piece here.


Secure a Competitive Edge as a Media Buyer and Planner

4A's SmartBrief | May 25, 2017

The IAB Digital Media Buying & Planning Certification is the only globally recognized credential for media buyers and planners in the industry. The certification builds trust with clients and adds a competitive edge to agency teams. Learn more.


Build A Stronger Business From The Bottom Up

4A's SmartBrief | May 25, 2017

The IPA Foundation Certificate gives your industry joiners the confidence they need to contribute to their agency's success right away. After 35 hours of self paced e-learning, new talent will understand the brand communications process from start to finish, how their roles fit within the broader industry and much more. Learn more.


Retain High Potential Managers By Investing In Their Next Step

4A's SmartBrief | May 24, 2017

Over the course of two days, participants dissect the challenges of three partners in a fictitious startup agency, allowing them to explore key areas of leadership development through business, growth, clients and people. Learn more here.


4A's at The CDX NYC Brand Innovation Summit

4A's SmartBrief | May 24, 2017

The CDX NYC Brand Innovation Summit focuses on the customer revolution and features digital innovators from leading brands such as Chase, Marriott, Philips, GSK, HSBC, AA and more plus agency leaders from groupM, R/GA, Mobext, TBWA, Small Planet Digital, Sapient Razorfish, iCrossing and also features the 4A's Chief Digital Officer, Chick Foxgrover. Use the 4As discount code -- 4A30 -- for a 30% discount off the full conference pass. Learn more here.


Key Principles Behind How Behavioral Economics Can Sell Your Big Idea

4A's SmartBrief | May 23, 2017

Join John Kenny, Chief Strategy Officer at FCB - Chicago for this webinar as he summarizes the five ways to change human behavior and how that can be applied to better define marketing problems. We'll also discuss how behavioral economics can be used to develop and sell big, creative ideas to the C-Suite. Learn more.


How To Influence Consumers On The Go

4A's SmartBrief | May 23, 2017

In just one hour, understand how OOH can be planned and activated for moving audiences using first and third party data, how to leverage the creative potential of (Digital)OOH + mobile and social to drive action, and how to strategically leverage spaces and environments to develop relevant OOH campaigns. Plus so much more. Learn more.


How To Put Customers First In Media Planning

4A's SmartBrief | May 22, 2017

You don't need to be a media planner to develop a media strategy. This webinar, under the Agency Planner Essentials series, will enable you to create customer-centric, barrier-based media strategies that deliver informed, idea-driven, integrated channel plans. Learn more.


Nominate the People Who Make Advertising Great

4A's SmartBrief | May 22, 2017

Think of those who drive great work, agency culture, innovation and ideas, transformation and inspiration, industry progress and excitement. This year we'll honor 100 individuals who are making extraordinary contributions to advertising -- the leaders and the rising stars, from all disciplines, including creative, account management, media, strategy, research and technology. We want to hear who you think belongs on the list. Don't miss the May 25th deadline.


Retain High Potential Managers By Investing In Them

4A's SmartBrief | May 19, 2017

The 4A's Launch For Leaders program prepares experienced managers for the next stage in their careers by providing them with the tools to become effective agency leaders. Learn more and register your high potentials today!


1 More Day: Build Your Agency From The Ground Up

4A's SmartBrief | May 18, 2017

The IPA Foundation Certificate gives new-hires a competitive edge by boosting confidence through self-paced learning. After completing 35 hours of award winning online content that covers a broad overview of the advertising industry, new employees will be able to contribute to agency ROI right away. Learn more.


Call for Entries -- 21st Annual Jay Chiat Awards

4A's SmartBrief | May 18, 2017

The global 4A's Jay Chiat Awards recognize the best strategic thinking in our industry. Last year's winners showed that great strategies lead to ideas that engaged us, moved us to action, and even changed the way we see the world. Award Categories include Global Strategy, Connection Strategy, National Strategy, Nonprofit, Product/Service Creation, Regional Strategy. Jay Chiat Award Winners will be announced at the 2017 Strategy Festival in NYC with presentations of select winning cases. Register Today -- Early Deadline June 16th.


Secure A Plan For The Next Big Trend In Digital

4A's SmartBrief | May 17, 2017

Social and e-commerce are merging to form a new trend in digital. Stevie Dove, head of social media at SapientRazorfish, will discuss what social e-commerce really is, what to expect, and what’s already underway: Buyable Pins on Pinterest and Instagram shoppable ads, and more. Learn more.


4A's Strategy Festival is back!

4A's SmartBrief | May 17, 2017

Come explore the new frontier in planning, where data and human insight come together to inspire.

StratFest will feature luminary keynotes from industry leaders like Rishad Tobaccowala, inspiring Jay Chiat case study presentations, as well as interactive workshops, so participants bring back not only mind-opening ideas but tangible skills and tools that they can immediately put into practice for their agencies. StratFest happens Sept. 12 to 14, 2017 at Andaz Wall Street, NYC. Early Bird Rate now available -- register here.


Deadline Friday: Shrink The Steep Learning Curve For New Hires

4A's SmartBrief | May 16, 2017

The IPA Foundation Certificate gives new hires an internationally renowned credential that boosts confidence levels. This allows green talent to understand how their role fits into the broader advertising industry and empowers them to contribute to team success and ROI right away. Learn more.


Who are advertising's biggest legends and brightest rising stars?

4A's SmartBrief | May 16, 2017

Nominate your picks for the 4A's Advertising 100 -- the 100 people who make advertising great. As part of the 4A's 100th anniversary, we're shining the light on the individuals who are making extraordinary, fundamental contributions to advertising. Do you know someone who should be on the list? Tell us!

Honorees will be announced in June, feted at the 4A's 100th anniversary celebration taking place on September 27 in New York City and profiled by Adweek in a special editorial series. The deadline for nominations is extended until May 25. Submit your picks today!


Last Day To Retain An Invaluable Segment Of Your Leadership Pipeline

4A's SmartBrief | May 15, 2017

The Mothers@Agencies Program provides working agency moms and moms-to-be a custom, coaching curriculum that further develops them into effective leaders. It's a proven program that has successfully enabled women to take control and create lasting change at work and at home. Deadline is TODAY. Learn more.


100 People Who Make Advertising Great

4A's SmartBrief | May 12, 2017

In honor of our 100th Anniversary, the 4A's is celebrating the People, Agencies and Ideas that drive the Advertising Business. This year we'll honor 100 individuals who are making extraordinary, fundamental contributions to advertising -- the legends and rising stars, from all disciplines, including creative, account management, media, strategy, research and technology.

We want to hear who you think belongs on the list. Nominations are open!


Build Your Agency From The Ground Up

4A's SmartBrief | May 11, 2017

The IPA Foundation Certificate gives new-hires a competitive edge by shrinking the learning curve. After completing 35 hours of award winning e-Learning that covers a broad overview of the advertising industry, new employees will be able to contribute to agency ROI right away. Learn more.


See It & Be It: Sandi Harari of BARKER

4A's SmartBrief | May 10, 2017

In our See It & Be It Series, the 4A's asks industry leaders -- who are female or from traditionally underrepresented groups in the ad industry -- to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men. This edition of See It & Be It features a Q&A with BARKER'S creative leader, Sandi Harari, on how women and young people can succeed in the ad industry today. Read more.


Keep Clients Ahead Of The Social and E-commerce Curve

4A's SmartBrief | May 10, 2017

Learn how to secure a plan for a critical emerging trend in the social and e-commerce space. Stevie Dove, head of social media at SapientRazorfish, will discuss what social ecommerce really is, what to expect and what's already underway: Buyable Pins on Pinterest and Instagram shoppable ads and more. Learn more.


How To Qualify Prospects In The First 15 Minutes

4A's SmartBrief | May 09, 2017

Critical information for agency CEOs, senior management, account management and new business teams on improving their closing percentage. Learn how to qualify prospects in the first 15 minutes, how to secure the prospect's budget every time and more. Learn more.


Invest In A Powerful Talent Pool For Increased ROI and Retention

4A's SmartBrief | May 08, 2017

Provide mothers an edge on how to take control of their personal and professional worlds. Designed for valued moms and moms-to-be, across all disciplines and levels, this eight session LIVE, virtual coaching program transforms agency mothers into increasingly effective leaders through a coach-led curriculum. Learn more.


Essential Skills For Junior to Mid-Level Planners

4A's SmartBrief | May 08, 2017

The Agency Planner Essentials series provides the three key skills for every strategic planner. Learn how to dig deep for customer insights, how to use a strategic toolkit to create, curate and analyze a wide spectrum of messaging, and enable planners to create customer-driven media strategies. Learn more.


How To Retain A Valuable Segment Of Your Talent Population

4A's SmartBrief | May 04, 2017

The Mothers@Agencies Program provides working agency moms and moms-to-be a custom, coaching curriculum that further develops them into effective leaders. It's a proven program that has successfully enabled women to take control and create lasting change at work and at home. Deadline To Register: May 9.


Building a Solid Foundation as a Strategic Planner

4A's SmartBrief | May 03, 2017

The Agency Planner Essentials series provides junior to mid-level account managers and planners with three essential skills every strategic planner should know. These include learning how to dig deeper for customer insights, how to identify and get to your most powerful message and how execute customer-driven media planning versus medium-driven campaigns. Learn more.


Robust And Cost Effective Onboarding For Busy Managers

4A's SmartBrief | May 02, 2017

The IPA Foundation Certificate is a cost effective and efficient way to expedite the new-hire onboarding process. After completing 35 hours of award-winning e-learning, new talent will be able to contribute to agency ROI as quickly as possible, as well as achieve an internationally recognized credential. Learn more.


How To Lead From The Inside Out

4A's SmartBrief | May 02, 2017

Women all over the world are being told to lean into leadership roles. Explore a groundbreaking approach to leadership for individuals who would like to embrace their feminine nature, identify and overcome limiting beliefs and step into their power. This webinar is designed for women at any level and from all agency disciplines. Learn more.


A Can't-Miss Event for Auto Industry Marketers

4A's SmartBrief | May 01, 2017

4A's members save $50 off Automotive News Marketing 360 in LA. Join 1,000 marketers to hear this panel of presentations with Jeff Conrad, Senior Vice President, Automotive Division, Honda; Dean Evans, Chief Marketing Officer, Hyundai; Allyson Witherspoon, General Manager, Global Brand Engagement, Nissan; and David Mead, Chief of What's Next at "Start With Why."

Register today with code: 4aVIP.


Design and Tech: How To Stay Relevant With Modern Storytelling

4A's SmartBrief | May 01, 2017

Learn how to marry design and technology from an award-winning designer who has led creative for the Nike and Amazon brands, and who has led dynamic teams across time zones and continents. This webinar is ideal for: C-suite, founders, creative leaders, department heads, and leaders across strategy, account and tech. Learn more.




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