Most Clicked AH&LA SmartBrief Stories

1. Starwood Hotels unveils its new soft brand, Tribute

AH&LA SmartBrief | Apr 16, 2015

Starwood Hotels & Resorts Worldwide is launching a new brand, Tribute, which will be composed of independent hotels. Starwood plans to invest $20 million in the venture -- its first new brand since 2006 -- and hopes to grow its portfolio to 100 properties in five years. The Royal Palm South Beach Miami will be the first Tribute hotel. Connecticut Post (Fairfield County-Bridgeport) (04/16) Wall Street Journal (tiered subscription model), The (04/15)

2. Report: Satisfaction with hotel loyalty programs improved in 2015

AH&LA SmartBrief | Apr 13, 2015

Hotel loyalty programs received a higher guest satisfaction score of 701 this year compared to 676 in 2014, according to the J.D. Power 2015 Hotel Loyalty/Rewards Program Satisfaction Report. Account maintenance and management was the most important factor in member satisfaction, at 23%, followed by ease of redeeming points, at 22%, and ease of earning points, at 18%. (free registration) (04/10)

3. Experts: Buyers are finding value in independent hotels

AH&LA SmartBrief | Apr 13, 2015

Independent hotels in high-performing markets are seeing strong interest among buyers who would have shunned unbranded assets in the past, experts said. Buyers typically look to the property's location to determine its value but might still consider properties in less-successful markets if they are performing well -- and may choose to place them under a soft brand to appease lenders, said Daniel Lesser, LW Hospitality Advisors' president and CEO. (04/10)

4. Column: Add hotel selfies to your hotel marketing toolbox

AH&LA SmartBrief | Apr 14, 2015

The popularity and easily shareable nature of the selfie makes it an effective marketing tool for hoteliers, writes Nick Baker, a manager at digital marketing firm Appy Hotel. Citing a study by YouGov, Baker offers several types of selfies that hoteliers can encourage their guests to take at their property, including the food selfie, the beach feet selfie, the selfie with cocktail, the group selfie and the sunglasses selfie. (04/10)

5. Marriott AC looks to attract millennials with modern design

AH&LA SmartBrief | Apr 14, 2015

Marriott's newest AC-branded property is opening in Chicago next month, hoping to lure millennials with a modern, minimalistic design; breakfast lounge; and bar. The 226-room AC Hotel Chicago in the River North neighborhood most recently was the Hotel Rush. American City Business Journals (04/10)

6. Hotel firms now have a brand for every type of traveler

AH&LA SmartBrief | Apr 14, 2015

In their bid to meet the needs of every type of guest, the global hotel industry's 10 largest companies have expanded their total brand count to 113, with many of these new brands placed under the lifestyle segment aimed at the millennial generation. Some observers caution that the needs of developers could be superseding consumers' interests in the push for more brands. Skift (04/13)

7. Loews Hotels & Resorts adds a third brand

AH&LA SmartBrief | Apr 16, 2015

Loews Hotels & Resorts unveiled its third brand, Loews Regency, and placed the recently acquired Mandarin Oriental in San Francisco under the new brand, renaming it the Loews Regency San Francisco. Chairman Jonathan Tisch said he hopes to see one or two more new Loews Regency hotels this year. Loews Regency will feature a Power Breakfast and offer a prime location, personalized service and an energetic atmosphere. (free registration) (04/15)

8. Legislators extend their support for the lodging industry

AH&LA SmartBrief | Apr 17, 2015

Members of AH&LA and the Asian American Hotel Owners Association who attended the recent Legislative Action Summit received the blessing of several elected officials who affirmed the crucial role that the hospitality industry plays in the economy. Rep. Ami Bera, D-Calif., advised hoteliers to talk with their congressional representatives and to share their businesses' achievements in jobs creation and how regulations such as the 30-hour workweek rule would hinder their hiring efforts. Hotel Interactive (04/16)

9. Four Seasons Las Vegas unveils new private cabanas

AH&LA SmartBrief | Apr 15, 2015

The Four Seasons Las Vegas is offering guests a more private experience via its eight private cabanas. These cabanas feature sofas, chaise lounges and flat-screen TVs, with bottle service available. Los Angeles Times (tiered subscription model) (04/13)

10. Website offers easy delivery system for hotels' lost-and-found items

AH&LA SmartBrief | Apr 15, 2015 was launched by courier-industry veteran Paul Mercer to facilitate the return of hotel guests' lost-and-found items. The cloud-based service has reportedly caused a 50% to 75% reduction in workload and a decline in guest complaints at hotels that use it, Mercer said. Lodging magazine online (04/14)

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