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How PepsiCo is adapting to fickle notions of healthy food

ABA SmartBrief | Apr 28, 2015

PepsiCo sorts its products into one of three buckets; "fun for you," "better for you" and "good for you." That approach is helping the company adapt to "confused" consumers who have changing notions of what makes for healthy food and drinks, says CEO Indra Nooyi. Health-conscious consumers used to seek out diet drinks, but "now they view real sugar as good for you," Nooyi said. "They're willing to go to organics even if they have high sugar, high salt and high fat. It's a challenge." Fortune (04/23)


"Power of partnerships" big part of Coca-Cola system, says CEO

ABA SmartBrief | Apr 27, 2015

Beverage companies turn their attention to tea

ABA SmartBrief | May 01, 2015

PepsiCo looks beyond orange to boost juice category

ABA SmartBrief | Apr 28, 2015

PepsiCo to switch sweeteners for Diet Pepsi

ABA SmartBrief | Apr 27, 2015

Peas becoming popular protein source in beverages

ABA SmartBrief | Apr 28, 2015

Coconut water makers ponder function over flavor

ABA SmartBrief | Apr 30, 2015

Honest Tea to be sold at Wendy's

ABA SmartBrief | Apr 30, 2015

Pepsi turns to glass bottle to improve bar mixer cred

ABA SmartBrief | Apr 29, 2015

Vita Coco expands overseas

ABA SmartBrief | Apr 29, 2015


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Designed specifically for non-alcoholic beverage industry professionals, ABA SmartBrief is a FREE, daily e-mail news briefing. It provides the latest news and information on the non-alcoholic beverage industry. Learn more

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