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Demand for sugar-free is highest in soft drink category, study says

ABA SmartBrief | Jun 30, 2015

Non-nutritive sweeteners have entered the mainstream as consumers look to cut back their sugar intake, and shoppers choose different levels of sweetener based on which product they are buying, according to a report from DSM. A survey of 5,000 people in five countries revealed that demand for zero-sugar products was highest in the soft drink category, with 41% buying sugar-free soft drinks. BeverageDaily.com (France) (06/29)


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Designed specifically for non-alcoholic beverage industry professionals, ABA SmartBrief is a FREE, daily e-mail news briefing. It provides the latest news and information on the non-alcoholic beverage industry. Learn more

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