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What's the hottest beverage trend for 2017? Storytelling

ABA SmartBrief | Jan 18, 2017

Consumers are increasingly seeking health claims and transparency when making food and beverage selections, but perhaps the most important consumer trend for 2017 is the need for brands to have a story that illuminates and justifies those claims, said Linda Gilbert, CEO of EcoFocus Worldwide. From powdered drinks and superfoods to dairy and cold brew, successful brands develop a compelling narrative that connects consumers to the product. FoodBusinessNews.net (free registration) (01/17)


Coca-Cola identifies most likely "future consumption" c-store beverage shoppers

ABA SmartBrief | Jan 17, 2017

Coca-Cola CEO Kent considers lessons, leadership and legacy

ABA SmartBrief | Jan 16, 2017

Success of new beverage line surpasses Chobani's projections

ABA SmartBrief | Jan 13, 2017

Cott Corp. launches $800,000 headquarters expansion

ABA SmartBrief | Jan 16, 2017

Blossom Water expects sales to triple this year

ABA SmartBrief | Jan 12, 2017

Former PepsiCo CEO Brenda Barnes passes away at 63

ABA SmartBrief | Jan 18, 2017

La Colombe enters tea business

ABA SmartBrief | Jan 12, 2017

Red Bull takes North and South Texas distribution in-house

ABA SmartBrief | Jan 17, 2017

New S.D. Coca-Cola plant completes first shipments

ABA SmartBrief | Jan 18, 2017


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Designed specifically for non-alcoholic beverage industry professionals, ABA SmartBrief is a FREE, daily e-mail news briefing. It provides the latest news and information on the non-alcoholic beverage industry. Learn more

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