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Why Coca-Cola's new CMO is likely to bring major changes

ABA SmartBrief | Jan 22, 2015

Coca-Cola's new global chief marketing officer, Marcos de Quinto, is expected to effect big changes for the brand. Observers say Coca-Cola Chairman and Chief Executive Muhtar Kent's selection of de Quinto shows that the company is serious about shaking things up. "Marcos is a brilliant maverick and a fearless agent of change," said Neil Simpson, an agency executive who formerly worked with de Quinto. MarketingMagazine.co.uk (U.K.) (01/19)


PepsiCo launches limited distribution of Pepsi True

ABA SmartBrief | Jan 27, 2015

Mountain Dew tests Snapchat's storytelling potential

ABA SmartBrief | Jan 23, 2015

Coca-Cola hopes to brighten up the Web with its Super Bowl spot

ABA SmartBrief | Jan 27, 2015

Qualitative research is key for developing consumer-friendly packaging

ABA SmartBrief | Jan 28, 2015

PepsiCo introduces Kickstart flavors with coconut water

ABA SmartBrief | Jan 22, 2015

Pepsi's head of music seeks authenticity in sponsorships

ABA SmartBrief | Jan 26, 2015

Coca-Cola to open innovation center at Georgia Tech

ABA SmartBrief | Jan 28, 2015

Beverage startup LifeAID expands operations

ABA SmartBrief | Jan 22, 2015

WhiteWave enters HPP market with Daily Greens investment

ABA SmartBrief | Jan 23, 2015


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Designed specifically for non-alcoholic beverage industry professionals, ABA SmartBrief is a FREE, daily e-mail news briefing. It provides the latest news and information on the non-alcoholic beverage industry. Learn more

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