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Pepsi logo appears as a crop circle near Super Bowl site

ABA SmartBrief | Jan 29, 2015

PepsiCo's marketing push ahead of its Super Bowl halftime show now includes a giant crop circle in a Glendale, Ariz., field near University of Phoenix Stadium. Pepsi has used an otherworldly theme in the buildup to its 30-second commercial and Katy Perry-led halftime show. "We just want to create an out-of-this-world experience," said Simon Lowden, chief marketing officer for North American beverages. Advertising Age (free access for SmartBrief readers) (01/28) New York Times (tiered subscription model), The (01/28)


Why "mega" beverage acquisitions may be a thing of the past

ABA SmartBrief | Jan 30, 2015

PepsiCo launches limited distribution of Pepsi True

ABA SmartBrief | Jan 27, 2015

Evolving c-store market presents opportunity for healthy beverage brands

ABA SmartBrief | Jan 29, 2015

Qualitative research is key for developing consumer-friendly packaging

ABA SmartBrief | Jan 28, 2015

Coca-Cola to open innovation center at Georgia Tech

ABA SmartBrief | Jan 28, 2015

Green tea extract could boost athletic performance in men, study finds

ABA SmartBrief | Jan 28, 2015

Coca-Cola hopes to brighten up the Web with its Super Bowl spot

ABA SmartBrief | Jan 27, 2015

Pepsi's head of music seeks authenticity in sponsorships

ABA SmartBrief | Jan 26, 2015

Jones Soda rolls out 12th Man bottles for Super Bowl ad campaign

ABA SmartBrief | Jan 30, 2015


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Designed specifically for non-alcoholic beverage industry professionals, ABA SmartBrief is a FREE, daily e-mail news briefing. It provides the latest news and information on the non-alcoholic beverage industry. Learn more

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