Most Clicked ABA SmartBrief Stories

1. Campbell debuts line of V8 infused waters

ABA SmartBrief | Jul 27, 2015

As part of an effort to boost sales by expanding on well-known brands, Campbell Soup Company has debuted a line of all-natural infused waters under its V8 brand, according to Vice President of Beverage Kelli McCusker. The waters are available in three flavors and are made with 25% juice and the nutritional equivalent of a full serving of vegetables. The product is being test marketed in U.S. Target and Walgreens stores. (07/24)

2. Bottled water brands aim to entice shoppers with new water enhancers

ABA SmartBrief | Jul 22, 2015

Water brands are hurrying to bring new water enhancers to market to spur sales of bottled water, according to Packaged Facts. A marketing executive for the Coca-Cola Co.'s Dasani brand said that about 20% of bottled water consumers also bought enhancers, and a 2014 survey from Packaged Facts revealed that 35% of bottled water consumers bought enhancers such as Dasani Drops or Aquafina FlavorSplash. (07/21)

3. Coke gets Q2 sales boost from marketing, noncarbonated beverage sales

ABA SmartBrief | Jul 23, 2015

Marketing campaigns such as "Share A Coke," smaller packaging, and sales of noncarbonated beverages such as bottled water, iced tea and milk helped boost the Coca-Cola Co.'s sales for the second quarter. The company's purchase of a minority stake in Monster Beverage Corp. helped increase net income 20% to $3.11 billion. Chicago Tribune (tiered subscription model) (07/22) The Wall Street Journal (tiered subscription model) (07/22)

4. Lemonade, iced tea, iced coffee lead nonalcoholic beverage trends

ABA SmartBrief | Jul 27, 2015

Diners in search of non-alcoholic beverages with little to no sugar are increasingly ordering lemonade, iced tea and iced coffee at restaurants, industry experts Nancy Kruse and Bret Thorn write. There has also been a rise in craft sodas, with chains such as Starbucks launching their own lines. Nation's Restaurant News (free registration) (07/24)

5. Bulletproof debuts FATwater line

ABA SmartBrief | Jul 24, 2015

With the help of a $9 million investment from Trinity Ventures, Bulletproof has rolled out a three-SKU line of FATwater beverages. The drinks are a blend of water and fat-based nutritional supplements modeled off of the brand's popular Bulletproof Coffee, which is said to boost energy and brain performance and help with weight loss, according to creator Dave Asprey. (France) (07/23) (07/23) Quartz (07/23)

6. Soft drink companies remain optimistic despite drop in diet brand sales

ABA SmartBrief | Jul 28, 2015

Major soft drink companies are optimistic about the future of their diet brands, despite struggles in the overall diet soda category. Diet Coke remains the No. 1 diet drink in the U.S., with a loyal consumer base, Coca-Cola North America exec Sandy Douglas said. Rival PepsiCo has replaced the aspartame in its Diet Pepsi with sucralose in a bid to appeal to consumers concerned about food safety, and Dr Pepper Snapple CEO Larry Young credits a new Diet Dr Pepper marketing campaign with a reduced decline in sales. (France) (07/27)

7. Cargill, PepsiCo, Coca-Cola sign White House pledge to cut greenhouse gas emissions

ABA SmartBrief | Jul 28, 2015

Cargill, PepsiCo and the Coca-Cola Co. were among the businesses that signed a White House pledge Monday to reduce greenhouse gas emissions and invest in clean energy. Cargill has reduced its carbon footprint by 9% in the past 10 years and plans to reduce its greenhouse gas emissions by 5% over the next five years. Star Tribune (Minneapolis-St. Paul, Minn.) (07/27) The Hill (07/27) Fortune (07/27)

8. Starbucks, PepsiCo partner to distribute RTD coffee, energy drinks in Latin America

ABA SmartBrief | Jul 27, 2015

Hoping to take advantage of the growing Latin American coffee and energy category, Starbucks and PepsiCo have signed a deal to distribute Starbucks ready-to-drink coffee and energy drinks in the region. The deal will include Starbucks Frappuccino chilled coffee drinks, Starbucks Double Shot Espresso and Cream, and Starbucks Refreshers. The category is expected to grow by 22% over the next five years and has surpassed $4 billion in sales, according to Euromonitor. (free registration) (07/24)

9. Eateries pour cold brew coffee to quench summer thirsts

ABA SmartBrief | Jul 24, 2015

Restaurants are expanding their cold brew iced coffee offerings this summer, even though it takes more steps to make the beverage than to simply brew hot coffee and pour it over ice. "Cold brewed coffee creates a flavor and taste that mainstream consumers are only now starting to understand, appreciate and embrace -- whether served steaming hot or iced cold. And people love it," said Brett Holmes, a partner in Strother's Brewed Cold. SmartBrief/SmartBlog on Food & Beverage (07/24)

10. Success of midcalorie beverages inspires brands in other categories

ABA SmartBrief | Jul 22, 2015

The midcalorie concept is expanding beyond beverages to categories such as sauces, ketchups and other products, according to stevia supplier PureCircle. Growth in the category is fueled by an increase in stevia-based products such as Sigma-D, a blend used to sweeten dairy drinks and other nonfermented dairy products, as consumers move toward looking at overall calorie counts rather than those from sugar or fat. FoodNavigator (07/22)

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