Most Clicked ABA SmartBrief Stories

1. Why Coca-Cola's new CMO is likely to bring major changes

ABA SmartBrief | Jan 22, 2015

Coca-Cola's new global chief marketing officer, Marcos de Quinto, is expected to effect big changes for the brand. Observers say Coca-Cola Chairman and Chief Executive Muhtar Kent's selection of de Quinto shows that the company is serious about shaking things up. "Marcos is a brilliant maverick and a fearless agent of change," said Neil Simpson, an agency executive who formerly worked with de Quinto. (U.K.) (01/19)

2. On-trend beverages inspire consumers to step outside the box

ABA SmartBrief | Jan 21, 2015

Protein-enriched drinks, cold-brewed coffees and dairy alternatives are some of the trends pushing the beverage category ahead in the industry, according to experts at BI Neutraceuticals and CP Kelco. Consumers are more likely to try new or unusual ingredients in beverage form compared with other formulations, BI Neutraceuticals' Randy Kreienbrink said. Turmeric, ginger, chamomile, chia and ginseng are among the trending ingredients that are inspiring new products. FoodNavigator (01/20)

3. Jones Soda founder find success with cold-pressed juice line

ABA SmartBrief | Jan 20, 2015

Peter van Stolk, founder of Jones Soda, began his career selling freshly squeezed juices from the back of a truck. Now the CEO of Vancouver-based grocery delivery company SPUD, he is returning to his roots with a new endeavor, the Juice Box. Launched in 2014 as SPUD's private label juice brand, the line of cold-pressed organic juices and nut milks is now available in two of the biggest grocery retailers in the Vancouver area and will enter Whole Foods later this year. (01/19)

4. Coca-Cola celebrates Miami Beach centennial with limited-edition bottles

ABA SmartBrief | Jan 19, 2015

The Coca-Cola Co., the official soft drink partner of Miami Beach, Fla., introduced limited-edition 8-ounce glass bottles celebrating the city's centennial on Jan. 15. "Like any good partner, we want to honor this milestone by pairing the city's centennial logo with another American icon, the Coca-Cola contour glass bottle," said Melanie Jones, general manager of the South Florida market for Coca-Cola Co. Miami Herald (tiered subscription model), The (01/15)

5. Mountain Dew tests Snapchat's storytelling potential

ABA SmartBrief | Jan 23, 2015

Mountain Dew has launched a Snapchat story campaign for its new line of Kickstart energy drinks. Using the hashtag #Kickstart, the brand hopes to generate buzz on the youth-driven Snapchat and other social media sites including Twitter, YouTube and Vine. Mobile Marketer (01/23)

6. Minnesota soda producer saw 45% sales spike in 2014

ABA SmartBrief | Jan 19, 2015

Spring Grove Soda Pop, a small soda producer based in Spring Grove, Minn., increased sales by 45% in 2014. The company's local appeal, use of cane sugar instead of high-fructose corn syrup and nostalgic glass bottles contributed to the rise in sales, owner Bob Hansen said. Washington Times, The (01/19)

7. CPG companies need to shake up traditional business model, experts say

ABA SmartBrief | Jan 21, 2015

Consumer packaged goods companies are "extremely good at the early stages of innovation -- identifying promising areas of growth and creating new product ideas in those areas -- and at the later stages of testing concepts and commercializing them," but a disconnect in the middle of the process often leads new products to fail, write three partners with Strategy&'s consumer and retail practice. Dynamic modeling, basing priorities on capabilities and resources, and shaking up the structure of the business could help CPG companies bridge the gap and deliver what consumers are looking for, they write. Strategy+Business online (free registration) (01/19)

8. Dust Cutter Lemonade aims for nationwide distribution this year

ABA SmartBrief | Jan 19, 2015

Dust Cutter Beverage Co. originally targeted hip millennials with its line of lemonades sold in aluminum bottles with added ginseng and B vitamins, but it later dropped these additional ingredients when it discovered that they weren't a selling point for consumers, said CEO Eric Green. Dust Cutter, now sold only in Wyoming, Idaho, Montana, Texas and Oklahoma, has entered the Anheuser-Busch network and is aiming for nationwide distribution by the end of the year, Green said. FoodNavigator (01/16)

9. Antioxidant beverages get a boost from functional trend

ABA SmartBrief | Jan 19, 2015

Consumers' continuing fervor for functional foods and beverages includes higher demand for antioxidants, which are a popular addition to beverages since there are both water-soluble and oil-soluble forms available. Pomegranate, acai and cranberry continue to be popular sources of antioxidants, but "chia and prickly pear have a unique opportunity to position themselves as the next big 'it' ingredient, given their health benefits and diversity of uses," said Stephanie Pauk, global food science analyst at Mintel. (01/16)

10. PepsiCo introduces Kickstart flavors with coconut water

ABA SmartBrief | Jan 22, 2015 (01/21)

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