Most Clicked ABA SmartBrief Stories

1. Bottled water makers compete with innovative packaging

ABA SmartBrief | Mar 27, 2015

With competition heating up as more consumers shift away from sweetened soft drinks, bottled water brands are looking to differentiate their products through packaging. This year, Fiji refreshed its bottles with its first label redesign in more than a decade, and last year Perrier debuted a line of bottles designed by a collaboration of street artists. (03/13)

2. Dr Pepper launches "Try Something New" campaign aimed at Hispanics

ABA SmartBrief | Mar 26, 2015

Dr Pepper is running a campaign on the Spanish-language network Telemundo that dares viewers to try new things. Initiative L.A. and Identity created the campaign, called "Try Something New," which largely targets Hispanic millennials and comes with an online photo contest. MediaPost Communications (03/25)

3. Kraft, Heinz agree to merge

ABA SmartBrief | Mar 25, 2015

Kraft Foods and H.J. Heinz will merge through a deal that could reach more than $40 billion. The merger, which will be backed by 3G Capital and Berkshire Hathaway, would form the Kraft Heinz Co., which would make about $28 billion in revenue and stand as the world's fifth-largest food and beverage company. Wall Street Journal (tiered subscription model), The (03/25) Bloomberg (03/25) New York Times (tiered subscription model), The (03/25)

4. Coca-Cola will roll out 100,000 Apple Pay-enabled vending machines this year

ABA SmartBrief | Mar 30, 2015

Consumers will be able to use Apple Pay to purchase Coca-Cola products from more than 100,000 vending machines in North America by the end of the year. The roll-out will make Coca-Cola one of the largest retailers to use the technology, which allows users to make payments using their iPhone or Apple Watch. (03/30)

5. Owner of Juice Tyme acquires juice maker Lemon-X

ABA SmartBrief | Mar 24, 2015

Highlander Partners will combine its recently acquired Lemon-X Corp. with Juice Tyme to increase its presence in the beverage market. "We are excited to combine Juice Tyme with Lemon-X and use the strength of both organizations to create a robust beverage platform focused on customer service, innovation and consumer trends," said Alex Guiva, chairman of Juice Tyme and partner of Highlander Partners. (free registration) (03/23)

6. Report: Consumers are buying more indulgent snacks than healthy ones

ABA SmartBrief | Mar 26, 2015

Sales of indulgent snacks increased by 3.1% last year, compared with a 2.5% increase for healthy snacks, despite a trend toward healthier food choices overall, according to data from IRI. The data show that consumers want to satisfy cravings for salty, sweet, crispy and crunchy foods when they choose to snack. FoodNavigator (03/24)

7. Soft drinks could go beyond sweet if consumer taste buds can adjust

ABA SmartBrief | Mar 27, 2015

Soft drinks made without sweeteners are conceivable, but consumer tastes may have to change before they are a viable option for brands, according to beverage industry experts. Non-sweet flavorings such as ginseng and ginger have been used as tea ingredients in Asia for centuries, but the inclination to use milk and sugar is dominant in modern society as palates are accustomed to sweeter tastes, according to Tg Green Teas co-founder Sophia Nadur. (France) (03/26)

8. Beverage brands update packaging to connect with consumers

ABA SmartBrief | Mar 26, 2015

Beverage manufacturers are turning to sustainable packaging materials, standout shapes and tech-enabled bottles with QR codes and near-field communication tags to strike an emotional chord with consumers in hopes of spurring sales. Unilever launched a new package for its Lipton Tea that bundles tea bags in shiny gold foil, which ties into the brand's "Brighten your day with Lipton tea" tagline. Packaging Digest (03/24)

9. Tazo Tea co-founder Steven Smith dies at 65

ABA SmartBrief | Mar 25, 2015

Washington Post (tiered subscription model), The (03/24)

10. Superfruit drinks generate buzz with new formulations, flavors

ABA SmartBrief | Mar 25, 2015

Beverage brands are generating renewed interest in superfruit drinks by incorporating the functional fruits into beverages beyond the typical fruit juice, such as iced teas and cocktail mixers. Tropical flavors such as mangosteen, papaya and guava are popular with younger consumers, according to Caitlin Schmidt, senior marketing assistant at Ottens Flavors. "I think beverage companies are serving that millennial generation that wants to experience new flavors and try new things. So we're seeing a lot of different flavor combinations that we typically haven't seen before, such as orange ruby red grapefruit, strawberry lychee and papaya mangosteen," Schmidt said Beverage World Publications Group (03/24)

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