Most Clicked ABA SmartBrief Stories

1. Coca-Cola CEO has high hopes for household penetration of Keurig Cold

ABA SmartBrief | Apr 23, 2015

Coca-Cola Co. CEO Muhtar Kent believes that the single-serve soda machine the company developed with Keurig Green Mountain will penetrate households at an even faster rate than the coffee company's hot brewers, which are in 20 million U.S. households, according to Keurig. "It's all about the choice," Kent said. "This allows a practicality for consumers to take more choices to their homes, whether it's mixers or whether it's sparkling drinks or whether it's still drinks." Bloomberg (04/23)

2. Fat-burning functional drink generates investor interest

ABA SmartBrief | Apr 22, 2015

Celsius Holdings, which manufactures functional drinks and powders geared toward weight loss, secured $15.9 million in funding from a group of investors that includes music magnate Russell Simmons and Asia's richest man. The investors approached Celsius in January to express their interest in becoming more deeply involved with "disruptive technologies in the food and beverage space," CEO Gerry David said. (04/21)

3. Pepsi Bottling Ventures to invest $12.5M in consolidation of 2 distribution centers

ABA SmartBrief | Apr 22, 2015

American City Business Journals (04/21)

4. Coca-Cola cites "consumer clusters" strategy as sales pick up

ABA SmartBrief | Apr 23, 2015

Coca-Cola reported a 1.3% increase in sales for the first quarter, its first quarterly increase in two years, with the company crediting its new marketing strategy for the turnaround. "We are rewiring our marketing organization around consumer clusters to drive speed, efficiency and effectiveness," CEO Muhtar Kent said. In related news, the brand is conducting a U.S. media agency review, with incumbent MediaVest set to defend the $400 million account. MediaPost Communications (04/22) Drum (Glasgow, Scotland), The (04/22) USA Today (04/22)

5. Mighty Leaf Tea names former PepsiCo exec as new CEO

ABA SmartBrief | Apr 24, 2015

Sheila Stanziale has been named CEO of Mighty Leaf Tea, a stand-alone company owned by Peet's Coffee and privately-held investment firm Next World Group. Stanziale is a 20-year industry veteran, having served as an executive at PepsiCo, General Mills and The Hain Celestial Group, among other companies. "It's an honor to join Mighty Leaf's talented team and work with them to further build upon the brand's great success and momentum in the specialty tea category," she said. (free registration) (04/23)

6. Coca-Cola to buy line of Chinese protein beverages

ABA SmartBrief | Apr 20, 2015

The Coca-Cola Co. will acquire Chinese protein drink maker Xiamen Culiangwang Beverage Technology Co. for about $400 million, according to a statement from the Atlanta-based company. The drinks are made with plant-based proteins such as green and red beans and sold under the brand China Green. "China is an important growth market for us and this investment complements our beverage offerings there," said Petro Kacur, a spokesman for Coca-Cola. Bloomberg (04/17)

7. Beverage-makers look to freshen up energy offerings

ABA SmartBrief | Apr 20, 2015

The energy and sports drink market is expected to grow by 15% between 2013 and 2018, reaching a total of $17.9 billion in sales, according to Euromonitor International. Beverage brands are turning to suppliers for new ingredients and formulations that will help set their products apart from the competition. TH Herbals U.S. is looking to unusual fruits, such as gac fruit from Southeast Asia, to differentiate its Total Happiness Natural drinks. (04/15)

8. Frito-Lay's 3 key strategies for keeping up with changing consumer habits

ABA SmartBrief | Apr 23, 2015

Increased urbanization, diversity and income inequality are significantly affecting food and beverage consumption in the U.S., according to Tom Greco, CEO of Frito-Lay North America's business unit. The company is banking on innovation, demand science and brand building to keep up with the shifting market. Frito-Lay has built on these ideas by working with Taco Bell to create Doritos and Fritos Locos Tacos and with its Do Us A Flavor contest, which invites consumers to invent flavors for Frito-Lay chips, Greco said. (04/22)

9. Evolution Fresh adds smaller bottles to expand customer base

ABA SmartBrief | Apr 21, 2015

Evolution Fresh has debuted an 11 oz. line of cold-pressed juices that will be distributed in mainstream retailers. The smaller size is designed to accompany a meal rather than replace one, according to president Jeff Hansberry. "It's about extending beyond those who are very health-conscious and aware to many people who might be aspiring wellness seekers," he said. (04/20)

10. Nestle is developing strategies to stay on top

ABA SmartBrief | Apr 20, 2015

In the face of the mergers that created companies such as Kraft Heinz Co. and Jacobs Douwe Egberts, Nestle is developing strategies to maintain its top position in the global food industry, the company announced Thursday. Nestle has already sold underperforming businesses such as PowerBar and plans to maximize its scale with the formation of a new executive board to oversee global corporate support functions. Reuters (04/16)

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