Most Clicked ABA SmartBrief Stories

1. Coca-Cola to celebrate 100 years of its "contour" bottle

ABA SmartBrief | Feb 24, 2015

Coca-Cola is set to launch a worldwide marketing campaign that promotes the 100-year history of its "contour" bottle. Wieden+Kennedy and Ogilvy are working on the campaign. The spots "have tested very well and demonstrate our commitment of improving the quality of our ads," said CEO Muhtar Kent. Advertising Age (free access for SmartBrief readers) (02/20)

2. Energy drink backed by 50 Cent gets a brand makeover

ABA SmartBrief | Feb 26, 2015

SK Energy Shots, the energy drink from rapper 50 Cent, has revamped its branding, reducing the rapper's influence on its marketing and packaging. "Our goal with SK Energy was to create a viable product and a lasting brand. [The] redesign appeals to a broader audience and makes us more competitive," said Curtis Jackson, aka 50 Cent. Adweek (02/24)

3. LaCroix Beverages exec discusses new products, promotions

ABA SmartBrief | Feb 24, 2015

The launch of its Curate Pina Fraise (pineapple strawberry) flavor and the continuation of the LaCroix 40 Can Commitment Challenge, a promotion challenging consumers to try LaCroix for their next 40 canned beverages, are some of the company's latest ventures, according to Vanessa Walker, LaCroix's vice president of sales and marketing. Gourmet Retailer, The (02/23)

4. Coca-Cola reveals growth drivers

ABA SmartBrief | Feb 25, 2015

Three key factors have driven growth at Coca-Cola, according to chairman and CEO Muhtar Kent. First is the overall expansion of the ready-to-drink beverage category, which is projected to see a 5% compound annual growth rate over the next five years. The other factors are global share gains and price realization. (free registration) (02/24)

5. Wider availability of erythritol lets Honest Fizz go all-organic

ABA SmartBrief | Feb 27, 2015

Honest Tea is updating its zero-calorie soda line to make all products USDA-certified organic, thanks in part to a drop in the price of erythritol due to increased availability. When the updated line launches next month it will ditch its slim 12 oz. cans in favor of standard cans. (02/24)

6. PepsiCo debuts beverages with natural ingredients, smaller packages

ABA SmartBrief | Feb 24, 2015

Responding to consumer demands for more nutritious beverages, PepsiCo is launching new lines of existing products that contain less sugar and more natural ingredients, as well as smaller cans for some products, according to PepsiCo Americas Beverages CEO Al Carey. One example is the Mountain Dew Kickstart varieties, which have 60% less sugar than original Mountain Dew, contain coconut water and come in 12-ounce cans rather than the standard 16 ounces. FoodNavigator (02/23) (free registration) (02/23)

7. Convenience, health key factors in new beverages

ABA SmartBrief | Feb 26, 2015

Campbell's line of cold-pressed ultra-premium juices and PepsiCo's Propel Electrolyte Water are among the beverages being introduced in the coming months that are in line with consumer demands for convenience and healthy attributes. (free registration) (02/25)

8. Lipton will promote its carbonated tea with TV spot

ABA SmartBrief | Mar 02, 2015

Lipton is advertising its new sparkling tea products with a television spot from DDB New York that continues the company's "Be More Tea" campaign. "We know consumers are reducing their consumption of soda. And as they do, they are coming to categories like tea and water," said Linda Bethea of the Pepsi Lipton Tea Partnership, a PepsiCo-Unilever joint venture. Advertising Age (free access for SmartBrief readers) (02/27)

9. Coca-Cola ad imagines a series of escalating disasters

ABA SmartBrief | Feb 27, 2015

Coca-Cola debuted an ad from Wieden+Kennedy during the Oscars that showed a series of increasingly devastating catastrophes happening to a small beach-side boardwalk. In the spot, each disaster victim chooses to pass on a bottle of Coke to the next unlucky person. Adweek (02/25)

10. Beverage consultant projects potential for mid-calorie soft drinks

ABA SmartBrief | Feb 25, 2015

Mid-calorie soft drinks such as Coca-Cola Life, Pepsi True and Dr Pepper TEN offer consumers new choices and satisfy demand for products with natural sweeteners and less sugar, according to Zenith International chairman Richard Hall. These factors are what give mid-calorie soft drinks, which Hall defines as containing between 30-70% fewer calories than standard beverages, the potential to become a mainstream consumer choice, he said. FoodNavigator (02/24)

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