Most Clicked ABA SmartBrief Stories

1. Tea innovations and trends dominate World Tea Expo 2015

ABA SmartBrief | May 18, 2015

Tea capsules and tablets are among the latest innovations in the tea industry according to presentations at the World Tea Expo 2015. Presenters also revealed that non-traditional and ready-to-drink teas are driving growth in the sector, and that global sales of dry tea increased 45% since 2009 to reach $43 billion, according to Euromonitor senior beverages analyst Howard Telford. (France) (05/15)

2. Soft drink companies could benefit from non-alcoholic beer demand

ABA SmartBrief | May 19, 2015

Non-alcoholic beers are growing in popularity and attracting interest from soft drink companies, who share many of the same customers. The Coca-Cola Co.'s acquisition of a major stake in non-alcoholic malt beverage brands Aujan and Barbican are indications of this, says Canadean Account Director Kevin Baker. (France) (05/19)

3. Report: Market for sports and protein drinks expands beyond athletes

ABA SmartBrief | May 21, 2015

The consumer base for sports recovery and protein drinks is expanding beyond athletes, according to a report from Packaged Facts. A survey by Mintel shows that approximately 34% of sports and protein drink consumers drink the beverages when they are not working out. "Such usage indicates the value of product positioning that moves beyond a sports focus and highlights attributes such as hydration and flavor," Mintel analyst Beth Bloom wrote in the firm's January 2015 "Nutritional and Performance Drinks" report. (05/12)

4. Michael Jordan narrates an ode to sweat in Gatorade spot

ABA SmartBrief | May 15, 2015

Michael Jordan narrates a new Gatorade spot from TBWA\Chiat\Day and talks about athletes creating a certain kind of sweat when they push themselves to be great. The ad also features Usain Bolt, Serena Williams, April Ross and J.J. Watt. Adweek (05/14)

5. Online sales revive Original New York Seltzer brand

ABA SmartBrief | May 20, 2015

The Original New York Seltzer soft drink rose to prominence in the 1980s, and a new round of Internet sales is bringing it back. The brand relaunched its original glass bottles online and will move to grocery stores and restaurants soon. Eater (05/18)

6. Study: Daily orange juice consumption could improve cognitive ability

ABA SmartBrief | May 18, 2015

Drinking orange juice every day may boost cognitive function in older adults, according to a recent study. Researchers at the University of Reading's School of Psychology and Clinical Language Sciences found that adults with an average age of 67 who consumed 16 ounces of orange juice a day for eight weeks showed improved memory, reaction time and verbal fluency on testing. Yahoo (05/15)

7. Snapple goes all out for social media campaign

ABA SmartBrief | May 15, 2015

Snapple is making a broad, customer-first push in social media, including a Tumblr campaign hub and video ads featuring stars Nick Cannon and Jimmy Fallon. The campaign invites fans to share their thoughts on why they #LoveSnapple across social networks, and it received an initial boost from a promoted segment on "The Tonight Show" featuring a Snapple fan. Mobile Marketer (05/15)

8. Wandering Bear founders take unique approach to cold brew

ABA SmartBrief | May 19, 2015

Matt Bachmann and Ben Gordon, founders of New York City-based cold-brewed coffee startup Wandering Bear, credit a unique marketing approach and brewing process for the popularity of their brand. The team roasts the coffee and steeps it in cold water, then transfers it to bags to release the oxygen before hand-packing it into 12-cup boxes. Mashable (05/18)

9. PepsiCo launches lime-flavored cola to appeal to Hispanic market

ABA SmartBrief | May 21, 2015

PepsiCo is targeting Hispanic consumers with a new flavor featuring lime juice and real sugar. Pepsi Limon is available in 20 oz. bottles in select markets in California, Arizona, New Mexico, Texas and Chicago. "Pepsi's roots have long showcased the brand's connection and affinity with Hispanic consumers and Pepsi Limon was created with those consumer preferences in mind," said Melissa Miranda, senior manager of cultural and commercial strategy. (05/21) Latin Post (05/20)

10. Panera partners with Purity Organic, Harmless Harvest for healthy beverage offerings

ABA SmartBrief | May 21, 2015

Panera Bread is partnering with Purity Organic and Harmless Harvest in an effort to provide healthier beverage options at its restaurants. The company has added Purity Organic's Strawberry Paradise juice in approximately 1,800 of its locations and is testing Harmless Harvest's 100% Raw Coconut Water in 140 stores. (05/20)

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