Most Clicked ABA SmartBrief Stories


1. Natural teas and waters dominate Fancy Food Show

ABA SmartBrief | Jun 29, 2015

Healthy foods with simple, natural ingredients are dominating the Summer Fancy Food Show this week, as manufacturers offer new products to fulfill a growing consumer demand that generated a record $109 billion in sales for specialty foods in 2014. Exhibitors at this year's event include Goodness Grainless gluten-free and vegan granola, unsweetened Sound Sparkling Tea, honey waters from Bee's Water, artisan pickles from Backyard Brine and meatless meals from Sweet Basil. SmartBrief/SmartBlog on Food & Beverage (06/29)


2. Demand for sugar-free is highest in soft drink category, study says

ABA SmartBrief | Jun 30, 2015

Non-nutritive sweeteners have entered the mainstream as consumers look to cut back their sugar intake, and shoppers choose different levels of sweetener based on which product they are buying, according to a report from DSM. A survey of 5,000 people in five countries revealed that demand for zero-sugar products was highest in the soft drink category, with 41% buying sugar-free soft drinks. BeverageDaily.com (France) (06/29)


3. Millennials prioritize fresh food for their health

ABA SmartBrief | Jul 01, 2015

Millennials have a unique perception of health and wellness, and they prioritize fresh, less-processed foods, sleep, staying active and social connections when it comes to their health, according to Hartman Group CEO Laurie Demeritt. Millennial interest in healthy eating habits grew 12 percentage points between 2011 and 2014, and the demographic's emphasis on fresh food is affecting sales of certain products, including butter, which millennials prefer over margarine, she said. Supermarket News (free registration) (06/29)


4. Kraft shareholders approve merger with Heinz

ABA SmartBrief | Jul 01, 2015

Kraft Foods Group shareholders voted Wednesday to approve a merger of the company with H.J. Heinz Co. Once the merger is complete, a new executive team will report to CEO Bernardo Hees, the majority of whom come from Heinz. Paulo Basillio, who joined Heinz as CFO in 2013, will retain his role as finance chief at Kraft Heinz Co. Pittsburgh Post-Gazette (07/01) FoodBusinessNews.net (free registration) (06/30)


5. Competition heats up in tea category as premium options grow

ABA SmartBrief | Jul 02, 2015

Iced tea sales continue to grow as consumers turn to the category to satisfy the need for healthier beverages, and established brands such as Arizona are facing increased competition from an influx of new premium brands. The company is fighting to maintain the low price of its canned ready-to-drink teas on which its network of loyal customers is built while making a play for the premium market with new products such as its Oak teas brewed with oak chips. Quartz (07/01)


6. CPG execs discuss how to gain consumer trust

ABA SmartBrief | Jun 30, 2015

Transparency and authenticity are important in establishing consumers' trust, particularly millennials, PepsiCo CEO Indra Nooyi said at this year's Consumer Goods Forum Global Summit. Nooyi was joined by Procter & Gamble CEO A.G. Lafley and Nestle CEO Paul Bulcke to discuss how consumer packaged goods companies could retain public trust. Canadian Grocer (06/28)


7. Icelandic Glacial to add sparkling varieties, glass bottles

ABA SmartBrief | Jun 29, 2015

Icelandic Glacial debuted its new sparkling super-premium spring water at New York City's Summer Fancy Food Show on Monday. The new product is available in glass bottles and intended to expand the company's presence among consumers in high-end restaurants and hotels. The brand will also offer its still waters in glass bottles for the first time. BevNet.com (06/26)


8. PepsiCo targets Generation X in new campaign for Aquafina FlavorSplash

ABA SmartBrief | Jun 29, 2015

Abandoning efforts to market a flavored sparkling water for teenagers, PepsiCo's Aquafina is shifting marketing focus back to regular water with its new "For Healthy Bodies" campaign promoting a non-carbonated version of Aquafina FlavorSplash. The new television ad by Mekanism features people holding bottles of Aquafina while running and dancing in a park and focuses on "what you can do with your body, what it makes you feel, after you've had [Aquafina]," said Rishi Daing, VP for PepsiCo's water portfolio. Advertising Age (free access for SmartBrief readers) (06/25)


9. Aquafina sponsors Daybreaker dance party in hydration-focused campaign

ABA SmartBrief | Jul 02, 2015

As part of its "For Healthy Bodies" campaign promoting its bottled water, PepsiCo's Aquafina is sponsoring Daybreaker events in New York City that attract health-minded people who gather early in the morning to engage in activities such as yoga and dancing. MedicalDaily.com (07/01)


10. Kraft Heinz won't have a marketer on senior leadership team

ABA SmartBrief | Jul 01, 2015

Kraft Heinz Co. will not have a marketing position among its senior leadership team, according to an announcement. Kraft's Nina Barton will have the top marketing role as senior vice president for marketing innovation, research and development, and will report to George Zoghbi, chief operating officer for U.S. commercial businesses. Marketing for the company, whose merger is still pending, will be "led by the business units as it is today," a spokesman said. Advertising Age (free access for SmartBrief readers) (06/29)




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