Most Clicked ABA SmartBrief Stories


1. Coca-Cola turns to startups for innovation

ABA SmartBrief | May 27, 2015

Coca-Cola, seeking technologies that can enhance its business, runs a seven-month program that supports startups in exchange for exclusive access to the technology they're developing. CIO.com (05/22)


2. PepsiCo, Ocean Spray, Mars debut new drinks

ABA SmartBrief | May 27, 2015

Mars Chocolate Drinks & Treats' M&M and Twix Thick Shakes, PepsiCo's four new varieties of AMP Energy and Ocean Spray's 11 oz. bottle for busy consumers are some of the latest product debuts in the beverage aisle. BeverageDaily.com (France) (05/27)


3. Online campaign brings return of Clearly Canadian

ABA SmartBrief | May 28, 2015

Clearly Canadian sparkling water is making a comeback thanks to a fan-funded online campaign. The brand has begun production for online ordering, and flavors including Mountain Blackberry and Wild Cherry should be in stores by August, according to co-owner Robert R. Kahn. The News-Press (Fort Myers, Fla.) (tiered subscription model) (05/26)


4. Former PepsiCo brand manager shifts gears to sell tea

ABA SmartBrief | May 26, 2015

David Luks drew on his experience in sales and brand management at PepsiCo to launch Honeydrop, a line of honey-infused, ready-to-drink teas. Beverages with nutritive sweeteners, such as honey, appeal to health-conscious consumers who are increasingly turning away from artificial ingredients, Luks said. "So much more space is now being allocated to beverages that are seen as less processed and more natural, more simple, more transparent," he said. FoodNavigator (05/22)


5. Matcha brands debut RTD teas to attract mainstream consumers

ABA SmartBrief | May 22, 2015

To take matcha into the mainstream, brands such as Jade Monk, Vivid Drinks and Teapigs are offering teas in bottled, ready-to-drink formats. "Getting the consumer to buy a tin of matcha, a whisk, and a bowl is a lot of hardware," said Teapigs' U.S. General Manager Matthew Wood. "So for this to be a long-term permanent trend, the idea is to get matcha in front of more people and find new ways to make it approachable." BevNet.com (05/20)


6. Cause marketing can help win over young consumers

ABA SmartBrief | May 26, 2015

Brands can build strong relationships with Generation Z consumers by focusing on cause marketing initiatives that demonstrate they're in tune with young people's concerns, writes Bill Alberti. "For brands that understand this, there's opportunity to connect on a deeper level by showing teens they care about the same issues," he explains. Adweek (05/21)


7. Spindrift to open innovation center in Mass.

ABA SmartBrief | May 26, 2015

Soda-maker Spindrift has broken ground on a 2,000-square-foot innovation center in Waltham, Mass., that is scheduled to open this summer. Researchers at the center will analyze ingredients and test new beverage formulations. BevNet.com (05/22)


8. Generation Z is getting some early attention from brands

ABA SmartBrief | May 22, 2015

Many brands are looking ahead to the emergence of Generation Z, hoping to avoid some of the mistakes made when adjusting to millennials. "They are experimental; they're innovative; they're risk takers; and they love to discover new things," said AwesomenessTV's Jim Fielding, describing Gen Z. "They're constantly on the lookout for something different, fresh and exciting. And they want to share it immediately." Advertising Age (free access for SmartBrief readers) (05/19)


9. CPG companies shift strategy as more consumers shop the perimeter

ABA SmartBrief | May 22, 2015

Consumer packaged goods companies are aiming to increase their presence in the perimeter of the store with new products and acquisitions of smaller brands to appeal to health-focused shoppers. Companies such as Kraft Foods and General Mills have removed artificial ingredients from their products, and Campbell has shifted its focus from soup to fruit and vegetable drinks and fresh carrots with its acquisition of Bolthouse Farms. Fortune (05/21)


10. Artisan coffee brands spawn a new wave of small roasters

ABA SmartBrief | May 26, 2015

Artisan coffee concepts including Blue Bottle, Counter Culture, Intelligentsia and Stumptown have grown from small independents into strong companies, spawning the next generation of roasters. Hyperlocal concepts including Miami's Panther Coffee and Tandem Coffee Roasters in Portland, Maine, are taking the quality and sourcing traditions pioneered in big cities to smaller markets across the country. The Wall Street Journal (tiered subscription model) (05/22)




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