Most Clicked 4A's SmartBrief Stories


1. Agency execs share stories of pitches gone wrong

4A's SmartBrief | Jul 28, 2015

Agency executives from Venables Bell & Partners, Barton F. Graf 9000, Ogilvy & Mather and FCB West tell the story of the biggest disasters to strike their new-business pitches, including presenting to clients with stomach flu, showing up at the wrong office and a power outage. "In most cases, in true agency fashion, these shops still managed to win the account, despite everything that went wrong," Shareen Pathak writes. Digiday.com (07/28)


2. Apple is searching for agencies to help with retail projects

4A's SmartBrief | Jul 27, 2015

Apple is seeking agencies to help with new and existing retail projects, with duties to include "strategy and insights, experience design, creative ideation and seamless production," according to the request for information. The RFI also indicates that global expertise is needed, with Europe and China specifically mentioned. Advertising Age (free access for SmartBrief readers) (07/23)


3. 9 agencies talk about motivating their staff this summer

4A's SmartBrief | Jul 27, 2015

Ogilvy & Mather New York uses a volunteering day to motivate community-minded staff, one of nine agencies who talk about their summer team-building approaches in this article. Saatchi & Saatchi set its staff up for a fall with a visit to Trapeze School New York, while Huge focuses on getting out of the office with a picnic in Brooklyn and a trip to Coney Island, among other activities. Digiday.com (07/27)


4. BBDO spot for AT&T shows consequences of distracted driving

4A's SmartBrief | Jul 27, 2015

BBDO New York has created an ad for AT&T that aims to shock drivers by showing six people having their ordinary day interrupted by tragedy when one of them checks a social media message on her smartphone. "The core idea was how to dramatize how one split second, one tiny glance can have a lifetime of consequences," said Matt MacDonald, executive creative director at BBDO. Advertising Age (free access for SmartBrief readers) (07/27)


5. Havas Worldwide Chicago's leadership team is now 50% female

4A's SmartBrief | Jul 23, 2015

Havas Worldwide in Chicago has promoted Tatia Torrey to the newly created position of chief client officer, meaning women now make up half of the agency's C-suite. "My personal philosophy -- and this might be a sweeping generalization -- is that women generally have better intuition than men. And intuitive nature and instincts to me are a critical part of what it means to have emotional intelligence in the boardroom," CEO Paul Marobella said. Adweek (07/22)


6. Levy says "reviewmaggedon" poses a small risk to Publicis

4A's SmartBrief | Jul 24, 2015

The current wave of media reviews could end up costing Publicis Groupe as much as 2.3% of its revenue -- but only if it fails to win any of the pitches it's participating in, said CEO Maurice Levy "I don’t believe that things will change quite dramatically in the scope and the range of the various companies," he said. Publicis announced organic growth of 1.4% in the second quarter. The Wall Street Journal (tiered subscription model) (07/23) The Wall Street Journal (tiered subscription model) (07/22)


7. NFL campaign from Grey shows why "Friends Talk Fantasy"

4A's SmartBrief | Jul 28, 2015

Grey has created a campaign for the NFL called "Friends Don't Small Talk, Friends Talk Fantasy" that features players and fans struggling to find topics to chat about when they're no longer talking about fantasy football. "Camaraderie through rivalry ... [is] why people play. And with camaraderie comes conversation," said Jaime Weston, senior vice president of marketing for the NFL. Adweek (07/27)


8. Hotels.com hides a prize in TV spot from CP+B

4A's SmartBrief | Jul 24, 2015

Crispin Porter + Bogusky has created a TV spot for Hotels.com that includes ostensible legal copy in small type at the end. However, if consumers paused the ad and read the text, it revealed the opportunity to enter for a free trip for two from the online travel platform. "We thought it would be fun to make a TV spot that actually encourages consumers to use their DVRs," said Dan Donovan of CP+B. Adweek (07/23)


9. Droga5's latest for Honey Maid shows bond between disabled aunt, niece

4A's SmartBrief | Jul 27, 2015

Honey Maid is continuing its celebration of American families in all shapes and sizes with a spot featuring a disabled aunt and her niece bonding over graham cracker snacks. The aunt in the ad is played by Stephanie Woodward, a disability rights lawyer and activist who agreed to participate because she wants more real disabled people shown on TV, according to the company. Adweek (07/24)


10. Coca-Cola and JetBlue bring New Yorkers together in Rokkan spot

4A's SmartBrief | Jul 23, 2015

Coca-Cola and JetBlue Airways teamed recently with agency Rokkan to get New Yorkers to "share a Coke with humanity." The brands placed a vending machine at Pennsylvania Station that dispensed two bottles of Coke and urged passers-by to give one of the drinks to someone else in the station. Those brave enough to risk it got an extra surprise from JetBlue employees, who were hidden nearby. Adweek (07/22)




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