Most Clicked 4A's SmartBrief Stories


1. R/GA earns Agency of the Year honors at Cannes

4A's SmartBrief | Jun 30, 2015

R/GA has walked away from Cannes with 33 Lions, which made it the Agency of the Year at the festival. In addition, founder and CEO Bob Greenberg was given the Lion of St. Mark lifetime-achievement award. "For the past two years, we have been working under a new agency model, one built around business transformation, product and service innovation, and communications for the connected age," said Daniel Diez, R/GA's global chief marketing officer. Adweek (06/29) The Drum (Glasgow, Scotland) (06/29)


2. TBWA\Chiat\Day focuses on emotion in first ads for Travelers

4A's SmartBrief | Jun 29, 2015

TBWA\Chiat\Day N.Y.'s first work for Travelers highlights the care the insurance company has for its customers with three emotional TV spots. "The convention in the insurance category is to use humor to gain awareness. ... Travelers is a company that truly cares about its customers, so we tried to frame that feeling," said TBWA\Chiat\Day N.Y. CEO Rob Schwartz. MediaPost Communications (06/29)


3. All the ways clients annoy agencies

4A's SmartBrief | Jul 01, 2015

A lack of manners, internal disagreements and not paying attention are some of the annoying client behaviors identified by a focus group of agency executives. "Quite honestly, there are some meetings where we ask them to put their devices away or pay attention to us, because they're paying for us to do this," said one CEO. Digiday.com (07/01)


4. Publicis Worldwide is named lead agency for Heineken

4A's SmartBrief | Jul 01, 2015

Heineken has chosen Publicis Worldwide to be its lead global agency, weeks after parting ways with Wieden+Kennedy. "We enjoy a strong cultural fit with the Publicis team and are confident that this partnership will further build on the success we have enjoyed with recent Heineken campaigns," said Heineken's Jan Derck van Karnebeek. Reuters (06/30) Advertising Age (free access for SmartBrief readers) (06/30)


5. RPA creative director publishes a book on Instagram

4A's SmartBrief | Jun 29, 2015

RPA Executive Creative Director Jason Sperling is publishing a book on Instagram, one page at a time. His book, "Look at Me When I’m Talking to You," contains advice for brands on how to engage customers and create loyalty. "It felt like a great way to practice what I was preaching," Sperling said. Digiday.com (06/29)


6. Agency leaders talk about navigating tricky clients

4A's SmartBrief | Jun 30, 2015

Get to know your clients before committing your agency to a long-term relationship and step in quickly to address problems, agency executives advise in this article. Other tips include putting your agency and employees first and knowing when to walk away. "If you sense something is wrong, something is wrong," said Dan Khabie, CEO of JWT's Mirum. Advertising Age (free access for SmartBrief readers) (06/29)


7. How cross-country collaboration led to 113 Lions for Grey

4A's SmartBrief | Jul 01, 2015

WPP's Grey won 113 awards at Cannes, including four Grand Prix Lions, from work generated across 18 countries. Grey's Tor Myhren says the agency's collaborative approach led to the success. "We all root for each other, and that is a very unique thing. I've never seen that at any agency in my 20 years in advertising. And this camaraderie is our biggest competitive advantage," he said Adweek (06/30)


8. Leica, Geico and John Lewis win Grand Prix awards at Cannes

4A's SmartBrief | Jun 29, 2015

Leica's "100" spot from F/Nazca Saatchi & Saatchi, which recreated 35 iconic photos, has won the Grand Prix in Film/Television at the Cannes Lions festival. Geico's "Family" from The Martin Agency won the top prize in the Non-Television category for its clever take on skippable ads. John Lewis took the Grand Prix for Film Craft for its "Monty's Christmas" ad by Adam&Eve/DDB London that tells the story of a little boy and his penguin. Advertising Age (free access for SmartBrief readers) (06/27)


9. Adidas Golf hires Venables Bell & Partners to sell golf as a sport

4A's SmartBrief | Jul 02, 2015

Adidas Golf has chosen Venables Bell & Partners to take over from Kastner & Partners as lead creative agency. The brand was seeking a new partner as it shifts "to be more aligned with the Adidas brand and the idea that golf is a sport, and golfers are athletes," said Melissa Ziegler, Adidas Golf's global brand marketing director. Adweek (07/01)


10. Incumbent McKinney won't take part in Travelocity's creative review

4A's SmartBrief | Jul 02, 2015

Travelocity is seeking a new creative agency to replace McKinney, the agency that gave the brand the Roaming Gnome mascot. McKinney declined to take part in the review following Travelocity's acquisition by Expedia. "Our interests are not aligned with the direction being taken by Travelocity's new owner," said Brad Brinegar, CEO of McKinney. Adweek (07/01)




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