Press Release

Business Wire  –  Wed Oct 31 10:05:00 CDT 2007

Crummy Brothers Organic Cookies Launched in All Whole Foods Market Stores in U.S.

New Line of Premium USDA Certified Organic, Chocolate Chip Cookies to Be Launched in All Whole Foods Market Locations Throughout the U.S., Distributed Nationally Through United Natural Foods, Inc.

CHICAGO (BUSINESS WIRE) --

Crummy Brothers, LLC, a new premium organic cookie company, announced today that Whole Foods Market, Inc. (WFMI), the nation's premier organic foods retailer, is receiving delivery of Crummy Brothers new line of USDA Certified Organic chocolate chip cookies, in all 191 locations throughout the continental United States.

Whole Foods Market is being shipped all four varieties of Crummy Brothers Organic Chocolate Chip Cookies: Original Chocolate Chip, Lemon Ginger Chocolate Chip, Orange Blossom Chocolate Chip, and Chocolate Chocolate Chip. The cookies will be distributed to Whole Foods Market through United Natural Foods, Inc. Both the eastern and western regions of United Natural Foods will be carrying Crummy Brothers, enabling the company to distribute their cookies nationally to independent natural and organic retailers.

"Being launched in every Whole Foods Market in the United States is a huge milestone for our new company. There is no better place for our premium organic cookies to be introduced than Whole Foods Market, the nation's leading organic retailer," said Brian Crummy, Crummy Brothers' Founder.

"I review so many cookie samples for Whole Foods Market that are very ordinary in terms of look and concept. When I saw the Crummy Brothers product for the first time, I knew I had something different," said Perry Abbenante, Whole Foods Market, Global Grocery Coordinator. "The packaging and branding on Crummy Brothers cookies are fantastic. I think these products can pump some new excitement into the category."

Consumers can visit www.crummybrothers.com to view more information about the company, as well as an updated list of retailers carrying Crummy Brothers Organic Chocolate Chip Cookies.

About Crummy Brothers, LLC

The idea of Crummy Brothers (www.crummybrothers.com) was conceived in Chicago, December, 2005, in an effort to create the finest gourmet organic cookies in the universe. After receiving critical acclaim on CNN, and in such publications as the Chicago Tribune, Daily Candy, Josh Spear, and Cool Hunting, local sales thrived. Fast forward to September 2007, and Crummy Brothers is ready, willing, and capable of distributing nationally - spreading their gourmet organic chocolate chip cookies across America.

Each 7oz box contains six individually wrapped cookies, made with award-winning Dagoba organic chocolate. Original Chocolate Chip features Dagoba Los Rios chocolate; Orange Blossom Chocolate Chip and Lemon Ginger Chocolate Chip flavors both feature Dagoba Pacuare, and Chocolate Chocolate Chip features a combination of Dagoba chocolate chips, Los Rios and Milk Chocolate.