Business Wire – Tue Aug 25 02:57:00 CDT 2009
Sharp Increase in Mobile Internet Adspend Expected, with Revenues Approaching $2bn by 2014, According to New Juniper Research Report
HAMPSHIRE, England (BUSINESS WIRE) --
Growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising, a new report from Juniper Research has found. According to the report, adspend on the mobile Internet will approach $500 million globally in 2009, rising to nearly $2bn per annum by 2014.
The Juniper Research Mobile Advertising report observed that in many markets where fixed Internet access is limited, mobile has already becoming the dominant means of accessing the Internet: in India, mobile accounted for nearly 90% of all that country’s Internet users in 2008. Furthermore, operator transition from a walled garden environment to a more open model has meant that mobile Internet usage per se has surged worldwide. Thus, an ever increasing proportion of ad-funded and sponsored searches are occurring on mobile handsets.
In addition, mobile’s ability to offer instant measurement and precise response rates is making it an increasingly attractive option for brands seeking to demonstrate their levels of campaign engagement with consumers. According to report author Dr Windsor Holden, “Popular mobile Internet sites are now attracting levels of usage that provide a strong case for advertising and sponsorship options. Furthermore, the fact that mobiles are far more personal than home computers – used only by a specific individual – means that brands can build up detailed profiles of user responses and plan follow up campaigns accordingly.”
Other findings from the mobile advertising research include:
Juniper Research assesses the current and future status of the mobile advertising market based on interviews, case studies and analysis from representatives of some of the leading organisations in the growing mobile advertising industry.
Whitepapers and further details of the study ‘Mobile Advertising: Delivery Channels, Business Models & Forecasts 2009-2014’ can be freely downloaded from www.juniperresearch.com.
Articles appearing above are picked up from Business Wire's feed. Stories from this feed are submitted by companies, edited and rereleased as a service of Business Wire.