Press Release

Business Wire  –  Mon Sep 24 16:06:00 CDT 2007

SmartBrief, Inc. Launches New Publications


SmartBrief, Inc. has joined forces with the Outdoor Power Equipment Institute (OPEI) and National Roofing and Contractors Association (NRCA) to publish daily electronic newsletters covering those associations' respective industries. The briefs will be distributed free of charge to subscribers via e-mail.

SmartBrief, Inc. uses a combination of proprietary software and human expertise to search news from hundreds of media sources for the latest industry-specific news. Dedicated editors select the most newsworthy content, draft custom summaries of the day's top stories and compile them in a comprehensive and easy-to-read electronic newsletter.

OPEI SmartBrief, launching today, will be distributed to OPEI members and other manufacturers of powered lawn and garden maintenance products, components and attachment supplies and industry related services. The newsletter will include sections on legislative affairs, new products and general industry trends.

OPEI President and CEO Bill Harley said, "By spending just a few minutes each morning, OPEI SmartBrief subscribers will get all the news they need to stay on top of the outdoor power equipment industry."

NRCA SmartBrief will launch October 17 and will be available to NRCA members and other roofing contractors and industry-related professionals including manufacturers, distributors, architects, consultants and engineers. Content will include a government and regulatory update, construction industry trends and breaking news.

According to NRCA Executive Vice President Bill Good, "NRCA SmartBrief is a both a valuable service for our members and a way for us to extend our reach to other roofing and construction industry professionals."

Rick Stamberger, president and CEO of SmartBrief, Inc. said, "OPEI and NRCA join more than 40 other trade associations and professional societies who rely on SmartBrief to provide a platform for daily engagement with their members and other industry executives."

About OPEI

OPEI is the international trade association representing the manufacturers and their suppliers of consumer and commercial outdoor power equipment such as lawn mowers, garden tractors, chainsaws, generators, utility vehicles, snow throwers, tillers, trimmers, leaf blowers, engines for these products and other related products. OPEI cosponsors the annual international GIE+EXPO, The Green Industry and Equipment EXPO. For more information, visit

About NRCA

Established in 1886, the National Roofing Contractors Association (NRCA) is one of the construction industry's oldest trade associations and the voice of professional roofing contractors worldwide. NRCA has more than 4,600 members from all 50 states and 54 countries and is affiliated with 105 local, state, regional and international roofing contractor associations. Visit NRCA online at

About SmartBrief, Inc.

SmartBrief, Inc. publishes 65 industry-specific electronic newsletters in partnership with leading trade associations, professional societies and corporations. More than 1 million professionals in 18 industry sectors rely on SmartBrief to save time and stay informed with essential news and more. For information on partnering, advertising or subscribing, visit