Business Wire – Fri May 25 11:22:00 CDT 2007
Vanilla Coke is Back!
ATLANTA (BUSINESS WIRE) --
After a year and half hiatus, Coca-Cola North America is welcoming back an all-time favorite and introducing a new member to its sparkling beverage lineup.
Vanilla Coke is back by popular demand and hitting shelves across the United States this week. While the official brand re-launch includes a contemporary new logo and packaging graphics, the much-loved mix of smooth Vanilla taste and Coca-Cola remains unchanged. "We are happy to reintroduce Vanilla Coke for all of the people who've loved it for years, and we think that the smooth, signature taste of Vanilla Coke will win lots of new fans as well," said Andrew McMillin, group director, Coca-Cola Brands, Coca-Cola North America.
Along with the return of Vanilla Coke, Vanilla Coke Zero makes its official debut, delivering the unmistakable taste of authentic Vanilla Coke - with zero calories. "The Coca-Cola Zero brand has been embraced by millions of people because it delivers the great taste of Coca-Cola without the calories, and Vanilla Coke Zero captures the smooth taste of Vanilla Coke in the same way," said McMillin.
To celebrate the occasion and kick off the Memorial Day weekend, Coca-Cola today created the World's Largest Vanilla Coke Float at the new World of Coca-Cola attraction in Atlanta. A 15-foot-tall contour glass - filled with 2,850 gallons of Vanilla Coke and 7,200 scoops of DREYER'S/EDY'S® Grand Vanilla Ice Cream - tipped the scales at 10 tons and set an official Guinness World Record™ in the "Largest Ice Cream Float" category. The Guinness World Record™ event helped launch a summer-long promotion with Dreyer's Grand Ice Cream, Inc./Edy's Grand Ice Cream encouraging consumers to add an "extra scoop of smooth" to their day by creating a Vanilla Coke or Vanilla Coke Zero float using DREYER'S/EDY'S® SLOW-CHURNED® Light Ice Cream or No Sugar Added Light Ice Cream varieties.
The promotion will be supported through point-of-sale displays and merchandising in approximately 10,000 supermarkets across the U.S. In addition, an extensive marketing campaign, featuring in-theater advertising, out-of-home, online activation, point-of-sale advertising and sampling will support the reintroduction of Vanilla Coke and launch of Vanilla Coke Zero.
Vanilla Coke and Vanilla Coke Zero will be available in a variety of packages, including 12-ounce cans, 20-ounce bottles, 1.5- and 2-liter bottles at supermarkets, convenience stores and mass retail locations.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.
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