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What really makes a video go viral

Word of Mouth Marketing SmartBrief | Feb 20, 2017

Microsoft research explains that marketing efforts referred to with the disease-inspired term "viral" don't resemble viral contagion at all. One example is a video about World Malaria Day, whose original tweet was only shared once and ultimately went viral thanks to shares from Justin Bieber, Greyson Chance and Ashton Kutcher. Time.com (02/17)


How brands used Snapchat in 2016

Word of Mouth Marketing SmartBrief | Feb 20, 2017

NHL CMO markets to draw in younger crowd

Word of Mouth Marketing SmartBrief | Feb 22, 2017

Viral video made Cut Buddy a viable business

Word of Mouth Marketing SmartBrief | Feb 17, 2017

Research: Majority of millennials watching live streams

Word of Mouth Marketing SmartBrief | Feb 22, 2017

2 Mich. cleaning companies flourish without advertising

Word of Mouth Marketing SmartBrief | Feb 17, 2017

Iris identifies the top brands for consumer advocacy

Word of Mouth Marketing SmartBrief | Feb 17, 2017

YouTube's 30-second unskippable ads will disappear in 2018

Word of Mouth Marketing SmartBrief | Feb 20, 2017

Vans' social campaign champions authenticity

Word of Mouth Marketing SmartBrief | Feb 22, 2017

How Starbucks and Philz extend their brands into customers' identities

Word of Mouth Marketing SmartBrief | Feb 20, 2017


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Attending Social Media Week NYC? Join us at WOMMA Wine Wednesday

Word of Mouth Marketing SmartBrief | Feb 22, 2017

WOMMY Award submissions open through Feb. 28

Word of Mouth Marketing SmartBrief | Feb 22, 2017

WOMMY Award Submissions Open thru Feb. 28

Word of Mouth Marketing SmartBrief | Feb 10, 2017

Join over 300 Marketers at The WOMMA Summit

Word of Mouth Marketing SmartBrief | Feb 10, 2017

Univision and Wendy's to keynote the WOMMA Summit

Word of Mouth Marketing SmartBrief | Feb 01, 2017




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