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The psychology behind word-of-mouth marketing

Word of Mouth Marketing SmartBrief | Sep 26, 2016

Understand what drives human behavior to drive marketing success, advises Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania. The key is to use the data you have to build content that demonstrates you truly know what your customers are after. eMarketer (09/23)


Marriott flips hotel room to promote social sharing

Word of Mouth Marketing SmartBrief | Sep 23, 2016

Do Influencers Really Have to Use #Ad or #Sponsored?

Word of Mouth Marketing SmartBrief | Sep 26, 2016

National Geographic's strategy for becoming No. 1

Word of Mouth Marketing SmartBrief | Sep 26, 2016

Facebook lets advertisers compare performance against competing channels

Word of Mouth Marketing SmartBrief | Sep 23, 2016

Minimize damage by social media trolls

Word of Mouth Marketing SmartBrief | Sep 23, 2016

Snapchat data opened up by Snaplytics for influencers, brands

Word of Mouth Marketing SmartBrief | Sep 23, 2016

Facebook at core of marketers' social video efforts

Word of Mouth Marketing SmartBrief | Sep 28, 2016

How Viber used influencers to grow socially

Word of Mouth Marketing SmartBrief | Sep 23, 2016

Instagram creates a buzz for Wet N Wild

Word of Mouth Marketing SmartBrief | Sep 26, 2016


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Can't-Miss Conference: TALK360° | The WOMMA Summit

Word of Mouth Marketing SmartBrief | Sep 28, 2016

Do Influencers Really Have to Use #Ad or #Sponsored?

Word of Mouth Marketing SmartBrief | Sep 28, 2016

Free Webinar: Is Your Social Strategy Really Working?

Word of Mouth Marketing SmartBrief | Sep 23, 2016

The Marketing Conference You Won't Want to Miss: TALK360° | The WOMMA Summit

Word of Mouth Marketing SmartBrief | Sep 23, 2016

TALK360° | The WOMMA Summit: Purchase Your Tickets Before Pricing Goes Up!

Word of Mouth Marketing SmartBrief | Sep 09, 2016




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Designed specifically for professionals interested in word of mouth marketing and social media news and trends, the Word of Mouth Marketing SmartBrief is a FREE 3x/week e-mail newsletter. By providing the latest need-to-know industry news and information, Word of Mouth Marketing SmartBrief saves you time and keeps you smart. Learn more