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Millions have watched this OK Go video with Morton Salt

Word of Mouth Marketing SmartBrief | Nov 30, 2016

OK Go has teamed up with Morton Salt to produce a music video for the song "The One Moment," which embodies themes that resonate with the salt company's spirit of endurance and giving. The video received 4.6 million YouTube views within five days of debuting, and Morton is using ads to drive viewers to the campaign site. MediaPost Communications (11/29)


Bud Light taps social to give away lifetime Super Bowl tickets

Word of Mouth Marketing SmartBrief | Nov 28, 2016

Survey: Instagram most valuable for fashion influencers

Word of Mouth Marketing SmartBrief | Nov 30, 2016

Wendy's, Dunkin' Donuts on what makes successful live video

Word of Mouth Marketing SmartBrief | Dec 02, 2016

Victoria's Secret uses Snapchat to woo creative customers

Word of Mouth Marketing SmartBrief | Nov 30, 2016

Booze brands getting social media right

Word of Mouth Marketing SmartBrief | Nov 28, 2016

Use short films and documentaries to woo fans

Word of Mouth Marketing SmartBrief | Nov 28, 2016

Burger King helps Napoleon ask Pedro if he's going to eat his tots

Word of Mouth Marketing SmartBrief | Dec 02, 2016

Shell taps Jennifer Hudson for interactive Snapchat spot

Word of Mouth Marketing SmartBrief | Dec 02, 2016

Airbnb CMO on sharing travel experiences

Word of Mouth Marketing SmartBrief | Nov 30, 2016


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Word of Mouth Marketing SmartBrief | Nov 23, 2016




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