Most Clicked StoriesMore >


Why L'Oreal Paris is betting on social media stars

Word of Mouth Marketing SmartBrief | Mar 22, 2017

L'Oreal Paris has tapped five YouTube stars to unveil products and to attend shows such as Paris Fashion Week. L'Oreal Paris UK's Adrien Koskas explains why the brand is embracing the influencer revolution, saying "we can reach communities we couldn't reach before and make the face of L'Oreal Paris more inclusive." Digiday (03/20)


The right way to pitch an influencer

Word of Mouth Marketing SmartBrief | Mar 22, 2017

Nestle succeeded by taking cues from competing brands

Word of Mouth Marketing SmartBrief | Mar 24, 2017

How Marriott became a storytelling powerhouse

Word of Mouth Marketing SmartBrief | Mar 24, 2017

Social media helps Hasbro track trends

Word of Mouth Marketing SmartBrief | Mar 27, 2017

Survey: Why marketers are turning to influencers

Word of Mouth Marketing SmartBrief | Mar 27, 2017

Instagram advertisers hit 1M; new tool coming for users to book appointments

Word of Mouth Marketing SmartBrief | Mar 24, 2017

Why brands need to become less self-conscious

Word of Mouth Marketing SmartBrief | Mar 27, 2017

Don't forget about celebrity influencers

Word of Mouth Marketing SmartBrief | Mar 22, 2017

NCAA's no-players rule forces advertisers to get creative

Word of Mouth Marketing SmartBrief | Mar 22, 2017


Find Word of Mouth Marketing SmartBrief Issues by Date:



WOMMA News More >


WOMMA webinar: The Inside Scoop on 2017 WOMMA Events, Trainings, & Resources

Word of Mouth Marketing SmartBrief | Mar 27, 2017

"Ethical Use of Social Media" training for next-generation marketers, influencers & content creators

Word of Mouth Marketing SmartBrief | Mar 27, 2017

"Ethical Use of Social Media" training for next-generation marketers, influencers and content creators

Word of Mouth Marketing SmartBrief | Mar 15, 2017

Featured sessions at TALK360° | The WOMMA Summit

Word of Mouth Marketing SmartBrief | Mar 13, 2017

Sessions for TALK360° | The WOMMA Summit have been announced

Word of Mouth Marketing SmartBrief | Mar 10, 2017




Sign up for Word of Mouth Marketing SmartBrief



Designed specifically for professionals interested in word of mouth marketing and social media news and trends, the Word of Mouth Marketing SmartBrief is a FREE 3x/week e-mail newsletter. By providing the latest need-to-know industry news and information, Word of Mouth Marketing SmartBrief saves you time and keeps you smart. Learn more