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KFC's chicken-scented sunscreen is a publicity hit

Word of Mouth Marketing SmartBrief | Aug 24, 2016

KFC successfully executed a publicity stunt this week by advertising chicken-scented sunscreen and giving out 3,000 bottles of the stuff, including some to media outlets. The campaign generated more than 11,000 social media mentions and about 100 news articles within a day. Digiday (08/23)


Coca-Cola's #ThatsGold is brand's all-time biggest social media campaign

Word of Mouth Marketing SmartBrief | Aug 22, 2016

Celebrities hold the key to medical marketing

Word of Mouth Marketing SmartBrief | Aug 26, 2016

Opinion: Influencer marketing tech has a long way to go

Word of Mouth Marketing SmartBrief | Aug 22, 2016

Understand how your audience measures brand value

Word of Mouth Marketing SmartBrief | Aug 24, 2016

Corona, Gilt tap influencers for beer-inspired fashion

Word of Mouth Marketing SmartBrief | Aug 24, 2016

YouTube emerges as hospitality storyteller

Word of Mouth Marketing SmartBrief | Aug 24, 2016

Airbnb won by understanding its customers

Word of Mouth Marketing SmartBrief | Aug 22, 2016

Olympics show industry shift toward digital ads, live streaming

Word of Mouth Marketing SmartBrief | Aug 22, 2016

Annie's enlists bunnies to build buzz

Word of Mouth Marketing SmartBrief | Aug 26, 2016


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