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Take a cue from Starbucks in developing successful user-generated content

Word of Mouth Marketing SmartBrief | May 24, 2017

Starbucks' fan-designed cups are an excellent example of a successfully deployed user-generated content campaign. The program not only increased social media engagement, it also brought a different, creative-focused audience to the brand while boosting conversion rates. MarketingProfs (05/23)


Study: Instagram has engagement advantage over Facebook

Word of Mouth Marketing SmartBrief | May 22, 2017

Voice assistants opening new paths for customer connections

Word of Mouth Marketing SmartBrief | May 22, 2017

Techniques for finding your perfect influencer

Word of Mouth Marketing SmartBrief | May 24, 2017

Where should you put your marketing focus?

Word of Mouth Marketing SmartBrief | May 24, 2017

Use mobile location data to lift consumer engagement

Word of Mouth Marketing SmartBrief | May 24, 2017

Survey: Phone users think pre-roll ads least interruptive

Word of Mouth Marketing SmartBrief | May 22, 2017

Data drives GNC's biggest campaign yet

Word of Mouth Marketing SmartBrief | May 26, 2017

How to build a better content strategy

Word of Mouth Marketing SmartBrief | May 26, 2017

Grey, Gillette tell sons to turn to their dads, not smartphones

Word of Mouth Marketing SmartBrief | May 26, 2017


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TALK Influence Chicago: "Pointing Fingers: What happens now after Fyre Festival?"

Word of Mouth Marketing SmartBrief | May 26, 2017

Webinar: Emotively Protecting Your Company Against FTC Crackdowns

Word of Mouth Marketing SmartBrief | May 26, 2017

Chicago event: Attend TALK Influence hosted by Sprout Social

Word of Mouth Marketing SmartBrief | May 24, 2017

Austin, Texas event: Attend TALK Influence hosted by Spredfast

Word of Mouth Marketing SmartBrief | May 17, 2017

Free webinar: Influencer Trust In A Post-Fyre Festival World. What Happens Now?

Word of Mouth Marketing SmartBrief | May 15, 2017




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