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The Oatmeal creator scores $3.3M with Exploding Kittens Kickstarter

Word of Mouth Marketing SmartBrief | Jan 23, 2015

Mathew Inman, creator of The Oatmeal, raised $2 million in 24 hours via Kickstarter for a game named Exploding Kittens. The total has exceed $3.3 million. Inman boosted support for the campaign when he posted cartoon kittens to social media as a way of thanking followers for donating. Adweek/AdFreak blog (01/21)


"Shark Tank" builds buzz for NYC bagel-ball business

Word of Mouth Marketing SmartBrief | Jan 21, 2015

Selfies are the core of Unilever's new campaign

Word of Mouth Marketing SmartBrief | Jan 19, 2015

No more glitter for you, says hate-mail entrepreneur

Word of Mouth Marketing SmartBrief | Jan 19, 2015

Why brands should prepare to spend more on social media

Word of Mouth Marketing SmartBrief | Jan 21, 2015

Social media experts on measuring a campaign's effect

Word of Mouth Marketing SmartBrief | Jan 19, 2015

4 marketing-to-moms trends your brand should follow in 2015

Word of Mouth Marketing SmartBrief | Jan 19, 2015

Steps to fine-tune your Twitter marketing

Word of Mouth Marketing SmartBrief | Jan 21, 2015

Whole Foods looks to restaurants, bars to draw shoppers

Word of Mouth Marketing SmartBrief | Jan 21, 2015

The Super Bowl ad debate: Surprising viewers or free publicity

Word of Mouth Marketing SmartBrief | Jan 19, 2015


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4 marketing-to-moms trends your brand should follow in 2015

Word of Mouth Marketing SmartBrief | Jan 23, 2015

Webinar: "How Kellogg's MorningStar Farms Used WOMM to Drive a 6% Sales Lift"

Word of Mouth Marketing SmartBrief | Jan 23, 2015

Relevancy, Context, and Content Publishing

Word of Mouth Marketing SmartBrief | Jan 16, 2015

Closing the gap between digital-marketing requirements and skills

Word of Mouth Marketing SmartBrief | Jan 16, 2015




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