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Apple uses video clip to debut Apple Music

Word of Mouth Marketing SmartBrief | Jul 01, 2015

Apple has departed from mainstream marketing to launch Apple Music on social media, using a 15-second video featuring Pharrell Williams and other celebrities to spread the word via Instagram and Twitter. The only hint about who is behind the video is its mention of @applemusic. Re/code (06/30)


Use the customer experience to build buzz

Word of Mouth Marketing SmartBrief | Jun 26, 2015

Cannes Lions highlights digital shake-up of advertising

Word of Mouth Marketing SmartBrief | Jun 29, 2015

Skittles hosts social media auction in quirky promotion

Word of Mouth Marketing SmartBrief | Jun 29, 2015

Instagram to take on Twitter with events-linked discovery

Word of Mouth Marketing SmartBrief | Jun 26, 2015

Dr Pepper launches influencer push tied to "Lip Sync Battle"

Word of Mouth Marketing SmartBrief | Jun 26, 2015

There's more to life than "likes," survey says

Word of Mouth Marketing SmartBrief | Jun 29, 2015

Marketing needs to change to match range of customer journeys

Word of Mouth Marketing SmartBrief | Jul 01, 2015

RPA creative director publishes a book on Instagram

Word of Mouth Marketing SmartBrief | Jul 01, 2015

Buffalo Wild Wings makes a big bet on customer experience

Word of Mouth Marketing SmartBrief | Jun 29, 2015


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