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How marketers are channeling influencers

Word of Mouth Marketing SmartBrief | Dec 05, 2016

Instagram, Twitter and Facebook are the top three social channels for influencer marketing, Chute reports. More marketers measure the success of influencer campaigns based on engagement rather than sales, and pay-per video or post is the most popular pricing model. Digiday (12/01)


How to avoid influencer marketing fatigue

Word of Mouth Marketing SmartBrief | Dec 05, 2016

Mars builds algorithm for Snickers prices

Word of Mouth Marketing SmartBrief | Dec 07, 2016

The influencer effect on brands

Word of Mouth Marketing SmartBrief | Dec 05, 2016

CoverGirl launches chatbot version of Kalani Hilliker

Word of Mouth Marketing SmartBrief | Dec 09, 2016

L'Oreal's "Beauty Squad" focuses on long-term gains

Word of Mouth Marketing SmartBrief | Dec 09, 2016

Luxury brands turn to perks to build loyal customer base

Word of Mouth Marketing SmartBrief | Dec 05, 2016

Coca-Cola feeds the hungry with holiday ad campaign

Word of Mouth Marketing SmartBrief | Dec 07, 2016

Domino's is giving consumers a slice of the pie

Word of Mouth Marketing SmartBrief | Dec 07, 2016

How to avoid roadblocks in influencer campaigns

Word of Mouth Marketing SmartBrief | Dec 09, 2016


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Don't miss out on early bird pricing for TALK 360° | The WOMMA Summit

Word of Mouth Marketing SmartBrief | Dec 02, 2016

Webinar: How to effectively leverage the power of mom influencers

Word of Mouth Marketing SmartBrief | Nov 30, 2016

Webinar: How to effectively leverage the power of Mom Influencers

Word of Mouth Marketing SmartBrief | Nov 28, 2016




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