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Lessons for social marketers from the PewDiePie controversy

Word of Mouth Marketing SmartBrief | Feb 15, 2017

Social star PewDiePie has been dropped by sponsor Disney and removed from YouTube's prime ad list after controversy surrounding anti-Semitic messaging in his videos. Observers say the incident isn't a death knell for influencer marketing but that "the standard of vetting should only be getting higher" as "[i]nfluencers become inextricably tied to brands that advertise with them," InsightPool's Devon Wijesinghe says. Bloomberg (02/14) Adweek (02/14) The Wall Street Journal (tiered subscription model) (02/14)


84 Lumber reaches largest social audience with Super Bowl ad

Word of Mouth Marketing SmartBrief | Feb 13, 2017

Meijer scores viral hit with Valentine's Day video

Word of Mouth Marketing SmartBrief | Feb 15, 2017

Report: User-generated content is the way forward for brands on Facebook

Word of Mouth Marketing SmartBrief | Feb 15, 2017

W+K, Nike call for "Equality" during the Grammys

Word of Mouth Marketing SmartBrief | Feb 13, 2017

Viral video made Cut Buddy a viable business

Word of Mouth Marketing SmartBrief | Feb 17, 2017

Advice from industry leaders on influencers

Word of Mouth Marketing SmartBrief | Feb 13, 2017

Iris identifies the top brands for consumer advocacy

Word of Mouth Marketing SmartBrief | Feb 17, 2017

2 Mich. cleaning companies flourish without advertising

Word of Mouth Marketing SmartBrief | Feb 17, 2017

Bud's "Born the Hard Way" gains recognition for social media effectiveness

Word of Mouth Marketing SmartBrief | Feb 15, 2017


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WOMMY Award submissions open through Feb. 28

Word of Mouth Marketing SmartBrief | Feb 17, 2017

Attending Social Media Week NYC? Join us at WOMMA Wine Wednesday

Word of Mouth Marketing SmartBrief | Feb 17, 2017

WOMMY Award Submissions Open thru Feb. 28

Word of Mouth Marketing SmartBrief | Feb 10, 2017

Join over 300 Marketers at The WOMMA Summit

Word of Mouth Marketing SmartBrief | Feb 10, 2017

Univision and Wendy's to keynote the WOMMA Summit

Word of Mouth Marketing SmartBrief | Feb 01, 2017




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