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Bon Appetit cover ad gets icy reception on social media

Word of Mouth Marketing SmartBrief | Jul 31, 2015

Bon Appetit readers have taken to social media to vent frustrations with the first campaign from Conde Nast's native-ad unit, 23 Stories, which transformed the magazine's front cover into a Samsung ad. "Didn't realize that @bonappetit was now Samsung Monthly," one person tweeted. Digiday.com (07/30)


Mashable uses "crystal ball" to spot viral stories

Word of Mouth Marketing SmartBrief | Jul 27, 2015

McDonald's billboard hands out McFlurry cups on hot days

Word of Mouth Marketing SmartBrief | Jul 27, 2015

3 design choices that could hurt your site

Word of Mouth Marketing SmartBrief | Jul 27, 2015

Campbell to boost digital spend, focus on "brand experience"

Word of Mouth Marketing SmartBrief | Jul 27, 2015

Report: Almost all fashion, beauty brands use Instagram

Word of Mouth Marketing SmartBrief | Jul 31, 2015

Wendy's builds hype for Bluetooth preorder app

Word of Mouth Marketing SmartBrief | Jul 29, 2015

Mobile users wake up to social media applications

Word of Mouth Marketing SmartBrief | Jul 29, 2015

CBS plans to live-stream all national Super Bowl ads

Word of Mouth Marketing SmartBrief | Jul 29, 2015

Gorillas and vegetables prove an advertising success

Word of Mouth Marketing SmartBrief | Jul 27, 2015


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