Most Clicked StoriesMore >


Erich & Kallman, Chick-fil-A say crazy can also be brilliant

4A's SmartBrief | Jul 25, 2016

Erich & Kallman's first campaign for Chick-fil-A says that the brand's new Egg White Grill breakfast sandwich isn't necessarily a weird concept and points out the brilliance of other supposedly crazy ideas that came from innovators such as Alexander Graham Bell, Thomas Edison and Beethoven. The "Chicken for breakfast. It's not as crazy as you think" TV spots begin airing July 30. CampaignLive.com (U.S.) (07/22)


Patron, Razorfish serve up personalized cocktails via Amazon Echo

4A's SmartBrief | Jul 22, 2016

The Martin Agency, Geico play Marco Polo with Marco Polo

4A's SmartBrief | Jul 25, 2016

Kleenex teams with JWT, Facebook to alleviate the anxiety of school transitions

4A's SmartBrief | Jul 26, 2016

Mekanism, Ben & Jerry's want you to stand up for democracy

4A's SmartBrief | Jul 20, 2016

The latest from McDonald's creative review

4A's SmartBrief | Jul 20, 2016

Coca-Cola gets healthy for the Olympics

4A's SmartBrief | Jul 21, 2016

Commonwealth McCann, Chevy mock advertising's millennial stereotyping

4A's SmartBrief | Jul 22, 2016

Bank of America celebrates 64th anniversary of viral baseball fan couple

4A's SmartBrief | Jul 20, 2016

Opinion: Why creatives must be the head of agencies

4A's SmartBrief | Jul 25, 2016


Find 4A's SmartBrief Issues by Date:



4A's News More >


Master Difficult Conversations with Clients for the win!

4A's SmartBrief | Jul 26, 2016

The secrets to attracting millennials to your brand

4A's SmartBrief | Jul 26, 2016

Give your entry-levels the best possible foundation

4A's SmartBrief | Jul 25, 2016

Extension: Final deadline for 4A's Jay Chiat Awards is July 29th!

4A's SmartBrief | Jul 25, 2016

Inspiration and hands-on training at 4A's Strategy Festival

4A's SmartBrief | Jul 22, 2016




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more