Most Clicked 4A's SmartBrief Stories


1. Former McCann exec talks "Mad Men" finale and more

4A's SmartBrief | May 22, 2015

Former McCann Erickson executive Greg Birbil discusses the final episode of "Mad Men," Coca-Cola, computers, creativity and more in this interview. "I just think computers are not good for creative people. They're a finishing-up tool, not the instrument to help you create," he says. Vulture (05/20)


2. PetSmart breaks with GSD&M, brings advertising in-house

4A's SmartBrief | May 27, 2015

The new leadership team at PetSmart, following its buyout by a group led by BC Partners, has decided to bring most of its advertising in-house, just seven months after appointing Omnicom's GSD&M as its lead creative shop. "We are proud of the work we created together and wish everyone at PetSmart the best during their transition," GSD&M said in a statement. Advertising Age (free access for SmartBrief readers) (05/27)


3. How Johannes Leonardo encourages creativity at its NYC digs

4A's SmartBrief | May 26, 2015

Johannes Leonardo converted a former photography studio in New York City into its office, and it's designed to be "completely transparent from front to back," writes Shareen Pathak. The company hosts cocktail theme parties on the roof, and it invested in a truck to take employees to the beach to surf. "For them to be operating at their full potential, you need truly progressive creative people," said co-Chief Creative Officer Jan Jacobs. Digiday.com (05/26)


4. What agencies need to know about young staffers and turnover

4A's SmartBrief | May 21, 2015

Millennial agency staffers explain why their generation might feel the need to switch companies more often, including the fact it can be hard to progress by sticking around an agency for long. "Instead of bracing for job hopping (which is inevitable), agencies should place more effort on creating an environment that gives their young employees opportunities that they can't get anywhere else," said an anonymous 24-year-old strategist. Digiday.com (05/21)


5. J&J is reviewing its worldwide media planning and buying

4A's SmartBrief | May 26, 2015

Johnson & Johnson is reviewing its $2.6 billion global media planning and buying account, a year after it moved its U.S. account to Omnicom's OMD. Five of the eight biggest packaged-goods brands are currently undergoing media reviews. Advertising Age (free access for SmartBrief readers) (05/22)


6. GoDaddy to search for worldwide brand agency

4A's SmartBrief | May 21, 2015

GoDaddy is searching for a worldwide brand agency and it's reportedly uncertain whether North American agency of record Barton F. Graf 9000 will take part in the review. "The criteria are that agencies have global scale, that they have a presence doing brand advertising in multiple markets ... and that they understand our brand and our mission," said Chief Marketing Officer Phil Bienert, who was named to the position in March. Advertising Age (free access for SmartBrief readers) (05/21)


7. Coaching takes consistency, says CP+B global CEO

4A's SmartBrief | May 27, 2015

Coaching employees takes clear communication and consistent standards that people can work toward, says Lori Senecal, CEO of CP+B and the MDC Partner Network. "You can't be changing your perspective every five minutes or treating them one way one day and a different way the next," she says. The New York Times (tiered subscription model) (05/23)


8. Oreo S'mores uses quirky animation to target millennials

4A's SmartBrief | May 27, 2015

Mondelez is advertising its recently released Oreo S'mores product with a comedic animated video campaign featuring S'morey, the Unidentifiable Forest Creature. The ads from 360i, which target millennials and will run on Facebook, Instagram, Tumblr and Twitter, show S'morey helping other characters find their S'mores. Adweek (05/26)


9. Brazilian coffee-maker uses yawns to target tired commuters

4A's SmartBrief | May 26, 2015

Brazilian coffee-maker Café Pelé, with Lew'Lara\TBWA, set up a digital billboard at a subway station in Sao Paulo that showed faces yawning as soon as anyone approached it, prompting tired commuters to yawn in sympathy. An online video shows their reactions as models turn up with free product samples. Adweek (05/22)


10. Pizza Hut ad warns about the dangers of the selfie stick

4A's SmartBrief | May 21, 2015

Pizza Hut is warning consumers about "selfie-stick abuse" in a spot from Shareability that mocks selfies and advertises the 2-foot-long Big Flavor Dipper pizza. "Pizza Hut is a smart brand. The goal of this video is to start a conversation, not beat people over the head with a product message," said Tim Staples, Shareability's co-founder. Adweek (05/20)




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