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Nestle picks FCB Chicago for wellness rebranding

4A's SmartBrief | Oct 16, 2014

Nestle said it wants to shift its perception among consumers from that of a chocolate maker to a "trusted food and beverage, nutrition, health and wellness company," and it has chosen FCB Chicago to handle the branding effort. The assignment is focused on Nesquik, Gerber, Outshine and Pure Life, and FCB's work is expected to involve TV ads as well as an overarching idea for the brand. Advertising Age (free access for SmartBrief readers) (10/15)


Integer to help Starbucks beyond the coffee shop

4A's SmartBrief | Oct 17, 2014

Roku gathers inventory for video ad network

4A's SmartBrief | Oct 15, 2014

Commonground/MGS forms to focus on diverse audiences

4A's SmartBrief | Oct 14, 2014

Virgin shows how bad flying can be in 6-hour ad

4A's SmartBrief | Oct 16, 2014

Sprint's broadcast creative review is down to 2 finalists

4A's SmartBrief | Oct 16, 2014

Marriott division aims for book partnership to promote discovery

4A's SmartBrief | Oct 14, 2014

McGarryBowen is chosen to handle Intel's global creative

4A's SmartBrief | Oct 16, 2014

NYC targets locals in tourism campaign posters

4A's SmartBrief | Oct 16, 2014

Review leads to GSD&M selection for PetSmart creative

4A's SmartBrief | Oct 14, 2014


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