Most Clicked StoriesMore >


Best Buy drops CP+B as AOR, will work with shops on project basis

4A's SmartBrief | Apr 29, 2015

Best Buy had dropped Crispin Porter + Bogusky as its agency of record and plans to work with shops on a project basis going forward. CP+B "has been a great partner," and will be invited to pitch on future efforts, the company said. "This is part of broader changes to our marketing strategy," a representative said. Star Tribune (Minneapolis-St. Paul, Minn.) (04/28) MediaBistro.com (04/27)


Agency leaders name their top inbox irritants

4A's SmartBrief | May 01, 2015

CP+B creates a backstory for Fruit of the Loom's see-through pants

4A's SmartBrief | Apr 30, 2015

DigitasLBi partners with Vice, gains Vox exclusive

4A's SmartBrief | May 01, 2015

Coca-Cola's fist bump logo campaign centers on friendship

4A's SmartBrief | Apr 29, 2015

Media agency-client relationship has evolved, GroupM's Gotlieb says

4A's SmartBrief | Apr 29, 2015

Doritos brings its spicy "Roulette" bags to the U.S.

4A's SmartBrief | Apr 28, 2015

Avoid repetitive ad messages through narrative storytelling

4A's SmartBrief | Apr 28, 2015

SapientNitro to work with Adaptly on social advertising

4A's SmartBrief | Apr 28, 2015

How to align your people in a programmatic world

4A's SmartBrief | Apr 30, 2015


Find 4A's SmartBrief Issues by Date:



4A's News More >


Meet the Women Revolutionizing Mobile Advertising

4A's SmartBrief | May 04, 2015

Support the Talent Movement During CreativeWeek 2015

4A's SmartBrief | May 04, 2015

Fresh Press News for 4A's Members

4A's SmartBrief | May 01, 2015

4A's Membership Resource: Management Practitioners Forum 2015

4A's SmartBrief | May 01, 2015

Webinar Alert: Social Media ROI and Data Ownership

4A's SmartBrief | Apr 30, 2015




Sign up for 4A's SmartBrief



Designed specifically for advertising, media, and marcom executives, 4A's SmartBrief is a FREE, daily e-mail newsletter. By providing the latest need-to-know industry news and information, 4A's SmartBrief saves you time and keeps you smart. Learn more