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Unilever puts multibillion-dollar media account into review

4A's SmartBrief | Jan 23, 2015

Unilever will review its global media buying and planning account and has invited incumbents to participate. The brand, which said it spent $8.3 billion on advertising in 2014, tends to review its accounts every three years. Among the incumbents are Mindshare, Initiative and PHD. Advertising Age (free access for SmartBrief readers) (01/22)


Mother creates "self-destructing book" for James Patterson

4A's SmartBrief | Jan 21, 2015

W+K ad shows how Netflix can lead to "great things"

4A's SmartBrief | Jan 22, 2015

How 72andSunny added touches of L.A. to its New York office

4A's SmartBrief | Jan 22, 2015

Super Bowl to feature most first-time advertisers since 2000

4A's SmartBrief | Jan 22, 2015

Snickers creates teaser contest for its Super Bowl ad

4A's SmartBrief | Jan 21, 2015

Dove film shows how loving your curly hair is contagious

4A's SmartBrief | Jan 21, 2015

Ad industry's continued success will require diversity

4A's SmartBrief | Jan 20, 2015

Arby's creates billboard tribute after one year with Fallon

4A's SmartBrief | Jan 23, 2015

Agencies jump on the podcast trend

4A's SmartBrief | Jan 21, 2015


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4A's Member Resource: Leadership Study

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Diversify Your Agency by Hosting a 2015 MAIP Intern

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Webinar Alert: Using Data to Build Brand Strategies

4A's SmartBrief | Jan 23, 2015

4A's Transformation 2015: Early Registration Ends Today

4A's SmartBrief | Jan 23, 2015




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