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BBDO is named global agency of the year by Adweek

4A's SmartBrief | Dec 15, 2014

Adweek has named its top agencies of the year, with BBDO winning for global. BBDO was recognized for its response to losing Gillette as a client; it picked up the Wells Fargo and CVS accounts and boosted revenue in the U.S. and globally. "As painful as [losing Gillette] was, the sun comes up the next day, you pick yourself up and go out and replace the business," said global CEO Andrew Robertson. Adweek (12/15)


Apple ad shows a granddaughter creating the perfect gift

4A's SmartBrief | Dec 16, 2014

Hill Holliday is recognized as a top place to work

4A's SmartBrief | Dec 11, 2014

Analysis: Programmatic TV ad buying is still a long way off

4A's SmartBrief | Dec 12, 2014

NBA names Translation its "primary" creative agency

4A's SmartBrief | Dec 10, 2014

Droga5's risk-taking, emotional campaigns win plaudits

4A's SmartBrief | Dec 15, 2014

State Farm's "Never" ad shows life's biggest moments in 30 seconds

4A's SmartBrief | Dec 12, 2014

Santa uses the bathroom in Poo-Pourri's holiday ad

4A's SmartBrief | Dec 10, 2014

5 lessons from millenials' 2014 media diet

4A's SmartBrief | Dec 15, 2014

Droga5 creates "Home is in the air" campaign for Air Wick

4A's SmartBrief | Dec 11, 2014


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Register Today: 4A's Management Practitioners Forum 2015

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4A's SmartBrief | Dec 16, 2014

Apply Now: 2015 4A's MAIP Agency Application

4A's SmartBrief | Dec 16, 2014

New 4A's Partner Awards: Submit Your Entries

4A's SmartBrief | Dec 15, 2014




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