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Alex Bogusky puts a spin on Coca-Cola spot for health group

4A's SmartBrief | Jun 23, 2015

Alex Bogusky and agency Lumenati have created a disturbing alternate version of Coca-Cola's "Hilltop" ad in a spot for the Center for Science in the Public Interest, a frequent soft-drink critic. Instead of an inspirational sunny hilltop, the ad shows people in a hospital suffering with diabetes and "soda-related obesity." Advertising Age (free access for SmartBrief readers) (06/23)


TBWA\Chiat\Day focuses on emotion in first ads for Travelers

4A's SmartBrief | Jun 29, 2015

Leo Burnett, Allstate punish viewers for skipping ads

4A's SmartBrief | Jun 25, 2015

Patrick Stewart gets ignored, fired in ads for Strongbow

4A's SmartBrief | Jun 23, 2015

WPP partners with Snapchat, Daily Mail on content shop

4A's SmartBrief | Jun 23, 2015

Mullen Lowe to celebrate its Cannes wins by donating to Nepal

4A's SmartBrief | Jun 24, 2015

RPA creative director publishes a book on Instagram

4A's SmartBrief | Jun 29, 2015

MDC exec says agency reviews are good for business

4A's SmartBrief | Jun 25, 2015

WPP to work on Aston Martin's global marketing

4A's SmartBrief | Jun 26, 2015

Newcastle Brown Ale fans insult themselves in Droga5 spot

4A's SmartBrief | Jun 24, 2015


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